fast food industry analysis 2013

International School of Business & Media

Table of Contents
Top five Fast Food industries ........................................................................................................................ 2
The size of the Industries in following terms ............................................................................................... 4
Sales and Production................................................................................................................................. 5
Employees……………………………………………………………………………………………………………………………………………5
Market share……………………………………………………………………………………………………………………………………….5
Segments…………………………………………………………………………………………………………………………………………….6
Market leader .......................................................................................................................................... 6
Marketing Strategy………………………………………………………………………………………………………………………………….9
Recent Research and Activities………………………………………………………………………………………………………………14
International Trade………………………………………………………………………………………………………………………………..16
Job levels and Descriptions……………………………………………………………………………………………………………………17
Growth prospectus in India……………………………………………………………………………………………………………………26
References…………………………………………………………………………………………………………………………………………….27

1


1. Top five product manufacturers/service providers & sellers
in India and the history, structure & management of the
above manufacturers/ service providers
McDonald’s
Domino’s Pizza
Pizza Hut
KFC
Subway
McDonald’s
McDonald’s formed in 1954; McDonald’s brand is the leading global food service retailer
with more than 30,000 local restaurants serving nearly 50million people in more than
120 countries.


Mc was started as a drive-in-restaurant by two brothers, Richard and Maurice
McDonald’s in californium’s in the year 1937
 Ray kroc, distributor of milk shake machine ,expressed interest in the business,
and he finalized a deal for franchising with the McDonald’s brother in 1954 .He
established a franchising company, the McDonald’s system inc. In 1961,he
bought out the McDonald’s brother’s share for $2.7 million and changed the
name of the company to McDonald’s Corporation
 In India 1996 - First restaurant opens in India, at Basant Lok , Vihar, New Delhi.
McDonald’s India is a 50 – 50 JV partnership between McDonald’s Corporation
(U.S.A) and two Indian businessman Amit Jatia (Hard castle Restaurants Private
Limited, Mumbai)and Vikram Bakshi (Connaught Plaza Restaurants Private
Limited, Delhi). Two separate operations in Northern & Western India.
 Partners and their management team strained extensively in Indonesia & the
U.S. Approximately 75% of the menu available in McDonald’s in India is Indianite
and specifically designed to woo Indian customers.
Domino’s Pizza
Corporate strategy of Domino’s Pizza




“Exceptional people on a mission to be the pizza delivery company in the
world”
“Think global and act local”
“Fun, happiness and convenience’’.

2


Indian operations are ranked number one for past 3 years and over the last 2 years they
opened stores in 15 new cities. Jubilant Food Works Limited (the Company) is a
Jubilant Bhartia Group Company, The Company was incorporated in 1995 and initiated
operations in 1996, The Company got listed on the Indian bourses in February 2010,
Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Private Ltd, are the Promoters of
the Company. The Company is India's largest and fastest growing food service
company, with a network of 500+ Domino's Pizza restaurants.
Over the period since 1996, Domino’s Pizza India has remained focused on delivering
great tasting Pizzas and sides, superior quality, exceptional guest care and value for
money offerings. We have endeavored to establish a reputation for being a home
delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a
community of loyal consumers from all our restaurants around the country. Domino’s
believes that when a box of pizza is opened, family and friends come together to share
the pizza. Hence, our brand positioning: ‘Yeh Hai Rishton Ka Time’. That’s why, all
efforts, whether it is a new innovative and delicious product, offering consumers value
for money deals, great service, countrywide presence or the promise to deliver in 30
minutes or free are all directed towards making relationships stronger, warmer and
more fun by giving consumers an opportunity to get together, catch up, reunite and
spend more time together.
Pizza Hut
Pizza Hut India is part of Yum! Restaurants International, a division of Yum! Brands Inc.
The world's largest restaurant company in terms of system units.Pizza Hut entered India
in 1996, and opened its first restaurant in Bangalore. Since then it has captured a
dominant and significant share of the pizza market and has maintained an impressive
Growth rate of over 40 per cent per annum. Pizza Hut India has 156 restaurants in 35 cities in India.
The chain is part of Louisville, Ky.-based Yum! Brands Inc., which has over 36,000 restaurants.
The Economic Times' Brand Equity Most Trusted Brands 2009 annual survey has
named Pizza Hut the
"Most Trusted Food Service Brand" in India for the fifth year, ahead of all other Indian and
global brands. Pizza Hut is also the only restaurant company to place in the Top 20
Service Brands list.
Subway
Subway Franchise Started in 1965 In Bridgeport Connecticut and it is Currently owned
and operated by Doctor's Associates, Inc. .One of the fastest growing franchises 38,061
in 98 Countries 25,468 restaurants in the US, 303 in India Largest single-brand
restaurant brand globally. Second largest global operator after Yum! Brands Fast Food

