This document provides tips for using the content marketing research tool BuzzSumo from its director Steve Rayson and business development manager Susan Moeller. Some of the key tips include matching keywords to the social networks where they perform best, using alerts to add a geographic focus to searches, and integrating alerts with Slack. Users are also advised to use the "Most Shared" feature to filter and refine articles for content analysis and to find examples for reports.

1. Tips for using BuzzSumo
www.buzzsumo.com
Subscriber Series

2. Steve Rayson
Director
@steverayson
@buzzsumo

3. Susan Moeller
Business Development
Manager
@susancmoeller
@buzzsumo

4. Create Better Content
At BuzzSumo we help content marketers improve their
content through research, amplification and monitoring.

5. RAM

6. Susan’s Tips
• Match keywords to the social networks where they perform
best
• Use alerts to add a geographic focus to your searches
• Integrate alerts with Slack
• Use Most Shared to filter and refine the articles to be
analysed in Content Analysis
• Use Most Shared to get specific examples for Content
Analysis reports

7. Match keywords to social networks

8. Match keywords to social networks

9. Match keywords to social networks

10. Match keywords to social networks

11. Match keywords to social networks

12. Steve’s Tips
See who amplified content
• Twitter
• Facebook
Analyse headlines and more
• Wordcloud
• Text analysis
Review and share influencer content
Track links & mentions over time

13. Content Amplification

14. Facebook Sharers

15. https://www.jasondavies.com/wordcloud/

16. http://www.online-utility.org/text/analyzer.jsp

17. Sharing Content

18. Tracks Links & Mentions

19. Use Alerts to add a geographic focus to your searches

20. Use Alerts to add a geographic focus to your searches

21. Use Alerts to add a geographic focus to your searches

22. Use Alerts to add a geographic focus to your searches

23. Use Alerts to add a geographic focus to your searches

24. Integrating RSS Feeds with Slack

25. Integrating RSS Feeds with Slack

26. Integrating RSS Feeds with Slack

27. Integrating RSS Feeds with Slack

28. Integrating RSS Feeds with Slack

29. Set an alert for breakout content or mentions

30. Set an alert for breakout content or mentions

31. Set an alert for breakout content or mentions

32. Set an alert for breakout content or mentions

33. Use Most Shared to filter and refine the articles to be
analysed in Content Analysis

34. Use Most Shared to filter and refine the articles to be
analysed in Content Analysis

35. Use Outreach Lists for Streamlined Influencer
Interactions

36. Use Outreach Lists for Streamlined Influencer
Interactions

37. Use Most Shared to get specific examples for Content
Analysis reports

38. Use Most Shared to get specific examples for Content
Analysis reports

39. Use Most Shared to get specific examples for Content
Analysis reports

40. Use Most Shared to get specific examples for Content
Analysis reports

41. Use Most Shared to get specific examples for Content
Analysis reports