With thousands of Twitter applications available, everyone has their favourites. If you use Twitter for business, we’ll look beyond the basics to introduce apps that will make your experience more relevant and valuable to your objectives. Whether your goals are competitive intelligence, lead generation, promotion, community building, monitoring or measurement, we’ll look at tools to turbocharge Twitter.

1. Social Media Breakfast Montreal
August 25, 2010
Turbocharge Twitter
With Apps
Presented by:
Adele McAlear
@AdeleMcAlear
adele@mcalearmarketing.com
adelemcalear.com

2. I <3 Twitter
Please follow
@AdeleMcAlear
*insert poetic waxing about Twitter here*
Joined Twitter April 27, 2007

3. Apps
The power of Twitter is in the 3rd Party Apps.
• Too many apps to cover in 30 mins
• Interactive discussion, add your own favourites
Oneforty.com
• directory & ratings
• toolboxes

4. Managing the Stream
Via
• Web
• Desktop Client
• Mobile Client
Top 20
• Now features other
services with Twitter
integration, not just
clients.
As of August 22, 2010
http://twitstat.com/twitterclientusers.html

5. Via Web
Twitter.com
• trending topics
• lists
• direct account management

6. Via Web
Hootsuite
• Multiple Accounts
• Assign Tasks / Collaboration
• Multiple Network
• integrates with Google Analytics
• Freemium
• Also see CoTweet
Seesmic Web
• Some similar functions
• More networks
• More languages
• Free

7. Desktop Client
TweetDeck
• Most popular way to post to Twitter
(aside from directly on the Web)
• Full functionality
• Syncs with iPhone, iPad
• Also Facebook, LinkedIn, MySpace,
Foursquare, Buzz and more
• Uses Adobe Air
• Also see Seesmic Desktop

8. Mobile Clients
m.twitter.com Blackberry
• TwitterBerry
• Twitter for Blackberry
• Seesmic for Blackberry
iPhone
• Twitter for iPhone
(previously Tweetie)
• Echofon
• PocketTweets Android
• Seesmic for iPhone • TwitterDroid
• Twitter for Android
• Seesmic for Android

9. Basic Search
Search.twitter.com
• Use Boolean search terms
• Search with location constraint
• RSS can be put into google Reader

10. Twitter in your Email
Email Keyword Alerts
• TweetBeep
• Twilert
• Pu.ly
Twitter List Alerts
• ListiMonkey.com
• Email digest of any public Twitter list

11. Search Bios
TweepSearch Tweepz.com
• Search keywords, including location • Has stats on language
• Search within your own followers
• Follow from search results

12. Profile Analysis
Klout TwitterGrader
• Influence matrix • Rankings by city, province, country
• Influencer of/Influenced by • Historical information & trends
• Drill down analytics • Are they following someone
by content & network

13. Your Stats
TweetStats.com
• Shows outbound activity
• Time of day
• Tweets per month
• Reply stats

14. Hashtags
WhatTheHashtag
• Explanations
• Analytics
TwapperKeeper
• Exportable archive

15. Crunching Data
RowFeeder
• Search, track, monitor
• Export data to spreadsheets
• Single-click Pivot tables
• Multi-network support

16. Export More Data
Tweetake.com
• Requires Login
• Followers
• Friends
• Favorites
• Your Tweets
• DM
• Everything
TwitterExport.com Backupify.com
• No sign in • Tweets
• Export followers • Many other services
• Use for yourself/competitors • Freemium

17. URL Shorteners
Bit.ly
• Custom URLS
• Click stats
• Sharing Stats
• Who’s Tweeting
TIP: Set up your own shortener
• Protect against broken links
• Bit.ly now offers service to use their platform

18. URL Tracking
Backtweets
• Tracks your URL regardless of shortener

19. Keyword Snapshot
Twazzup.com
• Links
• Dominant accounts

20. Lead Generation
Needium.com
• small and medium biz
• service to monitor local
tweets for needs
• soft response by staff
with an awareness
tweet
• @sebprovencher

21. Twitter in your posts
QuoteURL.com
• Arrange selected tweets into a
single conversation
• Sorts them in order
• Embeddable
• Permalink
• No screen grabs necessary
• Drag & drop URLS to assemble

22. Push Posts to Twitter
Social Sharing Buttons
• New Twitter “Tweet Button”
• AddThis / ShareThis
• Other sharing plugins
Auto Tweet Post When Publishing
• Twitterfeed.com
• WordTwit (WordPress)
• via Google Feedburner (see below)
http://www.smashingmagazine.com/2009/03/04/15-useful-twitter-plugins-and-hacks-for-wordpress/
http://www.shoutmeloud.com/how-to-auto-tweet-your-blog-post-using-google-feedburner.html

23. Twitter in your
comments
Twitter in your comments
• ChatCatcher.com
• Backtype.com (backtype connect)
Back Type Connect

24. Twitter on your site
Publitweet.com
• Widget translates Twitterspeak into
plain language
• Shows previews of link within your
site so that they’re not linking out
• Meant for visitors not on Twitter
Tweetboard.com
• Still in invitation-only Alpha
• Brings Twitter conversation right into
your blog with a side tab.

25. Twitter Widgets
Twitter’s own widget
• Customize the colours to match your site.
• You can also create a keyword widget to
bring in topic related tweets.
Other widget providers
• Widgetbox.com
• WordPress
• Create your own (see below)
http://www.problogdesign.com/wordpress/how-to-create-your-own-twitter-widget/

26. Really, it’s the apps…
…that give YOU power
TIP: Can’t find an app that does *just* what you want?
Build it!
Check out these app developers:
@twtFelipe
@dacort
@swhitley

27. Shameless Promotion
Please vote for my SXSW Panel:
Avoidng Extinction in a Digital Dark Age
http://bit.ly/sxswExtinct
Contest Starting September 1:
Win one of two pairs of tickets to
The Art of Marketing
http://adelemcalear.com

28. Thank you!
Q&A
@AdeleMcAlear
Blog: adelemcalear.com
adele@mcalearmarketing.com
514.277.5623
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