Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).
Webinar Audience Insight in the Real-time EraiCrossing
How well do you know your customer? On March 6, iCrossing and our guest Forrester Research hosted a webinar that gave attendees the tools to better understand your audience across the customer journey. For more information visit www.icrossing.com
Social CRM: A Function or a Business StrategyAnandan Pillai
Social CRM is a key business aspect these days in the social media domain. This presentation highlights key frameworks of Social CRM with relevant examples.
Sponsor Breakfast Presentation by TruSignalMediaPost
Using Big Data and Audience Expansion Techniques to Find Your Next Customer
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. This presentation will provide a framework for aligning your campaign objectives with the appropriate data and audience targeting techniques. We will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, we'll share findings on how one marketer used a lookalike audience to prospect new, high-value customers.
Presenter: David Dowhan, President, TruSignal
Webinar Audience Insight in the Real-time EraiCrossing
How well do you know your customer? On March 6, iCrossing and our guest Forrester Research hosted a webinar that gave attendees the tools to better understand your audience across the customer journey. For more information visit www.icrossing.com
Social CRM: A Function or a Business StrategyAnandan Pillai
Social CRM is a key business aspect these days in the social media domain. This presentation highlights key frameworks of Social CRM with relevant examples.
Sponsor Breakfast Presentation by TruSignalMediaPost
Using Big Data and Audience Expansion Techniques to Find Your Next Customer
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. This presentation will provide a framework for aligning your campaign objectives with the appropriate data and audience targeting techniques. We will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, we'll share findings on how one marketer used a lookalike audience to prospect new, high-value customers.
Presenter: David Dowhan, President, TruSignal
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Create Values from Big Data & Social Media Mash-UpPam Didner
The term, Big Data, sounds overwhelming. By breaking down Big Data into four different quadrants [Booz & company model], Pam Didner shares a simple process for marketers to tackle big data. It's very vital to clearly identify what you want to solve and select the right tools to conduct your analysis. Separating signal from the noise is an essential skill that marketers will need to develop. Insight from big data, like fashion, is constantly changing. Searching insight from big data is like crafting the art which is never finished. It's an on-going effort.
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Blue Zoo Creative Web and Social Analytics Seminar, February 2014Collin Condray
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on February 11, 2014. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
SES SF 2010 - Real-Time Search - Rob Garner - iCrossingiCrossing
"Real-Time Search" as presented by Rob Garner, Senior Strategy Directory, iCrossing, at the Search Engine Strategies Conference in San Francisco on Thursday, August 19, 2010.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
How to Build Innovative Products with Facebook Topic DataMolly O'Shea
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
7 dee finding the right methodologies marshall sponder - 9-12-12 - submittedMarshall Sponder
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Create Values from Big Data & Social Media Mash-UpPam Didner
The term, Big Data, sounds overwhelming. By breaking down Big Data into four different quadrants [Booz & company model], Pam Didner shares a simple process for marketers to tackle big data. It's very vital to clearly identify what you want to solve and select the right tools to conduct your analysis. Separating signal from the noise is an essential skill that marketers will need to develop. Insight from big data, like fashion, is constantly changing. Searching insight from big data is like crafting the art which is never finished. It's an on-going effort.
Research & Insights – State of the Nation ReviewRay Poynter
Presented by Ray Poynter of Potentiate, and NewMR.
We live in interesting times, there are ups and downs, changes and reverses, opportunities and traps. In this session, Ray reviews the current status of Research & Insights, drawing on a variety of sources to show what is changing, what is staying the same, where some of the opportunities are, and highlighting things you can do to build resilience and to select options.
Access the recording of the presentation via the NewMR Play Again page here: https://newmr.org/play-again/
Blue Zoo Creative Web and Social Analytics Seminar, February 2014Collin Condray
This is the presentation for the Web and Social Media Analytics seminar I gave for the Small Business Technology and Development Center at the University of Arkansas on February 11, 2014. It covers Google Analytics and social media analytics on Facebook, Twitter, and Pinterest.
