Taco Bell is an American chain of fast-food restaurants based in California. A subsidiary of Yum! Brands! Yum! is the leading restaurant company in India with its KFC and Pizza Hut brands. Taco bell serves variety of Mexican food such as tacos, nachos, burritos and other special items.

2. Restaurants Scenario In India
• The fast food industry of India is one of the ever-
growing, booming businesses.
• India welcomes all cuisines of all cultures.
• In India, there are millions of fast food
restaurants around, but there is always a lot of
room for improvement.
• Urban areas is causing a change in lifestyle
trends.
• Time to prepare food at home is limited.

3. Introduction
• Taco Bell is an American chain of fast-food
restaurants based in California.
• A subsidiary of Yum! Brands!
• Yum! is the leading restaurant company in India
with its KFC and Pizza Hut brands.
• Taco bell serves variety of Mexican food such as
tacos, nachos, burritos and other special items.

4. history
• Founded : Downey, California (March 21, 1962)
• 1976 : 100th restaurant.
• 1978 : Pepsico purchased.
• Headquarters : Glen Bell Way, California, U.S.
• Kermit Becky bought 1st franchise.
• Number of locations : 6,500 restaurants
• Revenue : $1.9 billion
• Number of employees : 175,000+
• Taco Bell serves more than
2 billion customers each year.
• Slogan : Live Más(current)

5. segmentation
• Geographic :urban areas.
• Demographic:
1. Age : 10-50
2. Sex : Male and female
3. Income : 15000 and above
4. Religion : All religion
• Psychographic : middle and upper class
• Behavioral : Brand loyalty

6. location
TACO BELL is located in urban areas because :
• Youth
• Education
• Taste
• Standard Of Living
• Earning Capacity

7. q
• Urban areas

8. DIFFERENTIATED TARGETING:
• Focus : Two or more segments separate product.
• Appeal : Customize order(veg, non-veg).
• Rely On : Creating more total sales.
POSITIONING:
Hygienic food and quick service.

9. uniqueness
• Besides the familiar fare of tacos, burritos, nachos,
quesadillas and crunch wraps, they also serve up
some spicier products for the Indian market.
• 50% of the menu features a vegetarian range of
products specially created for Indian consumers
including potato paneer( Indian Cottage cheese)
burritos and crunchy potato tacos.
• USP- Lots of Mexican dishes

10. .
STRENGTH
Trans-fat free food.
Operations at different
locations.
Best Mexican fast food chain
WEAKNESS
Franchise management
E.coli bacteria
OPPORTUNITIES
New flavors and recipes
Venture into new market
Introduce home delivery
THREATS
Unhealthy lifestyle
competition.
Threat from other eating
joints/restaurants

11. Bcg matrix
• Question mark : bring large amount of cash but
low market share cantina bowls.
• Star : generate cash and have strong market value
crunchy taco and 7 layers of burrito.
Cash cow : brings most cash
Doritos locos tacos.
Dog : verge of being dropped
12taco party pack.

12. CONSUMER behavior
• WHAT : tacos, nachos, burritos, salads, beverages.
• WHY :Hygienic food and quick service.
• WHO: Children and youth.
• HOW :cash on delivery.
• WHEN : all time.
• WHERE : OUTLET (theaters, malls, station),
free home delivery .

13. who

14. Product

15. Price
• The product ranges from
25-200 RS.
• Offers and discount.
• Virtual coupons.

16. Place
• Shopping malls.
• Airports.
• Near stations.
• Cinema & multiplex.

17. Promotion
• Advertisement.
• Coupons in school and
college.
• Facebook & twitter deal.
• slogans.
• Social media events.
• Game deals

18. social media

19. Game deals
Eating competition

20. Competitors In India

21. Thank you