How to Develop AI Products by Amazon Sr Product ManagerProduct School
Main Takeaways:
-What does it mean to work and be a Product Manager that develops AI products?
-The challenges and opportunities of making an AI product.
-Types and examples of AI-based product development.
Our Automotive Case Study
Check out our case study on Luscombe Motors Leeds and see what we can do for your business.
Best wishes, Simon and the Social Advisors Team.
Office: +44 (0)1474 550290
E Mail hiya@socialadvisors.co.uk
Twitter: @socialadvisoruk
Web: socialadvisors.co.uk
Winners: FStech 2014 Best Use Of Social Media In Financial Services
Disrupting the Customer Experience of a 160-Year-Old Company by CPO at Northw...Product School
A Product Management talk by Vivek Bedi at #ProductCon New York 2019, Disrupting the Customer Experience of a 160-Year-Old Company by CPO at Northwestern Mutual.
How to Boost a Product's User Engagement by former Shipt PMProduct School
Being a Product Manager requires structured and organized thinking. Frameworks are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers.
In this talk, Taige shared a powerful framework he's been using to brainstorm ideas for boosting user engagement!
How to Develop AI Products by Amazon Sr Product ManagerProduct School
Main Takeaways:
-What does it mean to work and be a Product Manager that develops AI products?
-The challenges and opportunities of making an AI product.
-Types and examples of AI-based product development.
Our Automotive Case Study
Check out our case study on Luscombe Motors Leeds and see what we can do for your business.
Best wishes, Simon and the Social Advisors Team.
Office: +44 (0)1474 550290
E Mail hiya@socialadvisors.co.uk
Twitter: @socialadvisoruk
Web: socialadvisors.co.uk
Winners: FStech 2014 Best Use Of Social Media In Financial Services
Disrupting the Customer Experience of a 160-Year-Old Company by CPO at Northw...Product School
A Product Management talk by Vivek Bedi at #ProductCon New York 2019, Disrupting the Customer Experience of a 160-Year-Old Company by CPO at Northwestern Mutual.
How to Boost a Product's User Engagement by former Shipt PMProduct School
Being a Product Manager requires structured and organized thinking. Frameworks are a handy and effective way to approach problems. Product Managers learn about many and develop their own throughout their product careers.
In this talk, Taige shared a powerful framework he's been using to brainstorm ideas for boosting user engagement!
The Product Perspective on Problem Solving by former Visa PMProduct School
As an Engineer Sarika used to jump to the question - How ? How do I solve this problem ?
But as a Product Manager she had to change her perspective. Sarika added many more questions before coming to how. The general checklist she follows is :
-What is the problem?
-What is the severity of impact?
-What are our short term and long term options?
-Communication : Internal vs External?
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
Most companies have a goldmine of data, yet lack the ability to know what to do with it. In this talk, Monica shared perspective on how to evaluate data, package it, and turn it in to additional revenue streams.
Main takeaways:
- Identify use cases for data.
- Turn those use cases in to product offerings.
- Create a pricing model & collect revenue.
How to Be a Successful Product Manager by fmr Microsoft Lead PMProduct School
Product Management is a function that means different things to different organizations. No matter what any organization decides to name this function, the role of a Product Manager is extremely critical. If there was any time to be in a product management role, the time is NOW.
Richa shared how she cracked into product management function, some of the moves you can make that will build a strong foundation for you today and how to bring maturity over time.
How to Product Manage a Marketplace Business by Uber PMProduct School
Main takeaways:
-An inside look at the Uber Marketplace team and the checks and balances in place that keep the business growing in equilibrium
-What kinds of Product Management skills are leveraged in building and scaling a Marketplace business
-Principles and learnings that could guide the creation of future marketplaces
Screen reader support enabled.
Powering the Next Generation of Products by Amplitude Principal of Product Ma...Product School
Product Management Event at #ProductCon NY on how to Power the Next Generation of Products by Nate Franklin, Principal of Product Marketing at Amplitude
How to Succeed in Product by Tri-Angular Strategy PrincipalProduct School
In this presentation, Roy Pellicano, touches upon topics such as:
- Product owners would do well to think of themselves a business owner, business owners would also do well to think of themselves a product manager!,
- The 5 key components with which both Product Managers and business owners need to concern themselves to drive sustainable success--and no, we're not talking about emotional intelligence, stakeholder centricity, attention to detail, ruthless prioritization, and vision, Although you need those as well,.
