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Brilliant Employer Branding
This document discusses how employers can use social media for effective employer branding and recruiting. It recommends that employers 1) clearly define their corporate identity and the promises made to employees, 2) authentically communicate this identity online, 3) empower employees to share their experiences, and 4) focus on building a desirable reputation among their target markets. By developing an engaging employer brand, companies can attract better job applicants, improve company culture, and enhance performance.
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Brilliant Employer Branding
- 1. Brilliant Employer Branding UsingSocial Media for Stupendous Recruiting Results JOSEPH FUNG, CEO
- 2. MANAGING OVER 10,000 EMPLOYEES We’ve seen a lot, and 100% of the best ideas come from customers.
- 3. What’s in aBrand?
- 4. Branding Happens Inthe Middle Corporate Your Identity Promise Customer Opinion
- 5. Why Do ICare?
- 7. Better Hires Better Culture Better Performance
- 8. Your Mission: EmployerBranding Identity Communicate Authentically Promise Participate Appropriately Opinion Share and Make Shareable
- 9. Authenticity Comes From IndividualParticipation
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- 11. Great Stories WillBe Remembered and Shared
- 12. 5 Step Planfor Employer Branding In Partnership With Your Marketing/Communications Team 1. Collect Identity Guidelines 2. Articulate Promise to Employees 3. Determine Desired (Specific) Market Opinion 4. Share and Reply (Officially) 5. Empower Employee Sharing
- 13. Promise Great Work Environment PassionatePeople Opinion Young, Tech, Web-Savvy
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- 21. Dan Pink isway smarter than I am
- 25. Early Team Membersare Flag-Bearers • Formal On-Boarding • Articulating Company Values • Championing Your Culture If you can help them understand the “why”, they can take care of the rest.
- 28. Feel free toconnect at joseph@tribehr.com www.twitter.com/josephfung www.linkedin.com/in/josephfung www.slideshare.net/josephfung Photo Credits Unevolved Brand #82 - http://www.flickr.com/photos/grahamsblog/
Editor's Notes
- #23 “If Apple was like everyone else a marketing message might be: We make great computers. They’re user friendly. Want to buy one? …Here’s how Apple actually communicates: everything we do, We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”“The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.” So start with why instead of what when you are rethinking your marketing strategy, and this flip can change how people think about your company and why they should do business with you. This applies directly to HR and team leadership
- #24 Look at the Zappos website…
- #25 Note that nowhere on this page is anything that says “we sell shoes”
- #27 Here’s what it looks like at TribeHR