SlideShare a Scribd company logo

Social media benefits for business

•Download as PPTX, PDF•
•
N
ndim1

Using social media allows your customers to connect and interact with your business on a more personal level. Attracting customers. Research. Networking. Recruitment. Search-engine discoverability. For more detail visit: http://www.ndimdelhi.org/

Business
1 of 12
MAJOR BENEFITS OF SOCIAL MEDIA FOR BUSINESS PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT
Evolving communication channels in the 21st century 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
As more and more people flock to social media, businesses that get on board enjoy big benefits in four main areas
#1: CUSTOMER ANALYTICS Location Analytics provide invaluable information about your followers. Engagement behavior Age Interest Language Gender 20+
This information lets you: REFINE social media content IMPROVE customer relationships INCREASE rate of engagement
Ideal channels for customer connection and care Inquiries Issues Feedback Complaint Compliment Suggestions #2: CUSTOMER SERVICE
Social media facts: customer service Source: BufferApp of social media customers said they’d love direct response about complaints of consumers said direct response to their questions is important of those who experience positive social care are likely to recommend that brand to others 71% 43% 86%
#3: MARKETING Top benefits of social media marketing in 2014 Source: Social Media Examiner 50% 51% 58% 61% 66% 71% 72% 80% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Improved sales Reduced marketing expenses Grown business partnerships Improved search rankings Generated leads Provided marketplace insight Developed loyal fans Increased traffic Increased exposure
Most important social platforms for marketers Source: Social Media Examiner 2013, 2014 49 16 12 14 4 2 3 54 17 12 8 2 3 4 0 25 50 75 100 Percentageofmarketers 2013 2014 Others
#4: INFORMATION DISSEMINATION Job vacancies #4: INFORMATION DISSEMINATION Products and services News Events Articles Stories Quotes
Quantity of information people share on social media 500 million tweets are sent every day Sources: KissMetrics | Twitter | YouTube | Instagram 300 hours of video are uploaded to YouTube every minute More than 30 billion pieces of content are shared on Facebook each month
THANK YOU

Recommended

INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...
INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...
INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...Capgemini
 
Customer engagement on mobile application research
Customer engagement on mobile application researchCustomer engagement on mobile application research
Customer engagement on mobile application researchMohammad Emrul Hassan Emon
 
Social Media Marketing and the changes it is bringing in IMC
Social Media Marketing and the changes it is bringing in IMCSocial Media Marketing and the changes it is bringing in IMC
Social Media Marketing and the changes it is bringing in IMCGaurav Mehrotra
 
Social Media Channels
Social Media ChannelsSocial Media Channels
Social Media Channelsbmangome
 
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
 
Infographic: The App Is Where It's At
Infographic: The App Is Where It's AtInfographic: The App Is Where It's At
Infographic: The App Is Where It's At1to1 Media
 
Mobile Consumer Engagement 2020
Mobile Consumer Engagement 2020Mobile Consumer Engagement 2020
Mobile Consumer Engagement 2020Jeanette Burton
 
Social media and digital marketing
Social media and digital marketingSocial media and digital marketing
Social media and digital marketingJakeRump
 

Recommended

INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...
INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...
INFOGRAPHIC: The Digital Disconnect between what Utilities Offer and what Cus...Capgemini
 
Customer engagement on mobile application research
Customer engagement on mobile application researchCustomer engagement on mobile application research
Customer engagement on mobile application researchMohammad Emrul Hassan Emon
 
Social Media Marketing and the changes it is bringing in IMC
Social Media Marketing and the changes it is bringing in IMCSocial Media Marketing and the changes it is bringing in IMC
Social Media Marketing and the changes it is bringing in IMCGaurav Mehrotra
 
Social Media Channels
Social Media ChannelsSocial Media Channels
Social Media Channelsbmangome
 
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...
2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...swarm conference
 
Infographic: The App Is Where It's At
Infographic: The App Is Where It's AtInfographic: The App Is Where It's At
Infographic: The App Is Where It's At1to1 Media
 
Mobile Consumer Engagement 2020
Mobile Consumer Engagement 2020Mobile Consumer Engagement 2020
Mobile Consumer Engagement 2020Jeanette Burton
 
Social media and digital marketing
Social media and digital marketingSocial media and digital marketing
Social media and digital marketingJakeRump
 
