Presentación the werfen group_2015-02-9 - v2
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- 1. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Werfen
- 2. LinkedIn: A global pool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 27M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 5M+ CHINA 332M+ Members worldwide +2 New members per second
- 3. LinkedIn: A global pool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 27M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6,8M+ SPAIN 5M+ CHINA 347M+ Members worldwide +2 New members per second
- 4. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We first assess two important elements of your talent brand: Reach and Engagement Talent 32,544 members members 1,930 Talent Brand Reach Talent that’s familiar with you as an employer Talent Brand Engagement Talent that is interested in you as an employer Viewing employee profiles Connecting with your employees Researching company and career pages Following your company Viewing jobs and applying 4
- 5. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand Index can measure your talent brand What percent of people who know about you show an interest? Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand Reach Talent Brand Engagement Talent 32,544 members members 1,930 The Werfen Group 6% 5
- 6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can compare your Talent Brand Index vs peers Employer of choice Weaker talent brand Peers: 99 of 6 • Baxter International Inc. • Beckman Coulter • Boston Scientific • Johnson & Johnson • Medtronic • Roche • Siemens • Stryker
- 7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can see how many members have engaged with your company vs your peers Peers: 7 • Baxter International Inc. • Beckman Coulter • Boston Scientific • Johnson & Johnson • Medtronic • Roche • Siemens • Stryker
- 8. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your Talent Brand Index varies across the functions you are looking to hire… TalentBrandIndex Talent easiest to engage Talent hardest to engage 8
- 9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS …and across the geographies where you have a presence Talent easiest to engage Talent hardest to engage TalentBrandIndex 9
- 10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn can help you build your talent brand and accelerate your ability to attract top talent We can track how your Talent Brand Index progresses over time 10
- 11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We can track how engagement with your brand has evolved over time 11 Talent Brand Engagement Talent that is interested in you as an employer Talent Brand Engagement over time
- 12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12
- 13. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13
- 14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 14
- 15. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 15
- 16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 16
- 17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 17
- 18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 18
- 19. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 19
- 20. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 20
- 21. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 21
- 22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 22
- 23. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 23
- 24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24
- 25. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 25
- 26. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26
- 27. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 27
- 29. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The world is changing fast… Candidates & Clients More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
- 30. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Social media is here to stay, embracing its power is the key 57% of the decision to ‘buy’ is now made before any commercial contact with your business1 1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
- 31. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Professionals use LinkedIn for 3 valuable reasons Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record
- 32. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS are passive and not looking to move 75% 60% of them are open to opportunity!!
- 33. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The best recruiters act like marketers Social media keeps the conversation going1 …because you need to nurture your audience Sales is one-to-one, marketing is one-to-many2
- 34. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Creating ‘followers’ will fuel your success ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Members are 61% more likely to share information as a result of following your company 61% 95% Followers are 95% more likely to respond to an InMail 79% of members are interested in job opportunities from companies they are following79%
- 35. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn has every audience you care about… EMPLOYEES E
- 36. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS We recommend 3 simple steps Your followers & Your brand Nurture your target audiences Do what you do best Build Engage Recruit
- 37. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS RECRUIT Promote your jobs Proactively source talent ENGAGE Update followers Tailor your content Your LinkedIn journey starts here BUILD Grow your followers Leverage Employees
- 38. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your LinkedIn journey RECRUITENGAGEBUILD
- 39. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Accelerate follower growth Reach out to potential clients & candidates and convert them into followers BUILD Targeted Campaigns 300% Follower base increase - Symphony Teleca Your total number of followers1,047 The Werfen Group The Werfen Group
- 40. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 40 Come & join us! + Follow You might like to follow Werfen Werfen
- 41. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Leverage your employeesBUILD Employee Profile Ads Views on your employee profiles this month803 Recruiters have 10x more traffic than the average member10x of page views are members looking at members76% The Werfen Group
