Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Let Me Tell You a Visual Story - iCrossing

4,695 views

Published on

If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.

Published in: Technology, Business
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, eBooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Let Me Tell You a Visual Story - iCrossing

  1. 1. Let Me Tell You aVisual StoryDavid DealVice President of Marketing, iCrossing@davidjdeal
  2. 2. 2Visual stories speak the language of our time
  3. 3. WHAT’S OURSTRATEGY?
  4. 4. 4We live our connectedness brandthrough visual stories . . .
  5. 5. 5We showcase our company culture . . .
  6. 6. 6make it easy for employees to embrace social . . .
  7. 7. 7support our clients . . . .Jack Nicholsons red bow tiehelped our client Skinnygirl®donate $45,000 to Dress forSuccess as part of a playful#oscars marketing effort.
  8. 8. 8support our partners . . .Crocodile Hermès Birkin Bag on Global 14
  9. 9. 9and surprise and delight . . .
  10. 10. HOW DO WE DELIVEROUR STRATEGY?
  11. 11. 11Pinterest: the visual hub for our brandiCrossing at Play
  12. 12. 12iCrossing@15Rachel Klein, iCrossing Chicago: "Pulp Fiction –all the rage when I was 15. Not sure we reallyunderstood everything in the movie at the time,we certainly thought we were cool watching it."Antonio Araya, iCrossing Santiago: “This picreminds me that when I was 15. I never cut myhair, was more skinny, a little bit crazy, andlistened a lot of heavy metal. Google me to findout what things changed and what did not."iCrossing President and CEO Don Scales remembersdigging "Let It Be" when he was 15 years old.
  13. 13. 13iCrossing at SXSW 2013Sixth StreetFood TruckSixth Street
  14. 14. 14Movember 2012Antonio Araya, iCrossing Santiago
  15. 15. 15Instagram: rapid-fire reporting akin to Twitter
  16. 16. 16Facebook & Google+ give us reach, engagement, visibility
  17. 17. 17Our thought leadership provides a recurring platformThe social genius of “RuPaul’s Drag Race”How to Be a Market Maker
  18. 18. 18Flickr: not as curated but more democraticBrighton FashionWeek Zeitgeist Show
  19. 19. TIPS
  20. 20. 20Have a strategy
  21. 21. 21Have a photo posse
  22. 22. 22Have standards
  23. 23. 23Have fun
  24. 24. Pinterest.com/davidjdealTHANK YOU

×