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T Chazin Group
     he
T
h
e Bullet Proof Your Career In
C
h
      Turbulent Times
a
z
i
n

G
r
o
u
T T Chazin Group
h
   he              Me First…
e
                   What You MUST Know
C                     About Me:
h             20 Years In Corporate America
a
              Began Career as Recruiter
z
i             Downsized 8X
n             Marketing & Sales
              Passion Helping Others
G
r
o
u
p
Now You
TT Chazin Group
 he Chazin Group
  he


  Today’s Scorched Earth
   Job Market DEMANDS
    You Find Jobs That
       DON’T Exist.
TT Chazin Group
 he Chazin Group
  he


     Your Journey to
   Personal Exploration
         Begins.
T T Chazin Group
   he
h
e
      “It isn’t enough that we
C
h     have meaningful work.
a
z
      What is also required is
i   work that satisfies the soul.”
                            soul
n

G
             Thomas Moore
r
o
u
p
Building The
    Brand
  of YOU
The Insane
TT Chazin Group
 he Chazin Group
  he                 Job Search
    “Insanity: The act of
      Insanity
  performing the same task
  over and over again, and
    expecting a different
          outcome.”

      WHO SAID THIS?
TT Chazin Group
 he Chazin Group
  he
he Your Job
TT Chazin Group
 he Chazin Group   Search Initiative
  “The INITIATIVE that a
  person puts forth on their
   job search is extremely
 rare and has a pronounced
  POSITIVE effect on their
           results.”
           Who Said This?
TT Chazin Group
 he Chazin Group
  he
T Your Passions
 he Chazin Group   & Skills Collide




 Passions              Strengths
            DREAM
             JOB




                                   13
The End
T Chazin Group
 he              of the Rainbow
TT ChazinPersonal
 he Chazin Group
  he     Group      Exploration

• Psychological Assessment Tools:
 – Keirsey Temperament Sorter
   (www.keirsey.com)
 – Myers Briggs (www.myersbriggs.org)
 – Hermann Brain Dominance Instrument:
   www.hbdi.com
 – DISC Tool: www.onlinediscprofile.com
 – Birkman Method (www.birkman.com)
TT ChazinPersonal
 he Chazin Group
  he     Group          Exploration

• Your Goals:
 – Identify   Strengths & Areas for Improvement
 – Identify   New Career Opportunities
 – Identify   Ideal Industries and Companies
 – Identify   Your Working Style
TT ChazinPersonal
 he Chazin Group
  he     Group      Assessment

• Match Your Values and Belief System
  to the Ideal Culture of Potential
  Employers:
 – Research your ideal company culture.
 – Learn to distinguish between the Formal and
   Informal culture in ANY organization.
TT Chazin Group Ideal
 Find Your
 he Chazin Group
  he                    Employer Culture

• http://Jiibe.com
• quintcareers.com/employer_corporate_cu
  lture.html
• WetFeet.com
• http://hbswk.hbs.edu/item/5917.html
• 42.5 million Google results for the search
  “research company culture”
                        culture
TT Chazin Group 3-Step
 he ChazinThe
  he       Group         Process
Personal Mission Statement

    Positioning Statement

    Proposition Statement
TT Chazin Group
 he Chazin Group
  he               STEP 1


         Your
  PERSONAL MISSION
      Statement
he Your Core
TT Chazin Group
 he Chazin Group   Values & Beliefs

 • What principles do I choose as a
   foundation for my life?
 • What would I like to accomplish and
   contribute?
 • What would I like to be?
 • How do I fit into my family and
   community?
 • What are my strengths?
 • What are my passions?
Who
TT Chazin Group
 he Chazin Group
  he                   Are You?

 • Take an Online Self Assessment Tool:
   – Myers-Briggs Type Indicator (MBTI)
   – The Birkman Method
   – Keirsey Temperament Sorter
 • Understand Your Values
 • Match Your Values To Ideal Employer
   Cultures (Differentiate the Formal &
   Informal)
 • Identify Your Preferred Working
   Environment
What’s MOST
TT Chazin Group
 he Chazin Group
  he                                Important to You?
                              Very                              Not
    Elements to Consider    Important   Important   Neutral   Important   N/A

Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities


Variety
Routine
Detail Orientation
Organized Environment
Culture:
•Values
•Integrity
•Energy
•Structure
•Celebrations
What’s MOST
TT Chazin Group
 he Chazin Group
  he                                 Important to You?
                                   Very                              Not
       Elements to Consider      Important   Important   Neutral   Important   N/A

Environment
Helping or Impacting Lives of
Others

Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager

Personal Relationship with Co-
workers

Physical location
Commute
he Personal
TT Chazin Group
 he Chazin Group     Mission Statement
 Why We All Need a Personal
  Mission Statement!
 • Ensures a greater chance of career success!
 • Steven Covey refers to crafting a mission
   statement as "connecting with your own
   unique purpose and the profound satisfaction
   that comes in fulfilling it."
 • Michael Goodman: a personal mission
   statement is: “an articulation of what you’re
   all about and what success looks like to you.”
A Four-Step
T Chazin Group
 he                         Process

1.   Identify   Your   SUCCESSES
2.   Identify   Your   CORE VALUES
3.   Identify   your   CONTRIBUTIONS
4.   Identify   Your   GOALS

