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2016 Identity Summit
Know (and Serve) Your Customers	
	
	
Graham	Williamson	
KuppingerCole	
gw@kuppingercole.com	
Sydney,	Australia	|	9	August	2016
From	IAM	to	KYC	
8/10/16	©	KuppingerCole	 2	
IAM	
Access	Control		
&	FederaIon	
ApplicaIon	
Assurance	
IdenIty	
Governance	
IdenIty	
Provisioning	
CIAM	
AdapIve	
AuthenIcaIon	
IdenIty	
RelaIonship	
Customer	Data	
Management	
Customer	
Journey	
KYC	
MarkeIng	
AutomaIon		
User	Managed	
Access	
Data	ProtecIon	
(including	AML)	
AnalyIcs	
CIAM:	IAM	at	scale	+	Customer	Experience.	 KYC:	CIAM	+	Governance	+	Customer	Interac>on
Achieving	CompeIIve	Advantage	
Impact	on	
compeIIve	
advantage	
1960	 1970	 1980	 1990	 2000	 2010	 2020	
IT	(Technology)	
Data	
CogniIve	&	AI	
Product	InnovaIon	
Product	Quality	
Customer	RelaIons	
Smart	Manufacturing	
8/10/16	©	KuppingerCole	 3
Achieving	CompeIIve	Advantage	
8/10/16	©	KuppingerCole	 4
Achieving	CompeIIve	Advantage	
CompeIIve	
Advantage	
Services	&	
User	
Experience	
Data,	
AnalyIcs	&	
CogniIve	
Leveraging	
IdenIty	
Product	
InnovaIon	&	
Manufacture	
Customer	
Knowledge	
8/10/16	©	KuppingerCole	 5
15	Top	InnovaIons	for	Business	Agility	
Mature	
Emerging	
Business		
Protec>on	
Business		
Enablement	
Device	Mesh	
Cloud	IAM	
Consumer	IAM	
Iden>ty	Rela>onship	
Management	
Big	Data	&	
Cogni>ve	
User	Behaviour	
Analy>cs	
Real	Time	Security	
Intelligence	 Microservices	
Privacy	&	Agility	
by	Design	
Industry	4.0	
Smart	Manufacturing	 IoT	
Distributed	Ledgers	&	
Blockchains	Machine	learning	&	
Deep	learning	
Robo>cs	
Ambient	User	
Experience	
8/10/16	©	KuppingerCole	 6
Changing	Demographics	
Baby	Boomers	 		 Millennials	
Work	defines	worth	 Work	Ethic	 AmbiIous,	mulI-tasking		
TradiIonal,	nuclear	 Family	Experience		 Merged	families,		
Work	hard	for	job	security	 Work	Life	Balance	 Flex-Ime,	job	sharing,	
sabbaIcals	
Logical	arguments,		
good	grammar	&	manners,	
email	or	face-to-face	
Communica>ons		 PosiIve	&	moIvaIonal		
acIon	verbs,	pictures	
smartphone,	text	preferred	
Want	‘value’,	good	deals	 Value	Framework	 Want	experience	
8/10/16	©	KuppingerCole	 7
•  IdenIty	Provider	Service	
•  Public	
•  Commercial	
•  Persistent	
•  Agencies	
•  RelaIonship	Management	
•  Data	Sharing	
•  Interagency	collaboraIon	
•  AuthenIcaIon	
•  Levels	of	assurance	
Market	Sector	Responses	-	Government	
8/10/16	©	KuppingerCole	 8
Market	Sector	Responses	-	Financial	
Government	
•  IdenIty	Provider	Service	
•  Public	
•  Commercial	
•  Persistent	
•  Agencies	
•  RelaIonship	Management	
•  Data	Sharing	
•  Interagency	collaboraIon	
•  AuthenIcaIon	
•  Levels	of	assurance	
	Leverage	IdP	
•  Life	Management	Plaform	
•  InnovaIon	
•  Distributed	Ledgers	
•  KYC	
-  AnalyIcs	
-  User	Experience	
•  Payments	
•  Stock/Bond	trading	
•  Wealth	creaIon	AI	
8/10/16	©	KuppingerCole	 9
Market	Sector	Responses	–	Healthcare	
Government	
•  IdenIty	Provider	Service	
•  Public	
•  Commercial	
•  Persistent	
•  Agencies	
•  RelaIonship	Management	
•  Data	Sharing	
•  Interagency	collaboraIon	
•  AuthenIcaIon	
•  Levels	of	assurance	
Financial	
•  Leverage	IdP	
•  Life	Management	Plaform	
•  InnovaIon	
•  Distributed	Ledgers	
•  KYC	
-  AnalyIcs	
-  User	Experience	
•  Payments	
•  Stock/Bond	trading	
•  Wealth	creaIon	AI	
		