- Why the most perfectly executing Product Manager can still fail
How to Transition into Product Management by Expedia Group PMProduct School
Jon talked about how to transition into product management. There is no linear road into product management and Jon's path was no different. Product Managers are from many diverse backgrounds with unique skillsets. We are the “mini-CEOs" of our products, which requires us to collaborate with many departments across a given company. Every day, Product Managers must wear multiple hats to ensure the successful launch and adoption of our products. Jon's goal of this talk was to provide insight on how you can land a position regardless of your background.
How Product Frameworks Help PM's by Amazon Web Services Sr PMProduct School
Main takeaways:
-Intro to Product Management frameworks
-Types of Product Management frameworks
-Ideation frameworks
-Making product prioritization decisions
-Frameworks for Product Market Fit
How to Build a Great Product Strategy by Okta Product ManagerProduct School
Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?
Brian Kelsey, Founder of Civic Analytics, addressed ways that strategic plans can be aligned to maximize resources and to present a unified, cohesive, and inclusive plan (as well as develop and deliver an inclusive planning process). This presentation occurred at Create, Challenge, Change: Economic Development Conference for the Denver Region in August 2016.
Accelerating Your PM Career by Credit Karma Product LeaderProduct School
Main Takeaways:
- Product career growth framework
- Your core PM skills and how to build them
- Your superpower and how to find it
- Your impact and how to advocate it
10 to 10 Million: Navigating Growth as a Product ManagerProductPlan
The job of a product manager can be challenging at even the most mature companies. But how do you successfully manage products at a company experiencing rapid growth? When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
The Product Perspective on Problem Solving by former Visa PMProduct School
As an Engineer Sarika used to jump to the question - How ? How do I solve this problem ?
But as a Product Manager she had to change her perspective. Sarika added many more questions before coming to how. The general checklist she follows is :
-What is the problem?
-What is the severity of impact?
-What are our short term and long term options?
-Communication : Internal vs External?
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
Most companies have a goldmine of data, yet lack the ability to know what to do with it. In this talk, Monica shared perspective on how to evaluate data, package it, and turn it in to additional revenue streams.
Main takeaways:
- Identify use cases for data.
- Turn those use cases in to product offerings.
- Create a pricing model & collect revenue.
How to Be a Successful Product Manager by fmr Microsoft Lead PMProduct School
Product Management is a function that means different things to different organizations. No matter what any organization decides to name this function, the role of a Product Manager is extremely critical. If there was any time to be in a product management role, the time is NOW.
Richa shared how she cracked into product management function, some of the moves you can make that will build a strong foundation for you today and how to bring maturity over time.
How to Product Manage a Marketplace Business by Uber PMProduct School
Main takeaways:
-An inside look at the Uber Marketplace team and the checks and balances in place that keep the business growing in equilibrium
-What kinds of Product Management skills are leveraged in building and scaling a Marketplace business
-Principles and learnings that could guide the creation of future marketplaces
Screen reader support enabled.
Powering the Next Generation of Products by Amplitude Principal of Product Ma...Product School
Product Management Event at #ProductCon NY on how to Power the Next Generation of Products by Nate Franklin, Principal of Product Marketing at Amplitude
How to Succeed in Product by Tri-Angular Strategy PrincipalProduct School
In this presentation, Roy Pellicano, touches upon topics such as:
- Product owners would do well to think of themselves a business owner, business owners would also do well to think of themselves a product manager!,
- The 5 key components with which both Product Managers and business owners need to concern themselves to drive sustainable success--and no, we're not talking about emotional intelligence, stakeholder centricity, attention to detail, ruthless prioritization, and vision, Although you need those as well,.
- Why the most perfectly executing Product Manager can still fail
How to Transition into Product Management by Expedia Group PMProduct School
Jon talked about how to transition into product management. There is no linear road into product management and Jon's path was no different. Product Managers are from many diverse backgrounds with unique skillsets. We are the “mini-CEOs" of our products, which requires us to collaborate with many departments across a given company. Every day, Product Managers must wear multiple hats to ensure the successful launch and adoption of our products. Jon's goal of this talk was to provide insight on how you can land a position regardless of your background.
How Product Frameworks Help PM's by Amazon Web Services Sr PMProduct School
Main takeaways:
-Intro to Product Management frameworks
-Types of Product Management frameworks
-Ideation frameworks
-Making product prioritization decisions
-Frameworks for Product Market Fit
How to Build a Great Product Strategy by Okta Product ManagerProduct School
Main Takeaways:
- What are the key strategy frameworks for product managers?
