Organizational Structure Running A Successful Business
Bullet Proof Career The Chazin Group
1. T Chazin Group
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2. T T Chazin Group
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he Me First…
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What You MUST Know
C About Me:
h 20 Years In Corporate America
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Began Career as Recruiter
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n Marketing & Sales
Passion Helping Others
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4. TT Chazin Group
he Chazin Group
he
Today’s Scorched Earth
Job Market DEMANDS
You Find Jobs That
DON’T Exist.
5.
6. TT Chazin Group
he Chazin Group
he
Your Journey to
Personal Exploration
Begins.
7. T T Chazin Group
he
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e
“It isn’t enough that we
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What is also required is
i work that satisfies the soul.”
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Thomas Moore
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9. The Insane
TT Chazin Group
he Chazin Group
he Job Search
“Insanity: The act of
Insanity
performing the same task
over and over again, and
expecting a different
outcome.”
WHO SAID THIS?
11. he Your Job
TT Chazin Group
he Chazin Group Search Initiative
“The INITIATIVE that a
person puts forth on their
job search is extremely
rare and has a pronounced
POSITIVE effect on their
results.”
Who Said This?
15. TT ChazinPersonal
he Chazin Group
he Group Exploration
• Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)
16. TT ChazinPersonal
he Chazin Group
he Group Exploration
• Your Goals:
– Identify Strengths & Areas for Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
17. TT ChazinPersonal
he Chazin Group
he Group Assessment
• Match Your Values and Belief System
to the Ideal Culture of Potential
Employers:
– Research your ideal company culture.
– Learn to distinguish between the Formal and
Informal culture in ANY organization.
18. TT Chazin Group Ideal
Find Your
he Chazin Group
he Employer Culture
• http://Jiibe.com
• quintcareers.com/employer_corporate_cu
lture.html
• WetFeet.com
• http://hbswk.hbs.edu/item/5917.html
• 42.5 million Google results for the search
“research company culture”
culture
19. TT Chazin Group 3-Step
he ChazinThe
he Group Process
Personal Mission Statement
Positioning Statement
Proposition Statement
20. TT Chazin Group
he Chazin Group
he STEP 1
Your
PERSONAL MISSION
Statement
21. he Your Core
TT Chazin Group
he Chazin Group Values & Beliefs
• What principles do I choose as a
foundation for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and
community?
• What are my strengths?
• What are my passions?
22. Who
TT Chazin Group
he Chazin Group
he Are You?
• Take an Online Self Assessment Tool:
– Myers-Briggs Type Indicator (MBTI)
– The Birkman Method
– Keirsey Temperament Sorter
• Understand Your Values
• Match Your Values To Ideal Employer
Cultures (Differentiate the Formal &
Informal)
• Identify Your Preferred Working
Environment
23. What’s MOST
TT Chazin Group
he Chazin Group
he Important to You?
Very Not
Elements to Consider Important Important Neutral Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
•Values
•Integrity
•Energy
•Structure
•Celebrations
24. What’s MOST
TT Chazin Group
he Chazin Group
he Important to You?
Very Not
Elements to Consider Important Important Neutral Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
25. he Personal
TT Chazin Group
he Chazin Group Mission Statement
Why We All Need a Personal
Mission Statement!
• Ensures a greater chance of career success!
• Steven Covey refers to crafting a mission
statement as "connecting with your own
unique purpose and the profound satisfaction
that comes in fulfilling it."
• Michael Goodman: a personal mission
statement is: “an articulation of what you’re
all about and what success looks like to you.”
26. A Four-Step
T Chazin Group
he Process
1. Identify Your SUCCESSES
2. Identify Your CORE VALUES
3. Identify your CONTRIBUTIONS
4. Identify Your GOALS
VOILA!