         VOILA!
www.timethoughts.com/goalsetting/
                      www.timethoughts.com/goalsetting
T Chazin Group Marketing 5 Ps
 he      Your         /mission-statements.htm
             mission-statements.htm

 Mission Statement Templates
TT Chazin GroupSome
 he Chazin Group
  he                  Values
  Values
TT Chazin GroupAn
 he Chazin Group
  he                 Example
"My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
TT Chazin Group
 he Chazin Group
  he




    Your 40-Year Plan
         40
TT Chazin Group
 he Chazin Group
  he
TT Chazin Group
 he Chazin Group
  he               EXERCISE


       Write Your Personal
       Mission Statement
TT Chazin Group
 he Chazin Group
  he               STEP 2


             Your
         POSITIONING
          Statement
he Your Positioning
TT Chazin Group
 he Chazin Group               Statement

• Based on my background, this is how I am in a
  UNIQUE POSITION to help your organization
• Highlight your FEATURES & BENEFITS:
  – Core Competencies (Workforce Solutions, Candidate
    Screening, Training & Development)
  – Expertise (Leadership, Management)
  – Success Stories
  – Qualifications & Experience
  – Accreditations & Certifications
  – Language Proficiency
TT Chazin Group
 he Chazin Group
  he               STEP 3


             Your
        PROPOSITION
          Statement
he Your Proposition
TT Chazin Group
 he Chazin Group             Statement

• Based on my personal mission and positioning
  statement, I PROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
  their specific needs
TT Chazin Group Resources
 he Chazin Group
  he

• FranklinCovey Mission Builder;
  www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
  Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
  Meaning in Your Life and Work
TT Chazin Group Product
 he ChazinThe
  he       Group          of YOU


Marketing the Product
    Called YOU…
Your Marketing 5   Ps
• PRICE: Know Your Worth
• PLACE: Meet With the Right People
• PROMOTION: You Can’t Sell What
 You Don’t Know. Why Should
 Someone Do Business With You?
• PACKAGING: Dressing for Success
• PRODUCT: Your Features &
 Benefits
he Self-Promotion
TT Chazin Group
  he Chazin Group          = BRANDING

•   Become a Subject Matter Expert
•   Get Published
•   Identify Your USP
•   Your Product Features & Benefits
•   Build Rolodex of References / Testimonials
•   Your Success Stories
•   Actively Promote Yourself AT ALL TIMES
•   Defend Your Brand (Name) Against ALL Attacks
he Defend
TT Chazin Group
 he Chazin Group       Your Current Job
• Confirm Your Value to Your Boss & Enquire About Your
  Future
• Go Higher Up If Needed
• Tap Into the Gossip Mill (at All Levels)
• Listen to the Press
• Pursue Professional Development Opportunities
  – Join / Become Active in NYSSA & Other Associations
  – Network, Network, Network
• Follow Industry Trends
TT Chazin Group
 he Chazin Group
  he




         Your Personal
         Marketing Plan
TT YourGroup
 he Chazin Personal
  he Chazin Group                                 Marketing Plan
                   Your Contact Details Here!
  Summary of my professional qualifications: 13 years as a security
  analyst with core competencies in:
      •1
      •2
      •3
      •4

  My target job functions & job titles:

     Security            Information Security        Research     Market Data
     Analyst
 Senior Security   Information Analyst              Research    Market Data
 Analyst                                            Analyst     Specialist
 Quant Research    Network Intrusion Analyst        Research
 Analyst                                            Manager
 Quant Modeler /   Application Security Analyst
 Trader
 FX Systematic     Security Systems Analyst
TT YourGroup
 he Chazin Personal
  he Chazin Group     Marketing Plan
Use All
TT Chazin Group
 he Chazin Group
  he                Your Resources
When It’s Time to Leave
   Only 10-15% of Jobs Get Advertised
   Online Resources:
    o CareerBuilder, Monster, Hot Jobs represent ONLY
      6-7% of all jobs
   Classified Advertising:
    o NJ.com, NYT.com, Craig’s List
Use ALL
TT Chazin Group
 he Chazin Group
  he                Your Resources
When It’s Time to Leave
     Job Aggregator Sites:
      o SimplyHired.com
      o Indeed.com
     Executives/Professionals:
      o ExecuNet
      o Korn Ferry
      o Christian & Timbers
      o 6FigureJobs
TT Chazin Group Your
            Do
 he Chazin Group
  he                   Research
When It’s Time to Leave
• Company Research Sources
   Hoover’s Online
   SEC (www.sec.gov/edgar.shtml)
   DNB.com
   Business.com
   SearchSystems.net (public records
    dbase)
   PR Newswire
TT Chazin Group Your
            Do
 he Chazin Group
  he                     Research
When Its Time to Leave
• Company Research Sources:
     ThomasNet.com
     CNNMoney.com (http://money.cnn.com/news/crc)
     vault.com/companies/searchcompanies.jsp
     www.learnwebskills.com/company
Online
TT Chazin Group
 he Chazin Group
  he               Research Tools
TT Chazin Group It’s
      When
 he Chazin Group
  he                      Time to Leave
• Your Resume “Forever” Success Stories
• You Are a Product:
   – Features & Benefits:
     • Core competencies
     • Experience
     • Skills & Qualifications
     • Education
     • Certifications
• Resume & Cover Letter LAST!
Your Product Benefits/Features

EXPERIEN   HOBBIES
   CE
 TRAININ      &
    G     INTEREST
EDUCATION VALUES &
              S
                  BELIEFS
CERTIFICATIO
     NS     LANGUAGE
 CONTACTS
TT Chazin Group
 he Chazin Group
  he




         Transferable
            Skills
TT Chazin Group
 he Chazin Group
  he


      What Are
   Transferrable
       Skills?
he Your Transferrable
TT Chazin Group
 he Chazin Group                                                                               Skills
“Transferable skills are talents you've acquired that
can help an employer but that aren't immediately
relevant to the job you seek.”

