Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
The Circular Economy Handbook shows how companies are taking transformative steps toward circularity, creating new opportunities for competitiveness. Read more. https://accntu.re/36AfPX6
The Circular Economy Handbook shows how companies are taking transformative steps toward circularity, creating new opportunities for competitiveness. Read more. (https://www.accenture.com/us-en/about/events/the-circular-economy-handbook?c=acn_glb_purposeslideshare_11151809&n=otc_0220)
These slides cover briefly the concept of circular economy, how it aims at reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible. These materials would then be productively used again and again, thereby creating further value. Circular economy has enormous benefits when compared against the traditional linear and recycling economies.
The Circular Economy Handbook shows how companies are taking transformative steps toward circularity, creating new opportunities for competitiveness. Read more. https://accntu.re/36AfPX6
The Circular Economy Handbook shows how companies are taking transformative steps toward circularity, creating new opportunities for competitiveness. Read more. (https://www.accenture.com/us-en/about/events/the-circular-economy-handbook?c=acn_glb_purposeslideshare_11151809&n=otc_0220)
These slides cover briefly the concept of circular economy, how it aims at reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible. These materials would then be productively used again and again, thereby creating further value. Circular economy has enormous benefits when compared against the traditional linear and recycling economies.
Circular Economy: from concept to implementation - Berlin perspective. Dina Padalkina
Circular Economy: from concept to implementation - Berlin perspective.
In the talk, the question was raised if product redesign and business innovation are all that we need for the transition?
The presentation was held in the Embassy of the Netherlands in Berlin, 23.07
Circular economy as strategy for sustainable development and business innovationMichael Søgaard Jørgensen
Critical introduction to circular economy and how possiiblities and limitations for application in Danish businesses' strategies are analysed in a Danish research project
Of the different patterns that have emerged in governments’ fight against coronavirus—crush and contain is the most effective. While many countries missed the initial opportunity to crush and contain, it is critical that governments prepare now to make sure they don’t miss the opportunity again.
Radical change in racial equity is needed. In order to successfully drive that change, a holistic response is required—with attention to business drivers, teams and culture, and resources.
Green Business practices, for small and medium businesses. Lets hope some companies at least follow it, and if they do we will be able to save our planet.
Presentation defines Sustainability, Sustainability Management, and presents some basic tools the Sustainability Professional can use to design and implement a Sustainability strategy.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
A business lens on the Sustainable Development Goalsfveglio
The Sustainable Development Goals (SDGs) represent an ambitious and transformative agenda. They provide companies with a powerful framework to translate global needs and ambitions into business solutions.
Businesses that take an active role in leading this transformation and position the SDGs as a strategic lens at the core of their operations will ultimately be better placed to unlock market opportunities, manage emerging risks, and consolidate an enduring license to operate on the road to 2030.
This presentation by Filippo Veglio of the World Business Council for Sustainable Development (WBCSD), delivered in Stockholm on 27 November 2018, lays out the Council's perspectives on the key business implications of the SDGs – taking a lens of risk, opportunities, governance & transparency, and collaboration.
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
A think piece looking into the question of how active brands should be within the world of politics. Companies are adopting stronger Social Purposes. How do they cope when that crosses over into harder line political activism?
The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to “de-average” their offerings in order to succeed.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
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At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Circular Economy: from concept to implementation - Berlin perspective. Dina Padalkina
Circular Economy: from concept to implementation - Berlin perspective.
In the talk, the question was raised if product redesign and business innovation are all that we need for the transition?
The presentation was held in the Embassy of the Netherlands in Berlin, 23.07
Circular economy as strategy for sustainable development and business innovationMichael Søgaard Jørgensen
Critical introduction to circular economy and how possiiblities and limitations for application in Danish businesses' strategies are analysed in a Danish research project
Of the different patterns that have emerged in governments’ fight against coronavirus—crush and contain is the most effective. While many countries missed the initial opportunity to crush and contain, it is critical that governments prepare now to make sure they don’t miss the opportunity again.
Radical change in racial equity is needed. In order to successfully drive that change, a holistic response is required—with attention to business drivers, teams and culture, and resources.
Green Business practices, for small and medium businesses. Lets hope some companies at least follow it, and if they do we will be able to save our planet.
Presentation defines Sustainability, Sustainability Management, and presents some basic tools the Sustainability Professional can use to design and implement a Sustainability strategy.
Greenwashing: What it is, how to avoid it, and how not to do itPaul Smith
In previous years, “going green” was something that other businesses did. Now it’s what every business wants to do. But in the rush to promote their business or product as green, many companies seeking to exploit this growing opportunity are by their very actions damaging the credibility and viability that truly green businesses offer. Paul Smith of GreenSmith Consulting explores “greenwashing” and its implications.
