Talent brand workshop

•

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LinkedIn Talent Solutions Nederland, België en Luxemburg

Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij? Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft. Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop. Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.

Recruiting & HR

TALENT SOLUTIONS
2000199919981997199619951994
Our world yesterday

TALENT SOLUTIONS
2010200920072006200520042003
Our world today

TALENT SOLUTIONS4
72%
of all internet users are
active on social media 89%
of those between 18 and
29 years are social media
users
72%
of individuals aged 30 to 49
are engaged in social
media
71%
of users access social
media from a mobile
device
Our world tomorrow – the big picture
statistics

LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
2M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
350M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4M+
CHINA

What does it mean to work
for your organization?

“Doing business without advertising is like winking at a girl
in the dark. You know your doing it, but no one else does”
E.W. Howe

©2013 LinkedIn Corporation. All Rights Reserved.

TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 19
Automated and dynamic content
LinkedIn does the work for you

Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you would like
the page targeted.

Examples of LinkedIn Targeted Views
22
Default Engineering

23
Examples of LinkedIn Targeted Views
India Sales

24
Examples of LinkedIn Targeted Views
Interns/Recent Grads German

Add content to your Career Page via a Slideshare
Presentation
25

Creative ways to build a Talent Community using
CheckIn

Embed a CheckIn Link on your Career Page
Build your Talent Community
27
Click here to join our Talent Community

TALENT SOLUTIONS
Let’s go live on the site and have a look together

TALENT SOLUTIONS
3 reasons why employer branding is important
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.

Connect
Marlene de Koning
Solutions Consultant
nl.linkedin.cominmarlenedekoning
@Marlene_dKoning
Dieuwke van der Wal
Media Account Manager
ie.linkedin.com/in/dieuwkevanderwal

Alghanim presents how to measure the impact of your hires at ConnectIn Dubai 2015. Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015

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Talent brand workshop

1. Welcome Marlene de Koning Solutions Consultant Dieuwke van der Wal Media Account Manager

2. TALENT SOLUTIONS 2000199919981997199619951994 Our world yesterday

3. TALENT SOLUTIONS 2010200920072006200520042003 Our world today

4. TALENT SOLUTIONS4 72% of all internet users are active on social media 89% of those between 18 and 29 years are social media users 72% of individuals aged 30 to 49 are engaged in social media 71% of users access social media from a mobile device Our world tomorrow – the big picture statistics

5. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 2M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 350M+ Members worldwide +2 New members per second 187M Monthly unique visitors 4M+ CHINA

6. TALENT SOLUTIONS 6

7. TALENT SOLUTIONS

8. TALENT SOLUTIONS Evolving Language: The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.

9. TALENT SOLUTIONS The beauty of talent brand is you don’t need everybody to know your name. Only the right people. #talentbrand

10. What does it mean to work for your organization?

11.

12. TALENT SOLUTIONS

13. TALENT SOLUTIONS

14. TALENT SOLUTIONS

15. TALENT SOLUTIONS Talent Brand Attributes #talentbrand

16. “Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe

18. TALENT SOLUTIONS Building the foundation of your Talent Brand Goals from your LinkedIn Career Page Excite candidates about what’s happening at your company Increase awareness of hiring at your company Evangelize your company culture Increase likelihood of candidate action 18

20. TALENT SOLUTIONS Building your talent brand Self-service content 20

21. Building Targeted Pages Select the Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.

22. Examples of LinkedIn Targeted Views 22 Default Engineering

23. 23 Examples of LinkedIn Targeted Views India Sales

24. 24 Examples of LinkedIn Targeted Views Interns/Recent Grads German

25. Add content to your Career Page via a Slideshare Presentation 25

26. Creative ways to build a Talent Community using CheckIn

27. Embed a CheckIn Link on your Career Page Build your Talent Community 27 Click here to join our Talent Community

28. One Compliment & One Tip 28

29. TALENT SOLUTIONS Let’s go live on the site and have a look together

30. TALENT SOLUTIONS 3 reasons why employer branding is important Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will.

31. Connect Marlene de Koning Solutions Consultant nl.linkedin.cominmarlenedekoning @Marlene_dKoning Dieuwke van der Wal Media Account Manager ie.linkedin.com/in/dieuwkevanderwal

Talent brand workshop

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