This document discusses and defines SWOT analysis. It explains that SWOT analysis involves analyzing strengths, weaknesses, opportunities, and threats, both internal and external to an organization. The analysis helps identify positive and negative factors that are important for strategic planning and decision making. It allows companies to leverage strengths, minimize weaknesses, capitalize on opportunities, and defend against threats. Conducting regular SWOT analyses is important for maintaining a competitive advantage and adapting to changing business conditions.

1. SWOT ANALYSIS
BY – VAISHNAVI SINGH
BSc FIRST YEAR

2. SWOT Analysis …….
1. What is SWOT Analysis ?
2. Need of SWOT Analysis ?
3. Where is SWOT used ?
4. Uses & Importance

3. 1. What is SWOT Analysis ?
STRENGTHS
• Characteristics of the business or a team that give it an advantage over others in
the industry , Positive tangible and intangible attributes, internal to an organization .
• Beneficial aspects of the organization or the capabilities of an organization, which
includes human competencies, process capabilities, financial resources, products
and services, customer goodwill and brand loyalty .

4. OPPORTUNITIES
• Chances to make greater profits in the environment -
External attractive factors that represent the reason for an
organization to exist & develop , Arise when an
organization can take benefit of conditions in its
environment to plan and execute strategies that enable it
to become more profitable.
•Organization should be careful and recognize the
opportunities and grasp them whenever they arise.
Opportunities may arise from market, competition,
industry/government and technology.

5. WEAKNESSES
• Characteristics that place the firm at a
disadvantage relative to others , Detract the
organization from its ability to attain the core goal
and influence its growth .
• Weaknesses are the factors which do not meet the
standards we feel they should meet. However,
weaknesses are controllable. They must be
minimized and eliminated.

6. THREATS
• External elements in the environment
that could cause trouble for the business -
External factors, beyond an organization’s
control, which could place the
organization’s mission or operation at risk
, Arise when conditions in external
environment jeopardize the reliability and
profitability of the organization’s business.
• Compound the vulnerability when they
relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the
stability and survival can be at stake.

7. 2 . Need of SWOT Analysis ?
A SWOT analysis helps you make smart , informed business decisions .
Understanding your company's position within your market or industry and
knowing how and where you can grow is critical for any business owner.
This knowledge allows you to strategically develop your company rather
than wasting your efforts trying to expand into a market that doesn't align
with your business or being steamrolled by a surprise competitor.
"[A SWOT analysis] gives you a firm
grasp of what is affecting your business
internally and externally," said Lynne
Pratt, creative content director at Virtual
Solutions Global. "By carefully evaluating
the analysis, a business can find new ways
of progressing and achieving growth."

8. 3 . Where is SWOT used ?
SWOT analysis is one very effective tool for the analysis of environmental data and
information – for both, internal (strengths, weakness) and external (opportunities,
threats) factors. It helps to minimize the effect of weaknesses in your business, while
maximizing your strengths. SWOT analysis can help you gain insights into the past
and think of possible solutions to existing or potential problems — either for an
existing business or new venture.
• strategic planning, • outsourcing a service, activity or resource, • an investment
opportunity, • a method of sales distribution, • competitor evaluation, • marketing,
• an investment opportunity • product development, • research reports, • etc.
This are some examples where SWOT used .

9. • Uses & Importance
A SWOT analysis used to identify areas of your business that are performing well.
These areas are your critical success factors and they give your business its competitive
advantage. Identifying these strengths can help you make sure you maintain them so
you don't lose your competitive advantage .
SWOT is an important acronym for
individuals and organizations alike in the
business world and it stands for Strengths,
Weaknesses, Opportunities and Threats.
SWOT analysis is a useful technique to assess
these four attributes which play a crucial role
in an organization.
Strengths and weakness refer to internal
factors such as (current processes, human
resources, physical and financial resources
etc.) while opportunities and threats focus
on external factors such as (market trends,
economic trends, pollical and economic
regulations etc.).

10. The Importance of SWOT Analysis
Here are some key points that make it especially
useful for companies:

11. 1. A SWOT analysis helps organizations get visibility on their current
status, letting them understand and measure overall business
performance.
2. It lets a business analyze their strength, which in turn can help them
better penetrate the market to meet business targets.
3. It lets organizations get visibility on their weaknesses and potential
areas of improvement. This information helps them plan for and mitigate
future roadblocks, ensuring long term growth of business.
4. By leveraging its SWOT analysis, a business can create a strategic
plan to meet desired objectives and adapt to changing market conditions.
5. It lets businesses understand and better identify internal and external
factors and their positive and negative impacts on the business. This
information can help businesses be more proactive by helping them take
appropriate actions in a dynamic market to maintain momentum.

12. Strengths–Opportunities. Use your internal
strengths to take advantage of
opportunities.
Strengths-Threats. Use your strengths to
minimize threats.
Weaknesses-Opportunities. Improve
weaknesses by taking advantage of
opportunities.
Weaknesses-Threats.
• Conclusion

13. • Bibliography
https://www.google.com/search?q=swat+analyis&oq=swat+analyis&aqs=chrom
e..69i57.11823j0j7&sourceid=chrome&ie=UTF-8
https://www.business.com/articles/swot-analysis-for-small-
business-planning/
http://www.businessplantool.org/Dokumen
ti/SWOT%20analysis.pdf
file:///C:/Users/Admin/Downloads/swot_an
alysis.htm