SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. http://www.ndimdelhi.org/

1. S.W.O.T
PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT
SWOT Analysis is a useful technique for understanding your
Strengths and Weaknesses, and for identifying both the
Opportunities open to you and the Threats you face.

2. S.W.O.T
Conducting a SWOT analysis of your business is a lot
more fun than it sounds. It won’t take much time,
and doing it forces you to think about your business
in a whole new way.
The point of a SWOT analysis is to help you develop a
strong business strategy by making sure you’ve
considered all of your business’s strengths and
weaknesses, as well as the opportunities and threats
it faces in the marketplace.
Strength describe what an organization excels at and
separates it from the competition: things like a strong
brand, loyal customer base, strong balance sheet, unique
technology and so on.
STRENGTH
Weakness stop an organization from performing at its
optimum level. They are areas where the business
needs to improve to remain competitive: things like
higher-than-industry average turnover, high levels
of debt an in adequate supply chain or lack of capital.
WEAKNESS
Opportunity refer to favorable external factors that an
organization can use to give it a competitive
advantage
OPPORTUNITY
Threats refers to factors that have the potential to harm an
organization. For example, a drought is a threat to a wheat-
producing company, as it may destroy or reduce the yield of the
crop. Other common threats include things like rising costs for
inputs, increasing competition, tight labor supply and so on.
THREATS

3. Weaknesses:
characteristics of the
business that place the
business or project at a
disadvantage relative to
others
Strengths:
characteristics of the
business or project
that give it an
advantage over
others
Opportunities: elements
in the environment that
the business or project
could exploit to its
advantage
Threats: elements in
the environment that
could cause trouble
for the business or
project

4. To be more specific, the set of
questions that needs to be
answered
What are your
advantages?
What relevant
resources do you
have access to?
What do you do
well?
What do other
people see as your
strengths?

5. To be more specific, the set of
questions that needs to be
answered
What could you improve?
What do you do badly?
What should you avoid?

6. To be more specific, the set of
questions that needs to be answered
Where are the good
opportunities in front of
you?
What are the
interesting trends you
are aware of?

7. To be more specific, the set of
questions that needs to be
answered
What obstacles do you face?
What is your competition
doing?
Is changing technology threatening
your position?
Do you have bad debt or cash-
flow problems?

8. S.W.O.T
STRENGTHS
THREATS
In a SWOT analysis, strengths describe the core
competencies of a business, strategic factors that
may make a certain project more likely to succeed
and areas where the business may have
advantages over other similar businesses
Threats are the final element of a SWOT analysis; they
have the potential to harm a business
WEAKNESSES
OPPORTUNITIES
Weaknesses are things that can make a certain project
less likely to succeed and areas where a company is
particularly lacking
Opportunities are things that have the potential to
increase profits, productivity or benefit a business in
some other way
A SWOT analysis is a common strategic
business planning tool that involves
composing a list of four elements
related to a new business project:
strengths, weaknesses, opportunities
and threats.

9. Strengths
Weaknesses
Opportunities
ThreatsSWOT
Powerful brand image associated with quality
and superior design
Very limited ability to customize capared to
other smart phone in the market.
Forcing users to switch to the latest product
by reducing support for previous product s
don't do well with apple users
Demand for smart phone s and tablets are
growing and apple can seize on this
EXAMPLE

10. STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Reputation in marketplace
Shortage of consultants at operating
level rather than partner level
Well established position with a
well-defined market niche
Large consultancies operating
at a minor level
SWOT analysis of a market position of a small management consultancy with
specialism in HRM

11. THANK YOU