The document discusses marketing strategy and the planning phase of the strategic marketing process. It explains that the planning phase involves performing a situation analysis (SWOT analysis) to identify internal strengths and weaknesses as well as external opportunities and threats. A SWOT analysis is then described as a tool that organizes this information to help companies develop strategies and make decisions.
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
StrengthsWeakness· Located at central of Palm Desert give ou.docxflorriezhamphrey3065
Strengths
Weakness
· Located at central of Palm Desert give our hotel more opportunity to catch customers easily.
· Free Wi-Fi is applying to all area in the property.
· Room service menu by texting save guest’s time and convenience.
· Abundant package any shop such as cafeteria, gift shop, or food court.
· Hangover center where guest can have discount on hangover treatment or buy medication.
· Professional staff that is well trained will brings to customers valuable experiences.
· Free cable with thousand channel.
· Strong connection with local golf course that satisfy guest’s sport enthusiastic.
· High technology equipment give guest best satisfaction in any activities.
· Excellent gym room with automatic food and beverage machine.
· 4 luxurious restaurants that serve America, Asia, Europe, and Middle Eastern traditional food.
· Have reward system that customers can save their point whenever purchasing anything. By using the point for discount at later trips.
· First time entry in tourist industry which face to a lot of unpredictable risk.
· Do not have enough budget to make huge amount of service for every type of customers.
· Located in tourist area that has a lot of big competition such as Marriot, Hilton.
· Lack of connecting with local government for organizing introduce campaign.
· Do not have many choice of activities on the property.
· Short of employee due to limit budget that can influence on customer service in season.
Opportunities
Threats
· Nowadays, people work hard and easy to get stress, they will spend more money on relaxing and vacation.
· In Tourist Industry, young millennial always want to try new place and experience new things.
· Although we are located around big cooperation, it give us more chance to get notice from new customers.
· People feel bored with traditional style hotel, having strange design will make guest remember us.
· With lower price than other hotel, it may hurt at the beginning, however, return on investment will increase by getting customer’s trust.
· Now it is Winter time and a lot of snow bird come to the area, it is wonderful opportunity to advertise our brand new hotel.
· Next to Marriot resort, it is a big challenge for our business.
· In summer, everything’s price will increase due to difficult transportation. We need to deal with supplier to get the best rate.
· Government regulation for hotel industry is strict, especially OSHA which directly affect to employees and cooperation itself.
· Since 2008 economic crisis, the rate of tourist in Coachella Valley decrease dramatically. We need to improve our business value to get more customers.
· Desert Sun, a main newspaper of the area, will be used as a weapon of other competitors to
· Most of tourist is in generation X and they usually stick with their vacation habit. It will become a disadvantage when we cannot catch their attention.
· Business can be in threat because of lacking number of sale due to negative feedback if.
A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh prospective.
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces.
The SWOT Analysis framework is a very important and useful tool to use in marketing Management and other business applications
As a basic tool its mastery is a fundamental requirement for the marketer, entrepreneur or business person.
A clear understanding of SWOT is required for business majors.
Beneficial aspects of the organization or the capabilities of an organization, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
StrengthsWeakness· Located at central of Palm Desert give ou.docxflorriezhamphrey3065
Strengths
Weakness
· Located at central of Palm Desert give our hotel more opportunity to catch customers easily.
· Free Wi-Fi is applying to all area in the property.
· Room service menu by texting save guest’s time and convenience.
· Abundant package any shop such as cafeteria, gift shop, or food court.
· Hangover center where guest can have discount on hangover treatment or buy medication.
· Professional staff that is well trained will brings to customers valuable experiences.
· Free cable with thousand channel.
· Strong connection with local golf course that satisfy guest’s sport enthusiastic.
· High technology equipment give guest best satisfaction in any activities.
· Excellent gym room with automatic food and beverage machine.
· 4 luxurious restaurants that serve America, Asia, Europe, and Middle Eastern traditional food.
· Have reward system that customers can save their point whenever purchasing anything. By using the point for discount at later trips.
· First time entry in tourist industry which face to a lot of unpredictable risk.
· Do not have enough budget to make huge amount of service for every type of customers.
· Located in tourist area that has a lot of big competition such as Marriot, Hilton.
· Lack of connecting with local government for organizing introduce campaign.
· Do not have many choice of activities on the property.
· Short of employee due to limit budget that can influence on customer service in season.
Opportunities
Threats
· Nowadays, people work hard and easy to get stress, they will spend more money on relaxing and vacation.
· In Tourist Industry, young millennial always want to try new place and experience new things.
· Although we are located around big cooperation, it give us more chance to get notice from new customers.
· People feel bored with traditional style hotel, having strange design will make guest remember us.
· With lower price than other hotel, it may hurt at the beginning, however, return on investment will increase by getting customer’s trust.
· Now it is Winter time and a lot of snow bird come to the area, it is wonderful opportunity to advertise our brand new hotel.
· Next to Marriot resort, it is a big challenge for our business.
· In summer, everything’s price will increase due to difficult transportation. We need to deal with supplier to get the best rate.
· Government regulation for hotel industry is strict, especially OSHA which directly affect to employees and cooperation itself.
· Since 2008 economic crisis, the rate of tourist in Coachella Valley decrease dramatically. We need to improve our business value to get more customers.
· Desert Sun, a main newspaper of the area, will be used as a weapon of other competitors to
· Most of tourist is in generation X and they usually stick with their vacation habit. It will become a disadvantage when we cannot catch their attention.
· Business can be in threat because of lacking number of sale due to negative feedback if.
A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh prospective.
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces.
The SWOT Analysis framework is a very important and useful tool to use in marketing Management and other business applications
As a basic tool its mastery is a fundamental requirement for the marketer, entrepreneur or business person.
