Swachh Bharat is a part of Corporate Social Responsibilities activities that is started by Pumpkart.com. The organization is planning organize a number of awareness programme on how to promote cleanliness across India as per the guidelines announced by the Indian Government. Pumpkart.com has started this initiative that aimed at ending open defection. It is a way of using social media for making those people aware who defect in the open and do not follow the cleanliness practices.