- Why do all product teams need to truly understand these at an intricate level?
- How do the best product leaders stay aware of new studies and market theories?
Brian Kelsey, Founder of Civic Analytics, addressed ways that strategic plans can be aligned to maximize resources and to present a unified, cohesive, and inclusive plan (as well as develop and deliver an inclusive planning process). This presentation occurred at Create, Challenge, Change: Economic Development Conference for the Denver Region in August 2016.
Accelerating Your PM Career by Credit Karma Product LeaderProduct School
Main Takeaways:
- Product career growth framework
- Your core PM skills and how to build them
- Your superpower and how to find it
- Your impact and how to advocate it
10 to 10 Million: Navigating Growth as a Product ManagerProductPlan
The job of a product manager can be challenging at even the most mature companies. But how do you successfully manage products at a company experiencing rapid growth? When business is booming, new challenges arise for getting features to market faster, scaling quickly, and differentiating your products from competitors.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
In this presentation we will discuss the importance of internet marketing, How internet related to business, and many more interesting topic related to internet.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
India is a competitive e-commerce market and in this dynamic environment each business has its own unique requirements and challenges. PRODIGI understands that and works collaboratively to analyse,plan, build and operationalise “seamless” e-commerce solutions. Our in-depth understanding of business goals backed by insights enable organizations to deploy robust and scalable e-stores.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Presenting the unique advantages you can provide to your client using the Mar...Proscape
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Similar to Mobile Experiences and Growth in Today's World by Google Global Product Lead (20)
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Mobile Experiences and Growth in Today's World by Google Global Product Lead
1. www.pro u ts hool. om
Mobile Experiences and Growth in
Today's World by Google Global Product
Lead
2. CERTIFICATES
Your Product Management Certificate Path
Pro u t L rship
C rtifi t ™
Full St k Pro u t
M n g m nt C rtifi t ™
Pro u t M n g m nt
C rtifi t ™
20 HOURS40 HOURS40 HOURS
7. Proprietary + ConfidentialProprietary + Confidential
Companies that have
invested in improving
mobile experiences have
seen 3-digit growth in
mobile conversions
Source: Forrester, The Six Steps For Justifying Better UX, Global, 2016
8. Proprietary + ConfidentialProprietary + Confidential
The lines between web and
app continue to blur...
Source: Google/Verto, U.S. “The Mobile Shopping Journey,” A18+ smartphone users, Oct. 2017.
9. Proprietary + ConfidentialProprietary + Confidential
Users expect brands to
anticipate their needs and
make it easy for them to
get what they want, no
matter how they engage
10. Proprietary + ConfidentialProprietary + Confidential
...we are investing over proportionally
in the digital side of the brand … having
an understanding of how the consumer
is consuming brands today is
fundamental to the growth not just in
digital, but for the brand overall.
Kaspar Rorsted
CEO, Adidas
Source: diginomica
“
”
11. Proprietary + ConfidentialProprietary + Confidential
54%
increase in day one plays
14%
increase in active users
30%
of mobile web users
download the native app
By building a mobile
web experience we made
Spotify accessible to more
users, and have seen
sustained growth on both
web and app.
Matt Rizzo
Senior Product Manager at Spotify
“
”
Brands see business uplift from investing in both
web and app technologies
13. Proprietary + Confidential
[Retail] Trends emerging from COVID-19
43% 60% 70%
Of global consumers are
shopping online more
frequently
Of global consumers are
likely to make an in-app
purchase in an app they
downloaded during the
pandemic
Of mobile sales are led
by apps
Source: Think with Google May 2020
14. Proprietary + Confidential
[Non-Retail] Trends emerging from COVID-19
+60% +40% +100%
Increase in content
streamed
Surge in fitness
downloads
Spike in online searches
for online learning
Source: App Annie
20% growth in average weekly time spent on apps YoY
15. Proprietary + Confidential
At Google, we’ve been working on external posts to
help advertisers navigate this digital transformation
Mobile Launches
New launches to keep
consumers at the core of
your mobile strategy
Online Retail App Helpfulness
Tips for your retail online
strategy during
COVID-19 times
How to adapt your app
strategy with this shift in
consumer behavior
18. Proprietary + ConfidentialProprietary + Confidential
Changing a technology, or changing the
paradigm around marketing... is a much easier
part of digital transformation than the
internal organizational readiness and shifting
enterprise thinking. Culture change is much
harder, and that’s the strongest muscle that
we had to build.