Kevin Donlin, résumé writer

Experiences like volunteer work, hobbies, sports, previous
jobs, college coursework or even life happenings can lead
you to find these skills.

Any skill is transferable; the trick is showing employers
how your skills apply and are USEFUL to them.


www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?
ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-
5&ns_siteid=ns_us_g_transferrable_skills
he Your Transferrable
TT Chazin Group
 he Chazin Group          Skills
                            www.quintcareers.c
                            om/transferable_skil
                            ls_set.html
Go Where
TT Chazin Group
 he Chazin Group
  he               the Jobs Are

• Paralegals
• Home Healthcare & Nursing
• Risk Management
• Green Initiatives
• The Government
• Business Continuity
• Security
• Sports Management
TT Chazin Group
 he Chazin Group
  he



      Ready to Completely
     CHANGE Your Resume?
Resumes
TT Chazin Group
 he Chazin Group
  he                 That Get Read
•   What USELESS Folly
•   The “10-15 Second” Rule
                 Second
•   Customize for Each Job
•   Success Stories
•   Highlight Your Experience
• The C.A.R Approach
• Customize By Job and/or Industry
T T Chazin Group
   he
h
e
    Exercise: YOUR 7 Success
C
h
              Stories
a
z
i
n

G
r
o
u
p
Resumes
TT Chazin Group
 he Chazin Group
  he               that Get Read
• Can It Be Scanned?
• As Long As It Needs To Be
• Make It About Employer Needs
• Separate Yourself From Other Candidates
• Show How Will Employers Make Money by
  Hiring You
• Use LOTS of Buzzwords
• Use Numbers to Build a Compelling Story
TT Value Group
  he Chazin Proposition
 he Chazin Group          as Billboard




     Value
     Proposition
TTGive An Overview
 he Chazin Group
  he Chazin Group    for EACH Job
Highlight Success Stories




   Tell Your Success Stories
TT ChazinTell a
 he Chazin Group
  he     Group     Story Using #s
TT Chazin Group
 he Chazin Group
  he



    The UNCONVENTIONAL
         Cover Letter
he Cover Letters
TT Chazin Group
 he Chazin Group       that Get Calls

• OPEN: How About A Headline?
• Target With Research
• Address Their Needs
• You Are a Set of “Solutions”
• Canned Letters Get Canned – Be
  Unconventional!
• CLOSE: I Will Call You…Then Do It!
TT Chazin Group
 he Chazin Group
  he
TT ChazinUse Recruiting
 he Chazin Group
  he     Group            Firms

 • Let’s Play Whack-a-Mole
 • Ask the Best Companies in industries
   you want to work in who THEY use
 • Limit to No More Than 3-4
 • Provide Your Marketing Plan
 • Leverage Against Each Other
 • Kennedy Information “Red Book”
 of Recruiters
Enter
T Chazin Group
 he               the Mind of HR
 – Talent Shortage Growing Rapidly
   • College graduates incapable of performing the
     work before them
   • Baby Boomers Soon to Retire in Masses
 – Becoming an Employer of Choice
 – Tons of Job Seekers…Meet Hiring Freezes
 – Measurable Training & Development
 – Develop & Implement Acquisition/
 Retention Strategies
 Want a Seat at Management Table
Contract Work
TT Chazin Group
 he Chazin Group
  he                    Is A Viable Option

 • Temporary Work/Consulting
 • Placement Agencies
 • Freelance / Contract Work
 • Websites:
   – Sologig
   – Flipdog
   – Allfreelance
   – VirtualVocations
How To
TT Chazin Group
 he Chazin Group
  he               Work a Job Fair

 • Research Participating Firms
 • Perfect Your Elevator Speech
 • Resumes, Marketing Plans & Bios
 • Dress to IMPRESS!
 • Focus On Your Industry
Your Brand Goes Networking
Your Brand Goes Networking



The 5-2-1 Goal
Your Brand Goes Networking


The 5-2-1 Goal:
     5 SECONDS
     2 MINUTES
       1 HOUR
he Chazin Cultivate
TT Chazin Group
  he       Group       a Lifeline

   • Develop a Networking PLAN
      Profile of your immediate boss
      Relevant Industry Associations
      Key Industry networking groups
      Industry Websites
      Include contact tracking form
he Chazin Cultivate
TT Chazin Group
  he       Group              a Lifeline
  • Networking Is Reaching Out To:
     Family; Friends of Family; Friends of
      Friends; Friends of Friends of Friends!
     It’s Not Who YOU Know But Who
      Knows YOU
     Keep a Tracking Form:
         Name & Organization
         Tel. #
         Email
         Who They Referred You To
         Comments
he Chazin Cultivate
TT Chazin Group
  he       Group       a Lifeline

