SlideShare a Scribd company logo
Talent Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
What we have covered:
• Cost of Hire – need to reduce!
• Source of hire – Diversify recruiting source and searching capabilities with
access to a wider and specialised pool of candidates.
• Employer Branding – Positioning Harkand Group as an employer of choice
and driving awareness of the brand
• LinkedIn: Overview and Possibilities
• Passive/active candidate strategy
• Solve: Our solution for you
• Demonstration
• Next steps
Aisling Jiang
Account Executive
LinkedIn EMEA
Dublin| Internet
Agenda:
LinkedIn: A global pool of talent
3
Europe, Middle
East and Africa:
50M+
North
America:
80M+
Asia Pacific:
37M+
Latin America
and
Caribbean:
20M+
200M+
Members worldwide
100 M+
Monthly unique visitors
+2 new
Members per second
Monthly uniques source:Comscore
©2013 LinkedIn Corporation. All Rights Reserved.
3
2.6m+
D/A/CH
3m+
Italy
3m+
France
3m+
Spain
3m+
NL
12m+
UK
170k
LinkedIn
members in
Oil&Energy
+3700 ROV
qualified
+240 in the
United Arab
Emirates
Reach the best candidates, not just the actives
Passive
>80%
200M+
Active
<20%
Talent Pool
members
100+ (51 Brazil)
LinkedIn members in last 12 months
Netcentric LATAM hired:
LinkedIn members last year
You hired
61
Scott Harris: Sat Diver, Feb 2013
Cleveland, United Kingdom
Sean Gill BSc (Hons) MIET: ROV
Pilot/Technician, Jan 2013
United Kingdom
Michael Mooney: Air Diving
Supervisor, Dec 2012
Swansea, UK
Scott Telford: Air/3.2u Inspection
Diver, Dec 2012, Carlisle, UK
Jim Clark: Supply Chain and
Logistics Manager, Nov 2012,
Aberdeen, UK
Lee Robertson: Project Manager, Oct
2012. Aberdeen, Formerly at DOF
Subsea Norway
Why LinkedIn?
Establish your Brand
Pull - Direct SourcingPush – Talent finds you
Why is Brand
so important
Why LinkedIn?
Establish
your Brand
Pull - Direct SourcingPush – Talent finds you
Why LinkedIn?
Pull – Direct
sourcing
We first assess your Reach & Engagement on LinkedIn
LinkedIn Confidential ©2012 All Rights Reserved 8
Talent Brand Reach
Talent
Talent that’s familiar with you as an employer
Talent Brand Engagement
Talent that is interested in you as an employer
Researching company and career pages
Following your company
Viewing jobs and applying
Viewing employee profiles
Connecting with your employees
15,266
members
members
2,994
We can benchmark your Talent Brand Index vs your peers to
measure how effectively you engage talent on LinkedIn
LinkedIn Confidential ©2012 All Rights Reserved 9
Employer of
choice
Weaker employer
brand
101
Peers:
• Bibby Offshore Limit
• Bond Offshore
Helico
• Hallin Marine
• Halul Offshore Servi
• Mermaid Maritime
Pub
• Offshore Installatio
• Royal Air Force
• Subsea 7
• Technip
of
Professionals are already interested in
ISS - 263 monthly company page visitors
Note: number of professionals visiting reflects unique members visiting your employees profiles
LinkedIn Confidential ©2012 All Rights Reserved 10
TALENT SOLUTIONS
Your target talent is networking with your employees
Note: number of professionals visiting reflects unique members visiting your employees profiles
1,897
professionals visit your employees’
profile pages every month
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
11
Why LinkedIn?
Push –
Talent finds
you
Recruiting Solutions
Leverage Your Employees*
13
Are These The Type of People You Are Looking For?
TALENT SOLUTIONS
Financial Analyst
Bank of America
Project Manager
Gap Inc.Amazon
Sr.
VistaJet Internation
Project Manager
VistaJet Internation
Senior SHEQ advisor
ROV Support Engineer
Bryan
Senior SHEQ
advisor
Erica Steve
Project ManagerROV Support
Engineer
VistaJet Internation
ROV Support Engineer
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs
automatically
Moreapplications come from LinkedIn recommended jobs than searches
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
14
Why LinkedIn?