- 42. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 803 42 As seen by: Guillermo Arias The Werfen GroupPicture Yourself at Werfen You might like to follow Werfen Come & join us! + Follow
- 43. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Your employees are networking with relevant talent 803 professionals visit your employees’ profile pages every month Top job functions Top viewer companies 43
- 44. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS RECRUITENGAGEBUILD Your LinkedIn journey
- 45. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Improve your follower engagement with relevant messagingENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content1 Career Pages Images JOBS Videos 1 Source: David Edelman, McKinsey & Company, “Quality & Relevance”, March 2014 Company page views last month 176
- 46. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 46 Empleos en Werfen Werfen Science Passion People
- 47. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Keep your followers up to date Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE Content Updates Members are 61% more likely to share information as a result of following your company 61%
- 48. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Every time you post to your followers, you’re building and nurturing a relationship with them 48 Generate Awareness of Company and Hiring Build a Community of Target Candidates Promote News or Upcoming Events Establish Thought Leadership Build Reputation as an Employer of Choice Ways to build relationships with target talent Member News Feed
- 49. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Target with accuracy using advanced filters Targeting Sponsored Updates Company Updates Location ✔ ✔ Company Size, Industry ✔ ✔ Function, Seniority ✔ ✔ Company Name ✔ Job Title ✔ School ✔ Skills ✔ Group Membership ✔ Gender ✔ Age ✔ Negative targeting ✔
- 50. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Build relationships with candidates on desktop, tablet and mobile 41% of LinkedIn’s traffic is on a mobile device Engagement rates can be up to 5x higher on mobile
- 51. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Accelerate your engagement reach uplift in click through rates for updates25% the usual content traffic3x Reach a wider audience with sponsored updates before you even have them as followers ENGAGE Sponsored Updates
- 52. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS RECRUITENGAGEBUILD Your LinkedIn journey
- 53. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Promote your jobs to the best candidates & consultantsRECRUIT Relevant Job Posts Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following79%
- 54. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS More applicants on LinkedIn find jobs through automated recommendations than search Relevance is key to engagement Personalized jobs add relevance to your branding throughout LinkedIn Amazon Sr. Java Engineer Java Engineer JOBS YOU MAY BE INTERESTED IN The Werfen Group The Werfen Group JOBS YOU MAY BE INTERESTED IN Bank of America Medical Devices Spec Medical Devices Spec 54 The Werfen Group Product Marketing Manager JOBS YOU MAY BE INTERESTED IN Gap Inc. Product Marketing Director
- 55. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Proactively source candidates, consultants and clientsRECRUIT Recruiter Increased access to the network Reach out using InMail Workflow and Collaboration tools 95% Followers are 95% more likely to respond to an InMail
- 56. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Followers Time Build, engage and recruit for success Relevant Jobs Career Pages Targeted Media Employee Ads Recruiter Content Updates BUILD ENGAGE RECRUIT
- 57. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The Build, Engage, Recruit core solution builds a foundation for success Build your follower base through employee profile ads Build your brand through job slot impressions Build awareness with target audiences through Career Page targeted media Engage your audiences with tailored content and status updates on your LinkedIn Career Page Proactively source candidates and collaborate across your team with Recruiter licenses Automatically generate candidates through targeted job slots BUILD ENGAGE RECRUIT Employee Profile Ads + LinkedIn Career Page + Job Slots Recruiter Licenses +
- 58. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Solución Unidades Coste Unidad Inversión anual Career page dinámica 10 audiencias 1M. Impresiones Sponsor Updates 1 50.000 50.000 Empleados como embajadores 5.000 Job slots 10 1.100 11.000 LinkedIn Recruiter 1 6.850 6.850 Soporte, Consultoría y Formación presencial básica y avanzada a consultores Total 72.850€ Propuesta Matriz
Editor's Notes
- How can we measure your employer brand? We start by looking at the reach and engagement you have with external talent TALENT BRAND REACH: Includes the people who know what it’s like to work at your company—those that are familiar with your company as an employer TALENT BRAND ENGAGEMENT: Includes the subset of people within your reach who are interested in you as a potential employer Research shows that people familiar with what it’s like to work at your company are the same people connected to and engaging with your employees on LinkedIn Research also shows that people who are interested in working at your company are the same ones who are taking that extra step on LinkedIn to learn more: browsing/applying to jobs on LinkedIn, following your company, and visiting your company and career pages.
- We use your talent brand reach and talent brand engagement to measure your talent brand index. Talent brand index measures your ability to engage the potential candidates who know about you. It measures your attractiveness among external talent. Your talent brand index is x%, and we will use this number to benchmark and compare your employer brand to peers, over time, and across functions and geographies.
- We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand. The stronger your brand, the easier it is for you to attract the right candidates to your roles.
- This measures # of engaged members vs peers However, this measure does not control for company size; the stronger your brand, the easier it will be to attract the right candidates to your roles.