SES SF 2010 - Real-Time Search - Rob Garner - iCrossingiCrossing
"Real-Time Search" as presented by Rob Garner, Senior Strategy Directory, iCrossing, at the Search Engine Strategies Conference in San Francisco on Thursday, August 19, 2010.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
How to Build Innovative Products with Facebook Topic DataMolly O'Shea
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
Join us for our upcoming webinar and learn:
About the difference between public and non-public data sources and the philosophy behind our PYLON design
Explore the tools and techniques we developed to help you innovate and differentiate your product
Have your questions about Facebook topic data answered
7 dee finding the right methodologies marshall sponder - 9-12-12 - submittedMarshall Sponder
Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Sponder is a board member emeritus at the Web Analytics Association, a member of the Search Engine Marketing Professionals Organization (SEMPO), and a member of the Certified Institute of Public Relations Social Media Measurement Study Group (CIPR).
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
Staying on the Right Side of the Fence when Analyzing Human DataMolly O'Shea
Data is all around us and comes from many different sources. This data is generated by human behavior and it’s growing at an astonishing rate. Companies are collecting this data and using it in ways they could have never imagined.
This brings a sense of unease among people that their intimate information is no longer their own. Yet this data is central to companies ability to better serve customers, but it is necessary that companies find the balance and honor customers privacy. How can we strike the balance?
Join this webinar and you will learn:
About the current and future challenges in this data-rich world
How to be a good guy, and still achieve your business objectives while analyzing Human Data
About PYLON for Facebook Topic Data and how you can build insights from Facebook while protecting user privacy
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
eMarketer Webinar: Data Management Platforms—Using Big Data to Power Marketin...eMarketer
Join eMarketer for a discussion on how Data Management Platforms (DMPs) are enabling marketers to use their big data to make smarter and more efficient marketing decisions.
11 apps para mudar sua vida (versão pocket)André Timm
**Faça o DOWNLOAD para ver em melhor resolução**
Escolhi 11 aplicativos que, pessoalmente, tem me ajudado a mudar meu dia e, consequentemente, minha vida. Classifiquei-os de acordo com 4 categorias que contemplam áreas que considero importantes. A ideia não é apresentar manuais de uso, mas sim, vislumbres para que você possa entender rapidamente para que servem, como funcionam e então, baixá-los e testá-los por conta própria. Espero que assim como no meu caso, eles de alguma forma possam ajudar você a transformar aspectos da sua vida, o tornando alguém mais organizado e realizado.
A Lake Erie Twofer: Tiny Plastic Particles and Toxic Algae Threaten Lake WatersOhio Environmental Council
A panel of experts discuss the impact of toxic algae and microbeads on the health and well-being of Lake Erie.
Presenters:
- Dr. Jeffery Reutter, Director Ohio Sea Grant College Program
- Dr. Sue Watson, Research Scientist, WHERD, Water Science and Technology, Environment Canada
- Andy McClure, Administrator, Collins Park Water Treatment, Toledo, OH
- Dr. Sheri Mason, Professor, Department of Chemistry and Biochemistry at SUNY Fredonia
Today’s marketers are working feverishly to capitalize on the potential of highly insightful, yet unstructured, information being generated online. This coupled with the demands of real-time, rules-driven, audience-centered marketing represents a fundamental paradigm shift in how marketing is done. While the term “big data” may be fairly new, the concept is familiar to data-driven marketers who for years have been trying to run complex analytics across a deluge of structured and unstructured data flowing in from point-of-sale systems, web sites, social media, email campaigns, newsletters and many other online and offline sources.
A new study produced by strategic consulting firm Winterberry Group in conjunction with the Interactive Advertising Bureau (IAB) and sponsored by IBM, reveals top investment priorities, high impact data use cases and barriers to adoption pertaining to big data in marketing and digital media.
During this one hour webinar, we will present some of the key findings from our study which had contributions from over 175 advertising and marketing thought leaders. You will learn about the high priority use cases for today’s digital marketers, the underlying big data challenges and how some of the leaders are gearing up to address them with specific solutions.
Audience Optimization
Channel Optimization
Advertising Yield Optimization
Content Optimization & Ad Targeting
The Briefing Room with Mark Madsen and Hortonworks
Slides from the Live Webcast on Oct. 16, 2012
The power of Hadoop cannot be denied, as evidenced by the fact that all the biggest closed-source vendors in the world of data management have embraced this open-source project with virtually open arms. But Hadoop is not a data warehouse, nor ever will it likely be. Rather, it's ideal role for now is to augment traditional data warehousing and business intelligence. As an adjunct, Hadoop provides an amazing mechanism for storing and analyzing Big Data. The key is to manage expectations and move forward carefully.
