The document discusses using social media for reporting and provides guidance on when it is appropriate. It notes that social media should not be used just because others are using it or to improve website traffic or presence. Rather, social media should only be used when it can specifically help improve the reporting of a particular story. The document provides examples of tools and techniques for effective social media research to aid reporting, such as searching from an eyewitness perspective, analyzing images, and researching hashtags, users, and trends.

1. Why use social media
for reporting?

2. Wrong Answers
• Because it’s cool
• Because my boss wants us to improve our
Facebook presence
• Because it will bring more traffic to our site
• Because our competitors are using it

3. Correct answer:
Because it can help
improve my reporting

4. Better question:
Will my reporting improve
if I use social media
for this story?

5. Don’t use social media
because “everyone’s doing it.”
Use social media
when it can help you.

6. Tweetdeck.com

7. Janneter.net

15. https://twitter.com/search-advanced

17. Searching from an eyewitness point-of-view

25. storify.com

26. tineye.com
images.google.com

29. exifdata.com

31. • Landmarks
• Accents
• Time of day
• Weather
• Similar footage

33. Other topics suggested today
• Why not Google+?
• Social network analysis: My FB friends
• Hashtag research: topsy.com
• Klout.com: useful?
• Deep searching Twitter users: snapbird.org
• Your Twitter archive: Twitter Settings
• Mapping: trendsmap.com,
onemilliontweetmap.com