Thank you for your interest in Social Recruiting with LinkedIn. With these tips and tricks you can craft your Employer Brand effectively and attract the best talent. Find out more? Contact us: http://bit.ly/DemoLNKD
LinkedIn sits down with the CEO of Imperative (Aaron Hurst) to talk about Purpose at Work (2016 Global Report); highlighting purpose-driven companies and their professionals. In this discussion, Aaron Hurst explains why purpose matters and how you can activate it.. Specifically, the conversation narrows in on building a purpose-driven approach in regards to talent acquisition, providing interesting data on topics such as professional satisfaction, engagement, and development.
You'll learn how you can:
- Find purpose in your work
- Benefits of purpose-driven companies and employees
- Purpose driving talent acquisition
- Purpose and company culture
To learn more, visit us: http://bit.ly/2cXuuPH
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
LinkedIn recruiters are taught to tell the company's story by following this framework:
- Sharing the mission, vision, and purpose of LinkedIn
- Explaining how the company is fulfilling that purpose
- Talking about the opportunities that lie ahead
- Illustrating the company’s unique culture and values through personal stories and examples
Learn more about why storytelling is a powerful (yet often ignored) skill for recruiters: https://lnkd.in/gZG-Q46
The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia.
Presentazione di:
- Next Generation Recruiter
- Sponsored Jobs
- new jobs experience
- nuova flagship App
- LinkedIn Referrals
Industry expert and Certified Personnel Consultant, Barbara Bruno walks through solutions that will drive more referrals and boost your bottom line.
Want to boost your recruiting strategy, check out the Recruiting Firm's LinkedIn Field Guide: http://bit.ly/1Q7Dl1C
LinkedIn sits down with the CEO of Imperative (Aaron Hurst) to talk about Purpose at Work (2016 Global Report); highlighting purpose-driven companies and their professionals. In this discussion, Aaron Hurst explains why purpose matters and how you can activate it.. Specifically, the conversation narrows in on building a purpose-driven approach in regards to talent acquisition, providing interesting data on topics such as professional satisfaction, engagement, and development.
You'll learn how you can:
- Find purpose in your work
- Benefits of purpose-driven companies and employees
- Purpose driving talent acquisition
- Purpose and company culture
To learn more, visit us: http://bit.ly/2cXuuPH
Dream or Reality? The Implementation of Recruitment 3.0 & 4.0: Inside the Aut...LinkedIn Europe
In the summer of 2011, Matthew Jeffery of Autodesk published two recruitment articles: "A Vision for the Future of Recruitment: Recruitment 3.0," and "Recruitment 4.0: Crowdsourcing; Gamification; Recruitment as a Profit Centre” and, “the Death of Recruitment Agencies." Their impact is still being felt throughout the industry today. A year later, what's the story? How much has been implemented by Autodesk? What has worked? What could not be implemented? And what is pure theory and will never see the light of day?
In this keynote, Jeffery will reveal the inside story. Hear about Autodesk’s use of social media, the cutting edge mobile recruitment app, new corporate careers website and disruptive recruitment marketing practices...hear the highs and the lows...the mistakes and the glory. Expect key learning’s and takeaways in a very honest, no holds barred session.
In addition, Jeffery will share an exclusive look at the conclusion of their research: "What is Recruitment 5.0: The Final Chapter of Recruitment" and conference attendees will be the first to receive a copy of this ground-breaking report.
LinkedIn recruiters are taught to tell the company's story by following this framework:
- Sharing the mission, vision, and purpose of LinkedIn
- Explaining how the company is fulfilling that purpose
- Talking about the opportunities that lie ahead
- Illustrating the company’s unique culture and values through personal stories and examples
Learn more about why storytelling is a powerful (yet often ignored) skill for recruiters: https://lnkd.in/gZG-Q46
The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
Webcast presentato l'8 marzo 2016 da Valentina Napoli e Francesco Costanzo di LinkedIn Italia.