“
” Pawan Verma, CIO
Inside Foot Locker’s Shift to Experience-Driven
Commerce CMO magazine
19. Proprietary + ConfidentialProprietary + Confidential
CTO/CPO
CXO
CMO
Web PM
& Eng
Align your organization to your mobile ambitions
Ideal state requires cross-functional alignment and decision-making, with clear communication among all key stakeholders
Web
Marketing
Sales teams
Web
channel
App PM
& Eng
App
Marketing
Sales teams
Apps
channel
20. Proprietary + ConfidentialProprietary + Confidential
Source: The business value of design, McKinsey, Oct 2018
Leadership Commitment
Analytical leadership No silos Everyone’s responsibility Continuous iteration
How User-Focused Companies Stay Successful
Measuring & driving
design performance with
the same rigor as revenues
and costs
Breaking down internal
walls between physical,
digital, and service design.
Making user-centric design
everyone’s responsibility.
De-risking development by
continually listening, testing,
and iterating with
end-users.
21. Proprietary + ConfidentialProprietary + Confidential
Breaking organizational silos = success
Employees who can reach outside their
silos to find colleagues with
complementary expertise learn more,
sell more, and gain skills faster. Firms
with more cross-boundary collaboration
achieve greater customer loyalty and
higher margins overall.
“
”
22. Proprietary + ConfidentialProprietary + Confidential
goo.gle/2Ox3SIV
Want to know more?
Read & share this ebook
on changing your
company culture to
mobile-first
25. Proprietary + ConfidentialProprietary + Confidential
Business ObjectivesMarketing objectives
Ad Optimization
Optimize Ads, Keywords, Channels, Bids
Sees ad Taps ad
Mobile Experience Optimization
Deliver on user expectations on web & app platforms
Enters site/app Converts
● Profit● Revenue● More Conversions● Sales● Leads
26. Proprietary + ConfidentialProprietary + Confidential
Optimize App Performance
3 tips for optimizing mobile app
performance (link)
Improve User Interface,
Design, Flow
UI best practices (link)
Easy payments (link)
Sign-in / Sign-up (link)
Implement App CT & Deep Linking
Implement GA4F SDK (link)
Drive installs w/ App Campaigns (link)
Adopt deep linking (link)
Do Continuous Optimization
A/B testing (link)
Personalization (link)
Deeplink Depth (Q4)
Do you have app deep linking?
Do you offer optimized
performance?
(Are there opportunities to
fine-tune apps performance?)
Do you offer seamless
user interface?
(Are basic UI practices applied? Do you
use easy payments + sign-in solutions?)
Have you adapted a
company-wide optimization
mindset and performance culture?
Native Apps
Apps and Sites flows need to be followed in parallel
Mobile Solutions: Optimization Flow
if yes
start here
if yes
if yes
if no
if no
if no
if no
Optimize Speed and Performance
Improve landing page
performance (link)
Start fast, stay fast (link)
Use Modern Browser
Capabilities (checklist here)
Installable (link)
Push notifications (link)
Offline content (link)
Improve User Interface,
Design, Flow
UI best practices (link)
Easy payments (link)
Sign-in / Sign-up (link)
Do Continuous
Optimization
A/B testing (link)
Personalization (link)
Performance budgets (link)
Do you offer seamless
user interface?
(Are basic UI practices applied? Do you
use easy payments + sign-in solutions?)
Do you offer optimized
performance?
(Is Mobile Speed Score > 8?)
Do you leverage modern browser
capabilities to progressively improve
UX?
(Review PWA checklist)
Have you adapted a company-wide
optimization mindset and
performance culture?
Mobile Sites
if yes
start here
if yes
if yes
if no
if no
if no
if no
27. Proprietary + ConfidentialProprietary + Confidential
App maturity curve for hybrid advertisers
WEBSITE ONLY FOUNDATIONAL INTERMEDIATE ADVANCED
Build an App
Implement Firebase
or AAP SDK
Tag Conversions in
GA4F
Import Conversions to
Google Ads
Begin Deep Linking
Deferred
Deep Linking
Run App Campaigns for
Engagement
Expand Deep Linking
App+Web measurement
ACi for installs or
Max Convs.
Run App Campaigns
for Installs
Do you
have an
app?
