Fashion Conscience? - Sustainability of the High Street Clothing Industry Seminar
March 2007, Cardiff, UK
Seminar run by Sustainable Wales, supported by the Sustainable Futures Division of the Welsh Assembly Government.
Collaborative Efforts on Sustainability in the Home Care Industry: Opportunit...Revista H&C
Collaborative efforts on sustainability in the home care industry face opportunities and challenges. While collaboration can help advance sustainability goals by sharing costs and risks, industry still faces barriers from consumers unwilling to accept trade-offs or pay higher prices. Social media now offers a way for industry to interact with consumers, and gamification strategies on social media may help educate consumers and shape behaviors to support sustainability.
Marco Lucisano - Consumer perceptions, current trends and the role of materia...RISE Bioeconomy
Presentation by Marco Lucisano, RISE Bioeconomy, Vice President Papermaking and Packaging, at the Swedish conference "Livsmedelsförpackningar i fokus", Stockholm, April 27th, 2017.
Deloitte Sustainability DK - Value opportunities in sustainable fashionDeloittesustainability
Sustainability and value in the global fashion industry
A Deloitte presentation of how a sustainable business approach may contain significant opportunities for companies operating in different part of the extensive fashion supply chain. The presentation connects one value opportunity to each part of the fashion value chain though many of the value opportunities is relevant in different parts of the value chain as well.
For more information contact DK Deloitte Sustainability Manager, Bahare Hagshenas, bahahag@deloitte.dk
Sustainability in Household - Global Product Innovation and Consumer Insights...Revista H&C
This document discusses trends in sustainable household products. It analyzes consumer insights and product innovations around sustainable fabric care, dishwashing, and cleaning products globally. The methodology examines various Mintel reports and databases to identify sustainability trends. It finds that while environmental issues are important to consumers, saving money remains a strong driver of sustainable behavior, especially in Brazil. Products that align price, quality, and sustainability will appeal most to Brazilian consumers. Recent product innovations have focused on reducing water usage through no-rinse and one-rinse formulations.
The document discusses how e-commerce businesses can become more sustainable. It notes that consumer demand for sustainability is rising, with many willing to pay more for sustainable brands. Major e-commerce companies have pledged to reduce their environmental impact through measures like becoming carbon neutral. The document also summarizes survey results from small e-commerce businesses on sustainability, and provides tips that small businesses can take to make their operations greener like using renewable energy and reducing packaging waste.
A requirement to provide sustainability and ethical trading information becomes an integral part of tendering process in public and private sector.
What information to select, how to present it, where to find helpful background info about buyer's needs and objectives plus our top tips on how to write a winning sustainability policy - all included in our Sustainability in Tendering, Maximise the opportunity presentation.
Sustainability – as a conceptual framework for the organization of priorities and allocation of resources – provides a unique platform for reducing costs, identifying and managing risk, enhancing brand, and driving innovation. No other business priority offers as rich a set of benefits over time - benefits that create, enhance and preserve lasting value for all stakeholders.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Collaborative Efforts on Sustainability in the Home Care Industry: Opportunit...Revista H&C
Collaborative efforts on sustainability in the home care industry face opportunities and challenges. While collaboration can help advance sustainability goals by sharing costs and risks, industry still faces barriers from consumers unwilling to accept trade-offs or pay higher prices. Social media now offers a way for industry to interact with consumers, and gamification strategies on social media may help educate consumers and shape behaviors to support sustainability.
Marco Lucisano - Consumer perceptions, current trends and the role of materia...RISE Bioeconomy
Presentation by Marco Lucisano, RISE Bioeconomy, Vice President Papermaking and Packaging, at the Swedish conference "Livsmedelsförpackningar i fokus", Stockholm, April 27th, 2017.
Deloitte Sustainability DK - Value opportunities in sustainable fashionDeloittesustainability
Sustainability and value in the global fashion industry
A Deloitte presentation of how a sustainable business approach may contain significant opportunities for companies operating in different part of the extensive fashion supply chain. The presentation connects one value opportunity to each part of the fashion value chain though many of the value opportunities is relevant in different parts of the value chain as well.
For more information contact DK Deloitte Sustainability Manager, Bahare Hagshenas, bahahag@deloitte.dk
Sustainability in Household - Global Product Innovation and Consumer Insights...Revista H&C
This document discusses trends in sustainable household products. It analyzes consumer insights and product innovations around sustainable fabric care, dishwashing, and cleaning products globally. The methodology examines various Mintel reports and databases to identify sustainability trends. It finds that while environmental issues are important to consumers, saving money remains a strong driver of sustainable behavior, especially in Brazil. Products that align price, quality, and sustainability will appeal most to Brazilian consumers. Recent product innovations have focused on reducing water usage through no-rinse and one-rinse formulations.
The document discusses how e-commerce businesses can become more sustainable. It notes that consumer demand for sustainability is rising, with many willing to pay more for sustainable brands. Major e-commerce companies have pledged to reduce their environmental impact through measures like becoming carbon neutral. The document also summarizes survey results from small e-commerce businesses on sustainability, and provides tips that small businesses can take to make their operations greener like using renewable energy and reducing packaging waste.
A requirement to provide sustainability and ethical trading information becomes an integral part of tendering process in public and private sector.