A business lens on the Sustainable Development Goalsfveglio
The Sustainable Development Goals (SDGs) represent an ambitious and transformative agenda. They provide companies with a powerful framework to translate global needs and ambitions into business solutions.
Businesses that take an active role in leading this transformation and position the SDGs as a strategic lens at the core of their operations will ultimately be better placed to unlock market opportunities, manage emerging risks, and consolidate an enduring license to operate on the road to 2030.
This presentation by Filippo Veglio of the World Business Council for Sustainable Development (WBCSD), delivered in Stockholm on 27 November 2018, lays out the Council's perspectives on the key business implications of the SDGs – taking a lens of risk, opportunities, governance & transparency, and collaboration.
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
A think piece looking into the question of how active brands should be within the world of politics. Companies are adopting stronger Social Purposes. How do they cope when that crosses over into harder line political activism?
The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to “de-average” their offerings in order to succeed.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
----
At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
In this persentation I give a short description about ecology and the history of it. I also show the ecological crisis as well as environmental situation for ethical and social awareness.
The growth leads to the depletion of natural resources of the planet. One of them is wood. We use unnecessary paper! Too much mess! Beware of CO2 imbalance... The immediate solution to stop destroying forests: dematerialization of exchanges with legal convincing value. Zero paper! The electronic originals are sealed and encrypted in a nominative and communicating electronic safe. The identification of counterparts is made via Magicaxess, a new high tech of identification WITHOUT having to download a digital certificate!
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
The purpose of the Organisational Sustainability slide show is to present a way organisations, both private and public sector, can :
a) Improve theirs and others sustainability, and in doing so also
b) Show how their progress can be measured in economic, community, and environmental terms .
Four steps to sustainability as a strategic assetAnton Breman
Four steps to see sustainability as a strategic asset is an abstract of the thesis “A study how Hultafors Group can incorporate sustainability in their organizations”. What can a company do to see and use sustainability as a strategic asset to the organization? We have developed a four-step program that will create a foundation for the sustainability question within your organization.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Sustainability reporting on the social and environmental impacts of the 2011 Shanghai Fashion Week closing event. Shares ideas and progress on how to implement sustainability into an event , especially in China
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
Green launching: 7 principles to Connect Growth & Sustainability Standard Deviation
This Earth day, we wanted to inspire more businesses to 'Green Launch’ and are releasing a toolkit to help entrepreneurs think of sustainability as a driver for growth rather than a complex nice-to-have.
Click here to download toolkit and workshop templates: https://standard-deviation.co/#green-launching
Join the conversation on Instagram @wedeviate
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
Science alerts us that to significantly slow down Climate Change we have to reduce carbon emissions by 50% by 2030 and to be neutral by 2050. This requires that the events sector radically rethinks and redesigns our business strategies to not only become more sustainable, but to catalyse other industries while we regenerate our host environments and communities.
This raises the question are we ready to undertake the deep and exponential changes to survive, do we have the leadership capacities that this demands? And perhaps most importantly do we need to speed up the existing industry evolution or start a low carbon revolution?
In this inspiring, interactive and educating session, we will enter into a deep conversation, exploring the pioneering strategies and actions required to transform tomorrows events industry from one disrupted by a climate emergency to a sector that creates a prosperous future for all.
The session is designed to unlock the collective intelligence of the audience through a series of short Firestarter speeches from sustainability leaders from destinations, venues and clients, followed by a moderated debate and knowledge interchange between all participants.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report:
The 18 brands commitment to Company Sustainable Procurement (CSP) has a huge impact on suppliers, all but one brand has included specific sustainability compliance requirements in purchasing contracts, a large share of brands’ purchases of fabrics and accessories is subject to formal sustainability assessment and the adoption of preferred suppliers Green Lists based on sustainability criteria is widespread.
In the field of organizational models for sustainable procurement management, the one size fits all concept does not hold true. A cluster of larger brands was found to follow a formalized management style, with the CSR department acting as watchdog for CSP. These brands established a Green List of preferred suppliers and assess a high share of fabrics and accessories purchases.
Other brands historically engaged in sustainability, especially in the luxury segment have adopted a more informal approach, without a clear role for the CSR function. Finally, a third cluster is still in a phase of organizational evolution with a mix of roles for the CSR department and expectations for future adoption of formalized sustainability evaluation tools.
Elimination of hazardous chemicals, traceability and ban of cruel practices towards animals are the most considered dimensions. These findings witness a higher level of maturity, beyond what we can define phase one of sustainability management almost exclusively focused on CO2 emissions cuts. The ranking of sustainability attributes reveals a close connection with some of the influential high-profile campaigns launched in recent years by environmental, workers' rights advocacy and animal welfare NGOs. Citizens through NGOs more than consumers through their wallets appear to be the driving force pulling fashion brands into the sustainability journey.
CSR managers value certification labels, especially when they compare best suppliers. Just a few of them consider certifications mandatory though. Brands with established CSP place less value on certifications. Most valued labels are Oeko-Tex100 / 100plus, GOTS, SA8000 and Bluesign.
Finally, the Survey findings were consistent with some more general conclusions:
1. the movement towards a more sustainable fashion has already started and goes full steam. Sustainable fashion is already among us, it is not matter of future or expected developments: it is now;
2. Supply chain relationships are changing more rapidly than consumer purchasing behavior. At the current development stage of the market, the consumer as citizen through the NGOs campaign, more than the consumer through its own wallet that is driving the movement towards a more sustainable fashion.
Jumpstart Success in Your Supply Chain: Sustainability Trends That Will Make ...Aggregage
Many companies are still reluctant to take on sustainability initiatives in their organizations. But in 2021 and on, making the switch to more sustainable decision-making can have some big business impacts. Join this incredible webinar with Jit Hinchman, Founder & President at Supply Chain Adviser™ and Sustainable Supply Chain Global Ambassador, to explore some trends in supply chain sustainability that may make your company rethink its current stance on technology, transparency, and overall operations.
Fashion Conscience? - Sustainability of the High Street Clothing Industry Seminar
March 2007, Cardiff, UK
Seminar run by Sustainable Wales, supported by the Sustainable Futures Division of the Welsh Assembly Government.
The 10 Most Promising Clean Tech Startups In 2022 2.pdfSwiftnlift
Recycling is one of the best and most effective ways to keep the environment impregnable. Because only reusing can lower the amount of waste and save natural resources for the future. Less landfill trash can save air and water from pollution. Did you know – If we recycle one aluminum, we can be able to save enough energy to run a TV for 3 hours (Obviously depends on the energy consumption of your TV)? It might sound unbelievable but it’s true. This can give you an idea that how much energy can be saved if we take recycling seriously. Recycling will reduce the amount of landfill waste that is potentially hazardous to the environment. Recycled materials can be cheaper for manufacturers than virgin materials and this can help reduce the cost of those products.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report: 1) Brands' sustainable procurement impact on suppliers; 2) Organizational models for sustainable procurement; 3) The dimensions of sustainability brands are focusing on; 4) The value of certification labels.
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Sustainability: Ecology & Economy // Snapshot Series
1. UNDERSTAND TODAY. SHAPE TOMORROW.
LHBS// SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
1
the latest instalment of our: Snapshot Series
SUSTAINABILITY:
ECOLOGY &
ECONOMY
2. ABOUT.
At LHBS, we believe in continuously observing and learning from
what’s happing in the market.
We’ve created our Snapshot Series to provide insights on platforms,
industries and companies. Using best practice examples, we explore,
analyze and share how businesses are adapting to new trends.
Moving from insightful data to best practices to actionable
implications, Snapshots can be a guide to bring meaningful
innovations to life in different areas of business.
This issue highlights the changes in company and consumer mindsets
on Sustainability.
We hope you enjoy this deck and find inspiration for your innovation
process.
UNDERSTAND TODAY. SHAPE TOMORROW. 2
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
Discover Define Develop Deliver
UNDERSTAND TODAY. SHAPE TOMORROW.
3. UNDERSTAND TODAY. SHAPE TOMORROW.
INTRO-
DUCTION.
Sustainability has been a buzzword for the last couple of years. It
means connecting economy with ecology, being able to internationally
compete while also protecting the environment. A lot of companies are
already committing to “being green”. It gives a competitive advantage
and sustainability is increasingly expected by consumers. The
movement is called Green Economy and describes a sustainable
business that protects natural resources and doesn’t harm the
environment.
This report explores the Green Economy from three angles:
• insights into industry evolvements and consumer expectations
• introduces best practices of brands that get it right
• implications derived from insights and best practice examples
LHBS is a marketing & innovation firm with offices in Berlin and
Copenhagen. We help clients to understand today's emerging
customer expectations and to shape their business offerings for
tomorrow.
! http://www.lhbs.com
Nicole Stautz
Strategy Consultant at LHBS
lhbs.com | ns@lhbs.com
INTRODUCTION
3
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
4. CONTENT.
UNDERSTAND TODAY. SHAPE TOMORROW.
Best Practice Examples
How do brands do it?
Take-Aways
What does this mean?
Insights to Industry and
Consumer Behavior
What’s happening?
CONTENT
4
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
6. UNDERSTAND TODAY. SHAPE TOMORROW. 6
WHAT’S HAPPENING?
Source: Huffington Post
32%
68%
68%
of organizations
increased their
commitment to
sustainability in the
past year
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
7. UNDERSTAND TODAY. SHAPE TOMORROW. 7Source: Huffington Post
WHAT’S HAPPENING?
33%
67%
67%
say that sustainability
strategies are
necessary to be
competitive
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
8. The global market volume for environmental
technologies will reach a projected
$2.7 billion by 2020…
UNDERSTAND TODAY. SHAPE TOMORROW. 8
WHAT’S HAPPENING?
Source: Huffington Post
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
9. coming from energy
efficiency technologies
(appliances, industrial
processes, electrical
motors, insulation, etc.)
coming from waste
management/
recycling
coming from water
supply/sanitation/
water efficiency
UNDERSTAND TODAY. SHAPE TOMORROW. 9
WHAT’S HAPPENING?
Source: Huffington Post
coming from
sustainable transport
(more-efficient engines,
hybrids, fuel cells,
alternative fuels, etc.)
$1.2 bn $63 bn $658 bn $493 bn
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
10. 10
“Sustainable business models powered by digital revolutionize
value creation by eliminating the concept of ‘waste’ and
moving towards a circular economy.”
Accenture
Waste to Wealth Report
WHAT’S HAPPENING?
Source: Accenture
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
11. 11
$4.5
trillion
Circular economy and
digital represent a huge
opportunity to create
“circular advantage”
with an estimated
reward of $4.5 trillion
Source: Accenture
WHAT’S HAPPENING?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
12. 12
and consumers are all for it…
WHAT’S HAPPENING?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
13. 13
34%
66%
66%
of consumers globally
say they’re willing to
pay more for products
and services that come
from companies that
are committed to
positive social and
environmental impact
Source: Nielsen
WHAT’S HAPPENING?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
14. Especially among younger consumers,
environmental friendliness is key to purchase
decisions.
UNDERSTAND TODAY. SHAPE TOMORROW. 14
WHAT’S HAPPENING?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
15. 15
“Brands that establish a reputation for environmental
stewardship among today’s youngest consumers have an
opportunity to not only grow market share but build loyalty
among the power-spending Millennials of tomorrow, too.”
Source: Nielsen
Grace Farraj
SVP of Public Development & Sustainability at Nielsen
WHAT’S HAPPENING?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
16. 16
28%
72%
72%
of Gen Z are willing to
pay more for products
and services that come
from companies who
are committed to
positive social and
environmental change
Source: Nielsen
WHAT’S HAPPENING?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
17. HOW DO BRANDS DO IT?
Best Practice Examples
HOW DO BRANDS DO IT?
UNDERSTAND TODAY. SHAPE TOMORROW. 17
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
Chapter 2
18. UNDERSTAND TODAY. SHAPE TOMORROW.
This chapter introduces best practices of brands that get it right
and are lead by sustainability in different areas of business.
Examples are clustered into four subchapters:
18
SUSTAINABLE
BRANDS:
HOW DO BRANDS DO IT?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
Supply Chain & Production: Using less harmful
ingredients and recyclable materials
Green Sourcing & Circular Economy: Transforming
waste into wealth
Sustainability in Communication & Content:
Sponsoring green movements, startups and/or events,
and partnering with sustainable companies
Encouraging a Green Lifestyle: Adding new services to
current portfolio and innovating around the topic of
sustainable everyday lives
19. UNDERSTAND TODAY. SHAPE TOMORROW.
One way companies are transforming to more sustainable
practices is by “greening” their supply chain and production.
By using less harmful ingredients and recyclable materials, firms
from a wide variety of industries are reducing their impact on the
environment. From the food and beverage industry to fashion, to
furniture and technology:
Brands are changing how they work, into “greener”
procedures.
19
MAKING
SUPPLY
CHAIN &
PRODUCTION
GREEN
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
ProductBio: Platform
connecting ethical &
sustainable companies
Patagonia: Brewing
beer without pesticides
& with less water
Zara: Sustainable
clothing line &
packaging
IKEA: Using renewable
or recyclable materials
Fairphone: Using non-
conflict minerals &
making their product
repairable and long-
lasting
Mars: Sustainable
supply chain &
packaging
HOW DO BRANDS DO IT?
20. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
ProductBio
Platform Connecting Ethical & Sustainable
Companies
! Explore the Sign
Companies committed to ethical and sustainable
practices can now turn to the new platform
ProductBio, which helps connect similar companies
in order to take the grey areas out of the green
economy.
By joining the online platform ProductBio, companies
committed to ethical and sustainable practices can
now find partners who have the same business
philosophy. The platform uses Big Data techniques to
simplify the process of procurement by making
recommendations to companies looking to be and
stay green.
20
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
21. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Patagonia
Environmentally friendly beer
! Explore the Sign
Patagonia Provisions - a food brand focusing on
sustainable sourcing - is entering the beer business.
The company produced soups, Buffalo jerky and
other snacks before, but the beer is new in its
product range. It launched in partnership with
Hopworks Urban Brewery as a Long Root Ale.
The beer is a breakthrough because it is made from
Kernza, a grain that doesn’t require pesticides and
uses less water. It also reduces erosion and cuts
carbon from the atmosphere.
21
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
22. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Zara
Sustainable Collection & Packaging
! Explore the Sign
Zara is hopping on the sustainability train with a
collection that meets a series of internal
qualifications as the primary fabric must be Better
Cotton Initiative approved cotton or recycled
polyester; it must be manufactured with one of
Inditex's "Green to Wear" technologies; and factories
must earn a grade A or B in Inditex's environmental
sustainability standard.
"Join Life” is also a marketing tactic: in addition to
releasing the images, the brand is promoting with in-
store recycling bins and a collaborative art project
titled "Boxes with a Past" that provides artists with
Zara's 100 percent recycled boxes.
22
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
23. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
IKEA
Sustainable Life at Home
! Explore the Sign
Sales from IKEA’s “sustainable life at home” range
increased three-fold in 2016.
The furniture company promotes sustainable living
to customers as part of their People & Planet
sustainability program. It is focusing on making
consumer lives sustainable by offering the
“sustainable at home” product range.
The goals for IKEA's products are to only use
renewable or recyclable plastic materials by 2020
and to ensure that 100% of palm-oil used comes
from certified sources. A challenge that remains is
the reduction of waste.
23
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
24. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Fairphone
Ethical & Sustainable Smartphones
! Explore the Sign
Fairphone has begun taking orders for its second-
generation ethical smartphone.
The Fairphone 2 is intended to be a more sustainable
mobile phone, with non-conflict minerals, a better
deal for assembly line workers, and a handset that's
designed to be repairable and longer-lasting.
The second Fairphone potentially shows a promising
future for smartphones, as the modular architecture
can not only be used to replace parts, but also enable
owners to upgrade components of their devices - for
example, upgrading the camera to a more powerful
sensor.
24
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
25. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Mars
Investing in Sustainable Supply Chain
! Explore the Sign
Confectionary manufacturer Mars is investing in its
supply chain, creating new jobs in the U.S. and
making products within local communities.
Sustainability is key in the investment. Mars is
making packaging from recyclable and recoverable
materials, collaborating with peers, suppliers,
authorities and waste management companies.
New packaging formats include converting inedible
biomass into petrochemicals to create packaging and
using mixed plastic pouches.
25
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
26. UNDERSTAND TODAY. SHAPE TOMORROW.
Another way to become more sustainable is by transforming
waste into wealth.
The principle of “circular economy” is disrupting the way
companies source materials for their products by creating
value out of society’s “garbage”.
Brands are giving life to thrown away things by developing new
technologies to reuse plastics. New sources include plastics fished
from the oceans and emissions filtered from the air.
26
GREEN
SOURCING &
CIRCULAR
ECONOMY
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
IKEA: Plastic bottles
into sustainable
kitchens
Procter & Gamble:
Beach plastics into
shampoo bottles
G-Star: Ocean waste
into denim
Adidas: Illegal deep-sea
fishing nets & other
ocean waste into shoes
and apparel
Tiger Beer: Ink made
from pollution
Honda: Launching
“H2O” Water
HOW DO BRANDS DO IT?
27. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
IKEA
Kitchen Made from Old Plastic Bottles
! Explore the Sign
IKEA developed a technique to transform old plastic
bottles into kitchen cabinets.
The furniture giant created the new Kungsbacka
series that is made 100% from recycled plastics and
wood. Each kitchen cabinet uses 25 plastic bottles
that are transformed into a lamination in an
innovative procedure.
The result is a kitchen in matte black. IKEA is
continuing to increase the percentage of recycled
materials in its products. The company continuously
researches on ways to reuse materials like paper,
fibers, foam and plastics in order to create new
products.
27
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
28. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Procter & Gamble
Beach Plastic Shampoo Bottles
! Explore the Sign
Procter&Gamble produced the first shampoo
packaging using 25% recycled beach plastic.
Head&Shoulders shampoo is the world’s first to
adapt the plastic bottle made with post-consumer
recycled (PCR) beach plastic, setting a milestone in
sustainable business models and getting closer to a
circular economy. For the project to work, consumers
need to participate and collect waste as volunteers.
The bottles were developed with recycling experts
TerraCycle and SUEZ and will be available in France
starting this summer. Other P&G hair care brands
will follow, using 2,600 tons of recycled plastic every
year.
28
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
29. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Tiger
Tiger Beer’s Air-Ink is Created from Pollution
! Explore the Sign
The ink made from filtered exhaust fumes is used for
pens and art supplies.
Tiger Beer, the biggest Asian beer brand, created Air-
Ink to tackle the environmental problems due to
emissions in Asia. Producing the ink is cleaning the air
and creating an additional product for further use.
Graviky Lab’s researchers came up with the process
that makes the Asian exhaust useful. Air-Ink is based
on filtered exhaust fumes that otherwise would have
ended up in peoples’ lungs. A filter is simply attached
to cars, boats or chimneys and then catches all the
particles that are exhausted. Those particles are
cleaned and then used to create colors and inks. One
Air-Ink pen contains about 40-50 minutes of diesel
exhaust.
29
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
30. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
G-Star
Ocean Waste into Denim
! Explore the Sign
“Raw for the Oceans” is a new collaborative project
from G-Star that retrieves plastic from oceans and
transforms it into denim.
The amount of plastic waste in the ocean is reaching
a tipping point. G-Star is aiming to start a positive
movement and help the environment by recycling
what they find in the ocean into their new collection.
The Raw collection is designed by the musician
Pharrell Williams (in partnership with Bionic Yarn, for
which Williams serves as Creative Director). The
launch is supported with "The Plastic Age"— a
documentary produced by I-D magazine that shows
the dangers of plastic in our oceans and
demonstrates the process of turning waste into yarn
and clothes.
30
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
31. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Adidas
Shoe Made out of Ocean Trash
! Explore the Sign
Adidas is turning ocean trash into recycled materials
for running shoes and apparel.
The recycling initiative is part of meeting the Adidas
group’s sustainability goals and to educate
consumers about the dire situation the ocean is in
due to plastic.
The sneaker's sole is made of sustainable cushioning,
but the upper portion of the shoe is made from
materials reclaimed from illegal deep-sea fishing nets
and other waste pulled from the ocean by the Sea
Shepherd Conservation Society. The shoe is not for
sale, but more like a conceptual call to arms. The
apparel manufacturer did however confirm that they
will be incorporating recycled plastic into their shoes.
31
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
32. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Honda
Launch of H2O Water Brand
! Explore the Sign
To celebrate its sustainable ethos, Honda Australia
has released a line of bottled water sourced from
hydrogen emissions.
The automaker designed the Honda FCX, the world’s
first mass production automobile that uses only
compressed hydrogen instead of petrol as its fuel.
The emissions of this car are pure H2O, perfect for
bottling and drinking. The unconventional water
brand H2O collects water not from mountain
glaciers and springs but from hydrogen emissions,
which actually are drinkable water. The
manufacturer claims that it is the first carmaker to
release a water brand.
32
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
33. UNDERSTAND TODAY. SHAPE TOMORROW.
There are more ways to support sustainability besides changing
sourcing and production procedures. Brands also use the topic in
their content creation and communications:
They are sponsoring green movements, startups and/or
events, and partnering with sustainable companies to extend
their “green” image.
33
SUSTAIN-
ABILITY IN
COMMUNI-
CATION
& CONTENT
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
Virgin Atlantic:
Vivienne Westwood
collaboration for
sustainable uniforms
W Hotels: Partnering
with Ekocycle to make
hotel inventory
sustainable
Shell: Collaborating
with Pelé to bring
sustainable energy to a
favela
The Guardian: Working
with Unilever to create
sustainable content
Sephora: Social startup
accelerator
HOW DO BRANDS DO IT?
34. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Virgin Atlantic
Vivienne Westwood Designs Sustainable
Wardrobe
! Explore the Sign
Former punk rock fashion icon Vivienne Westwood
revamps Virgin Atlantic's wardrobe.
Westwood, a committed political and environmental
activist, crafted many of the pieces from sustainable
materials, including a polyester yarn made from
recycled plastic bottles. Every piece was produced
through the Ethical Fashion Initiative in Nairobi in
collaboration with the United Nations International
Trade Centre (ITC).
34
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
35. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
W Hotels
Ekocycle Partnership
! Explore the Sign
As part of a mass initiative from the partnership
between Starwood Hotels & Resorts and will.i.am's
EKOCYCLE to promote "sustainable luxury".
While will.i.am initially created EKOCYCLE to clean
up the waste left at concerts responsibly, the
initiative has expanded to making brands aware of
their waste and environmental impact. With the new
partnership with Starwood, W Hotels will bring
sustainability into its luxury offerings, with the first
innovation directed towards making the hotel's
bedding more sustainable. Another addition was the
bedside accessory which doubles as an alarm clock
and a portable phone charger made from recycled
Coca-Cola bottles.
35
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
36. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Sephora
Startup Accelerator for Social Startups Lead by
Women
! Explore the Sign
Sephora is kicking off a new program called Sephora
Accelerate, which will put 10 early-stage startups
through a bootcamp, provide them with mentorship
and give them a stage to present at a demo later on.
The program is part of Sephora's larger social impact
agenda and is requiring that its startup applicants
also have a social-minded element in addition to a
female founder.
That could mean sourcing sustainable materials or
donating a portion of revenue to charity — the exact
impact will depend on the business at hand, which
can range from brands producing physical beauty
products to apps and services.
36
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
37. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Shell
Morro da Mineira Project
! Explore the Sign
Football legend Pelé, in collaboration with Shell’s
Morro da Mineira Project, has renovated a football
pitch in the favelas of Rio de Janeiro with a
renewable energy system that collects energy from
players' movements, which is used to power
floodlights that allow for nighttime play.
The project has been applauded for providing space
that kids from the community can use after nightfall,
keeping them out of trouble. The community also
benefits from the sustainable power source as it
avoids high electricity bills that would come from a
traditional lighting system.
37
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
38. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Unilever & The
Guardian
Guardian’s Live Better - Unilever Partner Zone
! Explore the Sign
Guardian News and Media are providing content
about sustainability under the brand of household
goods giant Unilever.
The Guardian’s partnership with Unilever is said to
be “centred on the shared values of sustainable living
and open storytelling”.
The new Unilever content will sit within
Guardian.com and be labelled as being commercially
supported. The platform will provide interactive and
cross-media content, as well as live events.
38
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
39. UNDERSTAND TODAY. SHAPE TOMORROW.
Not only do companies change the way they operate, a lot of them
also enable people to live mindfully and sustainably.
By adding new services to their current portfolio and
innovating around the topic of sustainable everyday lives,
companies inspire consumers to go green.
From software and apps to transportation and architecture, green
living is promoted in all parts of life.
39
ENCOURA-
GING A
GREEN
LIFESTYLE
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
BuyMeBy: Online
supermarket discount
rack
Solar Eclipse: In-flight
solar charger
IKEA: Launch of cargo
city bikes
IKEA: Future living
innovation lab
Greenpeace: EcoCard
business card giving
free public transport
rides
Recyclebank:
Exchanging green
behavior for eco
products
Fiction Factory:
Cardboard architecture
HOW DO BRANDS DO IT?
40. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
BuyMeBy
Online Supermarket Discount Rack
! Explore the Sign
BuyMeBy brings the discount rack to the age of
digital, with an automated process for discounting
expiring products. As half of all of the world’s food
goes to waste, supermarkets are innovating to
become more sustainable and compliant.
Services like BuyMeBy are cropping up to help this
process. The company tracks expiration dates using
inventory-management software, and automatically
lowers the prices of perishable products as they
gradually become inedible. BuyMeBuy lets
customers browse deals with a smartphone app, or
search stores’ e-commerce sites for discounted
items, which can be delivered or reserved for in-store
pick up.
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LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
41. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Solar Eclipse
In-Flight Solar Charger
! Explore the Sign
Solar Eclipse is a new solar-powered window shade
with USB power outlets designed for providing
aircrafts with an ecological way to power passenger
devices.
The Solar Eclipse serves as a economical and
sustainable answer to providing power for the
electrical devices that passengers are using on their
flights. Its efficient thin film of solar cells is integrated
into the window shade and capable of converting the
high-altitude sun into 8-44 watts of energy. The high
tech shade is easy to install, and requires no changes
with the rest of the cabin.
This way airlines can inspire their passengers to use
alternative power sources and set an example.
41
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
42. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
IKEA
Launch of Cargo City Bikes
! Explore the Sign
IKEA’s long-awaited bike is here, and it’s built for city
living. With accessories to make moving heavy things
across busy cities, it’s well equipped to replace small
cars.
IKEA’s cargo bike, “Sladda” is available in America’s
stores, and while there is some criticism about it’s
bulky size, it could catch on if people opt for this over
a car.
The host of accessories that come with the bike make
transporting heavier items easy, and the attachable
bags can double as backpacks. The gender-neutral
design means it’s made for anyone and everyone.
42
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
43. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Fiction Factory
Cardboard Architecture
! Explore the Sign
The dutch creator collective Fiction Factory
designed cardboard houses that are supposed to last
for 100 years.
The material is low cost, environmentally sustainable
and recyclable. The “Wikkelhouse” is a modular
house that can be placed nearly anywhere. The name
Wikkelhouse comes from the Dutch verb wikkelen,
meaning "to wrap." That's a reference to the process
that makes the Wikkelhouse's cardboard walls
sturdy. Each wall is made of 24 layers of standard
corrugated cardboard, which is glued together and
then wrapped up in a special foil to keep rain from
turning the Wikkelhouse into a soggy mess while
allowing trapped moisture to radiate outward.
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LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
44. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
IKEA
Future-Living Innovation Lab
! Explore the Sign
IKEA has opened a secret future-living innovation lab
which is combined with an exhibition space. The lab is
located in the very heart of Copenhagen.
With Space10 lab, IKEA is on a mission to keep
tracking smart and sustainable living possibilities.
The lab hosts a number of workshops, pitch nights,
design residencies, exhibitions and other
collaborative projects.
In their first exhibition, Space10 will showcase
prototype works of several aspiring designers under
the theme: sustainability of everyday objects.
44
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
45. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Greenpeace
EcoCard
! Explore the Sign
Business card doubles as a free train pass for
recipients.
The Russian arm of Greenpeace has created
EcoCard, a business card that’s getting more people
to use public transport by combining contact details
with free train rides.
The environmental charity wanted to make the paper
cards more green. In order to provide an incentive
for people to keep the cards, the organization gave
them another purpose. Although the front of the
card offers the individual’s contact information, the
back lets the recipient know that inside is a metro
card that works with the Moscow Metro System.
45
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
46. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Recyclebank
Exchanging Green Behavior for Eco Products
! Explore the Sign
Recyclebank has launched One Twine, an online shop
where members of its green rewards scheme can buy
eco-friendly items with the points they’ve collected.
In order to swap their typical routine for one that’s
good for the environment, consumers often need
motivation. Recyclebank members gain points
through the completion of tasks or lifestyle changes
such as pledging to remember to turn off their lights,
or making their freezer run more efficiently. The
enterprise has launched its own store stocked with
goods approved for their commitment to reducing
environmental damage.
46
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY HOW DO BRANDS DO IT?
47. WHAT DOES THIS MEAN?
Take-Aways
UNDERSTAND TODAY. SHAPE TOMORROW. 47
WHAT DOES THIS MEAN?LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
Chapter 3
48. UNDERSTAND TODAY. SHAPE TOMORROW.
ONE
Brands need to innovate
their supply chains &
production procedures.
That includes connecting with “like-minded” firms to create new, less harmful ingredients and/
or materials for their products and making their packaging options more sustainable.
48
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY WHAT DOES THIS MEAN?
49. UNDERSTAND TODAY. SHAPE TOMORROW.
TWO
Brands need to rethink product
design in order to reduce waste
produced by themselves and their
customers.
Instead of making products that only last for a certain amount of time, brands should develop products that are
long-lasting and repairable by consumers.
49
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY WHAT DOES THIS MEAN?
50. UNDERSTAND TODAY. SHAPE TOMORROW.
THREE
Brands should rethink the concept of
waste - everything can be
transformed into new value.
Not only are post-consumer recycled (PCR) materials a cost-effective source, they also contribute to cleaning up some
of the Earth’s most important ecosystems.
50
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY WHAT DOES THIS MEAN?
51. UNDERSTAND TODAY. SHAPE TOMORROW.
FOUR
By implementing sustainability in
their communications & content,
brands can attract new, young target
groups.
Sponsoring green movements, startups and/or events, and partnering with sustainable companies are just some ways to
create and extend a “green” image and tap into the environmentally conscious mindsets.
51
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY WHAT DOES THIS MEAN?
52. UNDERSTAND TODAY. SHAPE TOMORROW.
FIVE
Brands can foster a sustainable
image by enabling everyone to live
green.
Companies can extend their current portfolio and innovate around the topic of sustainable everyday lives, inspiring all
consumers to go green. From software and apps to transportation and architecture, green living is promoted in all parts
of life.
52
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY WHAT DOES THIS MEAN?
53. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
IMPRINT
UNDERSTAND TODAY. SHAPE TOMORROW.
www.lhbs.com
THANK YOU
53
LHBS // SUSTAINABILITY: MATCHING ECOLOGY & ECONOMY
54. UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
ABOUT.
Define Develop Deliver
REPORT TITLE // ABOUT
LHBS is a marketing & innovation firm with offices in Berlin &
Copenhagen. We work with legacy organisations to adapt their
customer value proposition to meet emerging customer
expectations. Together with our clients we discover business
opportunities and deliver integrated customer offers for products,
services, experiences and communication.
! http://www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 54
DISCOVER DEFINE DEVELOP DELIVER
UNDERSTAND TODAY. SHAPE TOMORROW.
55. UNDERSTAND TODAY. SHAPE TOMORROW.
INSPIRATION
-HUB
REPORT TITLE // INSPIRATION-HUB.
This report is powered by the LHBS Inspiration-Hub.
The LHBS Inspiration-Hub is a digital platform that brings
customized insights and inspiration to the heart of your
organization. It is a digital platform that tracks changes in people,
markets and technology.
! https://inspiration-hub.com/
HUB
55