Presentazione di:
- Next Generation Recruiter
- Sponsored Jobs
- new jobs experience
- nuova flagship App
- LinkedIn Referrals
Industry expert and Certified Personnel Consultant, Barbara Bruno walks through solutions that will drive more referrals and boost your bottom line.
Want to boost your recruiting strategy, check out the Recruiting Firm's LinkedIn Field Guide: http://bit.ly/1Q7Dl1C
Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs?
With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools.
You'll get practical advice on:
+ Current talent trends impacting search and staffing companies
+ How to use LinkedIn Jobs to get the right people to see your open roles
+ How to drive results to increase placements and your bottom line
To hear more from some of Talent Acquisitions most innovative minds, check out LinkedIn Talent Connect: http://bit.ly/2avi53N
Welcome Talent Canada | Train the Trainer Instructor's Manual LinkedIn for Good
LinkedIn for Good presents a Welcome Talent Canada Train the Trainer guide. Use this document for speaking notes when training your workforce development staff on how to talk about LinkedIn to refugee job-seekers.
The presentations from LinkedIn Day Johannesburg which took place on the 16th of September 2014. Speakers included local HR professionals and LinkedIn presenters.
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Social Recruiting: i vantaggi di allineare corporate brand, consumer brand ed employer brand.
Workshop presentato da Cristina Arbini, Beatrice Guasti e Tomaso Giusti di LinkedIn Italia il 28 giugno 2016.
Stacy Zapar, Tenfold
Employer Branding has become an integral part of the Talent Acquisition conversation in recent years. And we've evolved by leaps and bounds. But where do we still have room to grow? What's the next step in this evolution? How do we bridge the gap between consumer brand and employer brand? How do we get away from “employer blanding” to truly unique content and messaging that differentiates and helps candidates self-select? What are forward-thinking companies doing now to share content that's more transparent and authentic, rather than sugar-coated sunshine and rainbows? Hear Stacy's predictions and recommendations for the next wave in the Employer Brand evolution so you can start taking steps now to be ready for what's next.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
Learn practical advice on how you can use LinkedIn to locate, attract, and recruit passive candidates. Take a look at our Recruiting Page: business.linkedin.com/talent-solutions
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
LinkedIn Talent Connect Europe 2012: Next Gen Recruiting - Pipelining Talent ...LinkedIn Europe
So you’ve done the work transforming your team from a reactive department to being a proactive business partner, what’s next? Fernando Delgado and Tyler Šiprová talked about identifying critical talent pools, looking at talent flows and implementing a pipelining strategy that puts you truly ahead of the game and leading your business in today’s talent economy.
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
Learn more about your Talent Brand Index at http://linkd.in/1CHwo0I.
In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it.
The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.
Learn how to set realistic expectations with hiring managers by using LinkedIn data, to have those difficult conversations, and to activate your hiring managers to participate in their searches.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
A strong, unique talent brand is crucial to consistently making high-quality hires. But how can your company be sure its talent brand is performing? This presentation, created by LinkedIn Talent Brand Consultant, Stephanie Kender, will teach you how to measure the ROI of your company’s talent brand using key metrics such as social follower quality, talent response rate, and applicant quality. With this knowledge, you’ll be able to quantify the success of your company’s talent brand and understand how to make it more effective.
Learn more about our solutions: http://bit.ly/2hNXom4
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...LinkedIn Talent Solutions
Your reputation as an employer can make or break your ability to hire top talent. To better understand what makes a great employer brand, we analyzed billions of interactions between our 433M+ members and thousands of companies on LinkedIn to determine the inaugural list of Top Attractors. In this presentation from LinkedIn and Cisco, you will learn more about the list and employer branding best practices inspired by the companies that made the list.
To learn more about our solutions, visit us at: http://bit.ly/2a7sH7E
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...LinkedIn Talent Solutions
Action Impact and DMG events share their top tips on LinkedIn from branding to sourcing.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs?
With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools.
