1. for Business
© LinkedInexpert.se 1
Lets discuss three questions:
1. Why LinkedIn?
2. How to be found?
3. How to generate business?

2. Facts LinkedIn Corporation
About LinkedIn
Welcome to LinkedIn, the world's largest
professional network with 380+ million
members in over 200 countries and
territories around the globe.
Mission
Our mission is simple: connect the
world's professionals to make them
more productive and successful. When
you join LinkedIn, you get access to
people, jobs, news, updates, and insights
that help you be great at what you do.
Company Info
LinkedIn started out in the living room of
co-founder Reid Hoffman in 2002, and it
officially launched on May 5, 2003.
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Europe: 84 million members

3. For Marketing
Build relationships between
your brand and the world’s
professionals.
For Sales
Identify and engage prospects,
build your sales pipeline, and
increase social selling.
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For Recruitment
Unlock the full power of the
LinkedIn network to find and
attract quality passive talent.
for Business
LinkedIn has great products but
don’t train professionals.
LinkedInExpert
All you need to know about LinkedIn
Provides training and tailored services.

4. LinkedInexpert.se copyright 4
Is the percentage of C-level
excutives reached on

5. Facts
About Olle Leckne
A pioneer with a professional network of 3 500+
connections. Became an expert by using LinkedIn to
establish and grow several of his own companies.
Founder of LI Sverige, one of the largest LinkedIn
groups in Sweden. Worked for IBM with sales and
financing of mainframes. Formerly involved in the
establishment of Capgemini in Asia-Pacific and Ikano
Bank in Sweden.
Mission
Enabling and empowering business professionals
and companies to use LinkedIn effectively to reach
their goals.
About LinkedInexpert
Linkedinexpert consist of team of people who have
used LinkedIn professionally since 2004.
Linkedexpert offers classroom training and
professional services for corporate change programs.
Clients: KPMG, Manpower, Grant Thornton, Visma,
HiQ, PwC, EY, SuperOffice, DNB, Nordea, Pro4u,
TRR, FirstReserve © LinkedInexpert.se 5

6. FINDS
Companies
FINDS
Individuals
MANY SEARCHES …EVERY DAY…
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6

7. © LinkedInexpert.se 7
Are you happy with your
profile? You better be.
You are LinkedIn’ed!

8. Marketing
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When searching the individual LinkedIn profile is found
When advertising individuals and companies increase
visibility in the target group and attract business
opportunities.

9. © LinkedInexpert.se 9
Indirect marketing as the
company page becomes
visible from the profile
Marketing
Many that view and visit profiles are interested to know which company the
person works for and most probably they will end up visiting the company page

10. LinkedIn Company page
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Followers are
2,5 times more
likely to recommend
the company and it’s
products & services
1,5 times more
likely to purchase the
companys products &
services
When followers comment
company page updates it is
seen in their network too.

11. Why Social Selling is important
11
The buying process has changed a lot!
of
B2B is influenced
by
social media
of
Purchase decisions
prior to sales are
involved
of
Cold calls
don’t work
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12. © LinkedInexpert.se 12
SEARCH and SELECT
The Right Persons
CONNECT
Get to know
RELATIONSHIP
Book a meeting
Find high quality leads
• 380 million business people
• Lead Builder
• Search in your target group
• List your ideal customers
• Identify the right prospect
• Select the best entry
Save time and money
Du

13. When prospecting and connecting
… the benefit is that you can
see how you are connected
.. and choose the best way
to be introduced och
connect
That is not possible when
you google and visit a
traditionall webpage on
internet.
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14. Where are you and your collegues?
Basic level
• Search
• Professional
profile
• Trustworthy
Advanced level
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View
others
• Profile is found
(relevant
keywords)
• Attracts interest
Search and
connect
• Targeting
• Advanced search
• CRM/Taggning
Leads och
prospects
• Insight leader
• Groups
• Company page
• Top of mind
Social selling and
content marketing
Profile
Contactlist
Kate
Bill
Beginner Mature Expert
David

15. 3 benefits
• Become Top-of-mind => Potential clients
call when they think of/need your
services
• Advanced search => Find right
prospects
• LinkedIn as sales tool => Book warm
meetings instead of cold calls
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for Business

16. For more information
Linkedin.com
Provides the professional playground
LinkedInexpert.se
Provides training and tailored
services to empower individuals and
companies to reach their goals on
the playground
Olle.leckne@linkedinexpert.se
Tel 0733 905611
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