The Swachh Bharat Abhiyan (Clean India Mission) was launched by Prime Minister Narendra Modi on October 2nd, 2014, Mahatma Gandhi's birthday, with the goal of cleanliness across all of India by October 2nd, 2019. The campaign aims to honor Mahatma Gandhi's vision and asks citizens to volunteer 100 hours per year, or 2 hours per week, towards community clean-up efforts. School programs educate students on cleanliness and involve children in cleaning activities like classrooms, playgrounds, and maintaining gardens.