Do you
have
enough
installs?
Yes
No
Key benefits
of app
engagement
unlocked!
No
Yes
No
Yes
No
Do you
have an
SDK?
Do you
have
deep
links?
28. Proprietary + ConfidentialProprietary + Confidential
...when they land
First impression
matters—get FAST
& stay FAST
Convert more visitors
into customers— Make
it SEAMLESS for users
to navigate & complete
key actions
No two users are
alike—deliver a
PERSONALIZED and
relevant experience
Give your users a great experience
...when they browse ...when they return
Frameworks are key
30. Proprietary + ConfidentialProprietary + Confidential
Deliver more engaging and helpful ad experiences
Take new app users directly to the products they want to see (with deferred deep linking and Feeds)
31. Proprietary + ConfidentialProprietary + Confidential
Make it easier for your customers to take action
Direct users from your web campaigns into the app, with deep linking
33. Proprietary + ConfidentialProprietary + Confidential
App & Web better together
Source: Google/Verto, U.S. “The Mobile Shopping Journey,” A18+ smartphone users, Oct. 2017.
• 45% of shopping sessions include >1 transition
between a site and an app
• On average, a mobile shopping session
contains at least 6 visits to an app and/or
mobile site
• Visitors of optimized sites are 3X more likely
to download the app
34. Proprietary + ConfidentialProprietary + Confidential
Deliver better ad experiences with deep linking
2x CVR
When app users click on mobile
Search/Shopping/Display ads and open in
the app vs the mobile website
(and soon YouTube, Hotel, Gmail and
Discovery Ads)
As the lines between web and app continue to blur...
35. Proprietary + Confidential
Ozon
Moscow, Russia • ozon.ru
54%
Boost in conversions
33%
Increase in ROI
4x
More purchases from shopping,
search, display campaigns
Ozon boosts performance after enabling App Deep
Linking from Shopping, Search, Display campaigns
It is a crime to optimize ad
campaigns only for purchases
on web while share of in-app
purchases is growing.
“
”Rinat Nugaev
Head of SEM, Ozon
36. Proprietary + ConfidentialProprietary + Confidential
How it works
Track
Bid
Appify
Link
to drive users to the app.
to measure the value of app conversions.
to boost performance.
App Links Universal Links
GA for Firebase AAP
Smart Bidding
37. Proprietary + Confidential
➔ Deliver a more seamless
mobile ad experience
➔ Close the loop on mobile
conversions
➔ Help improve mobile ROI
Proprietary + ConfidentialProprietary + Confidential
Key benefits
38. Proprietary + ConfidentialProprietary + Confidential
Required to unlock
key features
They are required to use:
● Google Ads
● Firebase App Indexing
● Actions on Google
● In-Screen Search
● Google Play Instant
Why App Links and Universal Links?
Seamless user
experience
Because it uses the same URL as
your web links, users are always
gracefully taken to the mSite landing
page as a fallback if the app can’t
open (no error pages, unlike with
Custom Schemes, where error
pages can happen).
More secure
No other app can use your links
(unlike with Custom Schemes, where
other companies can claim your
scheme and use it to send traffic into
their own app).
39. Proprietary + ConfidentialProprietary + Confidential
Launch of the Ad Destination Report
With the ad destination report, you can see in the “App deep link” row that these ads drive a higher conversion rate at a lower cost per conversion.
40. Proprietary + ConfidentialProprietary + Confidential
2H’2020 2021
Shopping Ads: Optimize for
App Destination
● PLA enhanced Smart
Bidding: algorithms bid
higher when the app is
installed
Deep linking expansion
● In addition to
Shopping, Search and
Display => Consistent
App deep linking on
YouTube, Hotel, Gmail
and Discovery Ads ()
Deep linking external
tools
● Tools to help validate
deep links and
understand the
coverage in the
Google Ads frontend
Unified Measurement
across Web and App
● Cross-web/app conversion
tracking
● More features added to App+web
properties in Google Analytics
Aligning our product roadmap with customer needs
41. Proprietary + ConfidentialProprietary + Confidential
Planning ahead is key
Example: Q4 is the most important
quarter for Retailer advertisers
(Holiday Season)
➔ So the work needs to be done
now!
42. Proprietary + ConfidentialProprietary + Confidential
Key takeaways
1 Understand your customers
2 Be nimble and keep testing
3 Watch for trends in marketplace
4 Plan ahead
5 Break organizational silos