- We can also use talent brand index to determine where to focus your employer branding efforts. For example, for your functions on the left of this graph, you have an easier time hiring talent, but for the functions to the right of this graph, it has been more difficult finding talent to fill your roles.
- Talent brand index can also assess the strength of your employer brand across the geographies where you are looking to hire. Given LinkedIn’s global pool of talent, we can help you boost your employer brand among the audiences where you need it most.
- We can help you track your employer brand over time. Brand is not something that changes overnight– rather, it is something that needs to be cultivated over time. As you invest in your employer brand, LinkedIn can help you assess the effectiveness of your employer branding efforts both on and off LinkedIn– using the talent brand index.
- We can help you track your employer brand over time. Brand is not something that changes overnight– rather, it is something that needs to be cultivated over time. As you invest in your employer brand, LinkedIn can help you assess the effectiveness of your employer branding efforts both on and off LinkedIn– using the talent brand index.
- The world of work has been changing at a rapid pace for both clients and candidates as well as recruitment businesses. Recruitment companies have had to adapt over the years in the facing of evolving technologies. Connectivity – networking Choice – volumes of jobs and suppliers Channels – job boards, social media and job aggregators Explain changes – from off to online. The most recent technology to disrupt recruitment is that of the social web.
- One of the most common misconceptions around LinkedIn is that most recruitment companies treat us as a job board and a database, but to fully understand how to get the best from LinkedIn you need to treat it as a social media channel. Lets take a second to think about the purpose and reason as to why we use other social media platforms. Take Facebook as an example, the idea is to build a community around you of friends and like minded people to communicate with and share content that is relevant and engaging to your friends. LinkedIn is no different its about building a Followers ecosystem around you of relevant contacts who are interested in you, your company and what you have to say. Also, the social web has also dramatically changed how we process information, make decisions and look for work. We want and expect information to be as relevant and as personalised as possible. We now trust social platforms to help us make purchasing decisions e.g. trip advisor etc …. We are so research focused now and have so much more information that 57% of the decision to ‘buy’ is now made before any commercial contact with your business. This now applies about how we think about recruitment and finding our next job.
- Lets start by understanding why people use LI and our value proposition to our members. Identity Network Knowledge
- LinkedIn gives you access to over 300 million professionals world wide – but as we all know they are not all interested in a now job but are open to relevant opportunities. You need to think about passive candidates as people who are not yet ready to buy your services.
- So if you want to effectively engage with your target audiences on LinkedIn you need to start to think and act like a marketer. You are trying to build a relationship with people who are passive i.e. not ready to buy so these guys need to be nurtured to ensure you receive a positive response when you start to engage. Social media helps you build and maintain these relationships outside of the points of direct contact you may have with them. And by thinking and acting like a marketer you will be more efficient in how you engage with your core audiences.
- Your goal should be to grow your Follower's on LinkedIn – by building relevant Followers you will be far more successful both placing candidates and winning new business
- Your LinkedIn strategy should consist of targeting the 3 core audiences you need to be a successful recruitment business – the good news is that they are all on LinkedIn.
- So, your LinkedIn strategy should consist of three very simple steps.
- We have a series of products that help you on every step of this journey, and these combined will help you drive significant results when engaging with clients, candidates and consultants. We help you leverage the power of your own employees to build your Followers as well as sending targeted advertising campaigns to your key audiences. We then provide you with means that help you communicate and engage with your Followers with relevant content And finally equip you with the tools to help you do what you do best – recruit.
- So to start to warm up and nurture your core audiences we need to market your company and start to grow your Followers. To achieve this we take a brief from you in terms of really understanding who exactly is your key market in regards to clients, candidates and consultants. We then target them with a highly effective and relevant advertising campaign. The goal of this is to promote your brand but more importantly, grow your Followers
- We then leverage your most valuable and networked asset – your employees. Each month your employees are receiving nearly 2,000 views to their profiles from LI members who are potential candidates, clients and consultants. Currently when they view your employees they are shown a generic ad campaign. We turn this missed opportunity into a marketing opportunity by encouraging these guys to Follow your company or apply for a relevant job. We import that LinkedIn members profile picture into this add unit which helps engage and grow your Followers. Lets take a look in a little more detail who is looking at your employees.
- As talent networks with your employees, help them learn about your company and the career opportunities you have for them. Engage them as they gain exposure to you as an employer.
