I went to CES 2014 and all you get is this lousy PDF. Here's a quick scouting report of sights and thoughts from CES. It was both overwhelming and underwhelming, but the highlights include: wearables, 3D printing, connected cars, and lots of bluetooth speakers and iPhone cases. OK, those aren't all highlights.
Building and Deploying a Global Intranet with Liferayrivetlogic
As we all know, Enterprise 2.0 is no longer a hype but a necessity in a new era where more organizations are starting to have a global presence. It has become crucial for global enterprises to provide their employees with an effective means of collaboration, communication and socialization to not just increase productivity, but also strengthen employee loyalty.
This presentation will discuss how Liferay Portal facilitates the architecture of global intranets that meets common challenges, along with practical examples of how it can be used to achieve the results expected from an Enterprise 2.0 intranet.
Google is updating all the time. All its updates have one goal, that is, to make the users search experience as enjoyable and rewarding as possible. In this presentation (which we did for SES London), we talk through a number of Google changes from the last year, and make some bold predictions for the future.
Keyword Datamining & Research - SES London 2014Bastian Grimm
My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.
I went to CES 2014 and all you get is this lousy PDF. Here's a quick scouting report of sights and thoughts from CES. It was both overwhelming and underwhelming, but the highlights include: wearables, 3D printing, connected cars, and lots of bluetooth speakers and iPhone cases. OK, those aren't all highlights.
Building and Deploying a Global Intranet with Liferayrivetlogic
As we all know, Enterprise 2.0 is no longer a hype but a necessity in a new era where more organizations are starting to have a global presence. It has become crucial for global enterprises to provide their employees with an effective means of collaboration, communication and socialization to not just increase productivity, but also strengthen employee loyalty.
This presentation will discuss how Liferay Portal facilitates the architecture of global intranets that meets common challenges, along with practical examples of how it can be used to achieve the results expected from an Enterprise 2.0 intranet.
Google is updating all the time. All its updates have one goal, that is, to make the users search experience as enjoyable and rewarding as possible. In this presentation (which we did for SES London), we talk through a number of Google changes from the last year, and make some bold predictions for the future.
Keyword Datamining & Research - SES London 2014Bastian Grimm
My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.
Breathing New Life Into Your Email Marketing Campaign: SES London / Click ZPhilip Storey
At SES London, I talked about how marketers can leverage the potential of email marketing through case studies and examples of successful strategies.
If you want to see how Lyris can transform the performance of your email marketing strategy, drop me a message
My slides from the final session of Day 2 at SES London 2014. Your PPC Masterplan: Putting It All Together.
It covers off looking for some of the gaps in existing activity and finding ways to make your PPC work smarter, particularly if you're on a small budget. Finally, it gives you ideas on ways to find activity that is likely to be incremental and takes you on the journey that we've been on, in trying to do our own analysis to determine whether or not our PPC activity was incremental.
Foundations for Search and Social Strategies, SES London 2014Jonathan Beeston
The changing world of search and social media, and how you can create a framework for a united search and social media strategy. Presentation from Search Engine Strategies, London 2014.
Embrace the chaos of integrated search and content strategiesDave Freeman
In September 2013, Google moved completely to an encrypted search model, and the majority of keyword data evaporated. The biggest impact of this change is on the integration of paid, owned, and earned media.
Gain insight into the change and how to adapt your strategies in order to provide integration across channels.
Produced in Q3 2013, Mobile Insights Report is for UK focussed Marketing Departments to understand the smartphone and tablet demographic going into 2014
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Computers and internet are used to mimic the physical world, but firsthand experiences are increasingly via screens. We now want the physical world to mimic the internet. The physical world should be interactive – like the internet. (Ericsson IoT Conference December 2014)
Monchu Local Authority and Third Sector Client PortfolioMonchü
This is a portfolio presentation of public sector; local authority and not-for-profit work undertaken in the last 2 years: 2018-2020. You will find examples of marketing, advertising and branding campaigns; including film, animation, graphic design, branding, web design and podcasting.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Your big data audience insight big data show 24 apr 2013iCrossing
Presentation from the Big Data Show 2013 by iCrossing’s Data Strategist, Sam Zindel, on how Big Data can be used to provide consumer insight and brand loyalty.