What information to select, how to present it, where to find helpful background info about buyer's needs and objectives plus our top tips on how to write a winning sustainability policy - all included in our Sustainability in Tendering, Maximise the opportunity presentation.
Sustainability – as a conceptual framework for the organization of priorities and allocation of resources – provides a unique platform for reducing costs, identifying and managing risk, enhancing brand, and driving innovation. No other business priority offers as rich a set of benefits over time - benefits that create, enhance and preserve lasting value for all stakeholders.
The Role of Green Marketing and Green Brand Image in Enhancing Purchase Inten...ijtsrd
People are starting to become aware by starting to buy products that do not add to the environmental damage. People also switch to buying products that use basic ingredients that do not damage the environment or in other words environmentally friendly materials. This article will discuss Green Marketing, Green Brand Image, and Green Perceive Value which are topics relevant to the current situation, where changing market trends created by consumers are very influential for the sustainability of the companys operations. Furthermore, this will affect the image of environmentally friendly and also the value obtained in making purchasing decisions. The thing that needs to be considered is how to convince consumers that what they are buying is an environmentally friendly product. Green marketing has several advantages, and because of these advantages, green marketing has good prospects for enhancing brand image as a choice of marketing strategy to enhance a companys brand image. Companies that implement green marketing certainly have some more value than conventional strategies. Lena Ellitan "The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47599.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47599/the-role-of-green-marketing-and-green-brand-image-in-enhancing-purchase-intention/lena-ellitan
Cls greenwashing master slides final part one 1matthewdsweet
The document discusses greenwashing and sustainability claims. It summarizes that greenwashing, or misleading environmental claims, is a growing problem as consumer demand for green products increases. It outlines the "Seven Sins of Greenwashing" which define common deceptive claims. It also summarizes the results of a study that found certified environmental claims have a stronger positive impact on consumers than non-certified or potentially misleading claims. The document advocates for third-party certified sustainability labels and life cycle information to validate product claims where possible.
During Plastic Pollution Coalition's August webinar, we discussed ways to reduce plastic pollution during and after the pandemic. Panelists talked about to prevent plastic pollution in your daily life, and advocate for local governments and businesses to help reduce plastic pollution during this unprecedented time. The webinar was moderated by Jackie Nuñez, Founder of The Last Plastic Straw and & Advocacy Program Manager at Plastic Pollution Coalition, and panelists included: Eve Fox, Digital Director, Beyond Plastics; Cassia Patel, Program Director, Oceanic Global, and Lindsey Hoell, Co-Founder & CEO, Dispatch Goods. The webinar took place on Thursday, August 27, 2020.
Sustainability in the Chemical Industry: From Theory to Practice - OxitenoRevista H&C
This document provides information about Oxiteno, a Brazilian company that produces surfactants and other chemicals. It operates 12 industrial units around the world, including locations in Brazil, Mexico, Venezuela, Uruguay and the United States. The document discusses Oxiteno's focus on sustainability across its environmental, social and economic impacts. It provides details on Oxiteno's waste reduction efforts, greenhouse gas emissions reductions projects, and use of renewable raw materials in its product lines. People and community engagement are also emphasized as important aspects of Oxiteno's sustainability strategy.
ETHICAL CONSUMERISM AN OPPORTUNITY FOR INDIAN HANDCRAFTED AND HANDLOOM TEXTIL...Noorani Biswas
The document analyzes opportunities for Indian handcrafted and handloom textile sectors from the rise of ethical consumerism. It discusses how ethical consumerism is influencing consumers to buy green and ethical products. The research methodology involves primary customer surveys and secondary research. It introduces the concepts of ethical and sustainable consumption and explores textile ecology. It also outlines global innovations in sustainability in the textile industry, including new technologies and recycling initiatives. A survey of consumers found that while they care about ethics, practical factors like cost, quality and utility are higher priorities. The document concludes ethical products can succeed if they meet consumer needs affordably and authentically promote their ethical attributes.
This document discusses the benefits of going green for businesses. It states that going green is good for both the environment and a business's bottom line, as there are financial benefits. Some of the key benefits mentioned include potential legal and tax advantages at both the state and federal level, an improved workplace through the use of green cleaning supplies, and a reduction in costs through decreased waste, energy usage, paper consumption and more. Going green can also boost a business's public image and increase sales and customer loyalty. The document provides some quick tips businesses can use to go greener and promotes an office supply company that specializes in green products.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
Blueprint for green business final 042210guest6d71a4d
RMT, Inc. and Vollrath Associates discuss how your company can become sustainable and how to market and communicate those green initiatives.
