Talent Brand in Action: How To Incorporate Talent Brand Into Everything You Do | Talent Connect Vegas
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Learn how to weave your company’s talent brand into every action you take with key takeaways from the Integer Group. Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9 Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
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Talent Brand in Action: How To Incorporate Talent Brand Into Everything You Do | Talent Connect Vegas
- 2. Talent Brand in Action: How To Incorporate Talent Brand Into Everything You Do ! Senior Talent Manager The Integer Group ! ! ! ! ! Deborah Glynn Leslie Harris Talent Manager The Integer Group
- 3. We know you’d rather at happy hour.
- 4. • Employment Branding • Social Media • Employee Ambassadors • How YOU can do what we did
- 5. Employment Branding Truth in Branding/Employment Identity
- 17. How YOUCan Do What We Did
- 18. Where To Begin... Internal Analysis • • • Strengths Demographics What do you do well Resources • • Money Personnel Identify champions and early adaptors to help you with your new approach
- 19. Action Plan • Branding • Social Media • Employee Ambassadors
- 20. Action Plan/Branding • • • • • Bite Size Pieces Use Current Materials Marketing/PR Dept Internships Art Schools
- 21. Action Plan/Social Media • • Amp YOURS and THEIR profile Voice - identify key people and guidelines for posting. No emoticons No religious or political postings Laugh only at ourselves No foul language Add value to the conversation Don’t talk just to talk Business Casual Positive “We” not “I” No ranting • • • • • • • • • •
- 22. Action Plan/ Brainstorm Content Ideas • • • • • Blend of stock and flow HootSuite (push out content) Tweetdeck (monitor) Consolidate accounts Build employment pages • • • • • • • • Interviewing tips for HR Industry specific news Highlights of company culture Location news/City Facebook photo contest Award wins Funny things in the office Employee profile
- 23. Action Plan/Employee Ambassadors • Talk to hiring managers • Lunch and Learn sessions • Provide language to make it easy for them • Fun contests • Employee referral incentives