You'll get practical advice on:
+ Current talent trends impacting search and staffing companies
+ How to use LinkedIn Jobs to get the right people to see your open roles
+ How to drive results to increase placements and your bottom line
To hear more from some of Talent Acquisitions most innovative minds, check out LinkedIn Talent Connect: http://bit.ly/2avi53N
Welcome Talent Canada | Train the Trainer Instructor's Manual LinkedIn for Good
LinkedIn for Good presents a Welcome Talent Canada Train the Trainer guide. Use this document for speaking notes when training your workforce development staff on how to talk about LinkedIn to refugee job-seekers.
The presentations from LinkedIn Day Johannesburg which took place on the 16th of September 2014. Speakers included local HR professionals and LinkedIn presenters.
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
Apresentação de Jennifer Brannigan, Head de Soluções de Mídia América do Norte e América Latina do LinkedIn, no ConnectIn São Paulo, realizado no dia 23 de junho de 2015. O ConnectIn São Paulo reúne os maiores líderes do mercado para compartilhar os desafios de hoje e inspirar as soluções de amanhã.
Social Recruiting: i vantaggi di allineare corporate brand, consumer brand ed employer brand.
Workshop presentato da Cristina Arbini, Beatrice Guasti e Tomaso Giusti di LinkedIn Italia il 28 giugno 2016.
Stacy Zapar, Tenfold
Employer Branding has become an integral part of the Talent Acquisition conversation in recent years. And we've evolved by leaps and bounds. But where do we still have room to grow? What's the next step in this evolution? How do we bridge the gap between consumer brand and employer brand? How do we get away from “employer blanding” to truly unique content and messaging that differentiates and helps candidates self-select? What are forward-thinking companies doing now to share content that's more transparent and authentic, rather than sugar-coated sunshine and rainbows? Hear Stacy's predictions and recommendations for the next wave in the Employer Brand evolution so you can start taking steps now to be ready for what's next.
Catch the best of Talent Connect: http://bit.ly/2e5ojNe
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
Learn practical advice on how you can use LinkedIn to locate, attract, and recruit passive candidates. Take a look at our Recruiting Page: business.linkedin.com/talent-solutions
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
LinkedIn Talent Connect Europe 2012: Next Gen Recruiting - Pipelining Talent ...LinkedIn Europe
So you’ve done the work transforming your team from a reactive department to being a proactive business partner, what’s next? Fernando Delgado and Tyler Šiprová talked about identifying critical talent pools, looking at talent flows and implementing a pipelining strategy that puts you truly ahead of the game and leading your business in today’s talent economy.
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
Learn more about your Talent Brand Index at http://linkd.in/1CHwo0I.
In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it.
The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.
Learn how to set realistic expectations with hiring managers by using LinkedIn data, to have those difficult conversations, and to activate your hiring managers to participate in their searches.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
A strong, unique talent brand is crucial to consistently making high-quality hires. But how can your company be sure its talent brand is performing? This presentation, created by LinkedIn Talent Brand Consultant, Stephanie Kender, will teach you how to measure the ROI of your company’s talent brand using key metrics such as social follower quality, talent response rate, and applicant quality. With this knowledge, you’ll be able to quantify the success of your company’s talent brand and understand how to make it more effective.
Learn more about our solutions: http://bit.ly/2hNXom4
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...LinkedIn Talent Solutions
Your reputation as an employer can make or break your ability to hire top talent. To better understand what makes a great employer brand, we analyzed billions of interactions between our 433M+ members and thousands of companies on LinkedIn to determine the inaugural list of Top Attractors. In this presentation from LinkedIn and Cisco, you will learn more about the list and employer branding best practices inspired by the companies that made the list.
To learn more about our solutions, visit us at: http://bit.ly/2a7sH7E
Best practices on LinkedIn for Small and Medium Size Businesses in MENA -- Co...LinkedIn Talent Solutions
Action Impact and DMG events share their top tips on LinkedIn from branding to sourcing.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
Employee experience — how your employees experience your company and define your employment brand — isn’t always a priority for talent leaders. But, by cultivating a personalized and diverse culture, Pandora has enhanced its employee experience thereby strengthening its employer brand in a competitive industry.