Blueprint for Green Business - Earth Day - April 22, 2010
The document discusses CSR (corporate social responsibility) reports and their importance for a clothing line project. A CSR report shares a company's social responsibility actions and results in an annual report. For the clothing line project, a CSR report would help engage audiences to purchase the product by showing how it benefits the environment. The report would include a tagline like "for every item bought, 5 pounds of plastic will be removed from the ocean." Research on existing eco-friendly products found they promote sustainable materials used and environmental impacts of purchasing the product through websites and CSR reports. Common features included recycled materials and information on how customers can help the environment by buying the product. The research will influence including a small CSR report and website design for the clothing
Your small business meets sustainability (webinar for The ICG, October 2021)Jon Gibbins
Webinar discussing the themes of sustainability, ethical finance and green technology, and include toolkit suggestions, helpful advice and achievable changes you can start using today.
https://theicg.co.uk/event/your-small-business-meets-sustainability/
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/if-products-could-talk-innovation-value-chain
SPLC 2019 Summit: The Role of Procurement in Achieving a Sustainable Workplac...SPLCouncil
Slides from Rebecca Eaton, Owner, Eaton Synergies LLC; Elizabeth Hardee, Conformity Assurance Manager, Green Electronics Council; Kevin Kampschroer, Director, Office of Federal High-Performance Buildings and GSA Chief Sustainability Officer, Office of Government-wide Policy, General Services Administration; Mark Rossolo, Public Affairs Director, UL; Adam Rubinfield, Sustainable Procurement Manager, The World Bank Group; presented at the Sustainable Purchasing Leadership Council’s 2019 Summit in Portland, OR.
This document discusses sustainable procurement and its relationship to sustainability. It defines sustainable procurement as procurement that has the most positive environmental, social, economic and cultural impacts over the entire lifecycle. It affects procurement departments internally and customers, suppliers, local communities and society externally. Implementing sustainable procurement brings internal and external effects, raises business ethics issues and can have financial impacts. The document argues that the path of sustainable procurement should not fragment into many individual versions but instead focus on standardization, compliance, stakeholder engagement and measurement to drive change towards greater sustainability.
This document presents a sustainability marketing plan to decrease plastic bag use on the Penn State Behrend campus. The plan's goal is to encourage students to use reusable alternatives to plastic bags and properly recycle plastic bags. This model could then be expanded to other Penn State campuses and nationwide. The plan identifies college students living in residence halls and apartments as the target market. It proposes promoting reusable bags through free distribution on campus and various advertising, social media, and publicity strategies. Charting bag usage data could help evaluate the plan's impact on sustainability by reducing plastic pollution and encouraging environmentally-friendly habits in students.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Introduction Of Global Market For Apparel IndustryGlobalMarket.com
(1) The document introduces an e-sourcing platform called GlobalMarket that helps buyers source apparel manufacturers in China.
(2) GlobalMarket only lists manufacturers that have passed a strict certification process (GMC) to ensure they are genuine, high-quality, and able to meet demands.
(3) The platform provides powerful search tools, participates in global exhibitions, and arranges sourcing events to facilitate cooperation between buyers and certified manufacturers.
As companies are dealing with the current economic conditions and strategically plan for recovery and growth it is recognized that talent acquisition and talent management is critical on a global scale. In January 2010, Pinstripe and Ochre House hosted a webinar with a panel of staffing leaders from some of the largest global companies to discuss the strategies, challenges and opportunities related to global staffing and recruiting today and the near future.
The Fashion Designer Economy: New Relationships Between Manufacturers and Des...UNIONE INDUSTRIALE PRATESE
This document discusses the Fashion Designer Economy and relationships between manufacturers and designers. It introduces the Designer-Manufacturer Innovation Support Centre (DISC) which supports fashion manufacturers, designers, and jewelers through programs that deliver innovation in product, process, and business models. Several projects are described where DISC has connected designers with manufacturers to collaborate on new products, materials, and production processes in order to drive innovation.
Global Sourcing - Challenges & Opportunities by David Kinnear, Lisnagol Globa...David Kinnear
A holistic, strategic look at the phenomenon of "global sourcing" and the challenges, opportunities this offers - by David Kinnear, Lisnagol Global Services
Cls greenwashing master slides final part one 1matthewdsweet
The document discusses greenwashing and sustainability claims. It summarizes that greenwashing, or misleading environmental claims, is a growing problem as consumer demand for green products increases. It outlines the "Seven Sins of Greenwashing" which define common deceptive claims. It also summarizes the results of a study that found certified environmental claims have a stronger positive impact on consumers than non-certified or potentially misleading claims. The document advocates for third-party certified sustainability labels and life cycle information to validate product claims where possible.
During Plastic Pollution Coalition's August webinar, we discussed ways to reduce plastic pollution during and after the pandemic. Panelists talked about to prevent plastic pollution in your daily life, and advocate for local governments and businesses to help reduce plastic pollution during this unprecedented time. The webinar was moderated by Jackie Nuñez, Founder of The Last Plastic Straw and & Advocacy Program Manager at Plastic Pollution Coalition, and panelists included: Eve Fox, Digital Director, Beyond Plastics; Cassia Patel, Program Director, Oceanic Global, and Lindsey Hoell, Co-Founder & CEO, Dispatch Goods. The webinar took place on Thursday, August 27, 2020.
Sustainability in the Chemical Industry: From Theory to Practice - OxitenoRevista H&C
This document provides information about Oxiteno, a Brazilian company that produces surfactants and other chemicals. It operates 12 industrial units around the world, including locations in Brazil, Mexico, Venezuela, Uruguay and the United States. The document discusses Oxiteno's focus on sustainability across its environmental, social and economic impacts. It provides details on Oxiteno's waste reduction efforts, greenhouse gas emissions reductions projects, and use of renewable raw materials in its product lines. People and community engagement are also emphasized as important aspects of Oxiteno's sustainability strategy.
