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LinkedIn Talent Solutions
KONGSBERG
Charles Chung
Enterprise Account Executive
Date: May 6, 2013
OUR MISSION
“Connect the world’s professionals to make
them more productive and successful”
Everywhere
Work wherever our
members work
Insights
Be great at what you do
Identity
Connect, find and be found
THE VALUE LINKEDIN BRINGS TO MEMBERS
Highest educated, most affluent and influential members of any network globally
Sales
Turn cold calls into
warm prospects
Marketing
Connect most effectively
with professionals
Talent
Let the platform power
current processes
WHY COMPANIES ARE TURNING TO LINKEDIN
Social Active Job SeekersSocial / Passive / Active Active Job SeekersSocial Platforms
>80%
225+M
<20%
Social | Active | Passive
Reach the best candidates, not just the active
Recruitment Solutions
Passive
Active
OUR INDUSTRY
+ 225 000,000
Registered members (MAY 2013)
7M+
Canada
77M+
United States
14M+
Latin America 25M+
Asia Pacific
64M+
Europe
2M+
DE
4M+
Italy
4M+
France
3M+
Spain
3M+
NL
11M
+
UK
19M+
India
3M+
Nordics
+5-6M per Month
Recruitment Solutions
+30M students & recent grads
THE FIRST GLOBAL PROFESSIONAL BUSINESS NETWORK...
2M+
S. Africa
LARGEST INDUSTRIES
Consulting
Research
Telecommunications
Financial Services
Software
Marketing
IT
Oil & Energy
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
>10 years 6-10 years 3-5 years 1-2 years
YEARS EXPERIENCE
Handel BI UiO NTNU UiB NHH HiO
GRADUATED FROM
THE NORWEGIAN LANDSCAPE ON LINKEDIN
8
OUR NORWEGIAN CLIENTS INCLUDE...
What is the single most important driver of
long-term value creation within a company?
Talent!
THE TALENT ECONOMY
 Fundamental shift in the way companies compete
 Passive candidates require an active recruitment
approach
 Employers need to build the brand
 Every employee is a recruiter
Headhunters
Help wanted
100X
10-25%
• Low volume
• High cost
• High quality
• High volume
• Low cost
• Low quality
Executive search
Job Boards
WHAT PROBLEM DO WE SOLVE?
THE TRADITIONAL RECRUITMENT MODEL
WEEK 1 WEEKS 3-5 WEEK 8
ACTIVE JOB SEEKERS
COMPANY PAGE GROUPS
PROFILE HOME PAGE
Charles Chung
Product
Manager
Company X
THE LINKEDIN TALENT ATTRACTION MODEL
THE LINKEDIN TALENT ATTRACTION MODEL
WEEK 1 WEEKS 1-4 WEEK 5-6
• Increased candidate accuracy
• Reduced time to hire
• Greater quality of hire and increased employee tenure
PASSIVE & ACTIVE
CANDIDATES
CANDIDATE EXPERIENCE
CANDIDATE EXPERIENCE – AKER SOLUTIONS
17
THANK YOU
Charles Chung: +46-725543690
Email: cchung@linkedin.com

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LinkedIn | Kongsberg presentation May 6 2013

Editor's Notes

  1. So we now know that # Linkedin is on a mission to connect the world’s professionals# We are offering members the possibility to create a digitial identity, share insights and do this everywhereFrom you company perspective, which implications can this have?Many of our current clients using linkedin as a productivity tool for their organizations are saying that they now have the opportunity to # Reach the best passive talent through LinkedIn, with advanced targeting reaching the perfect candidate# Market their products and services in a professional context, with advanced targeting really reaching the perfect decision maker# And sales people using Linkedin are saying that it was years ago they called a cold phone call. Either you are introduced through a mutual connection or you have the possibility to mention a mutual connection in your sales email or phone call
  2. So we now know that # Linkedin is on a mission to connect the world’s professionals# We are offering members the possibility to create a digitial identity, share insights and do this everywhereFrom you company perspective, which implications can this have?Many of our current clients using linkedin as a productivity tool for their organizations are saying that they now have the opportunity to # Reach the best passive talent through LinkedIn, with advanced targeting reaching the perfect candidate# Market their products and services in a professional context, with advanced targeting really reaching the perfect decision maker# And sales people using Linkedin are saying that it was years ago they called a cold phone call. Either you are introduced through a mutual connection or you have the possibility to mention a mutual connection in your sales email or phone call
  3. We decided to change our name to better align with our customers&apos; mission to have a lasting impact on their organizations, by targeting, engaging and closing the best talent.We also want LinkedIn to be the brand associated with Talent.This is not an indication of a change of direction in our strategy, rather a confirmation.EEN MEER INSPIRERENDE NAAM, VANDAAG HOPELIJK EEN INSPIREREND EVENT.
  4. Identify the right talent early. If you’re waiting until you need a hire to start looking for candidates, you’re too late.Reduce your time to hire. Establishing an ongoing dialogue with candidates gives you the option to accelerate the discussion when the time is right.Prevent superstar candidates from slipping away. When the time to hire arrives, you’re already top of mind for your chosen candidate, reducing the risk of a salary war against the competition.Strengthen your company employment brand, as well as awareness that you’re hiring, by being continually ‘out there’ engaging prospective candidates.Strengthen partnerships with the business. It will increase your ability to partner with hiring managers and become real talent advisors rather than just sourcers, at the same time improving the reputation of the Recruitment function internally.