Media and Public relations
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This document summarizes different types of traditional and electronic media that can be used for effective public relations. It discusses traditional media such as newspapers, radio, television, and public address systems. It also discusses internal media such as house journals, organizational publications, and bulletin boards. Finally, it briefly mentions electronic media such as the internet, email, websites, e-commerce, and social media. The document provides information on each type of media for PR purposes.
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Paper 15.Mass Communication and Media Studies...
The document discusses three types of media: television, radio, and electronic media (e-media). It provides details on:
- How television transmits moving images and became popular in homes after World War 2. Color broadcasting was introduced in the mid-1960s.
- How radio transmits information like sound through radio waves using devices like transmitters, antennas, and receivers.
- How e-media uses electronics to access content, unlike print media, and includes formats like video, audio, online content and more. Most new media is in digital format.
CHAPTER 2-MEDIAAAAAAAAAAAAAAAAAAAAA.pptx
This document discusses different types of media, including print media, broadcast media, and digital/new media. Print media includes newspapers, magazines, and books that use ink on paper. Broadcast media refers to radio and television that transmit via airwaves. Digital/new media integrates different technologies onto a single digital platform, including things like podcasts, blogs, and videos. The document also discusses media convergence, where different media tools and content are combined and distributed across multiple devices through digitization and computer networks. An example is a smartphone that allows accessing photos, videos, radio, and the web on a single device.
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Communication Technology- Television, Radio & Newspaper
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Nandan Denim Limited
Nandan Denim Limited (NDL) is the second-largest textile company in India.
Located in Gujarat, the textile hub of India, the Company is engaged in the manufacture of denims, cotton fabrics and khakis through fully integrated facilities.
With a projected denim manufacturing capacity of 110 MMPA,
NDL is currently the 2nd largest manufacturing facility in India.
Machinery with latest technology from Germany and Japan, capable of producing wide range of denim fabrics.
~10% domestic fabric market share.
NDL is a part of the Chiripal Group, a leading business conglomerate diversified across several businesses.
Indigo Airlines
IndiGo was set up in early 2006 by Rahul Bhatia and Rakesh S Gangwal.
IndiGo is an Indian Low-cost airline with only economy class seating.
It’s headquarter is at Gurgaon, India.
It is the largest airline in India in terms of passengers flown with market share of 36.5% as of September 2015.
This airline offers more than 647 daily flights connecting to 38 destinations.
It presently operates a fleet of 97 aircraft belonging to the Airbus A320 family.
In 2014, IndiGo carried 21.4 million passengers in the domestic sector alone.
India’s best on time performance and least flight cancellations.
It is also one of the fastest growing airlines in the world.
Mergers & Acquisitions
M&A are complex, involving many parties.
Mergers and acquisitions involve many issues, including
Corporate governance.
Form of payment.
Legal issues.
Contractual issues.
Regulatory approval.
M&A analysis requires the application
of valuation tools to evaluate the M&A
decision.
Creativity
Creativity is a mental process involving the generations of new ideas or concepts or new association between existing ideas or concepts.
Creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem.
Lateral thinking
Lateral Thinking is solving problems through an indirect and creative approach.
The term was coined in1967 by Edward de Bono.
Lateral thinking is for changing concepts and perceptions.
Lateral thinking, is the ability to think creatively.
Hindustan Unilever Limited
India’s largest FMCG Company.
Founded by 1932.
It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL.
Headquartered in Mumbai.
Over 700 million consumers.
More than 16,500 employees.
Info Edge (India) Ltd.
Info Edge (India) Ltd. is an Indian e-commerce/on-line classifieds company
Founded in 1995 by Sanjeev Bikhchandani
BUSINESSES:
Recruitment – naukri.com, www.brijj.com,
www.firstnaukri.com, www.quadranglesearch.com.
Matrimony -www.jeevansathi.com
Real estate -www.99acres.com, www.allcheckdeals.com, Allcheckdeals.com
Education - www.shiksha.com
P&G
An American multinational, founded in 1837 by William Proctor and James Gamble
They began by supplying the Union Army with soap and candles
Products include pet foods, cleaning agents, health care and personal care products
Chairman, President & CEO: AG Lafley
In 2014, P&G recorded $83.1 billion in sales
Nearly 300 brands in more than 160 countries
Worldwide workforce of 135,000
140 plants and 25 R&D centers globally. Spend nearly $ 2 billion a year on R&D
PVR Ltd.
