The document discusses advisory boards and their role in providing guidance, growth, and governance to businesses. An advisory board is an informal group of professionals that advises executive management on strategic issues. Unlike a board of directors, an advisory board does not have voting power or legal responsibilities. The advantages of an advisory board include strategic advice, a 360-degree perspective, overseeing strategic execution, and risk assessment. Advisory boards can guide businesses through different growth stages, improve operations, explore new strategies and markets, and ensure good corporate governance practices.

1. THE - 3Gs
Guidance, Growth & Governance
Get your Business a Professional
ADVISORY BOARD

2. Introduction

3. Advisory Board
“An informal group of business
professionals, selected to assist and advise
the CEO and the exec. management of a
corporation on business issues including
strategy, sales, business development,
financing, and expansion ”.
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4. Board of Directors vs. Advisory Boards
 Appointed to assist the CEO / exec.
management on important business issues.
 Act as sounding board, to bounce off
ideas and challenges, raised by the CEO.
 Support the management with professional
advice about various business issues as
strategy, growth, expansion, etc.
 Having an outsider perspective on critical
matters and issues.
 Value-driven compensation.
 Elected group of individuals to represent
the interest of the shareholders.
 Voting Power and advising management
on important matters as strategy,
succession and acquisitions.
 Fiduciary Responsibilities, legally bound
and liable to the business.
 Overseeing of the executives’ hiring and
firing, compensation and policies.
 Generally, Highly Compensated.
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5. Advantages of the
Advisory Board
Strategic advice to
the CEO and
management team
360-degree view to
strategic and critical
issues
Oversee the
execution of
strategic plans
Risk assessment and
mitigation
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6. Guidance, Growth and Governance

7. Guidance
An Advisory Board acts as a wise-counsel to businesses throughout their lifecycle,
this include, but not limited to:
➢ Guiding startups / scale-ups during their different growth stages.
➢ Providing a powerful tool to support decision making, especially for entrepreneurial, family
owned and SMEs.
➢ Exploring new business ideas, strategies and directions, away from day-to-day operations.
➢ Considering ways and means to improve operational efficiencies.
➢ Re-structuring and repositioning of the company in certain markets.
➢ Analyzing potential Merger, Acquisition or takeover target.
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8. Growth
An Advisory Board assists businesses in accelerating growth through:
➢ Creating new products or services.
➢ Expanding into new market segment or industry.
➢ Improving customer experience and profitability.
➢ Sourcing new working capital to fuel growth.
➢ Introducing advanced technologies and systems.
➢ Automating business operations.
➢ Divesting unprofitable business.
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9. Governance
An Advisory Board ensure SMEs’ and family-owned companies drive best practices
and adhere to Corporate Governance through:
➢ Overseeing code of conduct, conflict of interest transactions and HSE.
➢ Assessing risk management policies (risk assessment and mitigation).
➢ Internal controls, separation of power and checks & balances.
➢ Succession planning for Sr. management.
➢ Adequate systems to ensure compliance.
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10. Characteristics

11. Characteristics of an Advisory Board
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Experience
Based on the company’s needs and future direction
Abilities
Willingness to ask tough questions and challenge the status-quo
Value
Insightful, resourceful and impactful

12. TOGETHER, we can make it happen!
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