The document discusses Taco Bell's strategies and challenges over time. In 1983, Taco Bell faced challenges including an inability to forecast customer demand in a maturing fast food industry. Taco Bell took actions between 1983-1994 to remodel restaurants, introduce new menus, and implement new processes and training programs. By 1994, Taco Bell had implemented information systems and empowered employees to continuously improve. The strategies helped Taco Bell adapt to challenges and achieve growth.
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corporate strategy
Newell started as Curtain rod manufacturer in 1902
1917 – Supplier to Woolworth stores
1921 – Leonard Ferguson at Newell, Owner in 1937
1950 – Dan Ferguson (son of Leonard and Stanford MBA) as CEO. Revenue 10 mln
1967 – First Strategy for Newell – Focus as market for hardware and do-it-yourself products to volume merchandisers
1969 – First non-drapery hardware acquisition
1972 - Public Company – Funding for new products by acquisition
Two-Pronged Strategy
Manufacture low-technology, nonseasonal, noncyclical, nonfaschionable products for volume retailers by acquisition and then streamlining, focussing and making the division profitable, increasing operating margins > 15%
Strategy for consolidation and centralization to achieve effectivess
Changed strategy for individual divisions responsible for manufacturing and marketing but was centrally controlled by admin, legal and treasury systems
1997 – Revenues of 3.23 billion. Clients like Walmart which gave 15% of business, top 10 clients accounting for 40% business
Through 1997, 10 year average return to investors 31% (Vs S&P 500 only 18%)
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
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Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
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corporate strategy
Newell started as Curtain rod manufacturer in 1902
1917 – Supplier to Woolworth stores
1921 – Leonard Ferguson at Newell, Owner in 1937
1950 – Dan Ferguson (son of Leonard and Stanford MBA) as CEO. Revenue 10 mln
1967 – First Strategy for Newell – Focus as market for hardware and do-it-yourself products to volume merchandisers
1969 – First non-drapery hardware acquisition
1972 - Public Company – Funding for new products by acquisition
Two-Pronged Strategy
Manufacture low-technology, nonseasonal, noncyclical, nonfaschionable products for volume retailers by acquisition and then streamlining, focussing and making the division profitable, increasing operating margins > 15%
Strategy for consolidation and centralization to achieve effectivess
Changed strategy for individual divisions responsible for manufacturing and marketing but was centrally controlled by admin, legal and treasury systems
1997 – Revenues of 3.23 billion. Clients like Walmart which gave 15% of business, top 10 clients accounting for 40% business
Through 1997, 10 year average return to investors 31% (Vs S&P 500 only 18%)
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
These slides were created by Maulshri Pathak from UIT RGPV as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com
These slides were created by Maulshri Pathak from UIT RGPV as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com
Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux.
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Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Understanding User Needs and Satisfying ThemAggregage
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
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5. Yum! Brands
Yum! Brands Inc. operates the Taco Bell, Pizza Hut, KFC, Long John Silver's,
and A&W chains. The company is the largest quick-service restaurant concern
in the world in terms of units with approximately 34,000 locations in over 100
countries across the globe. Taco Bell, Pizza Hut, and KFC were part of PepsiCo
Inc.'s restaurant group until 1997 Tricon changed its name to Yum! in 2002,
the same year that Long John Silver's and A&W were added to its holdings.
7. Taco Bell History
1970’s 1990’s 2010’s
1978 1991 2010
Glen sold Taco Bell Taco Bell launches new The new Tacobell.com
restaurants to PepsiCo express business to serve site launches! From
Inc. , and became a hungry people on-the-go. food to jobs to store
location , everything
PepsiCo shareholder. you want to know
about Taco Bell is now
just a click way!
1960 1970 1980 1990 2000 2010
1960’s 1980’s 2000’s
1962 1984 2001
Glen Bell opens his first Taco Bell replaces its Taco Bell unveils a new
Taco Bell restaurant in original mission-style advertising slogan urging
Downey , CA , serving restaurants. consumers to “Think
what his customers called 1988 Outside The Bun.”
“tay Kohs” Drive-thru windows are
1967 also installed
Taco Bell’s 100th
restaurant opens at 400
south Brookhurst in
Anaheim.
9. Taco Bell’s Situation in 1983
Strong growth in the 1960s and 1970s came to
a halt in the early 1980s as the fast food
industry began showing signs of maturity.
Unable to forecast
To deal with the potential threat customer demand
of a maturing business.
Unclear company vision.
Unable taste of food
Self centric (Focus on self department, but not
focus on organization)
Q1: Describe challenges facing Taco Bell in 1983
10. Taco Bell’s Action taken at Situation in 1983
Remodeling Double
the Midwest assembly
restaurant line
New Menu Southeast
New
Northeast
Outfitting
Q2: Critically analyze the actions taken by Taco Bell between 1983 and 1994
11. Taco Bell’s Situation in 1994
1998 - 1991-
1991 1994
Recession in fast-
Value pricing food industry,
strategy becomes single – digit
dominant growth
12. Summary of Changes at Taco Bell
1988-1991 1991-1994
Strategic initiatives Information-enabled business Create an empowered learning
transformation organization
Customer value orientation Extend brand through acquisitions
and retail
Process FACT studies K-Minus and SOS Dramatically extend POAs
Increased kitchen capacity enhances Team-base processes replace
non-eat-in sales assembly line
Operational innovations
People Recruit more skilled RGMs Crew member trained to manage
New training program for leadership stores in teams
skill Experiment with shared incentive
New compensation and nonmonetary systems
rewards
Information and communication TACO system provides communication TACO II extends access to
and information infrastructure information and communication
infrastructure to TMUs
Intellectual network
Voice mail and computer
conferencing complement e-mail
Q2: Critically analyze the actions taken by Taco Bell between 1983 and 1994
13. Advice given to John Martin in 1994
Behavior
Price
Clean
Location
Promotion
Q6: What advice would you have given John Martin in 1994?
14. Strategic initiatives
Phase 1 Phase 2 Phase 3
1983-1988 1988-1991 1991-1994
• Incremental process • Information-enabled • Create an empowered
redesign business transformation learning org.
• Customer value • Continuous
orientation improvement
• Extend brand through
acquisitions & retail
Q4: Can Taco Bell’s major competitors copy the Taco Bell strategy? (why or why not)
15. Business Process Reengineering
“the act of fundamentally changing core processes.”
Reference: The Journal of public inquiry, A publication of the inspectors general of the United States, Hatching new ideas!, Spring 1996
16. Safety Nets
Process and
Infrastructure Empower Employee
Improvement
Marketing survey for mgr’s
Customer Complaint through Mystery shopping for quality
performance & market
toll free tel. number & performance improvement
checking
Measurement of customer satisfaction
Q3: Given the speed and magnitude of change, why didn’t Taco Bell go “out of control”?
17. Service-Profit Chain
Q4: Can Taco Bell’s major competitors copy the Taco Bell strategy? (why or why not)
Reference: Harvard Business Review, Putting the Service-Profit Chain to Work by James L.Heskett, Thomas O. Jones, Gary W. Loveman, W. Earl
Sasser, Jr., and Leonard A. Schlesinger
18.
19. Taco Bell’s current position
Goal : Growth to $25 billion in sale and Expand 200,000 POAs by the year 2000
• Multi Brand
• Convenient food business
•Taco Bell restaurant
•Taco Bell New Concepts
•Taco Bell International
•Taco Bell supermarket retail
Q5: Is Taco Bell positioned to achieve its goals? Please explain.
20. Key Learning
K Minus
People
POS System
• Safety Nets Maintain standard / Ensure adherence
to company policies & value system