Most premium film entertainment Company in India.
Listed as the “Most Trusted Brand” in the Category of Entertainment by the “Brand Trust Report, 2013”.
Incorporated on April 26, 1995 under the Companies Act as "Priya Village Roadshow Limited“.
Certificate of commencement of business on December 4, 1995.
On June 28, 2002 "Priya Village Roadshow Limited“ changed to "PVR Limited" consequent to the exit of Village Roadshow Limited from PVR
Non - tariff barriers
Non-Tariff barriers are trade barriers that restrict imports but are not in the usual form of a tariff.
Some common examples are anti-dumping measures and countervailing duties also called non-tariff barriers.
Non-Tariff barriers include macro-economic measures affecting trade.
Non-Tariff barriers comes under Trade Policy.
Service industry hotels
Hotels provide lodging on a short-term basis and have evolved from basic rooms to include modern amenities. They are classified by location, price, and room features. Services include conferences, transportation, dining, recreation, and more. Hotels focus on lodging, revenue, performance, satisfaction, and branding. Major players operate in India and abroad. Growth drivers include investment, economic growth, and tourism. Consumer behavior is influenced by culture, economics, and personal factors. Marketing must enable, set, and fulfill promises to customers and employees.
Mrf tyres-Analysis of balance sheet and Ratio statement
MRF tyre is a leading brand in the tyre industry in India. The financial position of MRF Ltd. is sound. The liquidity position, short term solvency position and profitability is satisfactory. The progress made by the company during the last 10 years is exceptionally well. The company is growing speedily. Recently MRF won the silver award and is the only Indian company to win this excellence award.
Leave roles and leave policy
An attractive employer-sponsored benefits program makes it easier for organizations to retain and attract great employees. According to Job Satisfaction survey report, employee benefits are one of the most important job satisfaction factors for employees. Leave and other employee benefits are important tools in the retention efforts for the current and future workforce.
Employment laws set the umbrella framework for deciding different dimensions of leave, like category or types, eligibility, duration etc. Many companies and organizations categorise leaves in different categories like casual leave, sick leave, earned leave, maternity leave, special leaves, loss of pay leave, compensatory leave etc.
In case of employment contacts, where trade unions are involved in deciding employment contacts, leave rules are formulated in consultation with the unions. Such elaborate consultation is specified in The Industrial Employment Standing Orders Act which is formed for enforcement of different conditions of services.
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in California.
A subsidiary of Yum! Brands!
Yum! is the leading restaurant company in India with its KFC and Pizza Hut brands.
Taco bell serves variety of Mexican food such as tacos, nachos, burritos and other special items.
Dr. APJ Abdul Kalam - The Leader
Dr. APJ Abdul Kalam personal life was full of struggles and hard work.
Kalam's father was a Muslim, who owned boats which he rented out to local fishermen and was a good friend of Hindu religious leaders and school teachers at Rameswaram.
Abdul Kalam mentions in his biography that to support his studies, he started his career as a newspaper vendor.
Abdul Kalam is the Third President of India to have been honored with a Bharat Ratna before being elected to the highest office.
ecommerce -Local banya
Mumbai's first online supermarket.
Went live on May 2012
Aim-high quality products
without wasting time or energy and do not compromise on customer satisfaction.
Sells products at cheaper rate
Free home delivery - anywhere in Mumbai
Creating Value Through Financial Management.
The ultimate objective of financial management is value creation.
A business proposal creates value only if its net present value is positive.
The fundamental finance principle can be applied to major corporate decisions
Profit is essential for a firm to sustain long-term growth.
Frederick Herzberg’s two factor theory - to what extent is money a motivator?
The two-factor theory is also known as Herzberg's motivation-hygiene theory and dual-factor theory. The two factor theory states that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction. It was developed by psychologist Frederick Herzberg, who theorized that job satisfaction and job dissatisfaction act independently of each other.
Frederick Herzberg conducted a study. He interviewed 200 accountants and engineer. He asked them to think of a time when they felt good at their jobs and a time when they felt bad about their jobs and then to describe conditions which leads to such feelings. Researchers concluded that factor responsible for job satisfaction is different form factor that leads to dissatisfaction. Job satisfaction and job dissatisfaction are different from each other’s. Absence of job satisfaction does not mean in job dissatisfaction but it is no job satisfaction.
