Swachh Bharat Abhiyan was launched in 2014 by Prime Minister Narendra Modi on Gandhi Jayanti to accomplish the vision of a Clean India by 2019, the 150th birthday of Mahatma Gandhi. The initiative aims to promote cleanliness and boost India's image as a tourist destination through activities like online and offline promotions, charts, flash mobs, and street plays performed in places like Gandhinagar slums and IIT markets.