27. www.timethoughts.com/goalsetting/
www.timethoughts.com/goalsetting
T Chazin Group Marketing 5 Ps
he Your /mission-statements.htm
mission-statements.htm
Mission Statement Templates
29. TT Chazin GroupAn
he Chazin Group
he Example
"My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
32. TT Chazin Group
he Chazin Group
he EXERCISE
Write Your Personal
Mission Statement
33. TT Chazin Group
he Chazin Group
he STEP 2
Your
POSITIONING
Statement
34. he Your Positioning
TT Chazin Group
he Chazin Group Statement
• Based on my background, this is how I am in a
UNIQUE POSITION to help your organization
• Highlight your FEATURES & BENEFITS:
– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency
35. TT Chazin Group
he Chazin Group
he STEP 3
Your
PROPOSITION
Statement
36. he Your Proposition
TT Chazin Group
he Chazin Group Statement
• Based on my personal mission and positioning
statement, I PROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
their specific needs
37. TT Chazin Group Resources
he Chazin Group
he
• FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
38. TT Chazin Group Product
he ChazinThe
he Group of YOU
Marketing the Product
Called YOU…
39. Your Marketing 5 Ps
• PRICE: Know Your Worth
• PLACE: Meet With the Right People
• PROMOTION: You Can’t Sell What
You Don’t Know. Why Should
Someone Do Business With You?
• PACKAGING: Dressing for Success
• PRODUCT: Your Features &
Benefits
40. he Self-Promotion
TT Chazin Group
he Chazin Group = BRANDING
• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
41. he Defend
TT Chazin Group
he Chazin Group Your Current Job
• Confirm Your Value to Your Boss & Enquire About Your
Future
• Go Higher Up If Needed
• Tap Into the Gossip Mill (at All Levels)
• Listen to the Press
• Pursue Professional Development Opportunities
– Join / Become Active in NYSSA & Other Associations
– Network, Network, Network
• Follow Industry Trends
42. TT Chazin Group
he Chazin Group
he
Your Personal
Marketing Plan
43. TT YourGroup
he Chazin Personal
he Chazin Group Marketing Plan
Your Contact Details Here!
Summary of my professional qualifications: 13 years as a security
analyst with core competencies in:
•1
•2
•3
•4
My target job functions & job titles:
Security Information Security Research Market Data
Analyst
Senior Security Information Analyst Research Market Data
Analyst Analyst Specialist
Quant Research Network Intrusion Analyst Research
Analyst Manager
Quant Modeler / Application Security Analyst
Trader
FX Systematic Security Systems Analyst
44. TT YourGroup
he Chazin Personal
he Chazin Group Marketing Plan
45. Use All
TT Chazin Group
he Chazin Group
he Your Resources
When It’s Time to Leave
Only 10-15% of Jobs Get Advertised
Online Resources:
o CareerBuilder, Monster, Hot Jobs represent ONLY
6-7% of all jobs
Classified Advertising:
o NJ.com, NYT.com, Craig’s List
46. Use ALL
TT Chazin Group
he Chazin Group
he Your Resources
When It’s Time to Leave
Job Aggregator Sites:
o SimplyHired.com
o Indeed.com
Executives/Professionals:
o ExecuNet
o Korn Ferry
o Christian & Timbers
o 6FigureJobs
47. TT Chazin Group Your
Do
he Chazin Group
he Research
When It’s Time to Leave
• Company Research Sources
Hoover’s Online
SEC (www.sec.gov/edgar.shtml)
DNB.com
Business.com
SearchSystems.net (public records
dbase)
PR Newswire
48. TT Chazin Group Your
Do
he Chazin Group
he Research
When Its Time to Leave
• Company Research Sources:
ThomasNet.com
CNNMoney.com (http://money.cnn.com/news/crc)
vault.com/companies/searchcompanies.jsp
www.learnwebskills.com/company
50. TT Chazin Group It’s
When
he Chazin Group
he Time to Leave
• Your Resume “Forever” Success Stories
• You Are a Product:
– Features & Benefits:
• Core competencies
• Experience
• Skills & Qualifications
• Education
• Certifications
• Resume & Cover Letter LAST!
53. TT Chazin Group
he Chazin Group
he
What Are
Transferrable
Skills?
54. he Your Transferrable
TT Chazin Group
he Chazin Group Skills
“Transferable skills are talents you've acquired that
can help an employer but that aren't immediately
relevant to the job you seek.”
Kevin Donlin, résumé writer
Experiences like volunteer work, hobbies, sports, previous
jobs, college coursework or even life happenings can lead
you to find these skills.