How to Build a Connected Brand with Google Enhanced Campaigns - iCrossingiCrossing
On March 20, Google's Head of Global Mobile Search Ads, Surojit Chatterjee, and iCrossing Senior Vice President of Media, Jonathan Adams, discussed how Google's Enhanced Campaigns can help you reach people in the moments that matter across all devices.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
Audience engagement across multiple customer moments - SES 2014
1. Ad Optimisation in
Multi-Channel Digital Advertising
Sam Fenton-Elstone
iCrossing
Head of Media
London • 10–13 February 2014 • #SESLON @SESConf
2. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Ad Optimisation in multi-channel
digital advertising
3. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Complex, marketing headache?
4. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Search
Premium
Display
Shopping Feeds
Biddable
Media
In Game
Re-targeting
In App
Bought Social
5. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
By 2016 smart TV ownership will rise
From 5% to 66%
MediaTel, February 2013
6. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
75%
Percentage of Brits who watch TV with a second
device (smartphone & tablet) in hand
BSkyB & YouGov research, cited: http://www.guardian.co.uk/technology/appsblog/2012/oct/29/social-tv-second-screenresearch
7. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
48%
Second screeners on social networks
8. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
10.7 hours a day with all forms of media
5.6 hours on digital
http://www.globalwebindex.net/online-time-now-exceeds-offline-media-consumption-globally/
9. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
“If you can't explain it to a six year
old, you don't understand it
yourself.”
– Albert Einstein
10. London | 10–13 February 2014 | #SESLON | @SESConf
Audiences are the same as they ever were…
@sjfe
@icrossing_uk
11. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Tip #1
Think Audience, not channel.
12. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Historic ‘targeting’ focused
on identifying
loudest signal of implied
intent
Context
Where the message is seen
Demographic signifiers
What can be inferred about the audience
based on the context
13. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Your purchases…
Your access …
Your device…
Your likes…
Intent signals are multiplying & becoming readable…
Your sign ups…
Your network…
Your location…
Your browsing…
1
3
14. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
15. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Display
Social
Search
Retargeting
16. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Display
Social
Search
Retargeting
17. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
There are many in-between…
18. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Simplfy machine
Tip #2
Simplify the machine.
19. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Audience
Access
21. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Tip #3
Identify the signals that matter
22. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
23. London | 10–13 February 2014 | #SESLON | @SESConf
Relevant
Efficient
Actionable
Lasting
@sjfe
@icrossing_uk
24. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Tip #4
Is your business built to deliver this?
25. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Budget
Results
Data
Strategy
Head e-Com
CMO
Budget
Results
Data
Strategy
Head Marketing
SEO Manager
Paid Search Manager
Brand Manager
Digital Marketing
Manager
Affiliate Manager
Email Manager
Display Manager
Social Media Manager
26. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Brand structure with
Audience at its core
Audience
Analysis
Audience
Engagement
Marketing
Brand
Amplification
Audience
Acquisition
27. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Typical Agency
structure
PPC
SEO
MEDIA
CREATIVE
INSIGHT
28. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Typical Agency
structure
PPC
SEO
MEDIA
PPCVISIBILITY & AMPLIFICATION
SEO
SEO, PPC, MEDIA, SOCIAL, CRM
INSIGHT
AUDIENCE ANALYTICS
CREATIVE
INSIGHT
CREATIVE
CONTENT, COMMUNITY,
ART & DESIGN
29. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Think Audiences not channels
Unify buying platforms
Keep it REAL
Take advantage of the opportunities
30. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Audience engagement across multiple
customer moments
31. London | 10–13 February 2014 | #SESLON | @SESConf
@sjfe
@icrossing_uk
Thank you.
@sjfe
@icrossing_uk
01273 827 700