ETHICAL CONSUMERISM AN OPPORTUNITY FOR INDIAN HANDCRAFTED AND HANDLOOM TEXTIL...Noorani Biswas
The document analyzes opportunities for Indian handcrafted and handloom textile sectors from the rise of ethical consumerism. It discusses how ethical consumerism is influencing consumers to buy green and ethical products. The research methodology involves primary customer surveys and secondary research. It introduces the concepts of ethical and sustainable consumption and explores textile ecology. It also outlines global innovations in sustainability in the textile industry, including new technologies and recycling initiatives. A survey of consumers found that while they care about ethics, practical factors like cost, quality and utility are higher priorities. The document concludes ethical products can succeed if they meet consumer needs affordably and authentically promote their ethical attributes.
This document discusses the benefits of going green for businesses. It states that going green is good for both the environment and a business's bottom line, as there are financial benefits. Some of the key benefits mentioned include potential legal and tax advantages at both the state and federal level, an improved workplace through the use of green cleaning supplies, and a reduction in costs through decreased waste, energy usage, paper consumption and more. Going green can also boost a business's public image and increase sales and customer loyalty. The document provides some quick tips businesses can use to go greener and promotes an office supply company that specializes in green products.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
Blueprint for green business final 042210guest6d71a4d
RMT, Inc. and Vollrath Associates discuss how your company can become sustainable and how to market and communicate those green initiatives.
Blueprint for Green Business - Earth Day - April 22, 2010
The document discusses CSR (corporate social responsibility) reports and their importance for a clothing line project. A CSR report shares a company's social responsibility actions and results in an annual report. For the clothing line project, a CSR report would help engage audiences to purchase the product by showing how it benefits the environment. The report would include a tagline like "for every item bought, 5 pounds of plastic will be removed from the ocean." Research on existing eco-friendly products found they promote sustainable materials used and environmental impacts of purchasing the product through websites and CSR reports. Common features included recycled materials and information on how customers can help the environment by buying the product. The research will influence including a small CSR report and website design for the clothing
Your small business meets sustainability (webinar for The ICG, October 2021)Jon Gibbins
Webinar discussing the themes of sustainability, ethical finance and green technology, and include toolkit suggestions, helpful advice and achievable changes you can start using today.
https://theicg.co.uk/event/your-small-business-meets-sustainability/
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/if-products-could-talk-innovation-value-chain
SPLC 2019 Summit: The Role of Procurement in Achieving a Sustainable Workplac...SPLCouncil
Slides from Rebecca Eaton, Owner, Eaton Synergies LLC; Elizabeth Hardee, Conformity Assurance Manager, Green Electronics Council; Kevin Kampschroer, Director, Office of Federal High-Performance Buildings and GSA Chief Sustainability Officer, Office of Government-wide Policy, General Services Administration; Mark Rossolo, Public Affairs Director, UL; Adam Rubinfield, Sustainable Procurement Manager, The World Bank Group; presented at the Sustainable Purchasing Leadership Council’s 2019 Summit in Portland, OR.
This document discusses sustainable procurement and its relationship to sustainability. It defines sustainable procurement as procurement that has the most positive environmental, social, economic and cultural impacts over the entire lifecycle. It affects procurement departments internally and customers, suppliers, local communities and society externally. Implementing sustainable procurement brings internal and external effects, raises business ethics issues and can have financial impacts. The document argues that the path of sustainable procurement should not fragment into many individual versions but instead focus on standardization, compliance, stakeholder engagement and measurement to drive change towards greater sustainability.
This document presents a sustainability marketing plan to decrease plastic bag use on the Penn State Behrend campus. The plan's goal is to encourage students to use reusable alternatives to plastic bags and properly recycle plastic bags. This model could then be expanded to other Penn State campuses and nationwide. The plan identifies college students living in residence halls and apartments as the target market. It proposes promoting reusable bags through free distribution on campus and various advertising, social media, and publicity strategies. Charting bag usage data could help evaluate the plan's impact on sustainability by reducing plastic pollution and encouraging environmentally-friendly habits in students.
Green marketing strategies in E-commerce by Frahim AdajaniaFrahim Adajania
Green Marketing Strategies in E-commerce - a brief presentation about the upcoming trend, that is green marketing; in relation with or with resoect to another flourishing and upcoming model of business, which is E-commerce. A gist of a small research conducted in my MBA programme.
Introduction Of Global Market For Apparel IndustryGlobalMarket.com
(1) The document introduces an e-sourcing platform called GlobalMarket that helps buyers source apparel manufacturers in China.
(2) GlobalMarket only lists manufacturers that have passed a strict certification process (GMC) to ensure they are genuine, high-quality, and able to meet demands.
(3) The platform provides powerful search tools, participates in global exhibitions, and arranges sourcing events to facilitate cooperation between buyers and certified manufacturers.
As companies are dealing with the current economic conditions and strategically plan for recovery and growth it is recognized that talent acquisition and talent management is critical on a global scale. In January 2010, Pinstripe and Ochre House hosted a webinar with a panel of staffing leaders from some of the largest global companies to discuss the strategies, challenges and opportunities related to global staffing and recruiting today and the near future.