Join Marta Riggins, Pandora’s Director of Employee Experience & Marketing, for a 45-minutes webcast, where she’ll take you through her journey of:
- Creating leadership buy-in, developing employer branding programs, and measuring their ROI
- Defining employee experience and crafting Pandora’s B2E (Business to Employee) marketing strategy
- Engaging candidates and retaining employees by building a culture of inclusiveness
Learn more about developing a powerful employer brand: http://bit.ly/2c5QKta
Strategic Workforce Forecasting & Planning for Recruiters in a VUCA world, In...Alexander Crépin
In a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater.
Workforce Forecasting & Planning is part of the (shared) strategic responsibilities recruiters have to pro-actively develop a as good as possible talent supply, now & in the (near) future.
Data Driven Hiring doesn't work,without paying attention to expected need for talent. So in a dynamic world the urgence for Data Driven Forecasting & Planning has never been greater. This workshop intents to give an idea what WF&P is about to recruitment professionals
In this 1 day workshop recruiters will learn about the basics of Workforce Forecasting & Planning in a VUCA, dynamic world.
Facebook Recruitment and Employer Branding: Best Practices and Ideas From the...RiseSmart
Check out this joint guide from Work4™ and CKR Interactive to learn:
- Specific tactics for optimizing your social recruiting efforts on Facebook
- Best practices for effective employer branding
- The eight building blocks of social recruitment success
Creating an Unmistakable Talent Brand and World Class Recruitment TeamMary Pratt
A deep dive into creating an unmistakable Talent Brand and Rock Star Talent Acquisition Department working on focus points including Brand Awareness, Self Awareness, Steps to Creating Talent Brand Strategies, Steps to Rock Start Talent Acquisition Departments with a focus on companies who are doing it such as LV= in the UK and Menlo Innovations in the USA. Hope you enjoy! :)
Employer Branding Workshop, building Talent RelationshipsAlexander Crépin
Employer Branding workshop
HR, Human Relations & Human Results Management is the fundament for successful employer branding, becoming an employer of choice.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
This workshop is to help you to understand employer branding better and the power of LinkedIn in order to help you succeeding in executing your employer brand strategy.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Learn how to:
• Brand your organization as a great place to work
• Engage individuals with exactly the skills you need
• Get your opportunities in front of mission driven candidates
Index of useful facts and figures
Recruiting leaders often call the shots with
employer brand – 61% either own it outright or
co-own it with another function like marketing.3
No matter where the buck stops, we’ve found
companies with strong talent brands have
these three things going for them: buy-in
from the C-suite, data to support their case,
and strong cross-functional teamwork.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 million members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
The Recruiting Firm's LinkedIn Field Guide: lnkd.in/fieldguide
6 Steps to Building Your Recruiter Brand on LinkedIn: lnkd.in/rb
Talent Brand Index: lnkd.in/TBI
Content Marketing Guide for Talent Acquisition: lnkd.in/cm
LinkedIn Career Pages: lnkd.in/cp
The Employer Brand Playbook: lnkd.in/EBPlaybook
Recruiter Professional Services: lnkd.in/rps
12 Tips to Build a Stunning Talent Pipeline: lnkd.in/ppl
Business Development on LinkedIn: The Staffing Professional’s Guide: lnkd.in/bd
The Recruiter’s Guide to Writing Effective LinkedIn InMails: lnkd.in/SSInMailGuide
The recruitment landscape is changing – fast. The power and reach of social media has seen recruiters go from Rolodexes and cold calling to engaging warm candidates within minutes of finding them online. At the same time, candidates have more career choices, clients have more channels to research potential partners and competition for great talent is stiff.
How can you stay ahead in this new context? The answer lies in leveraging the enormous possibilities of social recruiting. And to do this, you need the right tools at your fingertips.