3


Industry in India Relatively new concept in India. Estimated growth of 41% per year.
Operating from its main office located in Milford, Connecticut, the quick service
restaurant chain has five regional centers to support its expanding international
operations. The Asian centre has been growing at a rapid pace and India as a country
occupies a pivotal spot on this expansion map. Subway Systems India Pvt Ltd opened
its very first restaurant in 2001 in New Delhi and has swiftly grown its operations to 395
operating restaurants in 68 cities across India.
Although it is a global brand with a menu that is relatively the same around the world,
Subway restaurant’s takes great pride in honoring and respecting local traditions and
food preferences and has earned a reputation for offering a healthier alternative to
traditionally fatty and greasy fast food.
Subway restaurant's in India serve no beef or pork products and have an expanded
selection of vegetarian choices. Popular sandwiches, both local and international
favorites, include Veggie Patty, Paneer Tikka, Aloo Patty, Roasted Chicken, Chicken
Teriyaki, Turkey, and Tuna.
KFC
KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum!
Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col.
Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a
bucket.
.
Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin,
Kentucky which subsequently moved to a motel. In the early 1950s, he began traveling
the United States and met with Pete Harman in Salt Lake City, Utah, and in 1952 cofounded the Kentucky Fried Chicken restaurant is the first in the world (his first
restaurant does not use that name). Sanders sold the entire KFC franchise in 1964
worth 2 million USD, which has since been resold three times. Ultimate owner is
PepsiCo, which incorporate them into the company Tricon Global Restaurants division,
now known as Yum! Brands, Inc. In 1997, Tricon from PepsiCo separately.

4


2. The size of McDonald’s, Domino’s Pizza, Pizza Hut,
KFC and Subway in following terms –
a. Sales, Production
McDonald’s Corporation had annual revenues of US$27.5 billion and profits of
$5.5 billion in FY year 2012. McDonald’s is present in 40 Indian cities with 217
restaurants and serves 650,000 customers daily
Domino’s Pizza delivers an average of 1 million pizzas per day sales of $8.2
billion.
Subway Corporation had annual revenues of US $14 billion.
KFC had annual revenues of US$20 billion.
Pizza Hut had annual revenues of US$12 billion.
b.

Employees
McDonald’s India employs a sizable complement of staff numbering 9,000 people.
Pizza Hut India employs a sizable complement of staff numbering 8,000 people.
Subway has 150,000 employees across the world.
KFC has 180,000 employees across the world.
Subway India employs a sizable complement of staff numbering 6,000 people.

c.

Market Share
Among McDonald’s has 42% market share and Subway has
share.

40.60% market

Among Pizza Hut has 46.4% market share and Dominos has 21.67% market
share.
KFC has 42.11% market share.
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d. Segmentation
McDonald’s segmentation in India has three different bases:
1) Demographic Segmentation: Kids, Family and Students
McDonald’s offers different products like Happy Meal which includes a free toy for
kids. For families it has made different outlets and meals which are suitable for
takeaways and drive-thru. McDonald’s has made its environment which is suitable
for students of school to hang out with their friends and can get their lunch at
McDonald’s.
2)Psychographic segmentation: Convenience and lifestyle
McDonald’s has adopted itself according to the convenience and lifestyle of the
Indian consumers, as India has a huge vegetarian population so McDonald’s came
up with a different and new product line which includes items like Mc Veggie burger
and Mc Aloo tikki Burger. They also made McDonald’s as a place to relax and even
for entertainment.
3) Behavioral segmentation: Occasions, for e.g. Birthday Parties of kids McDonald’s
can get more customers by whom they can get most of the share of India Fast Food
Industry but they should emphasis on their Targeting technique.
KFC‘s segmentation in India –
1) Demographic Factor
Age: Generally there is no age limit focus by the KFC. The target and focus is on
each and every individual in a society. KFC finds its largest demographic in the
young of any society.
Gender: Both male and females are focused by KFC, gender does not play any role
here.
Household Size: This plays a vital role in the demographic factor of the KFC.
Generally they target whole families rather than single persons. This being the
reason for their Family Meals which are basically bundled items served at a
nominally cheaper rate.
2) Economic Factors
Income: Income is an important key factor for KFC. This factor decides which class
is to be targeted. In the early rise of KFC they focused on the upper class but slowly
are introducing economy meals that attract the lower to middle classes.