The Fashion Designer Economy: New Relationships Between Manufacturers and Des...UNIONE INDUSTRIALE PRATESE
This document discusses the Fashion Designer Economy and relationships between manufacturers and designers. It introduces the Designer-Manufacturer Innovation Support Centre (DISC) which supports fashion manufacturers, designers, and jewelers through programs that deliver innovation in product, process, and business models. Several projects are described where DISC has connected designers with manufacturers to collaborate on new products, materials, and production processes in order to drive innovation.
Global Sourcing - Challenges & Opportunities by David Kinnear, Lisnagol Globa...David Kinnear
A holistic, strategic look at the phenomenon of "global sourcing" and the challenges, opportunities this offers - by David Kinnear, Lisnagol Global Services
This document discusses the global apparel production process from planning to shipping. It explains that manufacturers often outsource production to contractors in other countries to reduce costs. The key stages covered are production planning, global sourcing methods, costing, patternmaking, cutting, assembly, finishing, quality control, labeling, and shipping from the contractor to retailers. Offshoring production allows taking advantage of lower labor costs but introduces challenges with communication and long distances.
This document provides a business plan for launching an eco-friendly paper bag company called 'Carrying Green'. Key points:
1. The business will produce affordable, customizable paper bags made from recycled materials to meet a gap in the market for sustainable products.
2. The plan outlines the industry, product details, marketing strategy, and operations to ensure waste reduction. Customers will have the option to resell used bags for a 10% refund to be recycled again.
3. Setting up an environmentally conscious business can help reduce costs through efficiency while attracting customers interested in sustainability. The management team will focus on compliance with regulations to ensure legal and financial stability.
Jumpstart Success in Your Supply Chain: Sustainability Trends That Will Make ...Aggregage
Many companies are still reluctant to take on sustainability initiatives in their organizations. But in 2021 and on, making the switch to more sustainable decision-making can have some big business impacts. Join this incredible webinar with Jit Hinchman, Founder & President at Supply Chain Adviser™ and Sustainable Supply Chain Global Ambassador, to explore some trends in supply chain sustainability that may make your company rethink its current stance on technology, transparency, and overall operations.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Green Movement is transforming into the mainstream articulation of the current business world.
Over the world, associations are making green strategies and hence are moving toward working up a low
carbon scene. Retailing is as old as business
Your Creative & Sustainability: Integrating Brand, Direct, and Green PowerVivastream
The document discusses three cases of using direct marketing and sustainability messaging to promote brands. Case 1 details using a Harvard Business Review article to acquire new magazine subscribers. Case 2 involves a Fortune 500 brand developing sustainability directives and messaging. Case 3 highlights the direct marketing of a Brazilian supermarket chain known for its sustainability practices and messaging in birthday mailings and emails to customers.
The document discusses the rise of eco-friendly and organic clothing. It notes that as more consumers demand greener options, clothing brands and retailers have opened organic boutiques. Sales of organic cotton products have increased significantly in recent years. The document projects that by 2020, eco-friendly clothing will be mainstream and part of everyday wear as social movements and high fashion embrace more sustainable materials like bamboo and hemp. It also discusses the roles of various stakeholders and organizations in influencing regulations to make clothing production more environmentally friendly.
1. The document discusses challenges in green marketing, including identifying green customers and determining the importance of environmental friendliness to consumers. Direct questions may not work due to social desirability bias, where consumers feel pressure to provide green answers.
2. Being green has become more mainstream and socially desirable, so market research methods like conjoint analysis are better for indirectly assessing preferences. Demographic factors are also less predictive of green preferences.
3. The document questions whether being green can be fashionable given tensions with fast fashion trends, but notes health and environmental trends aligning and real developments in more sustainable materials like organic cotton. Celebrity endorsements may also help promote green lifestyles.
Your creative & sustainability integrating brand, direct, and green powerVivastream
The document discusses three cases of using direct marketing and sustainability messaging. Case 1 describes using a Harvard Business Review article to acquire new subscribers. Case 2 involves a Fortune 500 brand developing sustainability messaging and migrating communications to digital formats. Case 3 highlights a Brazilian supermarket chain's direct marketing emphasizing sustainable habits and recycling. The document also covers general topics like the evolution of catalogs, personalization, eco-friendly creative processes, and push vs pull marketing.
Green marketing a marketing practice with e-marketingKoushik Dutta
The document discusses green marketing and e-marketing. It defines green marketing as environmentally friendly and sustainable marketing that improves environmental quality while satisfying customers. It outlines the objectives of green marketing and challenges companies may face in adopting green strategies. The document also discusses the 4Ps of green marketing including packaging. It emphasizes that green marketing must avoid "myopia" by meeting customer needs. E-marketing is presented as a tool that can help promote green products through online channels like email, social media, search engines, and referrals.
BasuraCero is a company that tackles hard-to-recycle plastics by transforming them into useful products. They work with companies that produce plastic waste and transform that waste into products those companies can use, helping to solve the plastic pollution problem and create environmental awareness. If they win $50,000, they will use the investment to meet their growing needs as the company expands.
This document provides an overview and guidance for general merchandise category managers on sustainable sourcing. It discusses key sustainability issues like carbon footprint, water footprint, waste footprint and packaging. It presents a stepwise decision framework for managers to 1) identify sustainability priorities, 2) communicate needs to suppliers, 3) acquire product sustainability information, 4) evaluate information, and 5) make purchasing decisions considering both sustainability and other factors. The overall goal is to help managers understand sustainability in the retail sector and select more sustainable products and suppliers.