With more than 364 members worldwide and tools designed specifically for recruiters, LinkedIn is the modern recruiter’s essential partner.
Right now is the perfect time to start using LinkedIn to grow your business. View the SlideShare now for a snapshot introduction to LinkedIn Talent Solutions. Learn:
• How the recruitment landscape has changed.
• How recruiters can use social networks to their advantage.
• How LinkedIn works – profiles, Company Pages and Career Pages explained.
• How you can use LinkedIn to successfully grow your business.
Your company's employee value proposition, culture, people and typical candidate experience define your company's talent brand. But while you're communicating your corporate/product brand, how much do candidates understand your talent brand? And do employees understand and agree with your talent brand too? Speak with your LinkedIn Talent Solutions representative to understand Talent Brand best practices and how you can communicate your brand through our Career Pages and media solutions.
Did you know that a strong talent brand attracts more than 2x the number of applicants for job postings, and can cut your cost per hire by almost 50%?
3 things you'll learn how to do in this deck:
Brand your organization as a great place to work
Engage individuals with exactly the skills you need
Get your opportunities in front of mission driven candidates
Social media levels the branding playing field. By leveraging LinkedIn strategically, even small nonprofits can compete with the hottest companies for talent.
Check out the full webinar on how to make your nonprofit irresistible: http://youtu.be/GhgpWsQcvR4
DIY Employer Brand: 4 Steps to a Compelling Employer Brand from ScratchAndy, Xinbin Hu
While 72% of recruiting leaders worldwide agree that employer brand has a significant impact on hiring, just 55% have a proactive employer brand strategy. (Global Recruiting Trends 2016, LinkedIn)
If you belong to one of the 45% of companies who do not have a proactive employer brand strategy, getting started can feel daunting.
In this upcoming event at LinkedIn Hong Kong, LinkedIn Employer Brand specialists will show you how you can build a compelling employer brand in-house and from scratch.
You will learn:
How to setup your employer brand project for success
How to develop your Employer Value Proposition
How to plan your employer brand communications
How to rollout your employer brand
You will also get an overview of Next Generation LinkedIn Career Pages – a platform tailored to allow employees to voice their opinions on their respective organisations, better than ever.
Date: Tuesday, November 1, 2016 (English)
Time: 5:00pm - 6:00pm (check in starts at 4:30pm)
Address: 38/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Similar to Next Generation Recruiting Workshop @Zalando HQ: Employer Branding with LinkedIn (20)
LinkedIn Executive Summit: From Data Driven to the Data RevolutionLinkedIn D-A-CH
presented by Lutz Finger (LinkedIn) at the LinkedIn Executive Summit in Munich, Sept 8. Fur further questions please reach out via http://bit.ly/KontaktLNKD. Thank you and we are looking forward to seeing you soon again.
LinkedIn Executive Summit in Munich: Digital Transformation @ ScaleLinkedIn D-A-CH
presented by Karel Dörner (McKinsey) at the LinkedIn Executive Summit in Munich, Sept 8. Fur further questions please reach out via http://bit.ly/KontaktLNKD. Thank you and we are looking forward to seeing you soon again.
LinkedIn Executive Summit in Munich: Digital is not a ProjectLinkedIn D-A-CH
presented by Harald Schirmer (Continental) at the LinkedIn Executive Summit in Munich, Sept 8. Fur further questions please reach out via http://bit.ly/KontaktLNKD. Thank you and we are looking forward to seeing you soon again.
Herzlichen Dank für Ihre Teilnahme am Webinar mit LinkedIn. Den Leitfaden für moderne Recruiter, inklusive der Beschreibung für die Ausarbeitung einer tollen Candidate Experience finden Sie hier: http://bit.ly/ModernRecruiter2016
Wie Unternehmen und neue Mitarbeiter die ersten 100 Tage erfolgreich meistern!LinkedIn D-A-CH
Nehmen Sie Kontakt mit uns auf, wenn Sie mehr über die LinkedIn Lösungen für die Personalbeschaffung erfahren möchten: http://bit.ly/KontaktLNKD. Ein Kollege aus dem Beratungsteam wird sich bei Ihnen zurückmelden.