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Consumption Behavior: It estimates the behavior of people, their liking and disliking
towards the pricing of the products.
3) Behavior Factors
In behavioral aspect they segmented the market on the basis of quality, taste and
price. Following are the different possible segments in this regard: taste conscious,
quality conscious, class conscious, and combination of price and quality.
4) Geographic Factors
On the basis of the geographical factor we have divided our market in two main
segments, urban and semi urban.
5) Political Factor
The operations of KFC are affected by the government policies on the regulations of
fast food operation. Currently government are controlling the marketing of fast food
restaurant because of health concern such as cardiovascular and cholesterol issue
and obesity among the young and children in the country. Governments also control
the license given for open the fast food restaurant and other business regulation
need to follow such as for a franchise business. Good relationship with government
in giving mutual benefits such as employment and tax is a must for the company to
succeed in any foreign market.
Subway segmented its market in India based on the following methods;
1) Geographic:
The geographic segmentation is based on the segmentation of market through
countries, locations, towns & cities. Subway segmented their market based on the
test of different geographic location. They are considered COP (Country optional
program), SOP (Store optional Program) and MOP (market optional program). For
example, they offer mostly halal menu in Middle East countries, mostly vegetable
without beef in India, likewise, more sauce for American.

2) Demographic & socio-cultural
The demographic segmentation is something related to the age group, gender, life
cycle and income. And according to subway it majority of customer are concentrated
on the age group in between 18 to 39 years mostly the people are either studying or
working. We can observe the change in the products which are consumed by
different age groups. So it is a strategy that involves the promotion of the item which
meets the requirements of different age groups.

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3) Psychological or psychographic
Subway core customer between the age of 16 to 39 are found to be more health
conscious. Therefore, by providing healthy and fresh food, subway segmented the
customer based on the trends or psychological.
Besides by offering the reasonable priced food with fast services, subway wants to
suits the pockets of the many college going adults as the concept is something
related to the value for money.
3) Behavioral or attitudinal
By providing catering services to its customer, Subway is segmenting the market
based on the behavioral of its customers. Subway knew that with hectic and busy
lifestyle, catering of fresh, healthy and fast food is required in everyday life
Subway also make special promotion during occasions like Christmas and new year
by offering gift card, etc on the purchase of its food. This shows that they segments
he customer based on the occasion under behavioral of its customer.
e. Market leader

McDonald’s is the market leader in terms of sales.

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3. Marketing Strategy
KFC
KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a
chain of fast food restaurants based in Louisville, Kentucky. KFC Brands since 1997
when that company was spun off from PepsiCo.
KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its
primary focus is fried chicken, KFC also offers a line of roasted chicken products, side
dishes and desserts.
1. Marketing: Managing Profitable Customer Relationship
The marketing mix is generally accepted as the use and specification of the ‘four Ps’
describing the strategic position of a product in the marketplace.
a. Product
Anything that can be offered to a market to satisfy a want or need. KFC’s specialty is
fried chicken served in various forms. KFC’s primary product is pressure-fried pieces of
chicken made with the original recipe. The other chicken offering, extra crispy, is made
using a garlic marinade and double dipping the chicken in flour before deep frying in a
standard industrial kitchen type machine.
The main products of KFC still are fried chicken but KFC tried to development new
products for suitability with modern situation; the menu for health. Moreover, new menu
of KFC will emphasize the taste and health.
b. Price
The cost of KFC products use high pricing strategy but it’s not high overly. KFC in the
country tried to enhance quality of fast food restaurants to change attitude of people that
they think KFC is junk food.
c. Place
Most KFC restaurants are located in the source communities such as shopping malls,
the petrol, and lodging en route.
d. Promotion
The promotion of KFC is quite varieties such as TV program, Internet, public relation,
leaflet and etc. moreover, KFC innovate a new menu set for it is easy to order and it’s
save money. That a special menu set also is cheaper than normal.
2. Target Marketing
As the outlets of KFC are in posh area and prices are too high (overhead expensesrent, air-conditioning, employees), so KFC targets upper and middle classes. Target

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market depends upon size and growth rate of population, Company resources and
structural attractiveness of market segment.
3. Market Positioning
For a product to occupy a clear, distinctive and desirable place relative to
“Competing products in the minds of target consumer.” In KFC feedback is taken from
the customer in order to know the customer demands and then improvements are made
in products. KFC focuses on pure and fresh food in order to create a distinct and clear
position in the minds of customers KFC has a strong brand name and they are leading
the market in fried chicken.
Domino’s
Domino’s Pizza has increased its spends on the digital medium and this year, it will be
spending 6-7 per cent on digital, out of its total marketing budget as opposed to last
year where the spend was 3.5-4 percent. Domino’s Pizza online ordering launched last
year has been a runaway success, while it has launched mobile application just month
and a half back, which though early days, has seen a traction of 1.5 lakh visits in a short
span of time. Harneet Singh Rajpal, Vice President-Marketing, Domino’s Pizza India,
talking about their digital foray said: “It’s more to do with closing the loop by being on
the digital medium. Quite often the decision to order a pizza is instantaneous. Hence we
wanted to facilitate the ordering which could be done by clicking on the ad and placing
an order in few simple steps. In fact, digital has become an effective channel for us in
driving our business and getting consumers instantly, thus able to measure our return
on investments too
Television has also helped them in building their brand in Tier II and Tier III cities which
is equally important for the company as the metros for growth. In fact, Domino’s has
presence in 105 cities and has 465 stores which, makes Domino’s the largest Quick
Service Restaurant player in India which has footprints beyond the metros
It has recently launched the stuffed garlic bread and the product is even being
supported by a TVC. In April this year, it re-launched its Pizza Mania and one has seen
a constant effort to rev up its menu. It has also been focusing on side dishes , is to offer
to its customers a complete meal experience.

