This document provides advice to students on using LinkedIn to match their talents with opportunities. It recommends that students (1) create a complete profile that highlights their experience, skills, and recommendations; (2) build their network by connecting with contacts and joining relevant groups; and (3) engage with their network by sharing updates, insights and collaborating in discussions. The document also suggests students follow companies and explore alumni connections to research opportunities and find jobs on LinkedIn.

1. STUDENTS
Matching Your Talent with Opportunity
November 2013
@woutercap
Wouter Cappendijk
Talent Solutions Consultant
LinkedIn

3. Identity
Insights
Everywhere
Connect, find, and
be found
Be great at what
you do
Work wherever our
members work
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4. LinkedIn’s mission:
“Connect the world’s
professionals to make them
more productive and
260M+ +2 new 184 M
successful.
Members worldwide
Members per second
©2012 LinkedIn Corporation. All Rights Reserved.
Monthly unique visitors
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Monthly uniques source:Comscore
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5. Employers in Belgium
on LinkedIn
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6. Employers sell themselves – “this is a great
place to work and develop your career…”
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7. Employers share their latest opportunities
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8. People you know at this company & insights
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9. Employers can use CheckIn for campus event
registrations to build their “talent pools”…
LinkedIn CheckIn
For event registrations.
Easy, fast, mobile, data-driven
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10. Employers proactively target the talent they
need using LinkedIn Recruiter
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11. Employers proactively target the talent they
need using LinkedIn Recruiter
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12. Universities
on LinkedIn
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13. Introducing the new University Pages…
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14. Introducing the new University Pages…
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15. LinkedIn is building dedicated content, tools and
insights for everyone…
www.linkedin.com/edu/
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16. Your
opportunity

17. Opportunity
Identity
+
Insight
+
Engagement

18. Your Identity
also how you interact
So you need to get the basics right…
Your Elevator Pitch
Express your aspirations…

19. Your Experience / Education / Projects
Focus on your top selling points
 Highlights from current / most recent role
 What are your objectives?
 How do you fit into overall organisation?
 What projects have you worked on?
 What have you achieved / delivered?
 Recognise keywords
 Make you experience come alive, stand out:
 Use attachments
 Use video links
 Use Slideshare
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20. Your Skills & Recommendations
Add your skills and expertise – and get endorsed
Add skills
Get
endorsed
Collect valued recommendations
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21. Go for 100%...
Add relevant documentation…
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22. So now you have an
awesome profile…
…how do you optimise your
LinkedIn presence?
Insights…

23. Build Your Network
– expand your reach and influence
Import from your email address books
Your email
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24. Find the right Group for you
Groups – get your settings right
•
•
Group Size can be important – but is not always the best
indicator of quality.
A healthy group has frequent discussion topics, but
remains focused on topic.
A lot of spam or agency vacancy posts suggest the group
is badly maintained.
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25. What about
Jobs?

26. Jobs on LinkedIn
Recommended job matches on your Home page
Your Profile is critical for quality matching…
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27. Follow Companies you are interested in working for
Followers receive relevant updates, news, links – and jobs

28. Research companies
Do you feel a connection?
 Company mission, products and services
 Company culture and employees’ skills
 News about the company, industry and competitors
 Information about the role – search for members already
holding the role / similar roles
 Information about the person interviewing you
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29. How about alumni from your
university?

30. Opportunity
Identity
+
Insight
+
Engagement

31. Engagement
Your activity speaks as loud as
your profile

32. Give! Give! Give!
- Update Your Status, Contribute to Groups
Regularly share knowledge to your network
Latest jobs
Relevant news
and insights
Group
discussions
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33. The top 5 things you should know:
1. Complete and enhance your personal profile
2. Connect and grow your network
3. Join and be active in a relevant networking Group
4. Follow and explore companies / people of interest
5. Be an active collaborator – share, update your
status, discuss…GIVE to your network.

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35. Thank you
Wouter Cappendijk
@woutercap
Resources: http://students.linkedin.com/
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