Any skill is transferable; the trick is showing employers
how your skills apply and are USEFUL to them.
www.careerbuilder.com/Article/CB-865-Cover-Letters-and-Resumes-How-to-Identify-Your-Transferrable-Skills/?
ArticleID=865&cbRecursionCnt=1&cbsid=a8a01ebfc2c04b5697e1861bec824e33-316297764-J9-
5&ns_siteid=ns_us_g_transferrable_skills
55. he Your Transferrable
TT Chazin Group
he Chazin Group Skills
www.quintcareers.c
om/transferable_skil
ls_set.html
56. Go Where
TT Chazin Group
he Chazin Group
he the Jobs Are
• Paralegals
• Home Healthcare & Nursing
• Risk Management
• Green Initiatives
• The Government
• Business Continuity
• Security
• Sports Management
57. TT Chazin Group
he Chazin Group
he
Ready to Completely
CHANGE Your Resume?
58. Resumes
TT Chazin Group
he Chazin Group
he That Get Read
• What USELESS Folly
• The “10-15 Second” Rule
Second
• Customize for Each Job
• Success Stories
• Highlight Your Experience
• The C.A.R Approach
• Customize By Job and/or Industry
59. T T Chazin Group
he
h
e
Exercise: YOUR 7 Success
C
h
Stories
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60. Resumes
TT Chazin Group
he Chazin Group
he that Get Read
• Can It Be Scanned?
• As Long As It Needs To Be
• Make It About Employer Needs
• Separate Yourself From Other Candidates
• Show How Will Employers Make Money by
Hiring You
• Use LOTS of Buzzwords
• Use Numbers to Build a Compelling Story
61. TT Value Group
he Chazin Proposition
he Chazin Group as Billboard
Value
Proposition
65. TT Chazin Group
he Chazin Group
he
The UNCONVENTIONAL
Cover Letter
66. he Cover Letters
TT Chazin Group
he Chazin Group that Get Calls
• OPEN: How About A Headline?
• Target With Research
• Address Their Needs
• You Are a Set of “Solutions”
• Canned Letters Get Canned – Be
Unconventional!
• CLOSE: I Will Call You…Then Do It!
68. TT ChazinUse Recruiting
he Chazin Group
he Group Firms
• Let’s Play Whack-a-Mole
• Ask the Best Companies in industries
you want to work in who THEY use
• Limit to No More Than 3-4
• Provide Your Marketing Plan
• Leverage Against Each Other
• Kennedy Information “Red Book”
of Recruiters
69. Enter
T Chazin Group
he the Mind of HR
– Talent Shortage Growing Rapidly
• College graduates incapable of performing the
work before them
• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice
– Tons of Job Seekers…Meet Hiring Freezes
– Measurable Training & Development
– Develop & Implement Acquisition/
Retention Strategies
Want a Seat at Management Table
70. Contract Work
TT Chazin Group
he Chazin Group
he Is A Viable Option
• Temporary Work/Consulting
• Placement Agencies
• Freelance / Contract Work
• Websites:
– Sologig
– Flipdog
– Allfreelance
– VirtualVocations
71. How To
TT Chazin Group
he Chazin Group
he Work a Job Fair
• Research Participating Firms
• Perfect Your Elevator Speech
• Resumes, Marketing Plans & Bios
• Dress to IMPRESS!
• Focus On Your Industry
74. Your Brand Goes Networking
The 5-2-1 Goal:
5 SECONDS
2 MINUTES
1 HOUR
75. he Chazin Cultivate
TT Chazin Group
he Group a Lifeline
• Develop a Networking PLAN
Profile of your immediate boss
Relevant Industry Associations
Key Industry networking groups
Industry Websites
Include contact tracking form
76. he Chazin Cultivate
TT Chazin Group
he Group a Lifeline
• Networking Is Reaching Out To:
Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends!
It’s Not Who YOU Know But Who
Knows YOU
Keep a Tracking Form:
Name & Organization
Tel. #
Email
Who They Referred You To
Comments
77. he Chazin Cultivate
TT Chazin Group
he Group a Lifeline
• Networking = GETTING OUT THERE!
BNI
FENG, MENG, etc.