Pull – Direct
sourcing
TALENT SOLUTIONS
LinkedIn Recruiter
Identify and reach the very best candidates
Source automatically
LinkedIn Solution
Source strategically
LinkedIn Recruiter
 Expand your reach and
access the entire
LinkedIn network
 Contact candidates
directly with InMail
 Manage your pipeline
with your team
©2013 LinkedIn Corporation. All Rights Reserved. 16
Recruiting Solutions
Achieving your goals with Our Solutions
Provide compelling information about the
advantages of working at your company
Leverage your employees to promote your
employment brand & showcase relevant
opportunities
Build a talent pipeline of qualified candidates, be
ready with candidates , a pro active approach
Have a global way of working, share as a team,
common platform, save time and reduced agency
spend
LinkedIn Career Page
Work With Us Ads (WWU)
Jobs, Recruiter Licenses
All solutions
Your Goals Our Solutions
TALENT SOLUTIONS
Full ongoing support from Saoirse - Your dedicated and experienced
Relationship Manager
Saoirse will:
 Share her experience of best practices
 Ensure your LinkedIn investment is successful
 Understand your goals and success metrics
 Facilitate Training for recruiter users
 Advise on best practice and building your employer brand on LinkedIn
 Discuss an account management schedule
and usage reports for your quarterly business
review
 Online training with our professional training
team in Dublin held several times weekly
Your Relationship Manager
TALENT SOLUTIONS
Your competition, neighbors & industry are already
19
• 15,000+ corporate customers
• 9,000+ small/medium businesses
• 95% RENEWAL RATE
TALENT SOLUTIONS
Confidential
Harkand Solution Option 1
Solution Products & Services • 1x Recruiter Licence
• 5x Interchangeable Job Slots
• Gold Careers Page –
• Target by language, geographic location
• Recruitment Ads
• Work with us Ads
• Relationship Manager
• Enterprise Service & Support
12 Months
Price Per Year £42,000
Payment Method Quarterly available
LinkedIn Solution Proposal

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Harkand demo

  • 1. Talent Solutions ©2013 LinkedIn Corporation. All Rights Reserved.
  • 2. What we have covered: • Cost of Hire – need to reduce! • Source of hire – Diversify recruiting source and searching capabilities with access to a wider and specialised pool of candidates. • Employer Branding – Positioning Harkand Group as an employer of choice and driving awareness of the brand • LinkedIn: Overview and Possibilities • Passive/active candidate strategy • Solve: Our solution for you • Demonstration • Next steps Aisling Jiang Account Executive LinkedIn EMEA Dublin| Internet Agenda:
  • 3. LinkedIn: A global pool of talent 3 Europe, Middle East and Africa: 50M+ North America: 80M+ Asia Pacific: 37M+ Latin America and Caribbean: 20M+ 200M+ Members worldwide 100 M+ Monthly unique visitors +2 new Members per second Monthly uniques source:Comscore ©2013 LinkedIn Corporation. All Rights Reserved. 3 2.6m+ D/A/CH 3m+ Italy 3m+ France 3m+ Spain 3m+ NL 12m+ UK 170k LinkedIn members in Oil&Energy +3700 ROV qualified +240 in the United Arab Emirates
  • 4. Reach the best candidates, not just the actives Passive >80% 200M+ Active <20% Talent Pool members 100+ (51 Brazil) LinkedIn members in last 12 months Netcentric LATAM hired: LinkedIn members last year You hired 61 Scott Harris: Sat Diver, Feb 2013 Cleveland, United Kingdom Sean Gill BSc (Hons) MIET: ROV Pilot/Technician, Jan 2013 United Kingdom Michael Mooney: Air Diving Supervisor, Dec 2012 Swansea, UK Scott Telford: Air/3.2u Inspection Diver, Dec 2012, Carlisle, UK Jim Clark: Supply Chain and Logistics Manager, Nov 2012, Aberdeen, UK Lee Robertson: Project Manager, Oct 2012. Aberdeen, Formerly at DOF Subsea Norway
  • 5. Why LinkedIn? Establish your Brand Pull - Direct SourcingPush – Talent finds you Why is Brand so important
  • 6. Why LinkedIn? Establish your Brand Pull - Direct SourcingPush – Talent finds you
  • 7. Why LinkedIn? Pull – Direct sourcing
  • 8. We first assess your Reach & Engagement on LinkedIn LinkedIn Confidential ©2012 All Rights Reserved 8 Talent Brand Reach Talent Talent that’s familiar with you as an employer Talent Brand Engagement Talent that is interested in you as an employer Researching company and career pages Following your company Viewing jobs and applying Viewing employee profiles Connecting with your employees 15,266 members members 2,994
  • 9. We can benchmark your Talent Brand Index vs your peers to measure how effectively you engage talent on LinkedIn LinkedIn Confidential ©2012 All Rights Reserved 9 Employer of choice Weaker employer brand 101 Peers: • Bibby Offshore Limit • Bond Offshore Helico • Hallin Marine • Halul Offshore Servi • Mermaid Maritime Pub • Offshore Installatio • Royal Air Force • Subsea 7 • Technip of
  • 10. Professionals are already interested in ISS - 263 monthly company page visitors Note: number of professionals visiting reflects unique members visiting your employees profiles LinkedIn Confidential ©2012 All Rights Reserved 10
  • 11. TALENT SOLUTIONS Your target talent is networking with your employees Note: number of professionals visiting reflects unique members visiting your employees profiles 1,897 professionals visit your employees’ profile pages every month 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 11
  • 13. Recruiting Solutions Leverage Your Employees* 13 Are These The Type of People You Are Looking For?