10


McDonalds
The first restaurant opened by McDonalds Company was in San Bernardino, California
way back in 1948. At this moment, McDonalds is the world’s finest and leading food
service company with more than $40 billion sales from 30, 000 outlets all over the world.
However, this company didn’t grow quickly because of fortune. McDonalds has reached
where they are now due to hard work and effective marketing strategies.
One of the company’s greatest achievements was the opening of the Happy Meal. In
year 1970’s, McDonalds Company was searching a new ways to catch the attention of
customers.
Study indicated that little ones were great influencers in the company’s decision and
making process. This led in the world’s first Happy Meal, a combination of meal suitable
for children including a free toy which place McDonalds smack-dab in the children sites
all over the world.
Marketing Strategy: 4P’S.
Product
Product consists of how the company must design, manufactures the products which
improve the experience of every customer. Product refers to physical product and
McDonalds includes specific aspects of its service and products like packaging, looks
and desirability. This includes non-tangible and tangible features of the services and
product. McDonalds has intentionally kept its product depth and width limited.
McDonalds had studied the manners of the Indian clients and totally provided various
menus as compare to its menu presented in world market. The company laminates
beef, mutton and pork burger from their menu. India is just country wherein McDonalds
offer vegetarian menu. As well as the cheese and sauce use are pure vegetarian.
The company constantly improves its product and service in accordance to the fast
changing desires and tastes of its consumers. One of the good examples is the
launching of Chicken Maharaja Mac and the Chicken McNuggets.
Place
The place for the most part includes distribution outlet and channel of the business. It is
very essential because the service or the product should be accessible to the
consumers at the right time, right place and right quantity. In United States almost 50%
of McDonald’s outlets are located three minutes away from each other. There are

11


specific level of happiness and fun which McDonalds offers to its consumers. It offers
value position that based on the requirement of the consumer.
Price
Pricing strategy is one of the most significant aspects when it comes to marketing. This
includes price breakdown, when any discount service or payment available. Business
should also consider the possible reactions from its rivalry when it comes to pricing.
Pricing strategy was developed in order to attract middle and lower class individual and
the result can clearly be seen the customer base Marketing Strategy of McDonald’s
restaurant has specific value pricing as well as bundling strategy like combo meal,
happy meal, family meal and happy price menu in order to improve total sales of the
service and product.
Promotion
The endorsement activities implement by the Company aids communicate effectively
with the potential consumers. Ad targeted to catch the interest of the people it reaches
to massive number of customer at a time. Ad plays an important role for product
promotion such TV advertisement and posters which also used by some ground
breaking business.

Subway
Subway is positioned as a fast food chain that serves fresh food to it’s target audience
mainly comprises of young individuals focused towards healthy diet. Since, 1989, it is
one of the fastest growing fast food chains in the world and takes credit of becoming a
direct competitor for Pizza Hut. It’s advertising slogan or most precisely put, it’s tagline
is, ‘Eat Fresh’ highlighting the actual positioning the business has maintained. Having
served customers at an international level, Subway, aims at value being served rather
than having a transactional relationship. Moreover, their sandwiches are served based
on size mentioned on the menu and consumers can opt for a value addition through
customization.
.
Advertising Campaign
Marketers choose colors for their brands very carefully while devising brand logos as
colors speak out for the brand. For instance, the dark green color represents health and
environment.
Green like the color blue is peaceful and calm and shows freshness and hence the dark
12


green color in the logo denotes environment and health .Similarly, yellow being also in
use is neutral color while being the brightest also as it’s between the ranges of
wavelength that could be detected by human eyes.
Subway targets
Subway targets more of the younger generation aiming at nutrition consciousness,
these would include ‘empty nest 1 and 2’ (singles and newly married people) and ‘full
nest 1 and full nest 2’ (family with young children and that with grownups still living with
parents). With respect to the tagline and strategies in use,
Subway utilizes a psychographic segmentation strategy with a clear focus on attitudes,
interests and opinions (AIO) and life styles. Thus the younger generation is status and
principle oriented with emphasis being laid on healthy food. At the same time
behaviorist segmentation is being utilized thus making it hybrid. The market is divided
according to the loyalty of customers and benefits it has been seeking.
Subway also focuses on hard sell approach in terms of the functional benefits and
attributes of the menu being offered while the soft sell approach is inclined towards the
nutritional value gained and often gets to be criticized for the hefty amounts spent for ad
campaigns and promotions
In the year 2002, the outlets’ low fat sandwiches were promoted showing Mark
Blackwell having lost 42 kilograms after a year of Subway consumption, thereby,
elaborating much upon the functional attribute. Later Subway started it’s in game text
campaign accompanied by custom creating and text messaging to attract game lovers.

