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Talent Brand Workshop Benelux
This document discusses building a talent brand on LinkedIn. It provides statistics on LinkedIn's large user base globally and emphasizes the importance of segmentation and targeted content to attract top talent. The session objectives are to understand talent brand, provide a clear path to success, and network with peers. Participants are encouraged to customize their LinkedIn career pages for different functions, locations, and demographics to better engage talent pools.
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Talent Brand Workshop Benelux
- 1. Welcome Marlene de Koning SolutionsConsultant Sebastian Rudolph Solutions account manager
- 2. TALENT SOLUTIONS Session Objectives •Understand the importance of Talent Brand • Clear path to success • Network with your peers
- 3. TALENT SOLUTIONS 3 WhySocial Recruitment?
- 4. LinkedIn: A globalpool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 2M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 187M Monthly unique visitors 4M+ CHINA
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- 7. TALENT SOLUTIONS Evolving Language:The Emergence of Talent Brand Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
- 8. TALENT SOLUTIONS The beautyof talent brand is you don’t need everybody to know your name. Only the right people. #talentbrand
- 9. What does itmean to work for your organization?
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- 14. TALENT SOLUTIONS Why segmentationmatters 14 68% of members want to see relevant and insightful content. B2B companies that blog related to their industry generate 67% more leads per month than those who do not blog. 58% of consumers trust relevant editorial content. 78% of chief marketing officers think targeted custom content is the future of marketing.
- 15. TALENT SOLUTIONS Talent BrandAttributes #talentbrand
- 16. “Doing business withoutadvertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe
- 17. ©2013 LinkedIn Corporation.All Rights Reserved.
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- 19. TALENT SOLUTIONS Building thefoundation of your Talent Brand Goals from your LinkedIn Career Page Excite candidates about what’s happening at your company Increase awareness of hiring at your company Evangelize your company culture Increase likelihood of candidate action 19
- 20. TALENT SOLUTIONS©2012 LinkedInCorporation. All Rights Reserved. 20 Automated and dynamic content LinkedIn does the work for you
- 21. TALENT SOLUTIONS Building yourtalent brand Self-service content 21
- 22. Building Targeted Pages Selectthe Company Size, Job Function, Industry, Seniority, Language and/or Geography to which you would like the page targeted.
- 23. Examples of LinkedInTargeted Views 23 Default Engineering
- 24. 24 Examples of LinkedInTargeted Views India Sales
- 25. 25 Examples of LinkedInTargeted Views Interns/Recent Grads German
- 26. Add content toyour Career Page via a Slideshare Presentation 26
- 27. Creative ways tobuild a Talent Community using CheckIn
- 28. Embed a CheckInLink on your Career Page Build your Talent Community 28 Click here to join our Talent Community
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- 30. TALENT SOLUTIONS 5 Qualifyingquestions for Targeted Pages What are your key talent pools this year? Do you have a student or recent graduate recruiting strategy? What are the top Functions of your current jobs? What are the top Locations of your current jobs? Do these Functions or Locations have different value propositions, messaging, content, and goals? – Can you custom-tailor a Career Page for them?
- 31. TALENT SOLUTIONS Let’s golive on the site and build together
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- 33. TALENT SOLUTIONS 3 Keytakeaways Why? Lower cost per hire by up to 50%. Reduce employee turnover by up to 28%. Influence the conversation with candidates. If you don’t, someone else will.
- 34. TALENT SOLUTIONS Session Objectives •Understand the importance of Talent Brand • Clear path to success • Network with your peers
- 35. What did youlearn and how can we improve?
- 36. Connect Marlene de Koning SolutionsConsultant nl.linkedin.cominmarlenedekoning @Marlene_dKoning