Egal, ob Sie ein Unternehmen mit kleiner Anzahl von Mitarbeitern sind, oder ein großer Konzern - eine effektive und gelungene Onboarding-Phase für neue Mitarbeiter ist ein wesentlicher Erfolgsfaktor für die Mitarbeiterzufriedenheit und -bindung an Ihr Unternehmen. Wir wissen, wie schwierig es sein kann, einen guten ersten Eindruck zu hinterlassen, wenn man tagtäglich mit begrenzten Mitteln oder zeitlichen Ressourcen konfrontiert ist. In unserem Praxis-Webinar zeigen wir Ihnen, was Sie tun können, um neue Mitarbeiter erfolgreich an "Bord" zu nehmen und Absprungraten zu senken.
Lynda.com - Webinar: Glücklicher im Beruf. Umfrage und Tipps für die Weiterbi...LinkedIn D-A-CH
Hier finden Sie alle Folien des Webinars. Wir freuen uns auf Ihr Feedback. Nehmen Sie gerne Kontakt mit uns auf, wenn Sie mir über LinkedIn Lösungen für die Personalbeschaffung oder Weiterbildungsangebote via Lynda.com erfahren möchten: http://bit.ly/KontaktLNKD
Webinar-Serie mit LinkedIn: Social Recruiting einsetzen (Suchfilter)LinkedIn D-A-CH
Vielen Dank für Ihre Teilnahme bei der LinkedIn Webinar-Serie: Social Recruiting verstehen, anwenden und clever einsetzen. Bei Rückfragen melden Sie sich gerne direkt bei unseren Spezialisten, die sich umgehend bei Ihnen zürckmelden: http://bit.ly/RecruiterKontaktLNKD
Webinar-Serie mit LinkedIn: Social Recruiting anwenden (Product)LinkedIn D-A-CH
Vielen Dank für Ihre Teilnahme bei der LinkedIn Webinar-Serie: Social Recruiting verstehen, anwenden und clever einsetzen. Bei Rückfragen melden Sie sich gerne direkt bei unseren Spezialisten, die sich umgehend bei Ihnen zürckmelden: http://bit.ly/RecruiterKontaktLNKD
Webinar-Serie mit LinkedIn: Social Recruiting verstehenLinkedIn D-A-CH
Vielen Dank für Ihre Teilnahme bei der LinkedIn Webinar-Serie: Social Recruiting verstehen, anwenden und clever einsetzen. Bei Rückfragen melden Sie sich gerne direkt bei unseren Spezialisten, die sich umgehend bei Ihnen zürckmelden: http://bit.ly/RecruiterKontaktLNKD
[LinkedIn] Die vernetzte Arbeitskraft - HandelszeitungLinkedIn D-A-CH
"Die Businessplattform zählt schon fast eine halbe Milliarde Mitglieder. Eine Revolution am Arbeitsmarkt bahnt sich an."
Sie haben konkrete Fragen über die Rekrutierung mit den LinkedIn Lösungen für die Personalbeschaffung? Klicken Sie: http://bit.ly/DemoLNKD und ein Experte wird sich kurzfristig mit Ihnen in Verbindung setzen.
Webinar LinkedIn 101 - Einstieg in Social Media RecruitingLinkedIn D-A-CH
Sie haben konkrete Fragen über die Rekrutierung mit den LinkedIn Lösungen für die Personalbeschaffung? Klicken Sie: http://bit.ly/DemoLNKD und ein Experte wird sich kurzfristig mit Ihnen in Verbindung setzen. 75% der Berufstätigen sind offen für ein Gespräch über ihren nächsten Karriereschritt – selbst wenn sie nicht aktiv auf Stellensuche sind. Ein idealer Zeitpunkt, sich näher mit dem Thema Social Recruiting zu befassen.