The factors are classified as follows:
Motivational Factors
Hygiene\ Maintenance Factors
1.Motivational Factors:
These factors are related to nature of work, job content and are intrinsic to job itself. These factors have a positive influence on morale, satisfaction, efficiency and higher productivity. Some of these factors are achievement, recognition, responsibility, advancement, work itself and possibility of growth.
2.Hygiene Factors:
These factors are related to job context and are extrinsic to job. Hygiene factors do not motivate people. They simply prevent dissatisfaction and maintain status quo. They produce no growth but prevent loss. The absence of company policy, administration, status, job security, salary, relations with subordinates and supervisors, work condition, peer relations and personal life.
Pharmaceutical Factory Layout
As the worldwide business climate has grown increasingly complex – due to globalization, consolidation, governmental regulation, labour issues, financial pressures, supply chain management and security concerns – the purview of “operations management” has expanded.
Operations management is the business function that plans, organizes coordinates and controls the resources needed to produce a company’s goods and services.
It is mainly concerned with managing the process that converts inputs into outputs.
It closely interacts with the accounting, finance and human resource management function in an organization.
Pharmacy is a highly competitive industry, and companies are experiencing financial pressures more than ever before.
Hence OPERATIONS MANAGEMENT IS THE CENTRAL CORE FUNCTION OF EVERY COMPANY
Banking reforms and its impact in India
In India, commercial banks are the oldest, largest and fastest growing financial intermediaries. They have been playing a very important role in the process of development. In 1949 RBI was nationalized followed by nationalization of Impearl Bank of India (New State Bank Of India) in 1995.
Financial sector is treated as to be the back bone of the economy. The quality in the working of financial sector truly impacts the profitability of the banks which as a whole impacts the economy and GDP of a country. Thus, it is important to explore the impact of reforms on the profitability of Indian banks. The paper focuses on the impact of reforms on profitability of Indian banks. This research will evolve the performance of financial institutions only after 1998 and in the wake of Narsimham Committee II.
The study is micro economic in nature and seeks to analyze the productivity of banking systems. Here an attempt has been made to examine the impact of reforms. The impact of reforms on the profitability of Indian banks has been examined on the basis of following parameters: Interest income to total assets, Operating Profit to Total Asset, Return on Asset and Return on Advances. More importantly such analysis is useful in enabling policymaker to identify the success or failure of policy initiative or alternatively highlight different strategies undertaken by banking firms which contribute to their success. Here an attempt has been made to examine the impact of banking reforms on profitability of Indian banking industry.
GROWTH PHASE IN INDIAN BANKING SECTOR
In over five decades since dependence, banking system in India has passed through five distinct phase, viz.
(1) Evolutionary Phase (prior to 1950)
(2) Foundation phase (1950-1968)
(3) Expansion phase (1968-1984)
(4) Consolidation phase (1984-1990)
(5) Reformatory phase (since 1990)
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Media and Public relations
- 1. media
- 3. Introduction Media use in effective PR may be categorized as: Traditional media Electronic media Media External Internal
- 4. •INTERNAL MEDIA •House journals •Organizational publications •Bulletin boards
- 6. Newspapers A newspaper is a scheduled publication containing news of current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. Remain the store of information.
- 7. Radio Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300 GHz. These waves are called radio waves. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space.
- 8. Television Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and- white) or colored, with or without accompanying sound. "Television" may also refer specifically to a television set, television programming, or television transmission.
- 9. Public address system A public address system (PA system) is an electronic sound amplification and distribution system with a microphone, amplifier and loudspeakers, used to allow a person to address a large public, for example for announcements of movements at large and noisy air and rail terminals.
- 10. House Journals A house organ (also variously known as an in-house magazine, in-house publication, house journal, shop paper, plant paper, or employee magazine) is a magazine or periodical published by a company for its customers or its employees. May take is various ways : brochure Pamphlets Magazine New paper etc. They do all type of internal communications.
- 11. Organizational publications The publication may take the form of a newspaper, magazine or an in house newspapers. All OP are basically to given information about the organization . this may include • Staff achievement •Information for achieving organization objective •Strategies for growth etc.
- 12. Bulletin board A bulletin board (pin board, pin board, notice board, or notice board in British English) is a surface intended for the posting of public messages, for example, to advertise items wanted or for sale, announce events, or provide information. Bulletin boards are often made of a material such as cork to facilitate addition and removal of messages, or they can be placed on computer networks so people can leave and erase messages for other people to read and see.
- 14. E-mail
- 15. Website
- 20. Thank you