2013 Customer Experience Management Benchmark Study
2013 Customer Experience Management Benchmark Study2013 Customer Experience Management Benchmark Study
2013 Customer Experience Management Benchmark StudyDigital Roots
 
Infographic: Competing on Social
Infographic: Competing on SocialInfographic: Competing on Social
Infographic: Competing on Social1to1 Media
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead1to1 Media
 
A new disruption for brands - a global look at consumer mobile and social habits
A new disruption for brands - a global look at consumer mobile and social habitsA new disruption for brands - a global look at consumer mobile and social habits
A new disruption for brands - a global look at consumer mobile and social habitsMolly Boyer
 
Using paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsUsing paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsMarnixvangisbergen
 
Infographic: Raising the Bar on Loyalty
Infographic: Raising the Bar on LoyaltyInfographic: Raising the Bar on Loyalty
Infographic: Raising the Bar on Loyalty1to1 Media
 
Impact of social media on brand communication: A study on telecommunication i...
Impact of social media on brand communication: A study on telecommunication i...Impact of social media on brand communication: A study on telecommunication i...
Impact of social media on brand communication: A study on telecommunication i...Khalilur Rahman
 
Connector social media pres long version
Connector social media pres long versionConnector social media pres long version
Connector social media pres long versionConors Company
 
Social Media Reality Check
Social Media Reality CheckSocial Media Reality Check
Social Media Reality CheckCNW Group
 
Social metrics: How social marketing measurement impacts business
Social metrics: How social marketing measurement impacts businessSocial metrics: How social marketing measurement impacts business
Social metrics: How social marketing measurement impacts businessBranded Ltd
 
What's Next & The Buzz Report - Podcamp Toronto
What's Next & The Buzz Report - Podcamp TorontoWhat's Next & The Buzz Report - Podcamp Toronto
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
 
Getting Results with Social Media While Staying 100% Compliant
Getting Results with Social Media While Staying 100% CompliantGetting Results with Social Media While Staying 100% Compliant
Getting Results with Social Media While Staying 100% CompliantCatchFireCreative
 
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
 
Case Study Facebook Remarketing Analysis
Case Study Facebook Remarketing AnalysisCase Study Facebook Remarketing Analysis
Case Study Facebook Remarketing AnalysisJohn Moon
 
Mobile Expectations - Context Immediacy Simplicity
Mobile Expectations - Context Immediacy SimplicityMobile Expectations - Context Immediacy Simplicity
Mobile Expectations - Context Immediacy SimplicityXploree Moments
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trendsrstrassburger
 
Whoop Research For The Mobile Marketplace
Whoop Research For The Mobile MarketplaceWhoop Research For The Mobile Marketplace
Whoop Research For The Mobile MarketplaceKiplyn
 
Direct Response Campaign
Direct Response CampaignDirect Response Campaign
Direct Response CampaignKinetic Social
 
Creating Boundary-Breaking Marketing-Relevant Consumer Research
Creating Boundary-Breaking Marketing-Relevant Consumer ResearchCreating Boundary-Breaking Marketing-Relevant Consumer Research
Creating Boundary-Breaking Marketing-Relevant Consumer ResearchAmerican Marketing Association | Journals
 
How to monitor your social media presence in 10 minutes a day
How to monitor your social media presence in 10 minutes a dayHow to monitor your social media presence in 10 minutes a day
How to monitor your social media presence in 10 minutes a dayiSmart Communications Pte Ltd
 
Social Customer Service
Social Customer ServiceSocial Customer Service
Social Customer ServiceGood Rebels
 
Research Thesis sample for BBA Student.pdf
Research Thesis sample for BBA Student.pdfResearch Thesis sample for BBA Student.pdf
Research Thesis sample for BBA Student.pdfDolehKhan
 

More Related Content

What's hot

2013 Customer Experience Management Benchmark Study
2013 Customer Experience Management Benchmark Study2013 Customer Experience Management Benchmark Study
2013 Customer Experience Management Benchmark StudyDigital Roots
 
Infographic: Competing on Social
Infographic: Competing on SocialInfographic: Competing on Social
Infographic: Competing on Social1to1 Media
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead1to1 Media
 
A new disruption for brands - a global look at consumer mobile and social habits
A new disruption for brands - a global look at consumer mobile and social habitsA new disruption for brands - a global look at consumer mobile and social habits
A new disruption for brands - a global look at consumer mobile and social habitsMolly Boyer
 
Using paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsUsing paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsMarnixvangisbergen
 
