This document discusses building a talent brand on LinkedIn. It provides statistics on LinkedIn's large user base globally and emphasizes the importance of segmentation and targeted content to attract top talent. The session objectives are to understand talent brand, provide a clear path to success, and network with peers. Participants are encouraged to customize their LinkedIn career pages for different functions, locations, and demographics to better engage talent pools.
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
RallyFwd Virtual Conference - May 6, 2020
"How Culture Could Save Your Organization"
Marilyn Yee, Global Employer Branding & People Communications, Klook
Amcham Finland is an international business network based in Helsinki. Could it be your access point to the Northern European market - or your point of departure when you go conquer the world?
We know that supporting female entrepreneurship has the potential to boost not only the wellbeing and success of women, but also the UK economy. These slides were presented at the Publicis.Sapient offices in Shoreditch, London at the July Geek Girl Meetup event. The event looked to explore the funding gap that still exists between male and female led businesses, based on the findings of this research conducted by 99designs. After this research was presented we chaired a panel with some inspirational women who shared a range of perspectives, from seeking funding, securing investment, and providing capital to female-led businesses.
The Grand New Delhi is one of best hotels near Delhi airport. Its rich tradition of comfort and luxury has been a coveted feature of its magnificence which will leave you awestruck. To know more information about the grand new Delhi hotel please visit this blog.
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg
Jason Steinberg is an integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies. Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines.
Supporting MENA Innovation & Entrepreneurism in the Digital Economy, MicrosoftArabNet ME
Supporting MENA Innovation & Entrepreneurism in the Digital Economy
talk by: Charbel Fakhoury, Vice President of Sales, Marketing, and Services MEA, Microsoft
at the ArabNet Digital Summit 2013, June 24-26, Dubai, UAE
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
RallyFwd Virtual Conference - May 6, 2020
"How Culture Could Save Your Organization"
Marilyn Yee, Global Employer Branding & People Communications, Klook
Amcham Finland is an international business network based in Helsinki. Could it be your access point to the Northern European market - or your point of departure when you go conquer the world?
We know that supporting female entrepreneurship has the potential to boost not only the wellbeing and success of women, but also the UK economy. These slides were presented at the Publicis.Sapient offices in Shoreditch, London at the July Geek Girl Meetup event. The event looked to explore the funding gap that still exists between male and female led businesses, based on the findings of this research conducted by 99designs. After this research was presented we chaired a panel with some inspirational women who shared a range of perspectives, from seeking funding, securing investment, and providing capital to female-led businesses.
The Grand New Delhi is one of best hotels near Delhi airport. Its rich tradition of comfort and luxury has been a coveted feature of its magnificence which will leave you awestruck. To know more information about the grand new Delhi hotel please visit this blog.
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg
Jason Steinberg is an integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies. Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines.
Supporting MENA Innovation & Entrepreneurism in the Digital Economy, MicrosoftArabNet ME
Supporting MENA Innovation & Entrepreneurism in the Digital Economy
talk by: Charbel Fakhoury, Vice President of Sales, Marketing, and Services MEA, Microsoft
at the ArabNet Digital Summit 2013, June 24-26, Dubai, UAE
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
Dagsorden:
- Velkommen og Introduktion
- Hvordan bliver jeres virksomhed “In” på social media recruitment
- Hvad gør de bedste SMV’er på LinkedIn
- Kort om Corporate Solutions
- Eksempler og Demonstration
- Spørgsmål
This workshop is to help you to understand employer branding better and the power of LinkedIn in order to help you succeeding in executing your employer brand strategy.
Explore Valuable Opportunities You Don't Know You're Missing.
With the demand for talent holding strong and steady, many IT and engineering staffing firms are focused so much on recruiting, they are overlooking critical marketing steps they can and should be taking to compete even better and succeed even more. How do you know what you’ve never had or measure opportunities you don’t know you’re missing? It’s time to check your marketing blind spot and identify where holes in your branding, communication, messaging and retention strategies are weakening your competitive edge and limiting market opportunities.
Leslie Vickrey, CEO of ClearEdge Marketing, surprises staffing leaders and professionals with insider knowledge on the critical market processes and tools staffing businesses most often overlook or underfund. Find out which critical marketing efforts effectively boost long-term performance and why under spending leads to missed opportunities. The presentation examines:
- How internal communications and contests spark competition and increased performance
- Why developing compelling brand stories and company messaging fuels a stronger sales performance and brand recognition
- The power of a smart and engaging online presence that attracts candidates, potential managers, sales reps and recruiters
In this free webinar, LinkedIn will give you must-know insights on how you can leverage the world's largest professional network to find top talent and cut your hiring cost by up to 50%.
