This document summarizes a SWOT analysis of an ad agency, Havas, that is currently handling marketing and advertising for the client. The analysis identifies strengths like branding expertise and reputation, but also weaknesses such as slow response times and lack of online/digital experience. It considers opportunities to refocus the agency or hire a new one to facilitate 2008 planning. However, changing agencies could also threaten momentum and require extra costs and time to onboard a new partner. The document recommends getting staff input, formally evaluating Havas, putting the 2008 ad work out to bid, and making a decision by February to be ready for an April launch.