Infographic: Raising the Bar on Loyalty
Infographic: Raising the Bar on LoyaltyInfographic: Raising the Bar on Loyalty
Infographic: Raising the Bar on Loyalty1to1 Media
 
Impact of social media on brand communication: A study on telecommunication i...
Impact of social media on brand communication: A study on telecommunication i...Impact of social media on brand communication: A study on telecommunication i...
Impact of social media on brand communication: A study on telecommunication i...Khalilur Rahman
 
Connector social media pres long version
Connector social media pres long versionConnector social media pres long version
Connector social media pres long versionConors Company
 
Social Media Reality Check
Social Media Reality CheckSocial Media Reality Check
Social Media Reality CheckCNW Group
 
Social metrics: How social marketing measurement impacts business
Social metrics: How social marketing measurement impacts businessSocial metrics: How social marketing measurement impacts business
Social metrics: How social marketing measurement impacts businessBranded Ltd
 
What's Next & The Buzz Report - Podcamp Toronto
What's Next & The Buzz Report - Podcamp TorontoWhat's Next & The Buzz Report - Podcamp Toronto
What's Next & The Buzz Report - Podcamp TorontoSean Moffitt
 
Getting Results with Social Media While Staying 100% Compliant
Getting Results with Social Media While Staying 100% CompliantGetting Results with Social Media While Staying 100% Compliant
Getting Results with Social Media While Staying 100% CompliantCatchFireCreative
 
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
 
Case Study Facebook Remarketing Analysis
Case Study Facebook Remarketing AnalysisCase Study Facebook Remarketing Analysis
Case Study Facebook Remarketing AnalysisJohn Moon
 
Mobile Expectations - Context Immediacy Simplicity
Mobile Expectations - Context Immediacy SimplicityMobile Expectations - Context Immediacy Simplicity
Mobile Expectations - Context Immediacy SimplicityXploree Moments
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trendsrstrassburger
 
Whoop Research For The Mobile Marketplace
Whoop Research For The Mobile MarketplaceWhoop Research For The Mobile Marketplace
Whoop Research For The Mobile MarketplaceKiplyn
 
Direct Response Campaign
Direct Response CampaignDirect Response Campaign
Direct Response CampaignKinetic Social
 
How to monitor your social media presence in 10 minutes a day
How to monitor your social media presence in 10 minutes a dayHow to monitor your social media presence in 10 minutes a day
How to monitor your social media presence in 10 minutes a dayiSmart Communications Pte Ltd
 

What's hot (20)

2013 Customer Experience Management Benchmark Study
2013 Customer Experience Management Benchmark Study2013 Customer Experience Management Benchmark Study
2013 Customer Experience Management Benchmark Study
 
Infographic: Competing on Social
Infographic: Competing on SocialInfographic: Competing on Social
Infographic: Competing on Social
 
Infographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the LeadInfographic: Omnichannel Takes the Lead
Infographic: Omnichannel Takes the Lead
 
A new disruption for brands - a global look at consumer mobile and social habits
A new disruption for brands - a global look at consumer mobile and social habitsA new disruption for brands - a global look at consumer mobile and social habits
A new disruption for brands - a global look at consumer mobile and social habits
 
Using paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brandsUsing paid owned and earned media to create strong brands
Using paid owned and earned media to create strong brands
 
Infographic: Raising the Bar on Loyalty
Infographic: Raising the Bar on LoyaltyInfographic: Raising the Bar on Loyalty
Infographic: Raising the Bar on Loyalty
 
Impact of social media on brand communication: A study on telecommunication i...
Impact of social media on brand communication: A study on telecommunication i...Impact of social media on brand communication: A study on telecommunication i...
Impact of social media on brand communication: A study on telecommunication i...
 
Connector social media pres long version
Connector social media pres long versionConnector social media pres long version
Connector social media pres long version
 
Social Media Reality Check
Social Media Reality CheckSocial Media Reality Check
Social Media Reality Check
 
Social metrics: How social marketing measurement impacts business
Social metrics: How social marketing measurement impacts businessSocial metrics: How social marketing measurement impacts business
Social metrics: How social marketing measurement impacts business
 
What's Next & The Buzz Report - Podcamp Toronto
What's Next & The Buzz Report - Podcamp TorontoWhat's Next & The Buzz Report - Podcamp Toronto
What's Next & The Buzz Report - Podcamp Toronto
 
Getting Results with Social Media While Staying 100% Compliant
Getting Results with Social Media While Staying 100% CompliantGetting Results with Social Media While Staying 100% Compliant
Getting Results with Social Media While Staying 100% Compliant
 
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...
 