•  IdenIty	Provider	Service	
•  Professionals	
•  Partners	
•  PaIents	
•  Adopt	Standards	
•  API	management	
•  FederaIon	
•  AuthorisaIon		
•  RegulaIon	
•  Privacy	
•  PaIent	Consent		
8/10/16	©	KuppingerCole	 10
Market	Sector	Responses	-	Academia	
•  IdenIty	Provider	Service	
•  Staff	
-  Academic	
-  AdministraIve	
•  Students	
-  ProspecIve	
-  Enrolled	
•  Researchers	
•  Alumni	
•  User	Experience	
•  Subject	selecIon	
•  LMS	operaIon	
8/10/16	©	KuppingerCole	
Government	
•  IdenIty	Provider	Service	
•  Public	
•  Commercial	
•  Persistent	
•  Agencies	
•  RelaIonship	Management	
•  Data	Sharing	
•  Interagency	collaboraIon	
•  AuthenIcaIon	
•  Levels	of	assurance	
Financial	
•  Leverage	IdP	
•  Life	Management	Plaform	
•  InnovaIon	
•  Distributed	Ledgers	
•  KYC	
-  AnalyIcs	
-  User	Experience	
•  Payments	
•  Stock/Bond	trading	
•  Wealth	creaIon	AI	
11
Market	Sector	Responses	
Healthcare	
•  IdenIty	Provider	Service	
•  Professionals	
•  Partners	
•  PaIents	
•  Adopt	Standards	
•  API	management	
•  FederaIon	
•  AuthorisaIon		
•  RegulaIon	
•  Privacy	
•  PaIent	Consent		
Academia	
•  IdenIty	Provider	Service	
•  Staff	
-  Academic	
-  AdministraIve	
•  Students	
-  ProspecIve	
-  Enrolled	
•  Researchers	
•  Alumni	
•  User	Experience	
•  Subject	selecIon	
•  LMS	operaIon	
8/10/16	©	KuppingerCole	
Government	
•  IdenIty	Provider	Service	
•  Public	
•  Commercial	
•  Persistent	
•  Agencies	
•  RelaIonship	Management	
•  Data	Sharing	
•  Interagency	collaboraIon	
•  AuthenIcaIon	
•  Levels	of	assurance	
Financial	
•  Leverage	IdP	
•  Life	Management	Plaform	
•  InnovaIon	
•  Distributed	Ledgers	
•  KYC	
-  AnalyIcs	
-  User	Experience	
•  Payments	
•  Stock/Bond	trading	
•  Wealth	creaIon	AI	
12
Market	Sector	Responses	
8/10/16	©	KuppingerCole	
Healthcare	
•  IdenIty	Provider	Service	
•  Professionals	
•  Partners	
•  PaIents	
•  Adopt	Standards	
•  API	management	
•  FederaIon	
•  AuthorisaIon		
•  RegulaIon	
•  Privacy	
•  PaIent	Consent		
Academia	
•  IdenIty	Provider	Service	
•  Staff	
-  Academic	
-  AdministraIve	
•  Students	
-  ProspecIve	
-  Enrolled	
•  Researchers	
•  Alumni	
•  User	Experience	
•  Subject	selecIon	
•  LMS	operaIon	
Government	
•  IdenIty	Provider	Service	
•  Public	
•  Commercial	
•  Persistent	
•  Agencies	
•  RelaIonship	Management	
•  Data	Sharing	
•  Interagency	collaboraIon	
•  AuthenIcaIon	
•  Levels	of	assurance	
Financial	
•  Leverage	IdP	
•  Life	Management	Plaform	
•  InnovaIon	
•  Distributed	Ledgers	
•  KYC	
-  AnalyIcs	
-  User	Experience	
•  Payments	
•  Stock/Bond	trading	
•  Wealth	creaIon	AI	
User	
Experience	
13
Digital	TransformaIon	
• New	business	models	
• Connected	things	and	devices	
• InteracIon	with	Customers	
Security	by	Design	
• Flexibility	for	new	challenges	
• Governance	of	data	access	
IdenIty	RelaIonship	
Management	
• RelaIonships	between	humans,	
things	and	devices	
• Managing	ownership	
IdenIty	RelaIonships,	Security	by	Design,	Digital	TransformaIon	
8/10/16	©	KuppingerCole	 14
UMA’s	done	the	heavy	liling	
8/10/16	©	KuppingerCole	
•  Enable	privacy	
•  User	determines	who	can	access	their	resources	
•  “No	more	data	about	you,	without	you”	
•  Tools	for	trusIng	digital	services	
•  Defined	APIs	
•  Compliant	code	base	from	Kantara	parIcipants	
-  e.g.	OpenAM	
•  IntegraIon	of	“things”	
•  Mapping	to	owners	
•  Managing	access	rights	
•  Sharing	access/control	
15
Kuppinger	Cole	Ltd.	
Headquarters	
Sonnenberger	Str.	16	
65193	Wiesbaden	|	Germany	
Tel						+49	(211)	23	70	77	–	0		
Fax			+49	(211)	23	70	77	–	11	
	www.kuppingercole.com	
The	Future	of	Informa>on	Security	–	Today.	
KuppingerCole	supports	IT	professionals	with	outstanding	experIse	in	defining	IT	strategies	
and	in	relevant	decisions	making	processes.	As	a	leading	analyst	company	KuppingerCole	
provides	first-hand	vendor-neutral	informaIon.	Our	services	allow	you	to	feel	comfortable	
and	secure	in	taking	decisions	essenIal	to	your	business.	
8/10/16	©	KuppingerCole

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