The document discusses tools and strategies for managing social media content. It provides recommendations for curating content from others to share on social media (80% of content should not be your own), optimizing posts through scheduling and analysis of engagement metrics, and building communities through follower segmentation and monitoring discussions. Specific tools are recommended for tasks like content curation, analytics, automation and community management for platforms like Twitter, Facebook and more.

1. Taming
the
Social
Media
Fire
Hose
Courtney
Seiter
|
@RavenCourts
Raven
Internet
Marke5ng
Tools
|
@RavenTools

2. Photo
via
elas5csoul
on
Flickr.com

3. In
60
seconds:
Source:
h@p://gopopcorn.ca/blog/infographic-­‐60-­‐seconds-­‐of-­‐social-­‐media-­‐sharing.html

4. Photo
via
madcitycat
on
Flickr.com

5. Tools
and
Strategy
to:
• Curate
great
content
• Op5mize
and
measure
• Build
your
community

6. Cura<ng
content:
why?
The
80-­‐20
rule
of
social
media
promo<on
Your
stuff
20%
Anything
but
your
stuff
80%

7. Summify
Free
summify.com
• Curates
top
stories
daily
• Your
social
network
determines
content
• Summaries
delivered
via
email,
RSS,
web,
Twi@er
• Similar:
Percolate,
StrawberryJ.am

8. Storify
Free
storify.com
• Create
stories
from
social
media
posts
• Crowd-­‐source
from
your
community
• Document
an
event
• Embed
into
blog
posts
• View
analy5cs

9. Delicious
Free
delicious.com
• Quickly
save
links
with
bookmarklet
• Create
“stacks”
with
a
common
theme:
resources,
reviews

10. Op<mizing
and
Measuring
• Time
posts
for
best
engagement
• Schedule
for
steady
stream
of
content
• Measure
your
performance

11. Tweriod
Free
•
$2.50
•
$7.50
tweriod.com
• Analyzes
best
5mes/
days
to
tweet
• Based
on
you
and
your
followers’
ac5vity
• Hooks
up
with
Buffer
(wait
for
it…)

12. Buffer
Free
•
$10
•
$99
bufferapp.com
• Queues
Twi@er
and
Facebook
posts
for
pre-­‐
scheduled
5mes
• Share
quickly
from
any
page
with
bookmarklet
• Share
directly
from
within
RSS
• Click-­‐through
and
RT
analy5cs
for
every
post

13. SocialFlow
Limited
Beta
socialflow.com
• Times
Twi@er
messages
for
best
engagement
based
on
audience
• Priori5ze
and
queue
content
• Iden5fies
top
keywords,
click
distribu5on

14. CrowdBooster
Free
•
$39
•
$99
Crowdbooster.com
• Scheduling
for
Twi@er
and
Facebook
• Granular
analy5cs
for
each
post
• Cross-­‐pladorm
recommenda5ons
• Iden5fies
top
fans,
influencers

15. Edgerank
Checker
Free
•
$15
Edgerankchecker.com
• Analyzes
Facebook
Edgerank
to
op5mize
posts
• Recommenda5ons
for
what
to
post
and
when
• Individual
post
grading
from
A-­‐F
(pro
account)

16. If
This
Then
That
Free
Ie@.com
• Create
a
“recipe”
for
any
trigger
• Automates
upon
trigger
• Similar:
Dlvr.it

17. Building
your
Community
• Engage
with
customers
and
influencers
• Find
out
who’s
talking
about
your
brand
and
where
• Monitor
industry

18. TwiTer
Lists
Free
twi@er.com
• Segment
your
audience
into
useful
groups
to
monitor
&
engage
• Customers,
influencers,
news
sources,
cheerleaders,
compe5tors,
partners,
etc.

19. SocialBro
Free
socialbro.com
• Search,
filter,
sort
within
your
Twi@er
community
• Timing
stats
• Analyze
compe5tors
• Bulk
follow/unfollow/
lists

20. Follower
Wonk
Free
-­‐
$120/month
followerwonk.com
• Compare
up
to
3
Twi@er
accounts
• Search
by
bio
• Analyze
followers
• Cost
based
on
total
number
in
community

21. Social
Men<on
Free
socialmen5on.com
• Daily
social
media
alerts
• Monitor
your
brand,
industry,
compe5tors
• Sources
including
Twi@er,
Facebook,
blogs,
YouTube

22. uberVU
Starts
at
$499
ubervu.com
• Monitoring,
analy5cs,
engagement,
repor5ng
• More
than
20
sources,
24
languages
• Automa5c
sen5ment
analysis

23. Thank
you!
Courtney
Seiter
|
@RavenCourts
Raven
Tools
|
@RavenTools
imasocialtool.com