Case Study Facebook Remarketing Analysis
Case Study Facebook Remarketing AnalysisCase Study Facebook Remarketing Analysis
Case Study Facebook Remarketing Analysis
 
Mobile Expectations - Context Immediacy Simplicity
Mobile Expectations - Context Immediacy SimplicityMobile Expectations - Context Immediacy Simplicity
Mobile Expectations - Context Immediacy Simplicity
 
Mobile marketing trends
Mobile marketing trendsMobile marketing trends
Mobile marketing trends
 
Whoop Research For The Mobile Marketplace
Whoop Research For The Mobile MarketplaceWhoop Research For The Mobile Marketplace
Whoop Research For The Mobile Marketplace
 
Direct Response Campaign
Direct Response CampaignDirect Response Campaign
Direct Response Campaign
 
Creating Boundary-Breaking Marketing-Relevant Consumer Research
Creating Boundary-Breaking Marketing-Relevant Consumer ResearchCreating Boundary-Breaking Marketing-Relevant Consumer Research
Creating Boundary-Breaking Marketing-Relevant Consumer Research
 
How to monitor your social media presence in 10 minutes a day
How to monitor your social media presence in 10 minutes a dayHow to monitor your social media presence in 10 minutes a day
How to monitor your social media presence in 10 minutes a day
 

Similar to Social media benefits for business

Social Customer Service
Social Customer ServiceSocial Customer Service
Social Customer ServiceGood Rebels
 
Research Thesis sample for BBA Student.pdf
Research Thesis sample for BBA Student.pdfResearch Thesis sample for BBA Student.pdf
Research Thesis sample for BBA Student.pdfDolehKhan
 
Mani Digital
Mani DigitalMani Digital
Mani DigitalManiM33
 
A study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesA study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
 
Social Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social EnterpriseSocial Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social EnterpriseLiveops
 
Social Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustrySocial Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustryParature, from Microsoft
 
Greater Charleston Call Center Alliance
Greater Charleston Call Center AllianceGreater Charleston Call Center Alliance
Greater Charleston Call Center AllianceSocial Strategies
 
id195_integrating_social_media_into_the_marketing_mix
id195_integrating_social_media_into_the_marketing_mixid195_integrating_social_media_into_the_marketing_mix
id195_integrating_social_media_into_the_marketing_mixJessica Ruggeri Hogue
 
State of Marketing 2015
State of Marketing 2015 State of Marketing 2015
State of Marketing 2015 Mathew Sweezey
 
2015 state of marketing
2015 state of marketing2015 state of marketing
2015 state of marketingAsim Khan
 
Nailing social media marketing roi
Nailing social media marketing roiNailing social media marketing roi
Nailing social media marketing roiAudacious Leap
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxLaneyCleckner
 
Digital marketing overview 2014
Digital marketing overview 2014Digital marketing overview 2014
Digital marketing overview 2014Sushant Kumar
 
EQVN.NET - The essence for communication strategy – Trieu Nguyen
EQVN.NET - The essence for communication strategy – Trieu NguyenEQVN.NET - The essence for communication strategy – Trieu Nguyen
EQVN.NET - The essence for communication strategy – Trieu NguyenEQVN
 
State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015Marketing Media Review
 

Similar to Social media benefits for business (20)

Social Customer Service
Social Customer ServiceSocial Customer Service
Social Customer Service
 
Research Thesis sample for BBA Student.pdf
Research Thesis sample for BBA Student.pdfResearch Thesis sample for BBA Student.pdf
Research Thesis sample for BBA Student.pdf
 
Marketing 2.0
Marketing 2.0Marketing 2.0
Marketing 2.0
 
Steps to Building Your Digital Audience
Steps to Building Your Digital AudienceSteps to Building Your Digital Audience
Steps to Building Your Digital Audience
 
Mani Digital
Mani DigitalMani Digital
Mani Digital
 
A study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesA study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and services
 
Social Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social EnterpriseSocial Customer Service: The Pivotal Driver of the Social Enterprise
Social Customer Service: The Pivotal Driver of the Social Enterprise
 
Social Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustrySocial Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality Industry
 
New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?New Marketing Trends: Are You Missing Out?
New Marketing Trends: Are You Missing Out?
 