13


4. Recent Research and Activities
Pizza Hut
Pizza Hut adds to Legendary Stuffed Crust Line with New 3-Cheese Stuffed Crust Pizza
As per the announcement in PLANO, Texas, Oct. 7, 2013
Nearly 20 years ago Pizza Hut reinvented the way many people eat pizza by introducing
Stuffed Crust Pizza. Now, the brand that made it cool to eat a slice of pizza backwards
is expanding its Stuffed Crust line with the new 3-Cheese Stuffed Crust Pizza. The 3Cheese Stuffed Crust Pizza will be a permanent addition to the Pizza Hut menu—the
first new pizza to be added full-time since the original Stuffed Crust in 1995.
McDonald’s
The first few McCafe counters will be rolled out in Mumbai followed by other metros
such as Bangalore, Pune and Chennai over the next couple of years.
Internationally, McCafe’s are housed within McDonald's outlets but have a separate
look and feel, the same format will be followed here in India, said Amit Jatia, vicechairman, West life Development, whose subsidiary Hard castle Restaurants holds the
development license for McDonald's Corp in south and west of the country.

Domino's Pizza
Domino's Pizza Online Ordering Is Faster than Ever with Launch of Pizza Profiles
14


ANN ARBOR, Mich., Sept. 23, 2013 Domino's Pizza (NYSE: DPZ) has, for the past five
years, prided itself on having one of the quickest, most convenient online ordering
platforms in all of quick service restaurants. And beginning today
The recognized world leader in pizza delivery begins a national campaign today
promoting its enhanced online ordering profiles platform, allowing customers the ability
to save information and reorder their favorite order in as little as five clicks, or about 30
seconds."Our new campaign is the ultimate in bringing together convenience and
value," said Russell Weiner, Domino's Pizza chief marketing officer. "We are extremely
proud of the online ordering platform we have made available to our fans and customers
for the past five years, and today – with the addition of customized profiles and the
ability to place a lightning-fast order from Domino's – it gets even better."
KFC
KFC has taken on a healthier avatar. These include vegetarian products with
wholesome ingredients like corn, peas and rice, grilled chicken (at KFC) and vegetables
salads and soups (Pizza Hut). "By 2015, our global goal is to have 15% of our meals at
one third of the recommended daily allowance in each country that we operate in and
further
increase
that
to
20%
by
2020".

15


5. International Trade
HSN Code for the products they import-

HSN Code for
McDonald’s
94056090
90189023
21039090
90189029

HSN Code
for KFC
21069099
69120020
84717020
21069019
49011010
84099949
39269099
73218990
24011090
52085190

HSN Code
for Subway
69109000
39222000
69101000
85171290
48195090
48236900
48239013
69120090
39249090
19042000

HSN Code
for Domino’s
Pizza
21032000
19024090
19021900
19023010
19042000
19049000
19019090
19041090
21069099
21039090

HSN Code
for Pizza Hut
39202090
21069099
39206929
39211900
39269099
69120020

The custom duty rates in India for importing the products
Company
Name
McDonald
(Food
Preparations)
KFC
(Food
Preparations)
Domino’s
(Sauces, Flour,
Seasoning)
Pizza Hut
(Food
Preparations)
Subway
(Prepared food
like cereals)