This document provides an overview and guidance for general merchandise category managers on sustainable sourcing. It discusses key sustainability issues like carbon footprint, water footprint, waste footprint and packaging. It presents a stepwise decision framework for managers to 1) identify sustainability priorities, 2) communicate needs to suppliers, 3) acquire product sustainability information, 4) evaluate information, and 5) make purchasing decisions considering both sustainability and other factors. The overall goal is to help managers understand sustainability in the retail sector and select more sustainable products and suppliers.
Green marketing is the marketing of products that are environmentally safe. The document discusses the history, definition, evolution and strategies of green marketing. It provides examples of top companies that have adopted green marketing like LG, Samsung, TCS and ONGC. Green marketing faces challenges due to higher costs but provides benefits like sustained long term growth and competitive advantage. The document concludes that green marketing covers more parameters than typical marketing and supports environmentally friendly activities.
How to use “Green” Business methods to create (More) Profits (for All)Douglas Lezameta Risco
What’s a “Green” or Sustainable Business?
The “Doux Commerce” Principle: no transparency, no business deal - it’s in your best self-interest to act in a transparent way.
Adam Smith explaining the Dutch superior trading skills.
Smith postulated that Reputation is extremely important in Business.
Jane Jacobs, a top American anthropologist (1992) stated on Humans: either we steal, or we trade to make a living (51-53).
Moving Sustainability Forward: A Road Map for Consumer MarketsJacquelyn Ottman
This document provides a roadmap for moving sustainability forward in consumer marketing. It argues that greenwash is a symptom of a larger problem - an immature ecosystem surrounding green marketing. To address this, the document recommends: 1) Educating marketers about sustainability so claims are accurate; 2) Improving retailer and government oversight of claims to prevent misleading information; 3) Encouraging self-regulation of claims through bodies like the National Advertising Division; 4) Developing products that reduce life cycle impacts without relying on green marketing; and 5) Engaging consumers to make sustainable choices through feedback, peer pressure, gamification and information on total costs. The goal is to build a more mature system supporting credible green claims and accelerated
This document provides an overview of green marketing practices in India, including challenges and opportunities. It discusses how consumer adoption of green products is growing in India due to environmental concerns. However, high costs and lack of awareness remain barriers. The document then covers key concepts of green marketing like the 4Ps framework and strategies companies can use like green design, packaging, and pricing. It analyzes the need for green marketing in India and provides case studies of companies implementing green practices.
Tosheka Textiles is a social enterprise based in Kenya and the US that produces bags and accessories from recycled plastic bags. It has established a system to collect clean plastic bags from major retailers in Kenya and produce handcrafted products. This provides sustainable employment for hundreds of women while reducing plastic waste. The pitch deck outlines Tosheka's product line, market strategy, competitive advantage, and sales targets like wholesaling to Anthropic and securing online orders. It emphasizes the environmental and social impact of recycling plastic bags into high fashion products.
Tosheka Textiles is a social enterprise that produces bags and accessories from recycled plastic in Kenya. Their 11-slide pitch deck seeks $35,000-$50,000 in funding to expand production and sales. They currently produce bags sold in 18 supermarkets, grossing $1,500/month. Funds would restart producer training, fulfill larger orders from Anthropic and Walmart, and support U.S. marketing and administration. Their recycling model involves retailers collecting plastic for bags sold, providing sustainable employment while reducing plastic waste.
This document discusses water and environment management using the 4Ps framework of green marketing. It defines water management and explains how the 4Ps of product, price, place, and promotion can be applied to develop green marketing strategies. Specifically, companies can modify products and production processes, set premium prices for products with perceived environmental benefits, broadly position green products in the marketplace, and use sustainable communication tools to promote environmental credibility. The document also discusses reasons why firms adopt green marketing approaches, such as opportunities, social responsibility, government pressure, and competitive forces, and concludes that green management requires systemic change across society.
Similar to EDC_SW07_Ecodesign Opportunities in Fashion & Textiles (20)
This document discusses opportunities for eco-innovation and a circular economy approach within LED lighting supply chains. It notes that LEDs contain many critical and scarce materials that present opportunities for material recovery and recycling. The document explores technical and non-technical issues along the supply chain from material inputs to end of life. It suggests that collaboration across organizations will be needed to enable approaches like reuse, remanufacturing, and high quality recycling. The document also examines challenges like balancing substitution versus recycling and recovering value at end of life. It proposes possible solutions like developing new business models that share costs and value across the supply chain and establishing evaluation criteria for eco-innovative products and supply chain systems.
This document provides a summary of a guest lecture on ecodesign given to the Green Industry Summer Course. The lecture discusses the need for more sustainable design given environmental problems like pollution, waste, and resource scarcity. It highlights how design decisions have significant impacts and that ecodesign must consider environmental and social issues across a product's entire lifecycle. The lecture argues that both individual behavior and systemic changes are needed across industries, education, policies and design to transition to more sustainable practices. Examples of collaborative ecodesign work in Europe are presented to illustrate approaches. The overall message is that ecodesign thinking can help address pressing environmental and social challenges if adopted more widely.