Toastmasters
NYSSA, CFA Institute, WSTA, Society of
Quant Analysts
Chambers of Commerce
Business Development Centers
Small Business Administration
78. Manage
TT Chazin Group
he Chazin Group
he Your Pipeline
Referral? (Who Comments
Organizatio Emai
Salut FName Last Name JobTitle Industry Address Address City State Zip Tel did they refer to (outcomes of
n l
you?) conversations)
79. TT Chazin Group
he Chazin Group
he
Leverage Social Media
to its FULL Advantage
80. Leverage
TT Chazin Group
he Chazin Group
he Social Media
Cultivate a Lifeline
• Networking: The PASSIVE Approach
Social Networking:
Face Book
Twitter
UNYK
LinkedIn
MeetUp.com
StumbleUpon
FourSquare
Digg
MySpace
Delicious
91. TT Chazin Group
he Chazin Group
he
The “Informational”
Interview
92. he The Informational
TT Chazin Group
he Chazin Group Interview
• The Informational Interview:
Understand What People Do
What They Enjoy Most/Least
How They Got Into the Industry
Great Networking Source
Fine Tune Your Selling Skills
DON’T Ask For a Job!
93. he The Informational
TT Chazin Group
he Chazin Group Interview
• The Informational Interview:
DO Ask For Referrals!
Ask what they read to stay current
Who in their company/organization is
a “shining light” (rising star)
Send Thank You Immediately
95. Know
TT Chazin Group
he Chazin Group
he Your Worth
• Research A Suitable Salary Range
Numerous Sites Abound
SalaryCalculator.com
Salary.com
JobStar.org
EcompOnline.com
SalaryExpert.com
Payscale.com/salary-calculator
By Industry
Experience Level
Geography
Bureau of Labor Statistics
Anecdotal Through Networking
100. he Interviewing
TT Chazin Group
he Chazin Group For Success
Interviewing
• Interviewer Is NOT an Expert, so…
• YOU Control the Process
• Get Ready…The Curtain’s Up
• Focus On…EVERYTHING!
• An Aptitude Test Might Be Given
• Rehearse Your Core Competencies
• Apply The ‘Mirroring’ Technique
101. he Interviewing
TT Chazin Group
he Chazin Group For Success
Interviewing
• Know Your Interviewer So You Can…
• Interview the Interviewer
• Salesmanship in Print
• Ask For The Sale
• Understand The Follow-Up Process
• Video/audiotape your practice
• Practice, Practice, Practice
102. he Interviewing
TT Chazin Group
he Chazin Group For Success
Interviewing Questions
• Some Examples of AWFUL Questions:
– Tell Me About Yourself
– What Are Your Strengths/Greatest Weakness?
– Where do you see yourself in the future?
– What would your boss say about you?
– Why did you leave your last job?
• For each question add to the end of it: ”As
it applies to my ability to do this job!”
• Relate their questions to your interests,
strengths and accomplishments
103. he Interviewing
TT Chazin Group
he Chazin Group For Success
Interviewing Questions
• What you can ask them:
– When we have my first review how will you gauge
success?
– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this
opportunity?
– What problems keep you up at night?
– What have been the qualities/characteristics of
people you have worked most effectively with?
– What happened to the person doing the position
most recently?
104. TT A Chazin Group
he Little Perspective
he Chazin Group on Today…
“Taxes have risen; our ability to pay has fallen; government of all kinds
is faced by serious curtailment of income; the savings of many years in
thousands of families are gone. More important, a host of unemployed
citizens face the grim problem of existence, and an equally great
number toil with little return. Only a foolish optimist can deny the dark
realities of the moment.”
“Happiness lies in the joy of achievement, in the thrill of creative effort.
The joy and moral stimulation of work no longer must be forgotten in the
mad chase of…profits. These dark days will be worth all they cost us if
they teach us that our true destiny is not to be ministered unto but to
minister to Ourselves and to our fellow men.”
“Our greatest primary task is to put people to work. This is no
unsolvable problem if we face it wisely and courageously.”
105. TT Chazin Group
he Chazin Group
he
First Inaugural Address. March 4, 1933
Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
One of the things that is most striking about the NACE research findings are the skills that employers identified as lacking in today’s graduates. This is extremely key, because these are the objections that you may encounter this year and you will need to be prepared to address these objections in selling your students to the types of employers that NACE surveyed.