This document outlines the culture and values of the company. It emphasizes that the company's culture prioritizes work being fulfilling and fun. The values discussed include respect, honesty, and providing excellent customer service. It also describes the perks provided to employees such as free coffee, flexible work hours, and career development opportunities to help employees enjoy their work.

1. CULTURE CODE

2. THIS IS WHO WE ARE

3. LIFE IS SHOR T.
So it should be fulfilling and fun.
Work is a big part of life.
So work should also be fulfilling and fun.
We couldn’t have said it better ourselves, so we didn’t.

4. OUR
CULTURE
1

5. Culture
noun | cul·ture | ˈkəl-chər
the set of shared attitudes, values, goals, and practices that characterises
an institution or organisation.
This document is our set of shared attitudes, values, goals, and practices
that characterises our company and our team.
WHAT IS CU LT U R E ?

6. “Customers will never love a
company until the employees
love it first.”
Simon Sinek, Start With Why

7. OUR
VALUES
2

8. OUR
VA L U E S

9. ‘We are respectful and honest to
our friends, clients and partners
because that’s exactly what we
expect in return’
OUR
VA L U E S

10. OUR
VA L U E S
Rowley Cubitt
Head of New Business

11. OUR
VA L U E S
Tomas Seliokas
Digital Marketing Consultant

12. OUR
VA L U E S
Jodie Gray
Office Manager

13. WHAT DOES OUR COMPANY OFFER
NEW STARTERS?
3

14. T HE P E R K S
Free morning coffee
Extra ‘birthday day’ of holiday
Monthly company lunches
Flexi-time
Private healthcare
Pension scheme
Career coach
Personalised mug Standing desks
Friday drinks and snacks
Rock star of the monthCompany long service award

15. We work in a fun and relaxed office environment, which
makes new starters feel welcome and included. There’s fun
in the office and out of the office.
• Social committee activities
• Lunch time activities
• Monthly lunchtime quiz
F U N O F F ICE

16. S U P P O R T IV E E N V IR O N M E N T
There’s always somebody here to help you across all levels and teams. We always try and make time
for each other. New starters will be introduced to everyone, and different people help you run
through your employee handbook.

17. There’s a clear outline of your potential career path, and you can also bring in
your personal knowledge and skills.
Regardless of your age, gender or background we encourage our staff to
develop at the speed that they want to. Enthusiastic, smart, hard working
thinkers will develop at rapid rates and build long and successful careers.
T H E R E A R E T W O W A Y S T O P R O G R E S S :
1. Gain expertise as a team leader and be proactive for your clients.
2. Provide outstanding support to your team leaders.
CA R E E R P R O G R E S S IO N

18. S U P P O R T S E T T L IN G IN & L E A R N IN G
There are multiple opportunities to learn and grow, we offer:
• Certification evenings
• HubSpot training
• Account management training
• Sales bootcamp training course
• Sales blackbelt training course

19. WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT
4

20. WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT
Matt Creswick
Group Head of Marketing

21. Francesco Brizzo
Senior Front-End Developer
WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT

22. Shelley Barrett
HR & Talent Acquisition Manager
WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT

23. Aaron Carpenter
Senior PR & Marketing Copywriter
WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT

24. Kim Glazier
Senior Digital Design Executive
WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT

25. WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT
Karoline Hasch
HubSpot Account Manager

26. ”We get recognised for
our hard work – by the
business and the client”
WHY WE DO WHAT WE DO
… AND WHY WE LOVE IT

27. WHAT MAKES OUR BUSINESS
UNIQUE?
5

28. 3 BUSINESSES | 3 BRANDS | 1 TEAM

29. U S
O U R P E O P L E A R E T- S H A P E D
This means that we have a breadth of
knowledge across a variety of different areas,
but we all have at least one area that we are
experts in

30. DO N ’T B E LIE V E U S ?
C H E C K I T O U T F O R Y O U R S E L F …
Click here to
join us on
Instagram

31. LA U G H ING A ND WOR K ING HA R D
T O P R OV ID E E X CE LLE NT
CU S T O M E R S E R V ICE
• Building relationships with clients
• We’re an extension of their business
• We’re a partner, not just a supplier
• We will advise clients on the best route
• We don’t just say yes
• We’re stakeholders in clients’ businesses

32. IN T E R N AT IO N A L T E A M
• International team supporting each other
• International opportunities to travel
• Agile way of working
• Streamlined experience across different parts of the business

33. One of our businesses, B2BML has grown to be a:
D I A M O N D H U B S P O T PA R T N E R
• First HubSpot Diamond partner in the UK
• Fastest growing partner in EMEA
• Largest HubSpot partner in London

34. “As the first Diamond Partner in the UK,
The B2B Marketing Lab has proven its
dedication to transforming its business
into a full-service digital agency. We always
enjoy working with such a team of hard-
working and inbound-minded individuals,
and look forward to seeing what The B2B
Marketing Lab can achieve in this next
level of partnership.”
Brian Halligan,
Co-Founder and CEO of HubSpot

35. WHAT MAKES OUR TEAM
UNIQUE?
5

36. • We’re able to work hard while having fun
• We love what we do and aren’t afraid to
share some laughter about it
B O T T O M L E S S
B A N T E R
WHAT MAKES OUR TEAM
UNIQUE?

37. DE DICAT IO N
HA R D WO R K
AT T E N T IO N T O DE TA IL
WHAT MAKES OUR TEAM
UNIQUE?

38. AWE S O M E N E S S A N D G S D
Our ability to ‘get sh*t done” makes us awesome at what we do
WHAT MAKES OUR TEAM
UNIQUE?

39. NO MATTER WHICH
OFFICE
WE’RE SITTING IN

41. WE STRIVE TO UPHOLD OUR
CULTURE
AND
VALUES