HS
Code

Basic Duty
%

CVD
%

SPL.
CVD
%

90189023

30

12

4

21069099

150

6

4

19042000

30

12

4

21069099

150

6

4

19042000

30

12

4

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6. Job levels and descriptions
McDonald's
McDonald's, like to provide the opportunity to earn your money the way you want.
Whether you're a people person or more of a behind-the-scenes type, we have a
position that works best for you.
Front Counter
If you're somewhat of a social butterfly, then the Front Counter is the station for you. It's
here where you'll get to meet and interact with hundreds of people every day. And as
the face of the restaurant, it's also a very valued and respected position.
Hospitality Leader
Just like you would if you were throwing your own party, a Hospitality Leader makes
sure guests are happy, comfortable, and have everything they need. A Hospitality
Leader also handles promotions and special events, making this the perfect position for
all you aspiring event planners.
Drive-Thru
The Drive-Thru is like the Front Counter, but with cooler headgear. This position keeps
people on the go moving, and it's a fast paced job that needs someone with a high
energy level and great people skills.
Production
Production is where the action is. Whether you work the grill or make salads, you'll be in
charge of cooking and prepping meals that are famous the world over.
McDonald’s India Positions of Crew Member
Making up the majority of the company workforce, McDonald’s crew members
generally handle restaurant routines and operations. On any given day, team members
may need to handle the cash register, back drive-thru, grill, and fryer. Easily one of the
most important responsibilities, crew members with McDonalds must maintain a clean
and sanitary environment. Team members of McDonald’s India usually make around
minimum wage, though in some instances
Hospitality Leader

17


Hospitality leaders perform duties similar to shift leaders. A hospitality leader usually
monitors McDonald’s India crew members and enforces proper procedures and policies.
Leaders must also perform the regular restaurant operations. Most importantly,
hospitality leaders train new McDonald’s team members and integrate new store
policies
Management
Managers mainly monitor the business aspect of the restaurant and act as liaisons for
the corporate parent. To keep restaurants running smoothly, managers also handle the
hiring process. McDonald’s managers screen applicants, set up interviews, and handle
the initial introduction into working for the fast food chain
Corporate
fast food Company McDonalds runs just like any major corporation. McDonald’s India
needs many corporate employees in departments, like marketing, IT, accounting, real
estate, franchising, and other aspects of business management. Typically, corporate
employment with McDonald’s India requires a degree or some kind of formal training.
McDonalds does offer many internship opportunities for college students and recent
graduates, as well. Salary rates for McDonald’s India corporate associates vary by job
title, experience, and education level.
Benefits of Working at McDonald’s IndiaMcDonald’s India regularly rewards workers with several enticing job benefits. Both
part-time workers and full-time crew members earn employment benefits from
McDonalds, though the extent of said perks may differ. McDonald’s normally offers
training opportunities, education, and even scholarship opportunities for young
employees. The hiring and training process may shed more light on employee benefits
available with McDonald’s India.
Most important to restaurant workers, McDonald’s India offers medical assistance and
insurance plans, which include vision, dental, and general health coverage. Smaller
work benefits include exclusive employee discounts on clothing and electronics.
KFC
Area Managers
Area Managers are accountable for providing coaching, leadership and operational
support to 8-10 KFC Restaurants within a defined Area.

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Restaurant General Managers
The Restaurant General Manager is accountable for creating and running an energetic
and valuable work environment, which is committed to serving the best chicken at the
fastest speed and with a smile.
The Restaurant General Manager reports directly to an Area Manager and is
accountable for successfully implementing and maintaining all Company policies and
procedures in relation to operations, customer service, cash handling, marketing,
purchasing, human resources, health & safety, administration, training and
development.
Assistant Managers
The Assistant Manager is responsible for assisting the Restaurant General Manager in
creating an energetic and valuable work environment, which is committed to serving the
best chicken at the fastest speed and with a smile.
Assistant Managers are also responsible for ensuring all Company policies and
procedures are followed in relation to operations, customer service, cash handling,
marketing, purchasing, human resources, health & safety, administration, training and
development.
Trainee Managers
Responsible for assisting the Restaurant General Manager and Assistant Managers in
creating an energetic and valuable work environment, which is committed to serving the
best chicken at the fastest speed and with a smile.
Trainee Managers help with day-to-day running of the restaurant, and need to ensure
that all operations, customer service, cash handling, marketing, purchasing, human
resources, administration and training & development policies are followed.
Customer Service Team Members
Responsible for working the service areas and ensuring quality product, service and
cleanliness is delivered to all customers at top speed and with a smile.

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Food Service Team Members
Responsible for putting the crunch in the coating and the zing in the Zinger…the cook’s
main task is to prepare and cook the irresistible KFC products! The cook must also
maintain the cleanliness of the cooking area as well as the quality of product and speed
of preparation.
Domino’s