Check out this episode of The Briefing Room to hear veteran Analyst Mark Madsen of Third Nature, who will explain how, where, when and why to leverage the open-source elephant in the enterprise. He'll be briefed by Jim Walker of Hortonworks who will tout his company's vision for the future of Big Data management. He'll provide details on their data platform and how it can be used to complete the picture of information management. He'll also discuss how the Hortonworks partner network can help companies get big value from Big Data.
Visit: http://www.insideanalysis.com
El impacto del big data en la estrategia de los medios de comunicacion by Osc...ACTUONDA
El impacto del Big Data en la estrategia de negocio de los medios de comunicación
Oscar Mendez (CEO, Stratio)
@omendezsoto @stratioDB
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-BM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Hispanic Digital and Print Media Conference 2012 - Oscar PadillaPortada
Unlocking Key Insights to Reach the Hispanic Consumer by Osar Padilla, Vice President of Strategy at Luminar. Presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Attribution and ROI Measurement was presented by Steve Latham at Search Engine Strategies 2010. To request a soft-copy please reach out via Twitter, LinkedIn or Facebook.
http://twitter.com/stevelatham
http://linkedin.com/in/stevelatham
http://facebook.com/slatham
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossing
1. Owning Your Audience
Harnessing Big Data to Better Serve Your Audience
Adam Lavelle - CEO, Core Audience
December 5, 2012
Brought to you by:
1
2. Questions we’re answering
What exactly is big data?
How do you define and manage your audiences?
What opportunities exist for marketers?
How do you leverage your audience data for better marketing?
2
11. A quick cheat sheet…
Kilo Greek for ‘thousand’
Mega Greek for ‘large’
Giga Greek for ‘giant’
Tera Greek for ‘monster’
PB Google - 1PB/hour
EB 10b copies of Economist
ZB World’s info in 2012: 1.2ZB
YB ?
12. Big data has three primary challenges…
Volume How much of it is being created?
Where is it all coming from?
Velocity How fast is being created?
How fast can it be processed?
Variety How many different kinds of it are there?
How do I piece it all together?
Source: Gartner
14. We care about audience data
How do you define and manage your audiences?
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15. We have entered the “Age of the Customer”
Source: Forrester Research
16. So it’s the audience data we start caring about…
17. Defined by blending data sets in real time
1st Party Data 2nd Party Data 3rd Party Data
You are here
Low
Scale High
Differentiation
High Low
• Currently unstructured • Takes work to negotiate • Great reach
• Limited populations • Extends reach • Less accuracy
• Basis for look-a-likes • No loss of 1st party data • Available to everyone
• Highest quality source
18. No shortage: data sources surround us…
1st Party Data 2nd Party Data 3rd Party Data
• Website analytics data Brands and publishers
• Display campaign data executing “matches” of
• Inbound search data their audience
• Onsite search data segments on a peer-to-
• Email data peer private basis, e.g.:
• User Interest data
• Offline CRM data
25. The potential of audience data management
Social
campaigns
Facebook SEO
Twitter Social campaigns
Youtube data
Spot cable
TV buying
Intent data 3rd
Device data party
Look-a-likes data Direct
marketing
Call center
systems
Attribution
modeling
Moving beyond channel optimization to audience-based marketing, in real-time
Source: Forrester Research, Inc.