  • 14. TALENT SOLUTIONS Financial Analyst Bank of America Project Manager Gap Inc.Amazon Sr. VistaJet Internation Project Manager VistaJet Internation Senior SHEQ advisor ROV Support Engineer Bryan Senior SHEQ advisor Erica Steve Project ManagerROV Support Engineer VistaJet Internation ROV Support Engineer JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Target every candidate with relevant jobs automatically Moreapplications come from LinkedIn recommended jobs than searches 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 14
  • 15. Why LinkedIn? Pull – Direct sourcing
  • 16. TALENT SOLUTIONS LinkedIn Recruiter Identify and reach the very best candidates Source automatically LinkedIn Solution Source strategically LinkedIn Recruiter  Expand your reach and access the entire LinkedIn network  Contact candidates directly with InMail  Manage your pipeline with your team ©2013 LinkedIn Corporation. All Rights Reserved. 16
  • 17. Recruiting Solutions Achieving your goals with Our Solutions Provide compelling information about the advantages of working at your company Leverage your employees to promote your employment brand & showcase relevant opportunities Build a talent pipeline of qualified candidates, be ready with candidates , a pro active approach Have a global way of working, share as a team, common platform, save time and reduced agency spend LinkedIn Career Page Work With Us Ads (WWU) Jobs, Recruiter Licenses All solutions Your Goals Our Solutions
  • 18. TALENT SOLUTIONS Full ongoing support from Saoirse - Your dedicated and experienced Relationship Manager Saoirse will:  Share her experience of best practices  Ensure your LinkedIn investment is successful  Understand your goals and success metrics  Facilitate Training for recruiter users  Advise on best practice and building your employer brand on LinkedIn  Discuss an account management schedule and usage reports for your quarterly business review  Online training with our professional training team in Dublin held several times weekly Your Relationship Manager
  • 19. TALENT SOLUTIONS Your competition, neighbors & industry are already 19 • 15,000+ corporate customers • 9,000+ small/medium businesses • 95% RENEWAL RATE
  • 20. TALENT SOLUTIONS Confidential Harkand Solution Option 1 Solution Products & Services • 1x Recruiter Licence • 5x Interchangeable Job Slots • Gold Careers Page – • Target by language, geographic location • Recruitment Ads • Work with us Ads • Relationship Manager • Enterprise Service & Support 12 Months Price Per Year £42,000 Payment Method Quarterly available LinkedIn Solution Proposal

Editor's Notes

  1. Why is this important?Global numbers plus highlight on Europe***Build***
  2. LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
  3. How can we measure your employer brand? We start by looking at the reach and engagement you have with external talentTALENT BRAND REACH: Includes the people who know what it’s like to work at your company—those that are familiar with your company as an employerTALENT BRAND ENGAGEMENT: Includes the subset of people within your reach who are interested in you as a potential employerResearch shows that people familiar with what it’s like to work at your company are the same people connected to and engaging with your employees on LinkedInResearch also shows that people who are interested in working at your company are the same ones who are taking that extra step on LinkedIn to learn more: browsing/applying to jobs on LinkedIn, following your company, and visiting your company and career pages.Because these activities happen on LinkedIn, we can measure them. So we can see that at xyzCo, you have XXX members within your reach, and YYY of them have engaged with you and shown an interest
  4. We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.
  5. Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  6. Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
  7. Engaging candidates on LinkedIn begins with posting all of your professional jobs. This way, your outreach is relevant to the candidates you want to engage across the site. LinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)Sharing your relevant career opportunities is the #1 way to engage passive talent on the siteTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.
  8. This is a transition slide to shift the conversation to LinkedIn Recruiter. The combined solution of jobs and media allows customers to scale their recruiting with minimal effort. Recruiter is the best in class tool for proactively identifying the very best talent. We talked about how LinkedIn’s solution can help deliver a stream of high quality candidates automatically.Now I want to show you how we can help you take your sourcing to the next level through LinkedIn Recruiter.
  9. [Note: These are results that clients who post all or most of their professional jobs and invest in Work With Us and an LCP saw. Buying the LinkedIn solution drives incredible results!]What this chart shows is that clients with a strong branding presence on LinkedIn are 3x more effective in engaging talent on LinkedIn and ultimately converting them into hires. [compared to clients with low/no employer branding on LinkedIn]This shows how having a strong employer brand presence on LinkedIn helps our clients more effectively hire passive and active candidates. Our clients are more successful when they’ve engaged talent on LinkedIn and have warmed them up to be interested in our clients’ career opportunities. [Note: This is a powerful way of demonstrating LinkedIn’s impact, but critical to ensure that the client understands the methodology]LinkedIn can see you have hired talent because our members update their LinkedIn profiles when they change jobs. LinkedIn can also see which of these hires engaged with your brand on LinkedIn prior to making their career move. [Note to RMs: RMs should review Merlin and decide whether to add their client’s results to date as comparison. This can be a very powerful up-sell tool]