In 30 minutes, you’ll learn:
• Insights about LinkedIn's presence in MENA and the latest trends in in the market
• 5 tips to improve your personal profile on LinkedIn and use it in the best possible way
• A preview of our recruiting solutions and a demo of the tool
Recording: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=6c5ae2a7e36dba9b5eca8ae724a2ab16
How to Insightfully Engage Candidates by Jennifer Newbill, Dell Inc.Shahid Wazed
This is the webinar deck on how to insightfully engage candidates. Don't forget to claim your offer using coupon Webinar14 to get an instant $200 off when you register for the 2016 Top Talent Summit taking place in Toronto, ON, Canada on April 20-21. Learn more at http://www.toptalentsummit.com/ . Thanks!
Lets discuss three questions:
1. Why LinkedIn?
2. How to be found?
3. How to generate business?
Note...
- Google has changed our behavior and it in effect its a great business to search optimize corporate websites.
- Now this behaviour spreads to LinkedIn. People search and connect with individuals on LinkedIn. Which makes it important to have a company page. And it makes it equally important optimise the comapany page so it is found in linkedin searches.
The Power of LinkedIn - How to stand outJose Coronado
Are you part of this new digital world, this world beyond borders? Have you Google yourself lately? Have you ever been curious about what you would find?
From a professional perspective, are you active in any of the social digital networks? Do you tweet, do you blog, do you have a LinkedIn profile?
You are in charge of defining who you are, you do not leave it to chance. Manage your professional identity. Develop a strong LinkedIn profile and get noticed.
LinkedIn was in Abu Dhabi for the first time on the 7th of November where we shared great insights about talent pipelining and employer branding.
We were also joined by Mary Pratt, Employer Brand Consultant who shared some insights about what other companies are doing to promote their brand (Slide 69-100)
Water Lily Pond (WLP) is a progressive advertising and marketing communications startup, powered by a best-in-class global team and empowered by cloud collaboration.
Build Your Social Recruiting Strategy: Make the Most of LinkedInAndy, Xinbin Hu
Whether you’re a five-person start-up or a Fortune 500 organization, talent is a top priority. With rapid technology change, talent has greater access to information and more paths to explore job opportunities. For those with specialized skills and who are viewed as on the way up in their career, it's a candidate-driven market which requires a new approach to talent acquisition.
We would like to invite you to a crash course on how you can use LinkedIn for recruiting and employer branding. You will learn how to:
Source talent proactively using the LinkedIn Recruiter platform – a powerful tool that helps you quickly find the right candidate
Pipeline talent and improve productivity
Promote your job openings to 450+ million professionals on the LinkedIn platform
Build and enhance the employer brand of your company
We will cover:
What is direct sourcing and LinkedIn direct sourcing solutions
Direct sourcing demo
Build your personal and company brand on social media platform
Social recruiting and direct sourcing best practices from your industry peers
Q&A
Who should attend:
Human resources and talent acquisition professionals
HR generalists and small to mid-sized business owners
Women in Tech - Become resilient to the future of workMarlene De Koning
Future of work is driven by AI & Automation, new generations and skills gap. Don't be your own glass ceiling but identify where you want to go and where your own gap is. Focus on both hard and soft skills. Build a network around you that help you to reach the next level and start helping others.
Do you easily attract new talent? Is your brand well-known?
It's not just about being well-known; being a publicly known brand doesn't automatically mean you'll attract the right people, just that people are aware of your products or services. The motivations and decisions that go into buying a soft drink, for example, are very different to how people decide to place big bets with their careers. Employer branding may be owned by the HR or Marketing department, but it is the responsibility of the entire organisation. Make sure that employer branding is discussed at the boardroom level within your company to ensure your future business success. It is not a campaign-based strategy, but an ongoing business strategy.
During this workshop we will share more on the importance of Employer Branding and how to unify your brand. We will also share how to be successful in communicating the right message to the right audience and the importance of the C suite playing a part in the go to market strategy.
The session will be led by LinkedIn’s Senior Solutions Consultant, Marlene de Koning who is a Brand Strategy Consultant in our Amsterdam office. She combines a strong background in marketing and business with in-depth knowledge on employer branding.