A clear understanding of SWOT is required for business majors.
Beneficial aspects of the organization or the capabilities of an organization, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.
Here describe the SWOT Analysis in the Strategic Management. A Complete package that covered all the related areas (such like SWOT advantages, disadvantages, application & Example)
Business Investments and Planning - Venstone AGVenstone AG
Few products offered to the market without that other similar products already exist (direct competition) or not others can be proposed substitution (indirect competition). We must take into account what may be near, or meet the same uses to determine where to place the product or service to deal with such another, which will set the arguments and rates.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Here describe the SWOT Analysis in the Strategic Management. A Complete package that covered all the related areas (such like SWOT advantages, disadvantages, application & Example)
Business Investments and Planning - Venstone AGVenstone AG
Few products offered to the market without that other similar products already exist (direct competition) or not others can be proposed substitution (indirect competition). We must take into account what may be near, or meet the same uses to determine where to place the product or service to deal with such another, which will set the arguments and rates.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
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2. A business does not operate in
isolation. It is always subjected to the
positive and negative effects of the
environmental factors where it is
operating. Thus, it needs to examine
its changing environment and plan
courses of action to take or
strategies to pursue in the period to
come.
2
3. Planning Phase of the
Strategic Marketing
Process
◎ Situation (SWOT) Analysis
◎ Market-product focus and
goal setting
◎ Marketing Program
3
4. In the planning phase, the internal
strength and weaknesses, external
competition, technological
innovations, changes in the industry
culture, and the general state of the
company are identified.
.
Business Portfolio- collection of
businesses that the company owns
4
6. is used to identify a company’s
strength, weaknesses, opportunities,
and threats. The primary objective of
the process is to help organizations
develop a full awareness of all the
factors, positive and negative, that
may affect strategic planning and
decision-making.
SWOT Analysis
6
7. is an excellent tool for organizing
information, presenting solutions, identifying
roadbloacks, and emphasizing opportunities.
The main purpose of the SWOT Analysis is
to add value to a company’s product and
services so that new customers can be
recruited, loyal customer can be retained,
and product and services can be extended to
customer segments over the long term.
SWOT Analysis
7
8. ✓ Exploring avenues of new plans
✓ Determining possibilities of introducing new
products or entering new market
✓ Identifying possible areas of change
✓ Making decisions about the direction of the
company’s plans
✓ Adjusting plans when opportunities come up
✓ Communicating information gathered from
studies or surveys
SWOT Analysis can be used in
the following circumstances:
8
9. A picture is worth a thousand
words
A complex idea can be
conveyed with just a single
still image, namely making it
possible to absorb large
amounts of data quickly.
9
10. Strengths
Strengths are the strong areas or
attribute of the company, which are
used to overcome weakness and
capitalize to take advantage of the
external opportunities available in the
industry. It includes internal
capabilities, resources, and all
positive situational factors.
10
11. Strengths
For this quadrant, think about your and your business's
attributes that will help you achieve your objective.
Questions to consider:
What do you do well?
What are your unique skills?
What expert or specialized knowledge do you have?
What experience do you have?
What do you do better than your competitors?
Where are you most profitable in your business?
11
12. Weakness
Weakness are painful point for the
company. It means the weak factors
which needs to be improved in future
otherwise if they exposed to the
competitors they can take the
advantage of it. It include internal
limitations and negative situational
factors that may interfere with the
company’s performance. 12
13. Weakness
For this quadrant, think about the your and your
business's attributes that could hurt your progress in
achieving your objective. Questions to consider:
In what areas do you need to improve?
What resources do you lack?
What parts of your business are not profitable?
Where do you need further education and/or
experience?
What costs you time and/or money?
13
14. Opportunities
Opportunities are the chances exist
in the external environment, it
depends whether the firm is willing to
exploit the opportunities or they may
ignore the opportunities due to lack of
resources.
14
15. Opportunities
For this quadrant, think about the external conditions that
will help you achieve your objective. Questions to consider:
What are the business goals you are currently working
towards?
How can you do more with your existing customers or
clients?
How can you use technology to enhance your business?
Are there new target audiences you have the potential to
reach?
Are there related products and services that provide an
opportunity for your business?
15
17. Threats
For this quadrant, think about the external
conditions that could damage your business's
performance. Questions to consider:
What obstacles do you face?
What are the strengths of your biggest
competitors?
What are your competitors doing that you're not?
What's going on in the economy?
What's going on in the industry?
17
18. Example SWOT Analysis of Wal-Mart
18
Strengths
· Customer oriented
· SAM’S Club customers able to buy in bulk
· Super centers offer one stop shopping
· Satisfaction guaranteed programs promoting
customer goodwill
· Buy from local merchants when possible
· Stock ownership and profit-sharing with employees
· Leads industry in information technology
· Ongoing development of its employees
· Strong community involvement
19. Example SWOT Analysis of Wal-Mart
19
Weakness
· No formal mission statement
· Membership only for SAM’S Club
· Keep poor performing employees on hand
· Old fashioned store policies
· Few women and minorities in top management
20. Example SWOT Analysis of Wal-Mart
20
Opportunities
· Consumers want ease of shopping
· Internet shopping growing
· Dollar value increasing
· Similar shopping patterns worldwide
· Retail sales expected to increase
· Environment conscious consumers
· Elderly population growing
· Asian market virtually untapped by retail
· European Market untapped by retail
21. Example SWOT Analysis of Wal-Mart
21
Threats
· Regulation of Wal-Mart pharmacies
· Small towns do not want entry of Wal-Mart
· Bad media exposure for Kathie Lee Brand
· Variety of competition nationally, regionally and
locally
· Substitute products more easily because of intense
competition