Mit sozialen Plattformen wie LinkedIn erhalten Sie Zugang zu diesen passiven Kandidaten und können Stellen schneller denn je mit den richtigen Personen besetzen.
Als Einsteiger im Bereich Social Recruiting, sehen Sie hier, wie Sie:
• ein überzeugendes Profil erstellen
• Ihre Unternehmensmarke entwickeln
• Ihre Kandidaten-Pipeline nachverfolgen und verwalten
• die besten Kandidaten für Stellen finden, die schwer zu besetzen sind
Networking Event: Von 0 auf 100 mit Salesforce - Ein Ratgeber für Ihr WachstumLinkedIn D-A-CH
Frank Dehne, Sales Director KMU bei Salesforce, erläutert wie junge Unternehmen u.a. Ihre Vertriebsprozesse optimieren, Sales von überall beschleunigen sowie genaue Performance-Messung und Umsatzprognosen erstellen können.
Networking Event: Employer Branding für junge UnternehmenLinkedIn D-A-CH
Stefan Lake, Country Manager Deutschland bei Universum über relevante Schritte der Erstellung einer effektiven Arbeitgebermarke und worauf neue Talente besonders Wert viel legen.
Networking Event: No Culture – No Employer Brand linked?LinkedIn D-A-CH
Marc Nissen, SMB Talent Solutions Manager bei LinkedIn über die Wichtigkeit von Employer Branding und worauf Sie bei der Implementierung Achten sollten. Rückfragen? Melden Sie sich unter http://bit.ly/DemoLNKD. Wir melden uns zeitnah zurück.
Mit LinkedIn auch mobil die richtigen Kandidaten findenLinkedIn D-A-CH
Der 2. Teil des Webinar ist hier abrufbar: http://www.slideshare.net/linkedindach/referral-tool-auf-linkedin
Mehr als 100 Millionen Mitglieder in Europa und über 7 Millionen im deutschprachigen Raum machen LinkedIn zum beliebtesten Netzwerk für Fach-und Führungskräfte. Wir zeigen Ihnen, wie Sie LinkedIn optimal nutzen - sowohl als Unternehmen als auch als Recruiter.
Herzlichen Dank für Ihre Teilnahme am LinkedIn & Workday HR Event in Zürich am 17.11. Wir hoffen, dass Ihnen die Vorträge, Workshops und Networking mit HR Professionals gefallen haben. Wir freuen uns auf Ihre Rückmeldung.
Herzlichen Dank für Ihre Teilnahme am LinkedIn & Workday HR Event in Zürich am 17.11. Wir hoffen, dass Ihnen die Vorträge, Workshops und Networking mit HR Professionals gefallen haben. Für weitere Rückfragen melden Sie sich gerne direkt bei uns. Ein Spezialist für die Personalbeschaffung wird sich in 1-2 Tagen bei Ihnen zurückmelden: http://bit.ly/DemoLNKD
Finding our feet. The Zurich Talent Proposition Journey #inZurichLinkedIn D-A-CH
Herzlichen Dank für Ihre Teilnahme am LinkedIn & Workday HR Event in Zürich am 17.11. Wir hoffen, dass Ihnen die Vorträge, Workshops und Networking mit HR Professionals gefallen haben. Für weitere Rückfragen melden Sie sich gerne direkt bei uns. Ein Spezialist für die Personalbeschaffung wird sich in 1-2 Tagen bei Ihnen zurückmelden: http://bit.ly/DemoLNKD
4. Session Objectives
Employer Branding Workshop
1. Understand the importance of Employer Branding, and
how it’s changed in recent years
2. How to bring your Employer Brand to life
3. Boosting your Talent Brand and influencing quality hires
through Content
16. 5 Steps to Boosting Your Talent Brand Through Content 16
1
Talent Brand n.