  • Networking = GETTING OUT THERE!
     BNI
     FENG, MENG, etc.
     Toastmasters
     NYSSA, CFA Institute, WSTA, Society of
      Quant Analysts
     Chambers of Commerce
     Business Development Centers
     Small Business Administration
Manage
    TT Chazin Group
     he Chazin Group
      he                                                 Your Pipeline
                                                                                              Referral? (Who            Comments
                                 Organizatio                                             Emai
Salut FName Last Name JobTitle               Industry Address Address City State Zip Tel      did they refer to        (outcomes of
                                     n                                                    l
                                                                                                    you?)             conversations)

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   

                                                                                                                   
TT Chazin Group
 he Chazin Group
  he



 Leverage Social Media
  to its FULL Advantage
Leverage
TT Chazin Group
 he Chazin Group
  he                      Social Media

Cultivate a Lifeline
 • Networking: The PASSIVE Approach
    Social Networking:
        Face Book
        Twitter
        UNYK
        LinkedIn
        MeetUp.com
        StumbleUpon
        FourSquare
        Digg
        MySpace
        Delicious
Start
TT Chazin Group
 he Chazin Group
  he               With LinkedIn
Leverage
TT Chazin Group
 he Chazin Group
  he               Social Media
TT Chazin Begin
 he Chazin Group
  he      Group    With Linked in
TT Chazin Group a
  he Create
 he Chazin Group    Twitter Account
TT Facebook Professional
 he Chazin Group
  he Chazin Group          Account
TTBlogs Group
 he Chazin Build
  he Chazin Group   Thought Leadership
TT Chazin Group Join
 he Chazin Group
  he                   Meetup
TT Chazin Group Join
 he Chazin Group
  he                   Meetup
Leverage
TT Chazin Group
 he Chazin Group
  he               Social Media
Leverage
TT Chazin Group
 he Chazin Group
  he               Social Media
TT Chazin Group
 he Chazin Group
  he



   The “Informational”
        Interview
he The Informational
TT Chazin Group
  he Chazin Group           Interview

  • The Informational Interview:
     Understand What People Do
     What They Enjoy Most/Least
     How They Got Into the Industry
     Great Networking Source
     Fine Tune Your Selling Skills
     DON’T Ask For a Job!
he The Informational
TT Chazin Group
  he Chazin Group           Interview

  • The Informational Interview:
     DO Ask For Referrals!
     Ask what they read to stay current
     Who in their company/organization is
      a “shining light” (rising star)
     Send Thank You Immediately
TT Chazin Group
 he Chazin Group
  he



     Know Your Worth
Know
TT Chazin Group
 he Chazin Group
  he                     Your Worth

   • Research A Suitable Salary Range
      Numerous Sites Abound
          SalaryCalculator.com
          Salary.com
          JobStar.org
          EcompOnline.com
          SalaryExpert.com
          Payscale.com/salary-calculator
      By Industry
      Experience Level
      Geography
      Bureau of Labor Statistics
      Anecdotal Through Networking
Know
TT Chazin Group
 he Chazin Group
  he               Your Worth
Know
TT Chazin Group
 he Chazin Group
  he               Your Worth
Know
TT Chazin Group
 he Chazin Group
  he               Your Worth
TT Chazin Group
 he Chazin Group
  he



The Interview Process
he Interviewing
TT Chazin Group
 he Chazin Group          For Success
 Interviewing
 •   Interviewer Is NOT an Expert, so…
 •   YOU Control the Process
 •   Get Ready…The Curtain’s Up
 •   Focus On…EVERYTHING!
 •   An Aptitude Test Might Be Given
 •   Rehearse Your Core Competencies
 •   Apply The ‘Mirroring’ Technique
he Interviewing
TT Chazin Group
 he Chazin Group      For Success
 Interviewing
 •   Know Your Interviewer So You Can…
 •   Interview the Interviewer
 •   Salesmanship in Print
 •   Ask For The Sale
 •   Understand The Follow-Up Process
 •   Video/audiotape your practice

 • Practice, Practice, Practice
he Interviewing
TT Chazin Group
 he Chazin Group          For Success
 Interviewing Questions
 • Some Examples of AWFUL Questions:
   – Tell Me About Yourself
   – What Are Your Strengths/Greatest Weakness?
   – Where do you see yourself in the future?
   – What would your boss say about you?
   – Why did you leave your last job?
 • For each question add to the end of it: ”As
   it applies to my ability to do this job!”
 • Relate their questions to your interests,
   strengths and accomplishments
he Interviewing
TT Chazin Group
 he Chazin Group             For Success
Interviewing Questions
• What you can ask them:
  – When we have my first review how will you gauge
    success?
  – What are the most crucial 3 or 4 attributes of the
    ideal candidate you are seeking for this
    opportunity?
  – What problems keep you up at night?
  – What have been the qualities/characteristics of
    people you have worked most effectively with?
  – What happened to the person doing the position
    most recently?
TT A Chazin Group
  he Little Perspective
 he Chazin Group                                on Today…

 “Taxes have risen; our ability to pay has fallen; government of all kinds 
 is faced by serious curtailment of income; the savings of many years in 
thousands of families are gone.   More important, a host of unemployed 
     citizens face the grim problem of existence, and an equally great 
  number toil with little return. Only a foolish optimist can deny the dark 
                           realities of the moment.”

