The document is a presentation about India tourism that was created by Vinay Kumar Verma for a class. It defines the Incredible India campaign launched in 2002 by the Indian government to promote tourism. The objectives of the campaign were to promote village tourism for socioeconomic benefits, train local communities to manage tourism, and improve cleanliness. The marketing campaign was conducted globally and received positive reviews, though some felt it failed to cover all of India's attractions. Sections then describe India's tourism offerings, including adventure tours of activities like rafting and fishing, and cruise tours through regions like Kerala, Goa, and along the Ganges River.

1. Siilas campus
Presentation
Incredible India
Presented By- Vinay Kumar Verma
BBA-2nd Sem (A) (35)

3. Index
 Definition
 Objective
 Marketing campaign
 Incredible India tourism
 India Adventure Tours
 India Cruise Tours

4. Definition
Incredible India (styled as Incredıble!ndıa) is the
name of an international marketing campaign by the
Government of India to promote tourism in
India since 2002 to an audience of global appeal.
Incredible India title was officially branded and
promoted by Amitabh Kant, the then Joint Secretary
under the Union Ministry of Tourism, in 2002.

5. Objective
 To promote village tourism as a primary product
socio-economics benefits in the rural areas.
 Local community trained to manage the tourism
time.
 Improvement and cleanliness & hygiene.
 Traditional cuisine and interacting with visitors.

6. Marketing Campaign
 In 2002, India's Ministry of Tourism launched a campaign to promote India as a
popular tourist destination.
 The tourism ministry engaged the services of advertising and marketing firm
Ogilvy & Mather (India) (O&M) to create a new campaign to increase tourist
inflows into the country.
 The campaign was conducted globally and received appreciation from tourism
industry observers and travelers alike. Some observers felt that it had failed to
cover several aspects of India which would have been attractive to the average
tourist.
 In 2008, the Ministry of Tourism launched a campaign targeted at the local
population to educate them regarding good behaviour and etiquette when
dealing with foreign tourists.

7. Incredible India tourism
India Tour offers amazing tourist destinations,
which smile at you with their own specialties. Travel
India where its attractions never cease to amaze
tourists who come here from across the
globe. Laced with glorious culture and
breathtaking attractions, India is a dream
destination for all seasons.

8. India Adventure Tours
 White Water Rafting
 Skiing
 Scuba Diving and Snorkeling
 Mahaseer Fishing
 Trout Fishing
 Paragliding

9. India Cruise Tours
 Kerala Backwater Houseboat Cruise
 Goa Backwater Cruise
 Sundarbans Cruise
 Ganges Cruise
 Assam Bengal Brahmaputra Cruises / Rhino
Cruise

10. Thank You
