This document discusses the key components of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for entrepreneurship projects. It defines each component and provides examples. Strengths and weaknesses are internal factors that a company can control over time, while opportunities and threats are external factors outside a company's control. Conducting regular SWOT analyses allows companies to assess their changing environment, build on their strengths, improve weaknesses, and strategize to capitalize on opportunities while minimizing threats. The document emphasizes using SWOT analyses for both existing and new businesses as part of ongoing planning and strategic decision making processes.

1. ENTREPRENEURSHIP
PROJECT

5. Strengths and Weakness are internal to the company . They
can be change by the entreprenur over time .
Opportunities and Threats are external to the company .they
are out there in the market , happening whether you like it or
not . They cannot be change .
Existing business can use a SWOT analysis , at any time ,to
assess a changing environment and respond proactively
New business should use a SWOT analysis as a part of their
planning process

7. Strengths are a property of every organization or venture
Strengths are internal — that is to say, every organization
(even in the same environment) has a different set of
strengths which they worked for themselves.
• Strengths differ from opportunities in that the latter is
external. In other words, organizations have no control
over the presence or frequency of opportunities , but they
do have control over strengths .

8. • Analyzing strengths is an essential part of business
analysis, mainly because it allows better decision making,
planning, and management. Knowing what you do well
allows you to make the most of it, and consequently,
receive the maximum benefit.

10. Every organization or venture has its weaknesses — things
that they don’t do so well (or even do poorly), or things that
aren’t so good about them/it. This might mean
unnecessarily leaking finances, improperly targeting clients,
or poorly executing a service, among other things.
• weaknesses are negative and internal — they cause
harm (or prevent benefit), and are intrinsically related to
how the organization is managed or the venture is
realized.

11. • lack of clear strategic directions .
• weak brand reputation
• limited production in comparison to the competitors .
• lack of traditional facilities or modern facilities.
• overall high unit cost .
• inferior quality of production and low technological
knowledge.

12. • If you know your weaknesses, you can work towards
improving them. As mentioned previsly, some
weaknesses can prevent you from achieving your mission
and goals, so if you can get rid of them .

14. opportunities are postive &external they benefit those who can
take advantage of them but they cannot be ' produced ' as
and when desired .
opportunites are a combination of different circumstances at
a given time that offer a positive outcome .

15. • there is a wider possibilities of entry into new geographical
areas .
• there are wider chances of opening new market areas in
comparison to the competitor .
• helps in taking over of competitive firms .
• with the help of exixting corporate skill and technological
knowledge it helps to enter into new production line or
business .

16. • there are possibilities of expansion in production line
which ultimately fulfilled the requirement of customer.
• opportunities helps to explore new technology .

18. • In business analysis, Threats are anything that could
cause damage to your organisation ,venture or product .
• Threats are negative, and external. This mean that threats
do not benefit your company, but there is nothing you can
do to stop them from coming about.
• Unforeseen threats can mean horrible things for any
company, which is why it’s essential to take them into
account in SWOT analysis. Thankfully though, if you can
predict them, it’s possible to reduce their impact, or avoid
them

19. Some indicators:-
competition at the height
• continuous fall in market additions .
• increase in costs of requirements , due to the effects of new
rules and acts etc.
• rapid fall in demand for productsof the firm , due to
technological changes or production innovations .
• adverse changes in foreign exchange rates .
• adverse changes in trade policies.

20. Advantages :-

21. Disadantages:-
• Focusing too much on strengths can lead to ignorance of
one's flaws and can eventually lead to the weakening of
one's business.
• Focusing too much on weaknesses can lead to the
neglecting of strengths or cause a person too look down
on their business. Be positive!
• Missing opportunities is basically a missed chance to
possibly get a business known. P.S. Not all opportunities
can help. You have to think if you'll benefit positively in
the long run.

22. Thank you
Group members :-
pragati mishra
shalu rawat
sonali dubey
rishita rajpurohoit
princa kayat
priya rawat