“Happiness lies in the joy of achievement, in the thrill of creative effort.  
The joy and moral stimulation of work no longer must be forgotten in the 
 mad chase of…profits. These dark days will be worth all they cost us if 
  they teach us that our true destiny is not to be ministered unto but to 
             minister to Ourselves and to our fellow men.”

   “Our greatest primary task is to put people to work. This is no 
      unsolvable problem if we face it wisely and courageously.”
TT Chazin Group
 he Chazin Group
  he




          First Inaugural Address.   March 4, 1933
$15
T Chazin Group
The Chazin Group
 he




                   107

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Bullet Proof Career The Chazin Group

  • 1. T Chazin Group he T h e Bullet Proof Your Career In C h Turbulent Times a z i n G r o u
  • 2. T T Chazin Group h he Me First… e What You MUST Know C About Me: h  20 Years In Corporate America a  Began Career as Recruiter z i  Downsized 8X n  Marketing & Sales  Passion Helping Others G r o u p
  • 4. TT Chazin Group he Chazin Group he Today’s Scorched Earth Job Market DEMANDS You Find Jobs That DON’T Exist.
  • 5.
  • 6. TT Chazin Group he Chazin Group he Your Journey to Personal Exploration Begins.
  • 7. T T Chazin Group he h e “It isn’t enough that we C h have meaningful work. a z What is also required is i work that satisfies the soul.” soul n G Thomas Moore r o u p
  • 8. Building The Brand of YOU
  • 9. The Insane TT Chazin Group he Chazin Group he Job Search “Insanity: The act of Insanity performing the same task over and over again, and expecting a different outcome.” WHO SAID THIS?
  • 10. TT Chazin Group he Chazin Group he
  • 11. he Your Job TT Chazin Group he Chazin Group Search Initiative “The INITIATIVE that a person puts forth on their job search is extremely rare and has a pronounced POSITIVE effect on their results.” Who Said This?
  • 12. TT Chazin Group he Chazin Group he
  • 13. T Your Passions he Chazin Group & Skills Collide Passions Strengths DREAM JOB 13
  • 14. The End T Chazin Group he of the Rainbow
  • 15. TT ChazinPersonal he Chazin Group he Group Exploration • Psychological Assessment Tools: – Keirsey Temperament Sorter (www.keirsey.com) – Myers Briggs (www.myersbriggs.org) – Hermann Brain Dominance Instrument: www.hbdi.com – DISC Tool: www.onlinediscprofile.com – Birkman Method (www.birkman.com)
  • 16. TT ChazinPersonal he Chazin Group he Group Exploration • Your Goals: – Identify Strengths & Areas for Improvement – Identify New Career Opportunities – Identify Ideal Industries and Companies – Identify Your Working Style
  • 17. TT ChazinPersonal he Chazin Group he Group Assessment • Match Your Values and Belief System to the Ideal Culture of Potential Employers: – Research your ideal company culture. – Learn to distinguish between the Formal and Informal culture in ANY organization.
  • 18. TT Chazin Group Ideal Find Your he Chazin Group he Employer Culture • http://Jiibe.com • quintcareers.com/employer_corporate_cu lture.html • WetFeet.com • http://hbswk.hbs.edu/item/5917.html • 42.5 million Google results for the search “research company culture” culture
  • 19. TT Chazin Group 3-Step he ChazinThe he Group Process Personal Mission Statement Positioning Statement Proposition Statement
  • 20. TT Chazin Group he Chazin Group he STEP 1 Your PERSONAL MISSION Statement
  • 21. he Your Core TT Chazin Group he Chazin Group Values & Beliefs • What principles do I choose as a foundation for my life? • What would I like to accomplish and contribute? • What would I like to be? • How do I fit into my family and community? • What are my strengths? • What are my passions?
  • 22. Who TT Chazin Group he Chazin Group he Are You? • Take an Online Self Assessment Tool: – Myers-Briggs Type Indicator (MBTI) – The Birkman Method – Keirsey Temperament Sorter • Understand Your Values • Match Your Values To Ideal Employer Cultures (Differentiate the Formal & Informal) • Identify Your Preferred Working Environment
  • 23. What’s MOST TT Chazin Group he Chazin Group he Important to You? Very Not Elements to Consider Important Important Neutral Important N/A Security Financial Stability Challenge Creativity Competitiveness Personal Growth Promotional Opportunities Variety Routine Detail Orientation Organized Environment Culture: •Values •Integrity •Energy •Structure •Celebrations
  • 24. What’s MOST TT Chazin Group he Chazin Group he Important to You? Very Not Elements to Consider Important Important Neutral Important N/A Environment Helping or Impacting Lives of Others Pace Physical Demands Work-Life Balance Recognition Rate of Pay Educational Requirements Personal Relationship with Manager Personal Relationship with Co- workers Physical location Commute
  • 25. he Personal TT Chazin Group he Chazin Group Mission Statement Why We All Need a Personal Mission Statement! • Ensures a greater chance of career success! • Steven Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it." • Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
  • 26. A Four-Step T Chazin Group he Process 1. Identify Your SUCCESSES 2. Identify Your CORE VALUES 3. Identify your CONTRIBUTIONS 4. Identify Your GOALS VOILA!
