This document summarizes different types of traditional and electronic media that can be used for effective public relations. It discusses traditional media such as newspapers, radio, television, and public address systems. It also discusses internal media such as house journals, organizational publications, and bulletin boards. Finally, it briefly mentions electronic media such as the internet, email, websites, e-commerce, and social media. The document provides information on each type of media for PR purposes.

1. media

3. Introduction
Media use in effective PR may
be categorized as: Traditional media
Electronic media
Media
External Internal

4. •INTERNAL MEDIA
•House journals
•Organizational publications
•Bulletin boards

5. NEWSPAPER RADIO
TELEVISION
PUBLIC ADDRESS
SYSTEM
EXTERNALMEDIA

6. Newspapers
 A newspaper is a scheduled
publication containing news of
current events, informative articles,
diverse features, editorials, and
advertising.
 It usually is printed on relatively
inexpensive, low-grade paper such
as newsprint.
 Remain the store of information.

7. Radio
Radio is the wireless transmission of signals through free space
by electromagnetic radiation of a frequency significantly below
that of visible light, in the radio frequency range, from about
30 kHz to 300 GHz. These waves are called radio waves.
Electromagnetic radiation travels by means of
oscillating electromagnetic fields that pass through the air and
the vacuum of space.

8. Television
Television (TV) is a telecommunication medium for transmitting
and receiving moving images that can be monochrome (black-and-
white) or colored, with or without accompanying sound. "Television"
may also refer specifically to a television set, television programming,
or television transmission.

9. Public address system
A public address system (PA system) is an electronic sound
amplification and distribution system with a microphone, amplifier
and loudspeakers, used to allow a person to address a large public, for
example for announcements of movements at large and noisy air and
rail terminals.

10. House Journals
 A house organ (also variously known as an in-house
magazine, in-house publication, house journal, shop paper, plant
paper, or employee magazine) is a magazine or periodical published
by a company for its customers or its employees.
 May take is various ways :
 brochure
Pamphlets
Magazine
New paper etc.
 They do all type of internal
communications.

11. Organizational publications
 The publication may take the form of a newspaper,
magazine or an in house newspapers.
 All OP are basically to given information about the
organization .
 this may include
• Staff achievement
•Information for achieving organization objective
•Strategies for growth etc.

12. Bulletin board
 A bulletin board (pin board, pin board, notice board, or notice
board in British English) is a surface intended for the posting of
public messages, for example, to advertise items wanted or for sale,
announce events, or provide information.
 Bulletin boards are often made of a material such as cork to
facilitate addition and removal of messages, or they can be placed
on computer networks so people can leave and erase messages for
other people to read and see.

13. Electronic Media
Internet

14. E-mail

15. Website

18. Ecommerce process

19. Social
media
landscape

20. Thank you