Domino’s Pizza jobs feature excellent base pay and opportunities for advancement into
managerial roles offering generous salary rates. The international pizza company needs
to hire for the following positions:
Team Member
Domino’s Pizza team member job duties range from preparing food and cleaning work
stations to taking food and drink orders and explaining menu items. Team member
associates act as cooks and operate kitchen equipment, such as ovens, grills, and
microwaves, in order to prepare foods. Domino’s team member employees work directly
with customers. The average team member works 15 to 30 hours a week or part-time
schedules. Many Domino’s Pizza locations in India hold late hours. The ability to work
an open schedule also benefits prospective associates
Delivery Driver
Applicants with valid permits and clean driving records may find work as Domino’s
Pizza delivery drivers. The nationwide pizza chain primarily offers part-time shift options
for delivery driver jobs. Primary responsibilities include delivering pizzas and interacting
with customers. During slow hours, delivery drivers with Domino’s Pizza may wash
dishes, clean dining and kitchen areas, and prepare food. Pay rates typically start out at
minimum wage for delivery driver workers. The position also features the ability to earn
tips.
Management
Managerial opportunities available with Domino’s Pizza India include assistant manager
and general manager job titles. Domino’s regularly promotes entry-level workers into
supervisory roles and hires applicants with sound fast food industry, restaurant industry,
or pizza shop industry experience. Excellent leadership capabilities and motivational
skills serve candidates well during Domino’s interviews. Managers often share
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administrative, recruiting, and supervisory responsibilities. Specific job duties include
hiring and training new workers, setting employee schedules, driving sales and
increasing customer bases, and maintaining food inventories.
Benefits of Working at Domino’s Pizza India
Domino’s Pizza India promotes diverse, rewarding, and supporting work environments.
Applicants enjoy defined career paths and fast-paced, customer-oriented job settings.
Domino’s Pizza also offers free uniforms and paid training to new-hires. Competitive
wages also benefit Domino’s Pizza employees. In addition to monetary compensation,
work settings, and career development programs, the international pizza chain offers
employment benefits packages to eligible associates.
Subway
Sandwich Artist
The Sandwich Artist greets and serves guests, prepares food, maintains food safety
and sanitation standards, and handles or processes light paperwork. Exceptional
customer service is a major component of this position.
Tasks and Responsibilities:
1. Exhibits a cheerful and helpful manner while greeting guests and preparing their
orders.
2. Demonstrates a complete understanding of menu items and explains them to
guests accurately.
3. Uses Point of Sale system/cash register to record the order and compute the
amount of the bill. Collects payment from guests and makes change.
4. Performs Cash-In Procedure- accounting for all forms of money, bread, etc., during
the shift.
5. Prepares food neatly, according to formula, and in a timely manner.
6. Checks products in sandwich unit area and restocks items to ensure a sufficient
supply throughout the shift.
7. Understands and adheres to proper food handling, safety and sanitation standards
during food preparation, service and clean up.
8. Cleans and maintains all areas of the restaurant to promote a clean image.
Understands and adheres to the 3-step method for cleaning.
9. Understands and adheres to all quality standards, formulas and procedures as
outlined in the Subway Operations Manual.
10. Maintains a professional appearance and grooming standards as outlined in the
Subway Operations Manual.

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Senior Sandwich Artist
The Senior Sandwich Artist performs a variety of duties, including greeting and serving
guests, preparing product, maintaining food safety and sanitation standards, and
completing light paperwork. Trains newer or less experienced Sandwich Artists .in all
tasks and responsibilities. Exceptional customer service is a major component
of this position
1. Performs all tasks and responsibilities of a Sandwich Artist as outlined in Sandwich
Artist job description.
2. Trains newer
or
less
experienced
Sandwich
Artists in
their
tasks
and responsibilities.
3. Understands and adheres to all quality standards, formulas and procedures as
outlined in the Subway Operations Manual.
4. Maintains a professional appearance and grooming standards as outlined in the
Subway Operations Manual.
5. Performs light paperwork duties as assigned.
6. Completes University of Subway courses as directed.
Shift Manager
The Shift Manager supervises the operations of a shift to ensure that food safety,
product preparation, cleanliness and inventory control standards are maintained. This
may include scheduling and supervising staff. Exceptional customer service is a major
component of this position.
1. Performs all tasks and responsibilities of a Senior Sandwich Artist as outlined in
Senior Sandwich Artist job description.
2. Trains newer or less experienced Sandwich Artists in their tasks
and responsibilities.
3. Practices inventory control standards.
4. Inspects equipment and storage facilities throughout a shift to ensure
that equipment is in proper working order.
5. Schedules and supervises staff as needed.
6. Performs paperwork duties as needed.
Assistant Manager
The Assistant Manager supervises daily operations to ensure that food safety, product
preparation, cleanliness and inventory control standards are maintained. Schedules and

22


supervises staff. Maintains standards of restaurant safety and security. Exceptional
1. Performs all tasks and responsibilities of a Shift Manager as outlined in the Shift
Manager job description.
2. As needed, supervises food preparation to ensure that food safety and
operations standards are maintained.
3. Coordinates and supervises staff so that standards of cleanliness are
maintained as outlined in the Subway Operations Manual.
4. Manages a staff of approximately 4 to 12. Assigns, oversees and evaluates
work. Recommends promotion, transfer, or termination of employees. May conduct
written and verbal staff evaluations.
5. Performs paperwork duties and assists with product orders and inventory as
needed.
6. Assists with planning of special events and promotions.
Manager
The Manager performs and directs overall restaurant management. Directs staff to
ensure that food safety, product preparation, and cleanliness standards are maintained.
Maintains standards of restaurant safety and security. Recruits staff and oversees
training program. Responsible for inventory and money control systems – may establish
inventory schedules. Responsible for local marketing initiatives – may contact
prospective customers to promote sales. Maintains business records. Exceptional
1.
2.
3.
4.
5.
6.
7.
8.