  • 27. www.timethoughts.com/goalsetting/ www.timethoughts.com/goalsetting T Chazin Group Marketing 5 Ps he Your /mission-statements.htm mission-statements.htm Mission Statement Templates
  • 28. TT Chazin GroupSome he Chazin Group he Values Values
  • 29. TT Chazin GroupAn he Chazin Group he Example "My personal mission is to take time every day for reflection, to realize what I learned, what I should learn more about to say thank you, to give myself a pat on the back while looking into what I need to improve upon.”
  • 30. TT Chazin Group he Chazin Group he Your 40-Year Plan 40
  • 31. TT Chazin Group he Chazin Group he
  • 32. TT Chazin Group he Chazin Group he EXERCISE Write Your Personal Mission Statement
  • 33. TT Chazin Group he Chazin Group he STEP 2 Your POSITIONING Statement
  • 34. he Your Positioning TT Chazin Group he Chazin Group Statement • Based on my background, this is how I am in a UNIQUE POSITION to help your organization • Highlight your FEATURES & BENEFITS: – Core Competencies (Workforce Solutions, Candidate Screening, Training & Development) – Expertise (Leadership, Management) – Success Stories – Qualifications & Experience – Accreditations & Certifications – Language Proficiency
  • 35. TT Chazin Group he Chazin Group he STEP 3 Your PROPOSITION Statement
  • 36. he Your Proposition TT Chazin Group he Chazin Group Statement • Based on my personal mission and positioning statement, I PROPOSE that… • Here’s what I will do for your organization • Apply your background, skills and experience to their specific needs
  • 37. TT Chazin Group Resources he Chazin Group he • FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html • Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life • Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work
  • 38. TT Chazin Group Product he ChazinThe he Group of YOU Marketing the Product Called YOU…
  • 39. Your Marketing 5 Ps • PRICE: Know Your Worth • PLACE: Meet With the Right People • PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Do Business With You? • PACKAGING: Dressing for Success • PRODUCT: Your Features & Benefits
  • 40. he Self-Promotion TT Chazin Group he Chazin Group = BRANDING • Become a Subject Matter Expert • Get Published • Identify Your USP • Your Product Features & Benefits • Build Rolodex of References / Testimonials • Your Success Stories • Actively Promote Yourself AT ALL TIMES • Defend Your Brand (Name) Against ALL Attacks
  • 41. he Defend TT Chazin Group he Chazin Group Your Current Job • Confirm Your Value to Your Boss & Enquire About Your Future • Go Higher Up If Needed • Tap Into the Gossip Mill (at All Levels) • Listen to the Press • Pursue Professional Development Opportunities – Join / Become Active in NYSSA & Other Associations – Network, Network, Network • Follow Industry Trends
  • 42. TT Chazin Group he Chazin Group he Your Personal Marketing Plan
  • 43. TT YourGroup he Chazin Personal he Chazin Group Marketing Plan Your Contact Details Here! Summary of my professional qualifications: 13 years as a security analyst with core competencies in: •1 •2 •3 •4 My target job functions & job titles: Security Information Security Research Market Data Analyst Senior Security Information Analyst Research Market Data Analyst Analyst Specialist Quant Research Network Intrusion Analyst Research Analyst Manager Quant Modeler / Application Security Analyst Trader FX Systematic Security Systems Analyst
  • 44. TT YourGroup he Chazin Personal he Chazin Group Marketing Plan
  • 45. Use All TT Chazin Group he Chazin Group he Your Resources When It’s Time to Leave  Only 10-15% of Jobs Get Advertised  Online Resources: o CareerBuilder, Monster, Hot Jobs represent ONLY 6-7% of all jobs  Classified Advertising: o NJ.com, NYT.com, Craig’s List
  • 46. Use ALL TT Chazin Group he Chazin Group he Your Resources When It’s Time to Leave  Job Aggregator Sites: o SimplyHired.com o Indeed.com  Executives/Professionals: o ExecuNet o Korn Ferry o Christian & Timbers o 6FigureJobs
  • 47. TT Chazin Group Your Do he Chazin Group he Research When It’s Time to Leave • Company Research Sources  Hoover’s Online  SEC (www.sec.gov/edgar.shtml)  DNB.com  Business.com  SearchSystems.net (public records dbase)  PR Newswire
  • 48. TT Chazin Group Your Do he Chazin Group he Research When Its Time to Leave • Company Research Sources:  ThomasNet.com  CNNMoney.com (http://money.cnn.com/news/crc)  vault.com/companies/searchcompanies.jsp  www.learnwebskills.com/company
  • 49. Online TT Chazin Group he Chazin Group he Research Tools
  • 50. TT Chazin Group It’s When he Chazin Group he Time to Leave • Your Resume “Forever” Success Stories • You Are a Product: – Features & Benefits: • Core competencies • Experience • Skills & Qualifications • Education • Certifications • Resume & Cover Letter LAST!
  • 51. Your Product Benefits/Features EXPERIEN HOBBIES CE TRAININ & G INTEREST EDUCATION VALUES & S BELIEFS CERTIFICATIO NS LANGUAGE CONTACTS
  • 52. TT Chazin Group he Chazin Group he Transferable Skills
  • 53. TT Chazin Group he Chazin Group he What Are Transferrable Skills?
