Swachh Bharat Abhiyan-Supported By Pumpkart.com Swachh Bharat (www.swachhbharat.in), a social initiative launched by Pumpkart.com to support the Swachh Bharat Mission initiated by the Hon Prime Minister, Narendra Modi. Basically, it is a social initiative that aims to educate people about cleanliness and sanitation. It is a significant step that will support India to get rid of open defecation and dirtiness.