It's a fast food favourite that got off to a slow start, but India is finally flipping on burgers. Over the last few Years some companys like mcdonalds, dominos, KFC capture the markets rapidly in this presentation show the performance of this three company along with future market potential for new entry & expansion of present company. Before some day five of the top burger chains in the world, including Burger King, Fatburger, Johnny Rockets and Wendy's, have announced their entry into the country. Fast food war begins in India

1. Fast food War in India
Guided by :
Prof. R.K. Pardeshi
IBMRD Ahmednagar
Presented by- Jaydeep Kulkarni (MBA-I)

2. 1996 1996 1996
So Veg,
So Good
Khushiyon ki
Home delivery
I'm lovin' it
80+ 40+ 30+
Rs 49 to
Rs 665
Rs 25 to
Rs 140
Rs 25 to
Rs 500
Entry in
India
Tag line
(Promotion)
Number
of
Products
Price
Range
(Price)

3. Top
products
• McAloo Tikki
• Mcveggie
• McSpicy Chicken
• Cheese burst pizzas
• Seven Heaven Pizzas
• Choco Lava cake
• Taco Maxicana
• Chicken Bucket
• Zinger Burger
• Krushers
Indian
Innovations
• Pizza Mania
• Taco Mexicana
• Peppy Paneer pizza
• Chef’s Veg wonder
• Peneer Zinger
• Rice Bowlz
• Sparking Krushers
• McAloo Tikki Burger
• Pizza McPuff
• Maharaja Mac
• McSpicy Paneer
• McVeggi Burger
• Masala Grill Burger
• McRoyale Burger
Global 35,000+
Stores
Count
(Place)
18,000+*
*Ref-http://en.wikipedia.org/wiki/KFC
11,000+

4. Business in India

5. Revenue Rs. millions
Year Dominos India McDonald's India KFC India
2001 303 946 19
2005 953 2656 261
2009 3956 6800 2489
2013 16222 14259 12505
*Source-
Euromonitor

6. Market Share
Year Dominos India McDonald's India KFC India
2001 4.5 14.2 0.3
2005 5.2 14.4 1.4
2009 9.3 15.9 5.8
2013 16.2 14.2 12.5
*Source-
Euromonitor

7. Store Count In India
Year Dominos India McDonald's India KFC India
2006 128 105 21
2010 362 210 106
2014 772 350 307
*Source-
Euromonitor

8. Biggest Competitors in
India

9. Indian street food

10. Roti Vada-Pav
Dabeli Pani Puri

11. Rice Tea
Samosa Poha

12. Market potential

13.  Market potential is the entire size of the market for a
product at a specific time. It represents the upper limits
of the market for a product. Market potential is usually
measured either by sales value or sales volume.

14. opportunity to Grow
 Only 2% Fast food business is
organised
 There are $90 billion plus eating
out
opportunity
 Room for all to Grow