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Uploaded byhardikgary
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McDonald's marketing strategy

McDonald's has over 35,000 outlets in 119 countries, generating $25.4 billion in annual revenues. It succeeds through consistency in quality worldwide, innovation like new products and services, and an emphasis on cleanliness. McDonald's faces risks like associations with obesity and competition offering more customization. To overcome risks, it introduces healthier options, studies markets to avoid issues, and innovates its offerings and marketing. McDonald's future risks include rising competition, continued obesity associations, and quality drops from rapid expansion.

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McDonald’s Marketing Strategies
The Company Today Operates more than 35,000 outlets in more than 119 countries. More than 1.9 million employees worldwide Generated $25.4 billion in revenues in the year 2015. Also owns assets worth $38 billion worldwide.
Reasons For Success
Consistency: Same quality throughout the world both in terms of products and services
Innovation: Introduction of innovative products and services to enhance customer experience
CLEANLINESS:- Strong emphasis on cleanliness, quality and customer service.
Strong focus on building of brand equity through
Smart choice of brand elements Holistic marketing activities
0 5 10 15 20 25 30 35 40 McDonalds Burger King Starbucks Dominos Subway KFC
Risks Faced By The Company Associated with obesity all over the world. Health conscious customers shifting to healthier alternatives. Food safety issues also exist.Rivals are offering more customization options to lure in customers. Expanding too fast  Dip in quality
Competition
How to overcome those risks Introducing healthier items Study market risks and avoid them by research Innovate their product line and marketing strategy
Marketing strategies Marketing Segmentation India China Japan Geographic segmentation catering to needs of local market
Risks McDonald’s may face in future Rising competition in the market Association with obesity Rapid expansion -> deteriorating quality and service
20 Thank You
Disclaimer Created by Hardik, Thapar University, Patiala, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow