This document summarizes the history and growth of Apollo Tyres from its founding in 1976 to present day. It discusses key acquisitions like Dunlop Tyres International in 2006 and Vredestein Banden B.V. in 2009 to expand globally. Barriers like low-cost Chinese competition are addressed through investments in new plants, R&D centers, and targeting premium brands. The output has been strong growth in markets like India, Europe, and the US, with revenues increasing 19-fold over 10 years to Rs. 11,000 crore. Apollo Tyres is now among the top 17 global tire manufacturers.

1. PRESENTED BY:
GYANDEEP ACHARYA
ENROLLMENT NO- 16BSP0904

2. CONTENTS
• A BRIEF: APOLLO’s JOURNEY FROM BIRTH
• CURRENT MARKET STATUS
• TILL 2005
• ACQUISITION OF DUNLOP TYRE’s INTERNATIONAL
• ACQUISITION OF Vredestein Banden B.V. (VBBV)
• BARRIERS
• STEPs AGAINST BARRIERS
• OUTPUT
• REFERNCES

3. A BRIEF:
APOLLO’s JOURNEY FROM BIRTH
• 1976 - Company was conceived and promoted by Mathew T
Marattukalam, Bharat Steel Tubes Ltd. Raunaq
International Pvt. Ltd., Raunaq & Co. Pvt. Ltd., Raunaq
Singh and Jacob Thomas.
• 1977 - 1st plant established at Perambra, Kerala, India
• 1991 - 2nd plant at Limda, Gujarat, India
• 1994 - Started selling tyres for 2-wheelers
• 1995 - Acquired Premier Tyres Limited- PTL. It is the 3rd
plant at Kalamassery, Kerala, India

4. • 2006 - Expanded operations outside India by
acquiring Dunlop's Africa operations.
• 2008 - A new plant at Chennai Tamil Nadu, India
• 2009 - Apollo Tyres acquired the Netherlands-based tyre
maker Vredestein Banden B.V. (VBBV) for an undisclosed
sum
• 2013 - Disposed of the Dunlop brand in Africa along with
most of the South African operation in a sale to Sumitomo
Rubber Industries of Japan.
• 2015 - Apollo has bought Germany’s Reifencom for €45.6
million.

5. CURRENT MARKET STATUS
• Apollo Tyres Ltd is the world's 17th biggest tyre
manufacturer, with annual consolidated revenues of Rs
117.1 billion (US$1.8 billion) till March 2016.
• It’s the 3rd biggest tyre manufacturer in India after MRF &
CEAT.
• The company now has four manufacturing units in India,
and 1 in Netherlands i.e. the Vredestein Banden
B.V. (VBBV).
• With 16,000 plus employees from 20 nations it’s running
flexibly with a network of 70 plus countries for the export
purpose.

7. TILL 2005
• It was one of the leading tyre manufacturer in India, the
technology was traditional.
• In 2002 Neeraj, son of Onkar took over the day-to-day
operation
• The meeting of Neeraj with 18 members in Wildflower Hall
in Mashobra near Shimla had 3 agenda:
i. Taking risk by expanding the business globally
ii. Become self-reliant in technology.
iii. Train their personnel.

8. ACQUISITION OF DUNLOP TYRE’s
INTERNATIONAL
• In 2006 the acquisition was done with an exchange of INR
290 Crore.
• The acquisition was basically to make the 1st step towards
Globalization of brand.
• After 2010 FIFA world cup in SA, a lot of industrial unrest
happened and the electricity rate rose rapidly.
• Labour cost rose to 28% .
• So the brand was sold to SUMITOMO RUBBER
INDUSTRIES, Japan in 2013.

9. ACQUISITION OF Vredestein Banden
B.V. (VBBV)
• In 2009 the European i.e. Netherland based Tyre maker was
acquired.
• There are lots of failure after acquiring DONLOP in South
Africa. So the strategy for the new one was maintained
accordingly.
• They took two main steps
i. Tied up with English Football club Manchester United.
ii. Worked with trade magazines to find reviews regarding
VBBV.

10. BARRIERS
• The Chinese Tyre Manufactures.
• Due to them they were bound to sell DONLOP and faced
many losses world-wide.
• The deal with the Swiss company Michelin was also
affected.

11. STEPs AGAINST BARRIERS
• Invested 3500 crore INR in Greenfield plant in Hungery.
• Invested many more in R&D centre in Frankfurt.
• Made head offices in top cities like London, Bangkok,
Dubai, Kuala Lumpur to know the actual requirement of the
vehicles in different countries.
• Designed tyres for both racing vehicles ( withstand up to
320 kmph speed) as well as tyres that can run upto 1,00,000
km with the help of R&D Dept. of Netherland.
• Make a shift of Vredestein employees to Indian
manufacturing unit.

12. Cont…
• Acquired Reifencom, a German multi-brand distributor of
tyres to control the sales both by online and offline.
• Entered in to the two wheeler tyre manufacturing.
• Targeted the Premium brands i.e. Mercedes, Audi etc.
• Targeted the dealers who stocks every types of tyres to push
the brand in to the market.

13. OUTPUT
• Got a growth of 4-5 percent in US market.
• In India it’s 7-8% and Europe 1.5-2%.
• Maintaining a 3% share in European after-market.
• Selling more than 1.5 lakhs of two wheeler tyres per month.
• Earning 66% revenue from India and 24 % from Europe.
• Along with vehicle tyres, it’s manufacturing tyres for the
Mining vehicles for BEML and other vehicles like tippers,
forklifts etc.
• The Chinese business has been dented.
• At a growth rate of 19% the initial investment of 1000 crore in
raise to 11,000 crore in last 10 years.

14. REFERANCE
• SAMAR SRIVASTAVA , Oct 12, 2016, Apollo Tyres'
quest for a global grip, Forbes Magazine.
• The Economic Times, The Company History,
http://economictimes.indiatimes.com/apollo-tyres-
ltd/infocompanyhistory/companyid-63.cms

15. THANK YOU