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BY
TEAM 9
Taco Bell: The Breakfast
Opportunity
Taco Bell
 The franchise, Taco Bell, is an eatery that needs no
introduction. It specializes in Mexican style food,
including various types of tacos, salads, burritos etc.
 The first Taco Bell restaurant was opened in 1962 in
Downey, California
 It had grown to 1000 units by the time it was taken
over by PepsiCo in 1978
 By year-end 1996, there were more than6,800 Taco
Bell units in 17 countries and territories, with
system-wide sales of $4.7 billion
Yum! Brands
 Taco Bell in itself, is a subsidiary of Yum Brands, a
Fortune 500 company.
 Annual revenues $13.6 billion
 40,000 restaurants in more than 125 countries with
539,000 employees
 10% growth in EPS
 20% operated by restaurants
 75% operated by franchises
 5% operated by licensees
History
 The first Taco Bell restaurant in Downey, USA was
build in the year 1962
 In the year 1967, one hundred Taco Bell restaurant
came to exist
 In 1978, Glen sold 868 Taco Bells to PepsiCo Inc.
 In 1991, Taco Bell launched new express business
 2013 saw 5769 Taco Bells in USA, 5 in India and 279
in other countries
Taco bell in 2013
 Launch of Doritos Locos taco
 100 million were sold in the next ten weeks
 Benefits of new advertising campaign
 A new slogan “Live Mas”
 Expectations of growth potential came upto $7
billion (in 2012) to $14 billion (by 2022)
Launch plan
 Aggressive plan against McDonald’s
 Efforts to estrange young people from McDonald’s
 Profitability of breakfast menu for franchisee were
$70,000 annual or $192 per day breakfast sale
 $3,560 daily revenue of average sales
 Serving hours: 7.00am – 11.00 am
Breakfast Menu
 Waffle taco
 Am Crunchwrap
 Cinnabon delights
 Breakfast buritto
 Coffee
 Others
Consumer tests
https://www.youtube.com/watch?v=Inuo9yISV7Q&fe
ature=youtu.be
The dilemma
 Introducing a new flavor of Doritos Locos Tacos was
a safe option, but Jason Bonnar wondered if it would
generate incremental growth.
 On the other hand, breakfast was a compelling
opportunity for Taco Bell. Bonnar debated the best
approach.
Brand value of Fast food
Source: https://www.statista.com/statistics/273057/value-of-the-most-
valuable-fast-food-brands-worldwide/
The solution
 The company has to maintain the advertising over
the longer period of the time
 The company has to advertise on the social site, the
target customers of the company product are young
age group the company so that social site will be the
good way to advertise their product and attract their
consumer.
 The company has to provide the home delivery to the
customers, so that customers become more attractive
Taco bell The Breakfast opportunity

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How to Download & Install Module From the Odoo App Store in Odoo 17
 

Taco bell The Breakfast opportunity

  • 1. BY TEAM 9 Taco Bell: The Breakfast Opportunity
  • 2. Taco Bell  The franchise, Taco Bell, is an eatery that needs no introduction. It specializes in Mexican style food, including various types of tacos, salads, burritos etc.  The first Taco Bell restaurant was opened in 1962 in Downey, California  It had grown to 1000 units by the time it was taken over by PepsiCo in 1978  By year-end 1996, there were more than6,800 Taco Bell units in 17 countries and territories, with system-wide sales of $4.7 billion
  • 3. Yum! Brands  Taco Bell in itself, is a subsidiary of Yum Brands, a Fortune 500 company.  Annual revenues $13.6 billion  40,000 restaurants in more than 125 countries with 539,000 employees  10% growth in EPS  20% operated by restaurants  75% operated by franchises  5% operated by licensees
  • 4. History  The first Taco Bell restaurant in Downey, USA was build in the year 1962  In the year 1967, one hundred Taco Bell restaurant came to exist  In 1978, Glen sold 868 Taco Bells to PepsiCo Inc.  In 1991, Taco Bell launched new express business  2013 saw 5769 Taco Bells in USA, 5 in India and 279 in other countries
  • 5. Taco bell in 2013  Launch of Doritos Locos taco  100 million were sold in the next ten weeks  Benefits of new advertising campaign  A new slogan “Live Mas”  Expectations of growth potential came upto $7 billion (in 2012) to $14 billion (by 2022)
  • 6. Launch plan  Aggressive plan against McDonald’s  Efforts to estrange young people from McDonald’s  Profitability of breakfast menu for franchisee were $70,000 annual or $192 per day breakfast sale  $3,560 daily revenue of average sales  Serving hours: 7.00am – 11.00 am
  • 7. Breakfast Menu  Waffle taco  Am Crunchwrap  Cinnabon delights  Breakfast buritto  Coffee  Others
  • 9. The dilemma  Introducing a new flavor of Doritos Locos Tacos was a safe option, but Jason Bonnar wondered if it would generate incremental growth.  On the other hand, breakfast was a compelling opportunity for Taco Bell. Bonnar debated the best approach.
  • 10. Brand value of Fast food Source: https://www.statista.com/statistics/273057/value-of-the-most- valuable-fast-food-brands-worldwide/
  • 11. The solution  The company has to maintain the advertising over the longer period of the time  The company has to advertise on the social site, the target customers of the company product are young age group the company so that social site will be the good way to advertise their product and attract their consumer.  The company has to provide the home delivery to the customers, so that customers become more attractive