The Swachh Bharat Abhiyan, launched by Prime Minister Narendra Modi on October 2, 2014, aims to clean India by providing sanitation facilities and raising public awareness about hygiene by its 150th anniversary of Mahatma Gandhi in 2019. The campaign encourages citizen participation and has seen significant corporate involvement through CSR initiatives, with an estimated budget of Rs 1000 crore for cleanliness projects. The initiative seeks to eradicate open defecation, improve sanitation practices, and ultimately promote a cleaner environment, thereby benefiting public health and boosting the economy.

1. SWACHH BHARATH
ABHIYAAN

2. INTRODUCTION
 Recently, a new Government came into power
and one of its main priorities are to make India
clean. And for the same objective, the
Government has launched a scheme in the name
of “ Swachh Bharath Abhiyan”.
 The Government has associated the Abhiyan
with father of the nation, Mahatma Gandhi as he
was a great champion of the cleanliness cause
in the country and throughout his life was
involved in activities related to sanitation and
hygiene.

3. SWACHH BHARATH CAMPAIGN….
 The Abhiyan was launched by prime minister
Narendra Modi on 2nd October 2014 at Rajhat,
new Delhi with an aim to make India clean.
 Aim Is To Provide Sanitation Facilities To
Every Family, Including Toilets, Solid And
Liquid Waste Disposal Systems, Village
Cleanliness, And Safe And Adequate Drinking
Water Supply By 2nd October 2019

5.  It will be a befitting tribute to the father of
the nation on his 150th birth anniversary. It is
significant that the PM himself is taking very
proactive role in making the campaign a
success; at Rajhat he started the campaign by
cleaning the street himself.
 However, it has been clearly declared that the
campaign is not only the duty of the
Government but each and every citizen of the
country is equally responsible to keep the
nation clean.

6. THE HISTORY OF SWACHH BHARATH
ABHIYAN
 The campaign of clean India movement is the biggest
step taken ever as a cleanliness drive till date. On the
day of launch of campaign around 3 million
government employees including students from
schools and colleges had participated in the event.
 The common public aware of it. This event was
organized at Rashtrapathi bhavan on 2nd of October in
2014 in the presence of 1500 people.This event was
flagged of by the Indian president Pranab Mukherjee.
 Prime minister, Narendra Modi, had nominated the
name of 9 famous personalities from business
industries, sports and Bollywood to drive the clean
India campaign.

7. MODI SELECTED9 NOTABLE PUBLIC
FIGURES TO PROPOGATE THIS CAMPAIGN
Anil Ambani
Baba Ramdev
Kamal Hassan
Mridula Sinha
Priyanka Chopra
Sachin Tendulkar
Salman Khan
Shashi Tharoor
The team of TV series Taarak Mehta Ka
Oolta Chashmah

9. GANDHIJI AND HIS ROLE ON
SANITATION
 Mahatma Gandhi was a great champion of
cleanliness. He was very much concerned
about the dirty roads, streets, temples.
 As early as 4th February 1916, while
addressing a gathering at the inauguration
function of Banaras Hindu university, Gandhiji
spoke about the importance of cleanliness and
proper sanitation.

10. OBJECTIVES OF SWACHH BHARATH….
o The campaign of SWACHH BHARATH launched by the
government of India is aimed to accomplish various
goals and fulfill the vision and mission of “CLEAN
INDIA” by 2nd of October 2019. Which is 150th birth
anniversary of the great Mahatma Gandhi. It has been
expected that the investment to cost would be over
62,000 crore of Indian rupees( means US $ 9.7
billion).It has been declared by the government that
this campaign is taken as “beyond politics”.
o To eradicate the system of open defecitation in India .
o To convert the insanitary toilets into pour flush toilets.

11. o To make people aware of healthy sanitaion practices by
bringing behavioral changes in people.
o To link people with the programs of sanitation and
public health inorder to generate public awareness.
o To build up the urban local bodies strong inorder to
design, execute and operate all systems related to
cleanliness
o To completely start the scientific processing, disposals
o To provide required environment for the private
sectors to get participate in the capital expenditure for
all operation and maintenance costs related to the
clean campaign

12. CORPORATE INDIA AND SWACHH
BHARATH CAMPAIGN…….
• Prime minister Narendra Modi, corporate India is
also enthusiastically taking steps towards making
the Abhiyan a success.
• Public and private companies are appending in
cleanliness activities under their compulsory
corporate.
• Social Responsibility (CSR) schemes which is a
statutory requirement as per Companies Act,
2013. CSR is a mechanism through which
companies invest in activities beneficial to soceity
as a whole.

13. • Recently major corporate houses such as L&T,
DLF, Vedanta, Bharathi, TCS, Ambuja Cements,
Toyota Kirloskar, Maruthi, Tata Motors, Coco Cola,
Dabur, Aditya Birla, Adani, Infosys, TVS, and many
others have earmarked budgets for Swachh
Bharath projects.
• According to one estimate Rs 1000 Crore worth
of various cleanliness projects are in the pipeline
by corporate sector.
• These projects include building toilets in distant
villages, running workshops on behavioral
changes, waste management, and water hygiene
and sanitation activities among other things.

14. HOW TO INVOLVE IN THE SWACHH
BHARATH………
Swachh Bharath Abhiyan is started to make India a
clean India by the effort of all the citizens living in
the country. It has been clearly declared by the
prime minister, Narendra Modi that anyone may
actively participate in the event anytime.
Organic waste - Compost your wet waste. Your
wet waste contributes to 60% of your city's trash,
and makes up most of the weight of the collected
garbage. So just by redirecting all of it into
composting, you can make a sizable difference.

15. Inorganic waste - Reduce, if not,
then Reuse, if not, then Recycle
REDUCE
REUSE
RECYCLE

16. • Littering - don't indulge in it yourself, and
don't tolerate it in others. Speak up whenever
you can, and stop others. Get rid of the shame
associated with asking others not to litter, and
transfer that shame on to the litterer.

17. As a common citizen of India, we can conclude
that if the swachh Bharath Abhiyan is successful
then it will be financially beneficial for all the
citizens in India follows:
 Swachh Bharath Abhiyaan will help in generating
employment through tourism and boost India's GDP.
 Improve in the health conditions of all citizens and
helps to ease burden on current health facilities.
 Focus towards the use of clean technology i.e non
polluting in nature.
 Helps to increase individual productivity by health
body and health mind.

18. Increase in foreign direct investment.
Cleaning industry eyes 40 % growth after
PMʼs Swachh Bharath Abhiyaan.
The special emphasis on the clean India
campaign will benefit the poor. As it is
mostly poor people who get affected due to
the dirty surroundingsˮ.

19. ASWATHI S PILLAI
AMINA NAZAR
JOAN MARY JOHN
LAYA JOHN