Completes and posts the staff work schedules.
Recruits, rewards and terminates staff as needed.
Communicates changes of food preparations formulas, standards, etc. to staff.
Ensures that all local and national health and food safety codes are maintained and
company safety and security policy are followed.
Maintains business records as outlined in the SUBWAY® Operations Manual.
Analyzes business records to increase sales.
Supports local and national marketing initiatives.
Identifies and contacts prospective customers to promote sales.
Plans special events and promotions.

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Multi Unit Manager
The Multi-Unit Manager coordinates and supports all activities within the assigned
geographic area. Trains, coaches and supports managers. Plans and sets business
goals. Focuses on in-store issues.
Tasks and Responsibilities::
1. Coaches and trains shift managers, assistant managers, and managers on
operational excellence. Helps to develop new hire orientation programs and
rewards programs, monitors training processes to ensure quality training
of employees. Develops and maintains staffing levels for managers and assistant
managers. Implements management training.
2. Provides leadership to managers and staff in the geographic area to
ensure compliance with standards as set in the SUBWAY Operations Manual and
applicable government regulations.
3. Ensures that correct operational procedures are followed and takes
corrective action if necessary.
4. Works with staff to achieve sales goals, using available reports to identify
opportunities.
5. Supports local and national marketing initiatives.

Pizza hut
Pizza Hut Shift Manager
As a Pizza Hut Shift Manager, this means stepping up to take the lead on shifts and
exceeding our customers’ expectations. This also means you get involved at the front
line providing great customer service, as well as helping out with our freshly prepared
products as a routine part of shifts. You will be part of a lively, friendly culture with some
exceptional management training which will allow you the opportunity to develop your
management skills, while still having the flexibility to do the things you enjoy outside of
work.
Pizza Hut Driver
As a Pizza Hut driver, you are the smiling face that delivers our pizzas direct to the
customer’s door. You get to enjoy driving while listening to your own tunes and
delivering great pizza. Besides being a team player who enjoys working in a fast paced
environment, you will need a smile, keen sense of direction and a reliable set of wheels.
They will give you the training you need to succeed on the job, and working with us will
24


give you the flexibility to suit your lifestyle. Whether its your first job, paying off your
mortgage, or just for that extra cash, you get paid for being out on the road as well as
being part of a team that gets recognized for their efforts.
Pizza Hut Team Member
As a Pizza Hut team member, you can be the smiling face that serves our customers or
be behind the scenes in the preparation of our products, from making the dough to
topping our pizzas. You will need the ability to handle our fast paced working
environment with positive energy and a willingness to work as part of a team. They will
give you the training you need to succeed on the job. You will learn new things, get
recognized for your efforts and develop skills that will last a lifetime.

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7. Growth prospects of Fast Food industry in India
The Indian fast food market has been witnessing rapid growth on the back of positive
developments and presence of massive investments. Currently, market growth is largely
fuelled by the rising young population, working women, hectic schedules, and
increasing disposable income of the middle-class households. Some of the unique
properties of fast food like quick served, cost advantage, etc are making it highly
popular among the masses. Thus, India offers enormous opportunities for both
domestic as well as international players. According to this new research report, “Indian
Fast Food Market Analysis”, the Indian Fast Food Industry is anticipated to grow at a
CAGR of around 34% during 2011-2014. Anticipating the future growth, many big
International players are entering into the market by making deals with the domestic
players. And those already present in the Indian market are expanding their presence in
different provinces of the country. This trend will emerge more strongly during BMI’s
forecast period, providing opportunities to local players to widen their product portfolios.
BMI research further revealed that there is a large scope of growth in the untapped tierII and tier-III cities, owing to which, major fast food retailers have already started
applying various marketing strategies in popularizing their brands in these cities.
Furthermore, they are aiming to provide affordable and customized products to suit the
needs of people that would ultimately provide necessary boost to the Indian fast food
industry.

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8.References
http://www.slideshare.net
http://www.uniassignment.com
http://marketing-team-project.wikispaces.com
http://publications.theseus.fi
http://en.wikipedia.org
http://www.google.com
http://www.kfc.com
http://www.dominos.com
http://www.mcdonalds.com
http://www.pizzahut.com
http://www.subway.com
http://www.cnnmoney.com
http://www.cybex.com

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