  • 54. he Your Transferrable TT Chazin Group he Chazin Group Skills “Transferable skills are talents you've acquired that can help an employer but that aren't immediately relevant to the job you seek.” Kevin Donlin, résumé writer Experiences like volunteer work, hobbies, sports, previous jobs, college coursework or even life happenings can lead you to find these skills. Any skill is transferable; the trick is showing employers how your skills apply and are USEFUL to them. www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/? ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9- 5&ns_siteid=ns_us_g_transferrable_skills
  • 55. he Your Transferrable TT Chazin Group he Chazin Group Skills www.quintcareers.c om/transferable_skil ls_set.html
  • 56. Go Where TT Chazin Group he Chazin Group he the Jobs Are • Paralegals • Home Healthcare & Nursing • Risk Management • Green Initiatives • The Government • Business Continuity • Security • Sports Management
  • 57. TT Chazin Group he Chazin Group he Ready to Completely CHANGE Your Resume?
  • 58. Resumes TT Chazin Group he Chazin Group he That Get Read • What USELESS Folly • The “10-15 Second” Rule Second • Customize for Each Job • Success Stories • Highlight Your Experience • The C.A.R Approach • Customize By Job and/or Industry
  • 59. T T Chazin Group he h e Exercise: YOUR 7 Success C h Stories a z i n G r o u p
  • 60. Resumes TT Chazin Group he Chazin Group he that Get Read • Can It Be Scanned? • As Long As It Needs To Be • Make It About Employer Needs • Separate Yourself From Other Candidates • Show How Will Employers Make Money by Hiring You • Use LOTS of Buzzwords • Use Numbers to Build a Compelling Story
  • 61. TT Value Group he Chazin Proposition he Chazin Group as Billboard Value Proposition
  • 62. TTGive An Overview he Chazin Group he Chazin Group for EACH Job
  • 63. Highlight Success Stories Tell Your Success Stories
  • 64. TT ChazinTell a he Chazin Group he Group Story Using #s
  • 65. TT Chazin Group he Chazin Group he The UNCONVENTIONAL Cover Letter
  • 66. he Cover Letters TT Chazin Group he Chazin Group that Get Calls • OPEN: How About A Headline? • Target With Research • Address Their Needs • You Are a Set of “Solutions” • Canned Letters Get Canned – Be Unconventional! • CLOSE: I Will Call You…Then Do It!
  • 67. TT Chazin Group he Chazin Group he
  • 68. TT ChazinUse Recruiting he Chazin Group he Group Firms • Let’s Play Whack-a-Mole • Ask the Best Companies in industries you want to work in who THEY use • Limit to No More Than 3-4 • Provide Your Marketing Plan • Leverage Against Each Other • Kennedy Information “Red Book” of Recruiters
  • 69. Enter T Chazin Group he the Mind of HR – Talent Shortage Growing Rapidly • College graduates incapable of performing the work before them • Baby Boomers Soon to Retire in Masses – Becoming an Employer of Choice – Tons of Job Seekers…Meet Hiring Freezes – Measurable Training & Development – Develop & Implement Acquisition/ Retention Strategies Want a Seat at Management Table
  • 70. Contract Work TT Chazin Group he Chazin Group he Is A Viable Option • Temporary Work/Consulting • Placement Agencies • Freelance / Contract Work • Websites: – Sologig – Flipdog – Allfreelance – VirtualVocations
  • 71. How To TT Chazin Group he Chazin Group he Work a Job Fair • Research Participating Firms • Perfect Your Elevator Speech • Resumes, Marketing Plans & Bios • Dress to IMPRESS! • Focus On Your Industry
  • 72. Your Brand Goes Networking
  • 73. Your Brand Goes Networking The 5-2-1 Goal
  • 74. Your Brand Goes Networking The 5-2-1 Goal: 5 SECONDS 2 MINUTES 1 HOUR
  • 75. he Chazin Cultivate TT Chazin Group he Group a Lifeline • Develop a Networking PLAN  Profile of your immediate boss  Relevant Industry Associations  Key Industry networking groups  Industry Websites  Include contact tracking form
  • 76. he Chazin Cultivate TT Chazin Group he Group a Lifeline • Networking Is Reaching Out To:  Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!  It’s Not Who YOU Know But Who Knows YOU  Keep a Tracking Form:  Name & Organization  Tel. #  Email  Who They Referred You To  Comments
  • 77. he Chazin Cultivate TT Chazin Group he Group a Lifeline • Networking = GETTING OUT THERE!  BNI  FENG, MENG, etc.  Toastmasters  NYSSA, CFA Institute, WSTA, Society of Quant Analysts  Chambers of Commerce  Business Development Centers  Small Business Administration
  • 78. Manage TT Chazin Group he Chazin Group he Your Pipeline Referral? (Who Comments Organizatio Emai Salut FName Last Name JobTitle Industry Address Address City State Zip Tel did they refer to (outcomes of n l you?) conversations)                                                                                                                                                                                                                                                                                                                                                                                                                                    
  • 79. TT Chazin Group he Chazin Group he Leverage Social Media to its FULL Advantage