26. Audience-based marketing Listen and Learn
1st Party: Sites/Data
Segment audiences and monitor performance
Target and Acquire
Interest
Audience Demo Lifestyle
Partner Sites Modeling
Clients Grow audiences through targeted display
Cookie Life-
Purchase
stage
Pool Protect and Nurture
Firm o-
In-Market
graphics
3rd Party Data Behavior
Secure your data, tailor content
Extend
Data Rights Management
& Usage Tracking
Find look-a-likes, extending your audience
27. Applications for audience data
Publishers Advertisers Enterprises
data data data web
Audience
{}
data
{} {}
data data email
Audience- based
data data data Audience ads
based media (and better Segment
data data data #1 search
and content performing)
data data media spend data social
data data data mobile
Key components: Key components: Key components:
• Mainly 1st party data • 1st and 3rd party data • 1st , 2nd, 3rd, CRM data
• Publisher tech (ad server, SSP) • Integrating w/ ad tech (DSPs, etc) • Enterprise tech (platforms)
• KPI: Innovating ad offerings • KPIs: improved CPx • KPIs: Lifetime customer value
Increasing topline Better results for brand’s Delivering ‘core’
revenue, giving brands media spend - harnessing software infrastructure
access to audiences data to better target to the CMO
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31. How ‘audience’ works – better display advertising
+ Purchase Intent
-YOUR PRODUCTS & SERVICES
-- Image Conscious
+ Demographics
-- Female
-- Up and Comer
+ Location
+ Sites Frequented
Listen - Collect and aggregate 1 , 2
st nd,
Learn – Create and improve Target – Utilize media buying
platforms to fulfill reach goals
and 3rd party data from both online and audience segments from
offline sources. addressable collected information. through retargeting and look alike
audience extension on public
display exchanges.
Preferred ad based on current profile
Feedback Loop
Acquire – Targeted customers are
served enhanced impressions powered
by your audience offsite. Additional
revenue opportunities are added.
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32. How ‘audience’ works – more relevant onsite content
+ Purchase Intent
-YOUR PRODUCTS & SERVICES
-- Image Conscious
+ Demographics
-- Female
-- Up and Comer
+ Location
+ Sites Frequented
Listen - Collect and aggregate 1 , 2
st nd,
Learn – Create and improve Target – Publish your segments to
and 3rd party data from both online and audience segments from your CMS or content optimization
offline sources. addressable collected information. platform.
Preferred content based on current profile
Feedback Loop
Engage – Targeted customers are Associate your segments with
served dynamic content tailored to their existing content paths, personas,
individual interests, needs, and requests. and workflows in the content
platform.
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33. How ‘audience’ works – improved email marketing
+ Purchase Intent
-YOUR PRODUCTS & SERVICES
-- Image Conscious
+ Demographics
-- Female
-- Up and Comer
+ Location
+ Sites Frequented
Listen - Collect and aggregate 1 , 2
st nd,
Learn – Create and improve Target – Publish your segments to
and 3rd party data from both online and audience segments from your email delivery platform.
offline sources. addressable collected information.
Personalized email based on current profile
Feedback Loop
Audience members are sent Create and market campaigns in
campaign emails that are your email delivery platform to serve
personalized to increase response targeted advertisements to segment
rates and revenue. members.
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34. How ‘audience’ works – leveraging offline data
+ Purchase Intent
-- YOUR PRODUCTS and SERVICES
-- Price Conscious
+ Demographics
-- Female
-- Up and Comer
+ Location
+ Sites Frequented
A matching file is generated from your Offline customersand matching
visit your Cookies are set, informing your
CRM and delivered to matching properties online online platform with valuable non-
partners. partner sites – the matches are PII data attributes from your CRM.
found and recorded.
Feedback Loop
Your online customer ecosystem is
now enhanced and made larger by
your existing investment in offline
data.
35. Case study – more efficient display buying
• Campaign to drive online conversions
• Competing against GDN, iMedia,
DataXu, and ValueClick
• Ad spend driven by audience data
• Results: delivered more conversions
at better CTR, and nearly as many
clicks with significantly less
impressions
• A third of the impressions
• More conversions than all others
combined
• A 2.3x CTR because of our targeting
• 4x better CPA
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39. What we covered…
• The big data we care about is audience data
• Audience data can come from lots of places
• Most brands are not uncovering value from their own data
• Technology exists now to make this actionable
• The technology needs to work in real-time
• There are applications for both brands and publishers
• Audience data isn’t just for buying RTB
• Brands can begin capturing audience insights now
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40. If you leave with anything…
1. Do a rethink - start with ‘audiences’ before channels
2. Consider a DMP as the ‘hub’ of your digital infrastructure
3. It’s still early, but its moving fast, so…
Pick a partner and start to test and learn now!
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