Dunkin Donuts was founded in 1950 and is now a global brand with over 20 countries. It is headquartered in Canton, Massachusetts and serves 2.7 million customers per day across 5,769 U.S. locations. Dunkin Donuts offers a variety of baked goods and drinks, most notably donuts and coffee, and has a strong brand image and loyal customer base. However, it faces competition from other coffee and fast food brands and challenges around limited market growth and franchisee relationships.

1. PRESENTATION ON DUNKIN DONUTS
By:- Annu Kumari
PIBM,PUNE
dunkindonuts.com
dunkindonuts.co

2. 2
SECTOR FOOD
• The Indian food processing industry accounts for 32 per cent of the country’s total food market.
• Ranked 5th in terms of production, consumption, export and expected growth.
• GDP Contribution- 14%
• Expected to reach US$ 78 billion by 2018.
• The online food ordering business in India is in its nascent stage, but witnessing exponential growth.
• Organized food business in India -US$ 48 billion,
• Food delivery is valued at US$ 15 billion.
dunkindonuts.com
dunkindonuts.com

3. COMPANY HISTORY:
IN 1950 WILLIAM ROSENBURG OPENED THE FIRST DUNKIN’ DONUTS IN QUINCY,
MA
1990 – ALLIED DOMECQ (UK) PURCHASES DUNKIN’ DOUNUTS
• CREATE DUNKIN’ BRANDS
 INCLUDES BASKIN-ROBBINS AND TOGO’S
2005 – PERNOD RICARD, A FRENCH WINE & SPIRITS COMPANY, PURCHASES
ALLIED DOMECQ AND SELLS OFF DUNKIN’ DONUTS
 BAIN CAPITAL PARTNERS, THE CARLYE GROUPAND THOMAS H. LEE
PARTNERS BRING DUNKIN’ BRANDS BACK THE UNITED STATES AT A COST OF
$2.4 BILLION
dunkindonuts.com
dunkindonuts.com

4. BACKGROUND:
• DUNKIN’ BRAND HQ:
• CANTON, MASSACHUSETTS
• CLAIMS TO BE THE “WORLD’S LARGEST COFFEE AND BAKED GOODS
CHAIN.”
• SERVING 2.7 MILLION CUSTOMERS PER DAY
• 5,769 U.S. LOCATIONS
• 20 COUNTRIES
• WHOLLY OWNED PRIVATE SUBSIDIARY
dunkindonuts.com
themarketingguy.wordpress.com

5. ENVIRONMENTAL FACTORS:
• ECONOMIC
• CONSUMER ARE MORE LIKELY TO PAY 99¢ OVER STARBUCKS PRICES
(ABC2NEWS.COM)
• LEGAL
• MUST COMPLY WITH FDA REGULATIONS
• COMPETITION
• COFFEE: STARBUCKS
• DONUTS: KRISPY KREME
• LIMITED-SERVICE RESTAURANTS: MCDONALD’S
• TECHNOLOGY
• FACE-SCANNING ADVERTISING (GUARDIAN.CO.UK)
• CULTURAL
• “DUNKIN’ DEMOCRATS” VS. “STARBUCKS DEMOCRATS”
dunkindonuts.com
dixiedining.wordpress.com

6. 6
0
5
10
15
20
25
FY11 FY12 FY13 FY14 FY15 FY16 FY17
EXPORTS
EXPORTS

7. 1. Strong brand image.
2. Brand loyalty to its customers.
3.1000+ donuts offer by Dunkin Donuts.
1.Limited market share growth.
2.Dunkin Donuts have rift with the franchisee.
1. Dunkin Donuts can increase its presence in newer
countries and newer region.
2. To introduce low calories snacks
1. Now people are health conscious.
2.Its have competition with local compitors.
3. Increase raw materials cost.
S
W
O
T
SWOT ANALYSIS
7

8. Product mix
 Brand name suggest that the main food items is Donuts.
 Only 8% of total sale coming through Donuts and the other 25% coming through other
specialized baked food.
 The main earning is done through different type of Drinks specially Coffee i.e. Doubled
Brewed to retain original flavor.
 They sales different types of Sandwiches, 52 types of baked goods include Cookies,
Doughnuts, Muffins.
 They are also pay attention on Hot drinks like Tea, Coffee, Latte & Hot Chocolate.
Latte Donuts Muffins Cookies Hot Chocolate
8

9. 9
Promotional mix
 The promotional activities of Dunkin Donuts include advertisement through
print media popular magazines and newspaper.
 They use some famous slogan as “Always Dunkin”, “You’re Dunkin and America runs
on Dunkin”.
 Some contests like the “Create Dunkin’s Next Donut” have kept
the awareness alive in the promotional market.
 They promote Dunkin Donuts through good personality like Ray Allen.
 The company has acted as sponsors for some of professional team like Liverpool football club and
New York Mets.
 The company has also created advertisements along a coffee cup that
was named as Joe Dunkin.
 The company keeps in touch with its loyal fans through Twitter and Facebook and
through various other promotional activities.

10. 10
Suggestions
 They should target large Shopping Mall where customer entries is high.
 As we all know that now everyone health conscious so they should introduced low calories
food.
 They can introduce sugar free products.
 They can tie-up with Indian large retail brands like Central, Lifestyle, Shoppers Stop for
promotion and increase sale.

11. 11