  • 80. Leverage TT Chazin Group he Chazin Group he Social Media Cultivate a Lifeline • Networking: The PASSIVE Approach  Social Networking:  Face Book  Twitter  UNYK  LinkedIn  MeetUp.com  StumbleUpon  FourSquare  Digg  MySpace  Delicious
  • 81. Start TT Chazin Group he Chazin Group he With LinkedIn
  • 82. Leverage TT Chazin Group he Chazin Group he Social Media
  • 83. TT Chazin Begin he Chazin Group he Group With Linked in
  • 84. TT Chazin Group a he Create he Chazin Group Twitter Account
  • 85. TT Facebook Professional he Chazin Group he Chazin Group Account
  • 86. TTBlogs Group he Chazin Build he Chazin Group Thought Leadership
  • 87. TT Chazin Group Join he Chazin Group he Meetup
  • 88. TT Chazin Group Join he Chazin Group he Meetup
  • 89. Leverage TT Chazin Group he Chazin Group he Social Media
  • 90. Leverage TT Chazin Group he Chazin Group he Social Media
  • 91. TT Chazin Group he Chazin Group he The “Informational” Interview
  • 92. he The Informational TT Chazin Group he Chazin Group Interview • The Informational Interview:  Understand What People Do  What They Enjoy Most/Least  How They Got Into the Industry  Great Networking Source  Fine Tune Your Selling Skills  DON’T Ask For a Job!
  • 93. he The Informational TT Chazin Group he Chazin Group Interview • The Informational Interview:  DO Ask For Referrals!  Ask what they read to stay current  Who in their company/organization is a “shining light” (rising star)  Send Thank You Immediately
  • 94. TT Chazin Group he Chazin Group he Know Your Worth
  • 95. Know TT Chazin Group he Chazin Group he Your Worth • Research A Suitable Salary Range  Numerous Sites Abound  SalaryCalculator.com  Salary.com  JobStar.org  EcompOnline.com  SalaryExpert.com  Payscale.com/salary-calculator  By Industry  Experience Level  Geography  Bureau of Labor Statistics  Anecdotal Through Networking
  • 96. Know TT Chazin Group he Chazin Group he Your Worth
  • 97. Know TT Chazin Group he Chazin Group he Your Worth
  • 98. Know TT Chazin Group he Chazin Group he Your Worth
  • 99. TT Chazin Group he Chazin Group he The Interview Process
  • 100. he Interviewing TT Chazin Group he Chazin Group For Success Interviewing • Interviewer Is NOT an Expert, so… • YOU Control the Process • Get Ready…The Curtain’s Up • Focus On…EVERYTHING! • An Aptitude Test Might Be Given • Rehearse Your Core Competencies • Apply The ‘Mirroring’ Technique
  • 101. he Interviewing TT Chazin Group he Chazin Group For Success Interviewing • Know Your Interviewer So You Can… • Interview the Interviewer • Salesmanship in Print • Ask For The Sale • Understand The Follow-Up Process • Video/audiotape your practice • Practice, Practice, Practice
  • 102. he Interviewing TT Chazin Group he Chazin Group For Success Interviewing Questions • Some Examples of AWFUL Questions: – Tell Me About Yourself – What Are Your Strengths/Greatest Weakness? – Where do you see yourself in the future? – What would your boss say about you? – Why did you leave your last job? • For each question add to the end of it: ”As it applies to my ability to do this job!” • Relate their questions to your interests, strengths and accomplishments
  • 103. he Interviewing TT Chazin Group he Chazin Group For Success Interviewing Questions • What you can ask them: – When we have my first review how will you gauge success? – What are the most crucial 3 or 4 attributes of the ideal candidate you are seeking for this opportunity? – What problems keep you up at night? – What have been the qualities/characteristics of people you have worked most effectively with? – What happened to the person doing the position most recently?
  • 104. TT A Chazin Group he Little Perspective he Chazin Group on Today… “Taxes have risen; our ability to pay has fallen; government of all kinds  is faced by serious curtailment of income; the savings of many years in  thousands of families are gone.   More important, a host of unemployed  citizens face the grim problem of existence, and an equally great  number toil with little return. Only a foolish optimist can deny the dark  realities of the moment.” “Happiness lies in the joy of achievement, in the thrill of creative effort.   The joy and moral stimulation of work no longer must be forgotten in the  mad chase of…profits. These dark days will be worth all they cost us if  they teach us that our true destiny is not to be ministered unto but to  minister to Ourselves and to our fellow men.” “Our greatest primary task is to put people to work. This is no  unsolvable problem if we face it wisely and courageously.”
  • 105. TT Chazin Group he Chazin Group he  First Inaugural Address. March 4, 1933
  • 106. $15
  • 107. T Chazin Group The Chazin Group he 107

Editor's Notes

  1. Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  2. Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  3. One of the things that is most striking about the NACE research findings are the skills that employers identified as lacking in today’s graduates. This is extremely key, because these are the objections that you may encounter this year and you will need to be prepared to address these objections in selling your students to the types of employers that NACE surveyed.