The highly social, totally public version of your
employer brand incorporating what talent
thinks, feels, and shares about your company
as a place to work.
17. What does it mean to work for
your organization?
19. Lack of Talent Brand is a big sourcing obstacle
17%
29%
35%
40%
47%
0% 10% 20% 30% 40% 50%
Inability to effectively use data to
improve our approach
Location
Lack of awareness of or interest in our
employer brand
Compensation
Competition
Source: LinkedIn Talent Trends Survey 2014 – Base size 400 respondents
What are your company's biggest obstacles to attracting the best talent?
20. ‘Lack of Talent Brand’ is becoming a bigger
obstacle
23%
31%
35%
0% 10% 20% 30% 40% 50%
2012
2013
2014
Source: LinkedIn Talent Trends Survey 2014 – Base size 400 respondents
What are your company's biggest obstacles to attracting the best talent?
21. The beauty of employer
branding is you don’t need
everybody to know your name.
Only the right people.
26. Employer Brand Attributes
Relevant– To the target audience
Consistent– Must build trust
Credible– Must deliver on its promises
Inspirational– A strong brand connects on an emotional level
Unique– Set apart from its competitors
27. “Doing business without advertising is like winking at a girl
in the dark. You know your doing it, but no one else does”
E.W. Howe
29. So how can LinkedIn help you
realize your Talent Brand…
30. 400M+ registered members
LinkedIn: A global pool of talent
4M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
23M+
BRAZIL
122M+
UNITED STATES
OF AMERICA
11M+
CANADA
33M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
19M+
UNITED KINGDOM
10M+
FRANCE
8M+
ITALY
2M+
BELGIUM
1M+
DENMARK
4M+
TURKEY
5M+
NETHERLANDS
2M+
SWEDEN
7M+
SPAIN
12M+
CHINA
31. Goals of your LinkedIn Careers Page
How to bring your Employer Brand to life
Excite candidates about what’s happening at your company
Increase awareness of hiring at your company
Evangelize your company culture
Increase likelihood of candidate action
37. 5 Qualifying questions for Targeted Pages
What are your key talent pools this year?
Do you have a student or recent graduate recruiting strategy?
What are the top Functions of your current jobs?
What are the top Locations of your current jobs / where are you
expanding?
Do these Functions or Locations have different value
propositions, messaging, content, and goals?
Can you custom-tailor a Career Page for them?
38.
39.
40.
41. Tailor-made content for each audience
Default Europe IndiaEngineering
University APAC University London Germany - GermanAustralia & NZ
Sales
42
51. The best recruiters
act like marketers
Social media keeps the conversation going1
…because you need to nurture your audience
Sales is one-to-one, marketing is one-to-many2
52. Creating ‘followers’ can
fuel your success
? ? ?
? ? ?
? ? ?
What good is a post
on Facebook if you
have no friends?
Members are 61% more
likely to share information
as a result of following
your company
61%
95% Followers are 95%
more likely to respond
to an InMail
79% of members are interested
in job opportunities from
companies they are following79%
63. But don’t just base your Talent Content
on external sources of inspiration… look
internally as well…
1. Why would someone want to work for you?
2. What percentage of your managers have received training in how to
deliver the brand experience? (Employer Brand International research
found only 46% have!)
3. What is the perception employees and candidates have about your
employer brand?
4. What level of visibility do you have of your employees/talent pool?
5. What percentage of your employees would recommend your company
as a great place to work.
64. Next, push out your content, and target it
Understand the size
of the audience
Select an audience that is
relevant to the content
Content gets pushed only
to the relevant audience
Target content based on
Company Size, Industry,
Function, Seniority and
Geography
TIP: 15 Tips to Great Status Updates
Company Pages and Followers
65. Amplify further with
Sponsored Content
Post a status update on your Company Page and establish
which target audience would like to
Sponsor the post either by Cost Per Click or
Cost Per Impression.
Sponsored Updates are seen across all devices.
TIPS: Sponsored Updates
Sponsored Updates video