Greater Charleston Call Center Alliance
Greater Charleston Call Center AllianceGreater Charleston Call Center Alliance
Greater Charleston Call Center Alliance
 
id195_integrating_social_media_into_the_marketing_mix
id195_integrating_social_media_into_the_marketing_mixid195_integrating_social_media_into_the_marketing_mix
id195_integrating_social_media_into_the_marketing_mix
 
Poster ravi
Poster raviPoster ravi
Poster ravi
 
State of Marketing 2015
State of Marketing 2015 State of Marketing 2015
State of Marketing 2015
 
2015 state of marketing
2015 state of marketing2015 state of marketing
2015 state of marketing
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
Nailing social media marketing roi
Nailing social media marketing roiNailing social media marketing roi
Nailing social media marketing roi
 
Impact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptxImpact of Social Media on Business- Laney Cleckner.pptx
Impact of Social Media on Business- Laney Cleckner.pptx
 
Digital marketing overview 2014
Digital marketing overview 2014Digital marketing overview 2014
Digital marketing overview 2014
 
EQVN.NET - The essence for communication strategy – Trieu Nguyen
EQVN.NET - The essence for communication strategy – Trieu NguyenEQVN.NET - The essence for communication strategy – Trieu Nguyen
EQVN.NET - The essence for communication strategy – Trieu Nguyen
 
State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015State of-b2 b-social-media-marketing-2015
State of-b2 b-social-media-marketing-2015
 

More from ndim1

International Management Development Program on Tableau BootCamp
International Management Development Program on Tableau BootCampInternational Management Development Program on Tableau BootCamp
International Management Development Program on Tableau BootCampndim1
 
Best Colleges for MBA in India | NDIM
Best Colleges for MBA in India | NDIMBest Colleges for MBA in India | NDIM
Best Colleges for MBA in India | NDIMndim1
 
Role of Women in Business Programmes
Role of Women in Business ProgrammesRole of Women in Business Programmes
Role of Women in Business Programmesndim1
 
Role of Women in Business Programmes
Role of Women in Business ProgrammesRole of Women in Business Programmes
Role of Women in Business Programmesndim1
 
Sales Talent Hiring | New Delhi Institute of Management
Sales Talent Hiring | New Delhi Institute of ManagementSales Talent Hiring | New Delhi Institute of Management
Sales Talent Hiring | New Delhi Institute of Managementndim1
 
Leaders and Managers are They Different?
Leaders and Managers are They Different?Leaders and Managers are They Different?
Leaders and Managers are They Different?ndim1
 
Train the Trainer | New Delhi Institute of Management
Train the Trainer | New Delhi Institute of ManagementTrain the Trainer | New Delhi Institute of Management
Train the Trainer | New Delhi Institute of Managementndim1
 
Core values of a company*
Core values of a company*Core values of a company*
Core values of a company*ndim1
 
Stress management at workplace*
Stress management at workplace*Stress management at workplace*
Stress management at workplace*ndim1
 
Cultural diversity*
Cultural diversity*Cultural diversity*
Cultural diversity*ndim1
 
Financial report*
Financial report*Financial report*
Financial report*ndim1
 
Financial report
Financial reportFinancial report
Financial reportndim1
 
Core values for a company
Core values for a companyCore values for a company
Core values for a companyndim1
 
Branding
BrandingBranding
Brandingndim1
 
Business planning
Business planningBusiness planning
Business planningndim1
 
Business Technology
Business TechnologyBusiness Technology
Business Technologyndim1
 
Financial System
Financial SystemFinancial System
Financial Systemndim1
 
Leadership
LeadershipLeadership
Leadershipndim1
 
Systematic behavior chanage
Systematic behavior chanageSystematic behavior chanage
Systematic behavior chanagendim1
 
Marketing plan (june)
Marketing plan (june)Marketing plan (june)
Marketing plan (june)ndim1
 

More from ndim1 (20)

International Management Development Program on Tableau BootCamp
International Management Development Program on Tableau BootCampInternational Management Development Program on Tableau BootCamp
International Management Development Program on Tableau BootCamp
 
Best Colleges for MBA in India | NDIM
Best Colleges for MBA in India | NDIMBest Colleges for MBA in India | NDIM
Best Colleges for MBA in India | NDIM
 
Role of Women in Business Programmes
Role of Women in Business ProgrammesRole of Women in Business Programmes
Role of Women in Business Programmes
 
Role of Women in Business Programmes
Role of Women in Business ProgrammesRole of Women in Business Programmes
Role of Women in Business Programmes
 
Sales Talent Hiring | New Delhi Institute of Management
Sales Talent Hiring | New Delhi Institute of ManagementSales Talent Hiring | New Delhi Institute of Management
Sales Talent Hiring | New Delhi Institute of Management
 
Leaders and Managers are They Different?
Leaders and Managers are They Different?Leaders and Managers are They Different?
Leaders and Managers are They Different?
 
