The document is a questionnaire for research into the target audience for a new hip-hop music magazine. It contains 13 questions about the respondent's age, gender, music interests, spending habits, preferred magazine features, and current music magazine purchasing behaviors. The respondent will use the answers to learn that the primary target audience is 14-16 year olds, most listeners prefer hip-hop and R&B music, and the top feature interests are gossip and the inclusion of freebies like mix tapes or accessories.

1. Media Studies
Questionnaire
analysis

2. Questionnaire AnalysisAs part of my AS Media Studies coursework I will be creating a music magazine. As part
of my research, I am trying to find out what the target audience would like in a new
magazine. I’d be grateful if you would answer the following questions…
Please Tick the applicable boxes to you.
•1) How Old Are You?
 14 – 16  17 – 20
•2) What Gender Are You?
 Male  Female
•3) What Genre Of Music Do You Listen To?
 Hip- Hop  RnB  Rock  Garage  Funky House
•4) Who Are Your Favourite Artists Or Band?
_________________________________________________________________.
•5) When Purchasing A Music Magazine How Much Are You Willing To Spend?
 £1 - £2  £3 - £4
•6) What Kind Of Features Would You Like To See In A Music Magazine?
 Gossip  Fashion  Gadgets  Other__________________.
•7) What Freebies Would You Like With Your Music Magazine?
 Mix- Tape CD  iPod Case  Sunglasses
Other__________________________________________________________.
•8) How Often Do You Attend Concerts/ Gigs?
 Monthly  Yearly  Never  Occasionally
• 9) If So What Artists Or Bands Did You Go See?
________________________________________________________________.
• 10) What Are You Daily Hobbies?
 Shopping  Dancing  Singing/ Rapping
Other__________________________________________________________.
• 11) Have You Ever Brought One Of The Following Music Magazines?
 NME  Mojo  Vibe  None
• 12) How Often Have You Brought A Music Magazine?
 Occasionally  Rarely  Frequently/ Often
• 13) Do You Purchase Magazines? If So Which Ones?
________________________________________________________________.

3. Questionnaire Analysis
1. How Old Are You?
14-16
17-20

4. Questionnaire Analysis
2. What Gender Are You?
male
female

5. Questionnaire Analysis
3. What Genre Of Music Do Yu Listen To?
Hip-Hop
RnB
Rock
Garage
Funky House

6. Questionnaire Analysis
5. When Purchasing AMusic Magazine How Much Are You Willing To Spend?
£1 - £2
£3 - £4

7. Questionnaire Analysis
Zoyia Bhandari 12M
6. What Kind Of Features Would You Like To See In AMusic Magazine?
Gossip
Fashion
Gadgets
Other

8. Questionnaire Analysis
7. What Freebies Would You Like With Your Music Magazine?
Mixed Tape CD
Ipod Case
Sunglasses
Other

9. Questionnaire Analysis
8. How Often Do You Attend Concerts/ Giggs?
Monthly
Yearly
Never
Ocassionally

10. Questionnaire Analysis
10.What Are Your Daily Hobbies?
Shopping
Dancing
Singing/Rapping
Other

11. Questionnaire Analysis
11.Have You Ever Brought One The Following Music Magazines?
NME
Mojo
Vibe
None

12. Questionnaire Analysis
12.How Often Have You Brought AMusic Magazine?
Occasionally
Rarely
Frequently/Often

13. Questionnaire Analysis
As part of my research for the audience for my hip-hop music magazine I had to do a
questionnaire for a random selection of students aged from 14-20.
From my questionnaires I have found that most of my audience are ranged from 14-16 years
old. The gender of my questionnaire is fair as 15 of them are male and 15 of them are
female. Half of the audience said that they listened to the hip-hop genre the most, 12
listened to RnB, 3 of them listened to rock and no- one listened to neither funky house or
garage. Most of the audience said that the most they would spend on a music magazine
would range from £1- £2. Most of the audience preferred to have gossip as features in the
magazine. When I asked the audience what freebies they would like to have half of the
audience chose their own freebies (their own ideas). The majority of the audience go to
concerts or giggs occasionally. And finally I asked the audience how often do they buy music
magazine most of them said rarely.