1. Questionnaire
(Circle your answer or answer freely if no options are given)
1. Are you male or female?
Male Female
2. Which of these age ranges do you come under?
16 or under 17-22 23-28 29-34 35+
3. What type of job do you have?
Part-Time Full-Time Seasonal Other: _____________
4. What ethnicity are you?
White British Afro-Caribbean Pakistani Indian
Other: _______________
5. How often do you buy music magazines?
6. What genre of magazines do you buy (if any)?
__________________________________________________________________
7. How often would you expect a hip-hop magazine to be released?
Daily Weekly Monthly
Other: ______________
8. What features would you expect from a hip-hop magazine?
________________________________________________________________________
________________________________________________________________________
______________
2. 9. What things do you like to do in your free time?
________________________________________________________________________
________________________________________________________________________
______________
10. How much are you willing to spend on a music magazine?
99p or under £1-1.49 £1.50-1.99 £2-2.49 £2.50-
£2.99 £3+
11. What artists would you like to see on a hip-hop magazine?
________________________________________________________________________
________________________________________________________________________
______________
12. What hip-hop magazines do you like to buy? (State ‘none’ if you don’t)
________________________________________________________________________
________________________________________________________________________
______________
13. Why do you like these magazines (leave blank if you don’t buy any)?
________________________________________________________________________
________________________________________________________________________
______________
14. Do you keep up with current hip-hop music?
Yes No Sometimes
15. How would a new hip-hop magazine compete with the well-known hip-hop
magazines that already take up the market?
________________________________________________________________________
________________________________________________________________________
______________________________________________________
3. Tally:
1. Male (7) Female (3)
2. 16- (6) 17-22 (4)
3. Part time (5) none (4) seasonal (1)
4. White British(5) Pakistani (2) AfroCarribean(3)
5. Notmuch (3) never(4) weekly(2) monthly(1)
6. Hip-hop(5) pop(3) rock (1)
7. Weekly(8) monthly(2)
8. Reviews(6) interviews(6) infoongenre (3) exclusives(1) lotsof images(1) musicrelated(2)
9. Go out withfriends(8) football (5) shop(2) cook(1) skateboard(1)
10. £1-1.49 (4) £1.50-1.99 (4) £2-2.49 (1) £2.50-2.99 (2)
11. Drake (5) Kanye West(6) Jay-Z(2) 2 Chainz(2) Future (2) 50 Cent(1) Migos (1) JME (1)
Yungen(1) Skepta(1)
12. None (5) XXL (3) Fader(2) Hip Hop weekly(1) NME(1)
13. Updatedwithgenre (3) Interesting(1) entertaining(1) readaboutartists(1)
14. Yes (6) No (1) Sometimes(3)
15. It wouldn’t(2) USP(2) Original features(4) More attractive (1) New samplesof music(1)
Question 1
Male
Female
4. Question 2
16 or under
17-22
23-28
29-34
35+
Question 3
Part-Time
Full-Time
Seasonal
None
7. Question 8
Info on genre
Interviews
Exclusives
Lots of images
Reviews
Current music articles
Question 9
Play football
Go out with friends
Skateboard
Shopping
Cooking