A keynote by Frank (Ecodesign Centre) on good design given at the "iSustain Symposium. ‘Does it pay to be green?" organised by the Institute of Sustainable Design (ISD)
Material Selection and Design for Sustainable Material Innovation - Presentat...Ecodesign Centre (EDC)
This document discusses material selection and design for sustainable innovation. It describes a case study of an SME manufacturing company in Wales that takes a design-led approach to innovation and has a mature sustainability profile. The case study examines the company's ecodesign processes for new product developments, with a focus on material selection and how materials become embedded in its design culture. The next stages of research involve integrating a developed typology with environmental assessment results and exploring how embedded material knowledge is developed.
This document discusses the complexity of procuring for a circular economy. It notes that while LED lights are more energy efficient than halogen alternatives, their manufacture requires many more materials that have complex supply chain issues. Procuring for sustainability requires considering not just the product itself but the entire value chain, life cycle impacts and design for repair/reuse to keep resources in use for as long as possible. True circular procurement demands partnerships across industries to address these systemic challenges.
This document summarizes a presentation on ecodesign and maximizing resource value. Some key points:
- Ecodesign considers the full life cycle of products and aims to design out the biggest sustainability impacts.
- It focuses on creating goods with higher overall quality and value by considering issues like durability, recyclability, use of non-toxic materials.
- Ecodesign embraces new business models like product-service systems to enable more transformational use cycles for resources rather than a "take, make, waste" approach.
- The goal is innovative design through a shift in mindset from waste to resources, and consumption to need and use. Ecodesign is about good design that
This document discusses frameworks for enabling ecodesign and life-cycle thinking among small and medium enterprises (SMEs) to address challenges of climate change and resource depletion. It examines how national innovation systems and policy can increase SME adoption of ecodesign. Previous interventions like grants and information diffusion had limited long-term impact. The study will refine a capacity building framework exploring internal and external contexts of ecodesign intervention for SMEs and build models to evaluate such policies.
This paper discusses trends in design education, including societal trends like climate change and technological shifts, and how these changing contexts inspire ecodesign research and knowledge transfer. It explores building capacity for ecodesign through developing competencies and making industry and academic connections. The goal is discussion, collaboration, and co-development to advance ecodesign education.
The document discusses the results of a 2009 poll by the International Council of Societies of Industrial Design on the industry topics of greatest concern to designers and design enthusiasts. It lists trends related to societal trends, technology enablers, and enterprise trends that were included in the poll, such as climate change, new technologies, social economy, and changing business models. It also emphasizes that sustainability requires rethinking approaches and collaboration across many stakeholders.
This document discusses branding and definitions. It mentions that the author jointly runs a company that works on branding and interactive projects. The author is interested in definitions and creating an outlet that sells sustainable lifestyle products including clothing and homewares.
The document discusses planned obsolescence, which refers to intentionally limiting the lifespan of products to drive continued consumption. It describes how planned obsolescence began as a strategy during economic downturns to stimulate growth but ultimately only serves to encourage wastefulness. Various types of planned obsolescence are outlined, along with the argued advantages and disadvantages for manufacturers and consumers.
The document discusses the results of a 2009 poll by the International Council of Societies of Industrial Design on the industry topics of greatest concern to designers and design enthusiasts. It lists trends related to societal shifts, technology, and business models and notes sustainability is a complex issue that requires creativity, collaboration, and challenging preconceptions to address.
This document contains 6 pairs of concepts separated by slashes that relate to different perspectives on sustainability and environmentalism. The pairs include ecological and social narratives, efficiency in systems and conservation through craft, recycling with nostalgia, and participation through play.
Wales has a devolved administration within the UK and has a statutory obligation to promote sustainable development. Historically, Wales relied on manufacturing and mineral industries but now the service sector and lower volume production are more common. The Ecodesign Centre Wales aims to encourage ecodesign and sustainable production and consumption in Wales. It was established in 2006 by the Welsh Assembly Government to build capabilities for effective ecodesign among Welsh businesses, especially SMEs. Recommendations to support this include identifying focus areas for intervention, creating knowledge sharing platforms, building support for ecodesign in education and training, and facilitating cross-policy learning.
Sustainable Design : Designing Sustainable Products and Services
Case study – No green bull. How Orangebox have implemented sustainability into their design process
The Ecodesign Centre Wales aims to encourage sustainable production and consumption in Wales by building capabilities for effective ecodesign. Ecodesign, also known as design for environment, involves designing products and services to reduce environmental impacts across their lifecycles from material sourcing through end of life. Over 80% of a product's environmental impacts are determined during the design stage. However, barriers like lack of awareness, resources and competing priorities sometimes prevent companies from adopting ecodesign. The government and Ecodesign Centre Wales seek to address these barriers and facilitate knowledge sharing to promote ecodesign in Wales.
This document summarizes a presentation given by Frank O'Connor at the Impact 2008 Conference in Glasgow about whether ecodesign is truly good design. It discusses how ecodesign aims to reduce environmental and social impacts through design. It notes that 80% of a product's impacts are determined at the design stage. However, ecodesign also faces conflicts with traditional design approaches. These include ecodesign being seen as optional, issues around globalization and consumption, true lifecycle costs not being considered, and resistance to change. The document provides examples to illustrate these challenges but also points to companies and designers that are embracing ecodesign as good business practice.
