SWOT and PEST analyses are strategic planning tools used to evaluate an organization's internal strengths and weaknesses and external opportunities and threats. SWOT looks at internal factors (strengths and weaknesses) and external factors (opportunities and threats). PEST analyzes the political, economic, social, and technological factors of the external environment. Both tools provide important information for crafting business strategy and achieving organizational goals. When used together, SWOT and PEST analyses provide a comprehensive evaluation of an organization's strategic position.