- Your employees are already networking with the right candidates you’d want to hire [Note: This excludes employees visiting each other’s profiles]
- The second most important asset you have is your company presence. We see here that you are already engaging with members on LinkedIn through the XXX company page views you have last month. Our LinkedIn Career Page solution elevates and accelerates your engagement with the audiences you care about most. We help you build out dynamic content that will be relevant for your audience whether they be candidates, clients or potential consultants. We serve relevant images, engaging video content and relevant jobs. We also enable this audience to Follow your company from this page. We have found our customers who invest in building out this content have a significantly higher response rates to their job and Inmails and give potential clients, candidates and consultants are far more richer and relevant experience.
- By having a thoughtful approach to providing content updates you influence the early stages of the purchasing decision process and demonstrate your domain expertise through adding value and being a thought leader to your Followers. So when your consultants start to reach out to candidates and clients you have built your reputation as a relevant and appropriate partner. You also leverage the power of social media by your Followers amplifying and sharing this content amongst their network, and as you know – good people know good people. We also provide full reporting and consulting services around understanding how to build and deploy a thoughtful content marketing strategy.
- Right now, when you post to your followers it shows up in their news feed as part of the content that they consume. Companies like yours that post regularly are able to build meaningful relationships with target talent in their follower base. There are a number of ways companies can do this successfully: Establishing themselves as thought leaders in their industry Creating awareness of their company and the fact that they are hiring Building a community of candidates Driving candidates to an event or sharing company news Building their reputation as an employee of choice Which of these resonate most with your own goals and what you’re currently looking to do with your followers?
- It starts with advanced targeting to ensure you’re reaching the right people. With sponsored updates you can target candidates by advanced fields such as company name, job title, school, group membership or skills. This helps ensure you’re building relationships with exactly the candidates that you need.
- Not only can you reach candidates across the network, you can reach them wherever they are; whether at work, on the go, or at home reading the news on a tablet. This is important as LinkedIn’s mobile traffic continues to grow. Additionally, because mobile is such a focused platform, we’ve seen engagement rates 5X higher than average. And 70% of all of sponsored updates engagement occurs on mobile.
- If you are looking to exponentially grow your Followers and add value outside of your Follower base we have a product called Sponsored Updates that can achieve this. We take a brief from you in regards to an ideal new target audience – this could be useful when opening a new desk or new office in a region where you are not well known. You then send out a status update to this audience that is delivered and high lighted within their LI homepage. This status update could have a series of calls to action ranging from visiting your career page, viewing relevant jobs or Following your company. Again, this is designed to nurture a new audience for you which means when your consultants start to reach out they will receive a far higher and positive response rate.
- By building and engaging with Followers your response rates from job postings will be far higher. We find Followers of a company are 3x more likely to apply for one of your jobs than a non Follower. Let me explain how they work … (include new feature of every application has to now “opt out” from the company they applied to.
- Engagement on LinkedIn begins with posting all of your jobs. LinkedIn’s job matching algorithm ensures that your jobs get in front of relevant candidates, both passive and active. It’s important to represent all of your professional roles on LinkedIn. If certain jobs aren’t on LinkedIn, your target audience won’t know that there is a job for them at your company. LinkedIn’s matching algorithms are so effective in reaching passive talent, that over 50% of applicants come from job recommendations.
- And finally we have the engine room of the solution. Our Recruiter and RPS platform gives you unrestricted access to all 300+ million LI members and allows you to access all 3 audiences that you care about (candidates, consultants and clients) in a far more efficient and effective way. As a business you also maintain all the associated IP. The effort you have put in to building and engaging these audience’s can be lead to improved Inmail response rates as responses from Followers V non Followers is nearly 2 times higher.
- So LinkedIn has all three of your core audiences to help your business be successful. By building your Followers from candidates, clients and consultants you will achieve far higher results and the strategy you need to deploy for each of these is around the concept of “build, engage and recruit”.
- In order to implement this strategy, we recommend the following core solution to set the foundation: Own the ad space on your employees’ profiles so that their networks become a channel for building your follower base Deliver relevant content to and drive engagement with all of the audiences you care about through our Career Page solution Place all professional jobs on LinkedIn – the personalized targeting and associated impressions will build your brand with these audiences and generate candidates for your searches Enable your entire team to proactively and effectively do what they do best – recruit!