Frank O'Connor presented at the "Making Business Sense of Sustainable Development" conference on conflicts between economic, social and environmental aspirations. He discussed how ecodesign, which aims to reduce environmental and social impacts through design, requires considering a product's entire lifecycle. However, there are conflicts because sustainable development is not always a priority in our globalized economy that promotes over-consumption. Ecodesign that considers the full lifecycle is good business practice and the only sustainable path for businesses in the long run.
The document discusses building the capacity and capabilities of organizations to implement effective ecodesign. It notes that capacity refers to an organization's overall ability to create value and perform effectively, while capabilities refer to the building blocks that make up an organization's ability to perform. It then discusses providing support packages to small and medium enterprises (SMEs) to adopt ecodesign principles through guidance, industry partnerships, and funding of up to £20,000 per company. Initial outcomes included companies successfully applying ecodesign and developing exemplar sustainable products and services, and gaining the confidence to continue ecodesign efforts.
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
11. “to be successful, sustainability needs to be fully embedded in our
ways of working, in the organization and company culture, in
manufacturing, in products and R&D, in our relationships with partners and
stakeholders, and above all in the company strategy”
Gerard Kleisterlee, President & CEO, Royal Philips Electronics – 20 June
2006
12. “climate change is the most severe problem that we are facing today,
more serious even than the threat of terrorism.quot;
David King, UK government chief scientific adviser, January 2004
13. “It’s scientific jargon, isn’t it? So maybe you don’t understand exactly
what point they are getting to because it’s not highlighted in, like, say, our
language – layman’s terms. You don’t take notice of it…and I believe in
recycling and love talking over the environment, but….I don’t seem to
understand what they’re saying”
attendee, NCC Sustainable Consumption Roundtable, May 2006
20. opportunities?
• growth in ethical consumerism is soaring and is now worth £25.8 billion a year
• ethical fashion spending rose by 17% to £680 million by the end of 2005
• The UK is the fastest growing market for ethical food and beverages, it could
become a leader in ethical fashion and textiles as well
Source: BSI & The Co-op Bank - The Ethical Consumerism Report 2005
21. business response to sustainability challenge
• sustainability not a business threat / not responding is a business threat
• opportunities to achieve growth and create value through sustainable
solutions
• many companies using ecodesign approach to deliver successful products to
the market
22. role of design
design constitutes only 5% of the total cost of a product, yet it
can dictate up to 80% of the products financial and
environmental costs
(Graedel and Allenby, 1995)
24. research
aim
• to understand the perceptions of ecodesign in the Welsh fashion and textiles
industry and to explore how this sector can effectively adopt ecodesign
practices in the future
25. research
objectives
• to explore the current level of understanding of environmental and social
issues within the sector
• to understand the constraints and motivations for the integration of ecodesign
• to define what is needed to provide effective ecodesign support in the future
26. “We would like to do more goods using materials from UK/Wales but find it hard to find suppliers.”
“Whilst not important to our products directly, I think it is important that in line with the
very high quality of our producrs we are also seen to produce them in an
environmentally friendly way.”
“We all need to be aware of social issues.”
“As I am a small business I find it hard to make the time for research into this.”
“We try to use at least 80% recycled and organic materials in
the making of all our goods.”
“Trends in relation to consumer spending, trends regarding what and who influences my target customer,
my customers purchasing habits and how they are changing i.e. internet are all very important.”
A grant or funding which would help to finance research into using
sustainable materials and methods - this would provide companies with a
foundation on which to build a sustainable policy
“If more environmentally friendly materials were made available at the right
price, I would use them. I need to keep my products competitively priced.”
27. research
In-depth interviews
• interviews with 4 respondents from Phase 1
• face to face discussions
• to gather further information and ‘stories’ in order to inform WAG what
support the sector needs with regards to ecodesign
28. “We are very isolated, the information needs to come to us.”
“Advice on business and ecodesign would help us too.”
“A central point for sourcing materials and the dissemination of informtaion regarding
organic/environmentally friendly processes would be very useful.”
“Easy to access information regarding the sourcing of materials is needed.”
“Sourcing ethically sound materials can be expensive on your own.”
“It’s difficult buying anything because equipment is so expensive. We need information on
where to go to get funding.”
“It seems that larger businesses get assistance but there’s nothing for the small company.”
“Maybe there’s an opportunity for a support group maybe through existing groups.”
“There are many industry organisations maybe they could work more collaboratively.”
29. 1. is the sector aware of environmental and social
issues?
• most are aware of the fundamentals
• those that don’t are interested in learning more
• most are already taking small steps to work towards ecodesign
30. 2. what is needed to provide effective ecodesign
support?
• support from existing design support advisors
• support from the WAG through the provision of funding
• support from the existing industry organisations
31. 3. what support is needed?
• information on environmental and social issues
• business support and advice
• funding for small businesses
32. research
• get existing sectorial organisations to work together on ecodesign
• provide more/better information and guidance on ecodesign
• provide business support to smaller businesses
• establish a channel for ethical/eco material sourcing, bringing down prices
• provide networking opportunities for the small businesses
• run ecodesign competitions in the Welsh fashion and textiles sector
• make funding work for small businesses looking to implement ecodesign