Train the Trainer | New Delhi Institute of Management
Train the Trainer | New Delhi Institute of ManagementTrain the Trainer | New Delhi Institute of Management
Train the Trainer | New Delhi Institute of Management
 
Core values of a company*
Core values of a company*Core values of a company*
Core values of a company*
 
Stress management at workplace*
Stress management at workplace*Stress management at workplace*
Stress management at workplace*
 
Cultural diversity*
Cultural diversity*Cultural diversity*
Cultural diversity*
 
Financial report*
Financial report*Financial report*
Financial report*
 
Financial report
Financial reportFinancial report
Financial report
 
Core values for a company
Core values for a companyCore values for a company
Core values for a company
 
Branding
BrandingBranding
Branding
 
Business planning
Business planningBusiness planning
Business planning
 
Business Technology
Business TechnologyBusiness Technology
Business Technology
 
Financial System
Financial SystemFinancial System
Financial System
 
Leadership
LeadershipLeadership
Leadership
 
Systematic behavior chanage
Systematic behavior chanageSystematic behavior chanage
Systematic behavior chanage
 
Marketing plan (june)
Marketing plan (june)Marketing plan (june)
Marketing plan (june)
 

Recently uploaded

Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptseri bangash
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfDerekIwanaka1
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Rahul Bedi
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...ssuserf63bd7
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridHolger Mueller
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxmy Pandit
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxrdishurana
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfCIOLOOKIndia
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiaFalcon Invoice Discounting
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementBojamma2
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9logalbokkahewagenitash
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateRedSeer
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationAUDIJEAngelo
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterNathanBaughman3
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datassDilipParmar63
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 

Recently uploaded (20)

Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
How to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptxHow to Maintain Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
India’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdfIndia’s Recommended Women Surgeons to Watch in 2024.pdf
India’s Recommended Women Surgeons to Watch in 2024.pdf
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 

Social media benefits for business

  • 1. MAJOR BENEFITS OF SOCIAL MEDIA FOR BUSINESS PRESENTED BY NEW DELHI INSTITUTE OF MANAGEMENT
  • 2. Evolving communication channels in the 21st century 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
  • 3. As more and more people flock to social media, businesses that get on board enjoy big benefits in four main areas
  • 4. #1: CUSTOMER ANALYTICS Location Analytics provide invaluable information about your followers. Engagement behavior Age Interest Language Gender 20+
  • 5. This information lets you: REFINE social media content IMPROVE customer relationships INCREASE rate of engagement
  • 6. Ideal channels for customer connection and care Inquiries Issues Feedback Complaint Compliment Suggestions #2: CUSTOMER SERVICE
  • 7. Social media facts: customer service Source: BufferApp of social media customers said they’d love direct response about complaints of consumers said direct response to their questions is important of those who experience positive social care are likely to recommend that brand to others 71% 43% 86%
  • 8. #3: MARKETING Top benefits of social media marketing in 2014 Source: Social Media Examiner 50% 51% 58% 61% 66% 71% 72% 80% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Improved sales Reduced marketing expenses Grown business partnerships Improved search rankings Generated leads Provided marketplace insight Developed loyal fans Increased traffic Increased exposure
  • 9. Most important social platforms for marketers Source: Social Media Examiner 2013, 2014 49 16 12 14 4 2 3 54 17 12 8 2 3 4 0 25 50 75 100 Percentageofmarketers 2013 2014 Others
  • 10. #4: INFORMATION DISSEMINATION Job vacancies #4: INFORMATION DISSEMINATION Products and services News Events Articles Stories Quotes
  • 11. Quantity of information people share on social media 500 million tweets are sent every day Sources: KissMetrics | Twitter | YouTube | Instagram 300 hours of video are uploaded to YouTube every minute More than 30 billion pieces of content are shared on Facebook each month