Building a global brand while maintaining a local characterMarlene De Koning
McDonalds who has one of the worlds most reknown strategies if it comes to a global brand while maintaining a local character. the theory is one of the best examples in corporate marketing and can easily be copied to Employer Brand. With these 5 pillars we would like to give you tips in how you can keep your local characters but be part of the global strategy
At Talent Connect Cathy Wilson and I spoke about Solvay's journey in engaging their employees as brand ambassadors, lessons learned and tips and steps to take to execute within your company and the ROI that could be achieved
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
Binnen recruitment wordt aangegeven dat je steeds meer moet denken als een marketeer en dat je de organisatie en de job moet verkopen. Naast het bouwen aan een sterk werkgeversmerk is potentiele kandidaten aan je binden d.m.v. storytelling even zo belangrijk. Graag neem ik jullie vandaag mee in dit verhaal en geef jullie drie tips hoe je als organisatie daar succesvol mee kunt zijn op LinkedIn.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
As an agency you want to help you clients succeed in attracting talent. LinkedIn can help you serve your clients best and today we shared how we could partner better.
De studenten van vandaag zijn de professionals van de toekomst. Tijdens deze webcast brengen wij u op de hoogte van de trends en ontwikkelingen op het gebied student recruimtent en hoe LinkedIn u kan helpen met het werven van de beste studenten en graduates.
Een sterk werkgeversmerk helpt u om beter sneller en goedkoper te wervenMarlene De Koning
Hoe een sterk werkgeversmerk en social recruitment u kunnen helpen om sneller kwalitatief talent aan te trekken en hoe u tegelijkertijd kosten kunt besparen.
LinkedIn Employer Brand Handboek - in vijf stappen naar een sterk werkgeversmerkMarlene De Koning
Het handboek in hoe u met vijf stappen een sterk werkgeversmerk kunt ontwikkelen en voorbeelden van organisaties wereldwijd die u voor zijn gegaan in dit proces.
Wereldwijd heeft ook dit jaar LinkedIn een onderzoek onder meer dan 3000 talent acquisition leaders gehouden waarvan ruim 200 in Nederland. In deze presentatie delen wij de Nederlandse top 5 trends in Recruitment voor 2013.
Van employer branding tot het gebruik van data als input de werving als ook interne mobiliteit.
Tot 2016 verwacht het CBS in een aantal Engineering doelgroepen nu al knelpunten in de werving. Dus heeft u nu al het gevoel in dezelfde vijver te vissen dan wordt het tijd om aan uw Employer Brand te werken.
Tips en trics om aan uw Employer Value Proposition en Employer Brand te werken. Ook wat praktische informatie m.b.t. content & engagement en uiteraard ook wat handvaten hoe u de ROI inzichtelijk kunt maken om als sparringspartner voor de business te functioneren.
4. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
2M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4M+
CHINA
7. TALENT SOLUTIONS
Evolving Language: The Emergence of Talent Brand
Your talent brand is the
highly social, totally public
version of your employer
brand that incorporates what
your talent – past, present
and potential - thinks, feels
and shares about your
company as a place to work.
8. TALENT SOLUTIONS
The beauty of talent brand is
you don’t need everybody to know
your name. Only the right people.
#talentbrand
14. TALENT SOLUTIONS
Why segmentation matters
14
68% of members want to see
relevant and insightful content.
B2B companies that blog
related to their industry
generate 67% more leads per
month than those who do not
blog.
58% of consumers trust
relevant editorial content.
78% of chief marketing officers
think targeted custom content
is the future of marketing.
19. TALENT SOLUTIONS
Building the foundation of your Talent Brand
Goals from your LinkedIn Career Page
Excite candidates about what’s happening at your
company
Increase awareness of hiring at your company
Evangelize your company culture
Increase likelihood of candidate action
19
22. Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you would like
the page targeted.
30. TALENT SOLUTIONS
5 Qualifying questions for Targeted Pages
What are your key talent pools this year?
Do you have a student or recent graduate recruiting
strategy?
What are the top Functions of your current jobs?
What are the top Locations of your current jobs?
Do these Functions or Locations have different value
propositions, messaging, content, and goals?
– Can you custom-tailor a Career Page for them?
33. TALENT SOLUTIONS
3 Key takeaways Why?
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.