Hip-hop music originated in the 1970s from African American communities in the West Bronx. It grew popular in the 1980s among black youth in New York City. Hip hop is associated with elements like MCing, DJing, breaking, graffiti, and beatboxing. Early hip hop artists like those in the 1970s are now comparable to modern artists like Jay-Z, Drake, and Kanye West. These contemporary hip hop artists appeal to wide audiences with their rap music and use of fashion, makeup, and visual elements in their music videos and appearances.

2. Hip-Hop History
 Hip-hop music is a form of music expression which
originated from African-American communities during the
1970’s. Hip hop was born in the West Bronx and then
became well known in New York City.
When hip-hop music began to become popular it was
mostly African American and other black youths from the
Caribbean who were interested in this genre during the
1980s.
 Hip hop music itself is known to be associated to MC’ing,
DJ’ing, breaking, graffiti writing and other elements which
include beatboxing. This has been the same since the
early 1970’s and can still be seen in Hip Hop music
today. Hip hop artists in 1970’s such as
________________ are now comparable to artists of
todays era such as Jay-Z, Drake and Kanye West.

3. Hip Hop Artists
 During this era, Hip-Hop is a well known and highly popular genre of
music. Artists of the hip hop genre are seen to be high in the charts
and known by many music fans.
Following back from my examples in the earlier slide, Jay-Z and
Kanye West are well known in in todays media society and can be
seen on not only music videos but TV programmes including
interviews etc. Both these artists are Black-Americans who have been
highly successful in many countries across the world. Jay-Z and
Kanye West appeal to wide target audience from teenagers to middle
aged male and females. The music of which both these artists
produce are rap songs which may feature another artist of the same of
different genres.
Yet, these artists do not only appeal to the audience through their
song genres but through the use of clothing, make-up and mise-en-
scene which can be seen in music videos or appearances. All these
things are likely to be relatable to the audience themselves.
An example of this can be seen on my Blogger which includes both
artists in a music Video. JAY Z, Kanye West - Otis ft. Otis Redding

4. Hip Hop Artists Today