- 94% of respondents use social media, with Twitter, Facebook, Instagram, and Snapchat being the most popular platforms. - Females made up 60% of respondents, showing a need for representation of both genders. - Respondents reported spending 1-4 hours per day on social media on average, indicating potential addictive behaviors. - Results demonstrated that social media is widely seen as addictive due to how easy it is to use, access news and friends, and post photos constantly.

1. QUESTIONNAIRE ANALYSIS Ellie Francis

2. QUESTION 1: DO YOU USE SOCIAL
MEDIA? IF SO WHICH TYPES EG
TWITTER ETC
94%
6%
YES
NO
11
12
11
4.5
0
2
4
6
8
10
12
14
TWITTER FACEBOOK INSTAGRAM SNAPCHAT
This question here
shows the high
percent of our target
audience who use
social media. A huge
but not shocking 94%
of people do use
social media and
Twitter, Facebook,
Instagram and
snapchat seem to be
the main uses. Due to
the percent to being
so high, this allowed
us to create
questions which are
likely to be relatable

3. QUESTION 2: ARE YOU MALE OR
FEMALE?
40%
60%
Male Female
This questions allows us to see the variation of the
genders which we will be asking. Its important that we
ae both male and females as our target audience cannot
be based on one gender as we want to be able to make
generalizations for our target audience which is age 16-
19 year olds.
From the pie chart, you can see that within our
questionnaire more females than males were asked. This
could mean that our results could be hindered, however,
this can still help us to gather information on the use of
social media for both male and females. We can here
make comparisons and use this to create interviews/vox
pops with our audience.

4. QUESTION 3: WHAT IS YOUR
ETHNICITY?
0
2
4
6
8
10
12
14
White
British
Black Asian Other
We asked this question to see if we could later find
trends in the ethnicity and culture in comparison to the
use of social media and why. However, the results from
our questionnaire meant we were disappointed as we
did not have a wide range which would cause issues
within our results.
On the other hand, this information allowed us still
look into the se of social media and find data in
regards to the high use we believe is used within our
target audience.
This then helped us for future audience research, as
within our documentary interviews and vox pops, we
need to ensure we ask a wide range of ethnicities so
the documentary does not seem bias or unworthy.

5. QUESTION 4: IF YOU ARE A SOCIAL
MEDIA USER HOW MUCH TIME WHO
YOU SAY YOU SPEND ON SITES PER
DAY?
0 2 4 6 8 10 12
None
Below 1 hour
1-4 hours
More than 4 hours
This questions shows us how long
people roughly spend on social media
each day. This is a question we then
want to go on and ask within our
interviews as we feel this can show
how addictive social media really is.
This questions shows that on average
the audience we asked believe they
spend 1-4 hours on social media.
We can then compare this to our vox
pops and use statistical information
within our documentary from our own
findings.

6. QUESTION 5: IF YOU DO NOT USE
SOCIAL MEDIA WHAT ARE YOUR
REASONS BEHIND THIS? OR IF YOU
ARE WHY DO YOU THINK PEOPLE OPT
OF USING THEM?
0
1
2
3
4
5
6
From previous questions we
know that only 6% of those
who answered our
questionnaire did not use
social media. This question
here finds the reasoning as to
why people do not use it.
’keeping life private’ was the
most popular answer. This
can be used within our
documentary as we can
compare and look at reasons
as to why some people do not
find social media addictive.
The question itself, does not
directly relate to what we are
focusing on within our

7. QUESTION 6: TO WHAT EXTENT DO
YOU BELIEVE SOCIAL MEDIA CAN
BE ‘ADDICTIVE’?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Its easy to
use
Like
another
world
Access to
know whats
going on
Crave
Attention
Addicting
to posting
pictures
Don’t think
it is
From the results it can be said
that social media is clearly
addictive in various ways. Our
audience research prove that
most people within this age
range believe social media is
addictive and have come up with
various reasons why. These
reasons are likely to be why they
are addicted or use social media.
These results are something we
can then go on to use within our
documentary as statistical
information or general
information usage.

8. QUESTION 7: DO YOU UNDERSTAND
THE DANGERS THAT SOCIAL MEDIA
CAN CAUSE? IF SO STATE EXAMPLES.
0
1
2
3
4
5
6
7
This question shows that our
target audience do understand
the most popular causes to bad
use of social media. The four
responses that can be seen in
our data analysis are most
probably the worst outcomes of
dangerous use of social media.
Again these are examples which
can be used to give our
audience better understanding
as well as maybe asking this
question within vox pops and
interviews to gain more
information.

9. QUESTION 8: IN WHICH SITUATIONS
DO YOU USE SOCIAL MEDIA?
0
2
4
6
8
10
12
At homeOut in public BothOther(if so state what)N/A
Questionning our target audience on where
they use social media, shows that it is not just
one place that social media is used but in
most instances everywhere. Being both at
home as well as out in public. We could hae
improved this question by asking if our
audience feel they need to use it in a
work/educational environment.
This would of here shown the higher impact
which social media has on our audience and
would back up the focus our documentary is
on- the addictive of social media and life
online.

10. QUESTION 9: IF YOU ARE A SOCIAL
MEDIA USER WHICH OF THE
FOLLOWING DO YOU FEEL YOU USE
MOST FREQUENTLY?
0 2 4 6 8
Facebook
Twitter
Instagram
Snapchat
Myspace
Bebo
Twitter is known to be used most
frequently used by our target
audience. However, the other 3 social
medias which we have found to be
popular within our target audience
are Instagram, snapchat and
Facebook. These are the four main
social medias we will be focusing on
within our documentary.
Due to being the most popular within
our age range we feel sticking to
what they use most will have the
most encouragement to watch as well
as shocked by the statistics we give.

11. QUESTION 10: NAME THREE
DIFFERENT SOCIAL MEDIA SITES AND
EXPLAIN WHY/HOW YOU USE THEM?
26%
21%29%
24%
Faceb
ook
Insta
Snapc
hat
Twitte
r
0
1
2
3
4
5
6
7
8
9
10
Chat to
others
Take
pictures
Post/Look
at posts
News Watch
things
Social media across the
world is used for most likely
the same thing in the age
range we are looking into.
This is data we can use
within the documentary so
differentiation or similarity
in the way in which social
media is used in a range of
ages.

12. QUESTION 11: DO YOU BELIEVE THERE
IS A CHANGE IN SOCIETY DUE TO
SOCIAL MEDIA? EXPLAIN YOUR
ANSWER?This is a question which
allowed our audience to
expand on their thoughts and
opinions which is just what we
wanted. The question showed
variation in the way in which
our audience thought but also
helped us decide on what kind
of questions where needed in
our vox pops in order to have
a fun but knowledge driven
documentary. From the results
it is clear that everyone
believes there has been a
change in the way in which
social media has been used.
The results are shocking as
our audience is so young! This
is something we can then go
on and talk about within our
documentary.
0
2
4
6
8
10
12
Lack basic people
skills
Body concious No one talks
anymore
No childhood

13. QUETSION 12: WHEN WATCHING
DOCUMENTARYS DO YOU PREFER
ONES WITH AN ON SCREEN
PRESENTER?
0
1
2
3
4
5
6
7
8
9
Yes No Don’t
Mind
Chart Title
Column1 Column2 Series 3
This helped us come to decision on whether we
should have an on screen presenter or whether we
shouldn't. We decided against having an o screen
presenter as before we did this audience research
we had been more swayed to not having one.
The question itself helped us come to a conclusion
and understand what our target audience wanted;
meaning they are more likely to be interested or
engaged by our documentary.